Bottega Veneta Has Left Social Media, Deleting Facebook, Instagram, and Twitter

Today, Italian fashion house Bottega Veneta deleted its social media accounts on Facebook, Instagram, and Twitter. The luxury brand, currently helmed by creative director Daniel Lee, has not made a statement about the reason and duration of their social media blackout, but perhaps they have already laid the groundwork for a more low-key approach.

The fashion house Spring/Summer 2021 Collection was presented before a shortlist of industry leaders and big-name influencers, in contrast to the swath of attendees you typically see lining the runway at fashion week.

Nonetheless, the move to erase social media entirely is quite novel. ‘Business of Fashion’ rightly notes fashion’s growing reliance on social media as a marketing tool and direct line of communication with customers, especially in the midst of the COVID-19 pandemic; over the past year, many fashion brands have adapted and expanded their social media strategies to suit the ‘new normal’, even embracing burgeoning platforms like TikTok.

But influencer marketing on social media isn’t without its drawbacks. In 2019, brands were projected to spend $8.5 million USD on influencer marketing alone, but a report that year found that influencer fraud collectively cost brands $1 billion USD – a number that was predicted to swell by 50 percent in 2020. The report also found resulting that a staggering 50 percent of engagement in sponsored content was fake, driven by purchased fake followers and engagement numbers.

Come into the beautiful world of Bottega Veneta.

Bottega Veneta’s Fall 2019 Collection Takes The Italian Brand in a New Direction

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The decision-makers at Bottega Veneta tapped photographer Tyrone Lebon for their autumn/winter 2019-2020 men’s and women’s campaign, which just oozes with glamour and class.

Backed by a striking gold-coloured sports car suspended in the air, featuring pieces from the Fall 2019 collection, Bottega Veneta’s Creative Director Daniel Lee steers the Italian fashion house in a fresh direction, all while keeping the brand codes with a modern, clean, and sophisticated style. Exploring the contrast between man and machine, everything from the campaign exudes lavish glamour and status.

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Expect to see clean silhouettes with a touch of modernity throughout the collection. From gold statement jewellery and textured coats with a metallic finish, to ribbed high-neck tops for men. We can’t wait to see what more this amazing direction will bring for the brand.

Shot by Tyrone Lebon against the clear blue skies of Joshua Tree, California, Daniel Lee has given the label a complete makeover – one that we are definitely on board for. Amidst a plain, sun-bleached concrete basin, an endless blue sky and far-reaching horizons, the campaign has a warm and sensual vibe, teasing at endless possibilities.

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A head-turning gold-coloured supercar suspended upside down in the air sets off the graphic silhouettes of the new collection. When power is subverted like that, it’s possible to discover a fresh point of view and see things from a different angle when it comes to looking at the traditional status of luxury itself. And by referencing post-modern symbols of prestige and glamour in the campaign, the brand that was founded in 1966 in Vicenza, Veneto is exploring the raw contrast of man versus machine.

Strength, sensuality, being in the moment. Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status.

Daniel Lee, Creative Director Bottega Veneta

The British designer, however, is staying true to the house’s modern and chic signature designs. Complementing the scenery, the autumn collection is clear-cut, pure and refined, and it includes gold statement jewellery and textured coats with a metallic finish.

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This is Lee’s first full collection for the Italian fashion house since he was named its Creative Director last June.

Come into the beautiful world of Bottega Veneta.