Hot off the press: A Show in the News

Read all about it: Spanish fashion house Loewe has presented its Fall/Winter 2021 womenswear collection titled ‘A Show In The News’. In a boundary-breaking (news) attempt to subvert the world of fashion as we know it today, the label’s creative director Jonathan Anderson continues his efforts to create paper-based shows by presenting the new FW21 collection in the most commonly-found media format there is, producing a supplement for newspapers that will feature in ‘Le Figaro’ and ‘Le Monde’ in France, ‘El Mundo’ of Spain, ‘The Times’ of London, ‘The New York Times’, and Japan’s ‘The Asahi Shimbun’.

Originally scheduled to take place today in Paris, the Loewe Fall Winter 2021 women’s runway show has been cancelled. Instead, the latest collection is presented as A Show in the News: a newspaper supplement that has been distributed in the world’s leading news titles.

It’s a response to a show that wasn’t meant to be thanks to the ongoing Coronavirus pandemic, but that hasn’t halted Anderson’s creativity. Instead, it put a fire under his feet to create something millions will see, emblazoning the supplement with a bold headline reading ‘The Loewe Show Has Been Cancelled’ alongside a Loewe logo for the masthead.

Upon reading your supplement, you’ll find imagery captured by Fumiko Imano that sees Freja Beha Erichsen wearing the latest and greatest designs from Loewe’s FW21 collection. Bright, acrylic tones flood the collection alongside structured graphics, which sees billowing silhouettes become seemingly structured with their use of lines – in short, it’s all very Mondrian, very modern abstract art, and perfect for when you want to feel special when dressing up at home.

Featuring Freja Beha Erichsen and photographed by Fumiko Imano, the presentation is accompanied by an exclusive preview of best-selling author Danielle Steel’s latest novel The Affair.

Standouts from the ‘A Show In The News’ include the lead quilted look. Quilting takes pride of place in the collection, but it’s strongest in the green and white coat that’s fluid yet firm. The shapes (in this and in the entire collection) are curvaceous but structured, and with this coat, the dimensions are only accentuated by the colorful lines cutting through it.

Elsewhere, the Spanish fashion house presents complete contrasts that are still playful. For example, there’s a black riding coat and matching culottes that are decorated with gigantic pink tassels, while an asymmetrical dress is covered in sparkles and glitter for a smattering of glam.

Electricity. The Loewe Fall Winter 2021 women’s runway collection is a bold, visually saturated statement in shape and colour, pumped up to the max.

Rounding out the ‘show’ is the return of Loewe’s Amazona bag, which first released back in 1975. It’s a quintessential Loewe accessory, and this season it appears in Nappa calfskin and anagram jacquard variations that fit perfectly alongside both the vivid and subtle pieces in the collection. Additionally, Anderson has made color-blocked lug-soled boots, pleated buckle and bracelet high heel boots, a new range of Puzzle bags, knotted and twisted bracelets and earrings in sterling silver, and finishes it all off with signature twisted chain elements in gold or rhodium-finished silver.

Free editions of ‘A Show in the News’ will be available at selected Loewe stores worldwide, until stocks last.

Loewe’s ‘A Show In The News’ can be seen in the photo’s above or in the aforementioned newspapers, and will drop in-store and on the fashion house’s website sometime this August. Come into the beautiful world of Loewe

Jonathan Anderson talks to novelist Danielle Steel

Spanish fashion house Loewe is one of the world´s major luxury houses. With over 170 years of history, today it is defined by the modernity of its past, an unwavering confidence in the present, and a firm look forward.

Craftsmanship, progress and unequalled expertise with leather, Loewe’s founding pillars, are reconfigured with a timely awareness evident in desirable and functional products across multiple categories, including ready-to-wear, accessories, home and lifestyle. Spain is where Loewe was born and remains the brand’s home. While its current landscape contains elements from places near and far and the Spanish legacy is expressed in modern ways, the heart of Loewe still beats in Madrid, where all of its world-renowned leather goods continue to be manufactured.

Jonathan Anderson is Loewe’s creative director. Anderson was born in 1984 in Northern Ireland. After graduating from the London College of Fashion in 2005, he established himself as one of the most acclaimed talents in the industry.

A Show in the News, the FW21 women’s presentation created in response to the cancellation of the runway show. Loewe creative director Jonathan Anderson speaks to two collaborators about their involvement in the concept.

Under Anderson, Loewe started a new chapter, presenting itself to the world more multi-faceted and dynamic than ever. Anderson’s first ready-to-wear collections for Loewe were presented in 2014. Streamlined, ultrasoft leather accessories are given a playful dynamic in the shapes of animals, and the T Pouch, now a bestseller, is the perfect hand carry accessory. The Puzzle, a completely new bag design by Anderson, his first for the fashion house, adds a novel character to Loewe´s range of iconic accessories, pairing of-the-moment functionality and aesthetics with ingenious construction and incredible softness.

Recorded on Zoom last week, Loewe’s creative director Jonathan Anderson talks to novelist Danielle Steel, as they discuss their creative process and prolific output. Danielle is one of the best-selling authors of all time, with over 800 million copies of her 180 books sold worldwide. The first chapter of her upcoming novel ‘The Affair’ accompanies A Show in the News for Fall Winter 2021.

The new Loewe Conversations podcast is now available on iTunes. Come into the beautiful world of Loewe.