Maserati MC20 Fuoriserie Edition for David Beckham: a love letter for the Magic City of Miami

A letter written to the magical city of Miami: this is how MC20 Fuoriserie Edition for David Beckham was born. The ambassador of the Italian automotive brand becomes a designer with the help of the Maserati Centro Stile. Thanks to this union, the passion of the British champion for his second home city takes shape in a customized car that exemplifies the concepts of performance and sportiness: the MC20.

This project is part of Maserati’s Fuoriserie customization program, which in its various styles allows customers to create their tailor-made Maserati. The car, intended as a symbol of true luxury in the third millennium, shows the world its unique nature and personal character. Maserati Fuoriserie is a blank canvas and the House of the Trident truly offers an array instruments to create with. The rest is left to the clients taste and inspiration, giving them the opportunity to set their own trends and express their personality.

After a personalized and collaborative design process, Beckham and the designers of the Maserati Centro Stile created the MC20 Fuoriserie Edition for David Beckham. This car translates true passion into a carbon fiber monocoque, entirely Made in Italy, and powered by a patented V6 petrol engine derived from Formula 1 technologies.

In this story, the starting point is Miami, the home of Beckham’s US soccer club, while the end result is black and pink, a chromatic dichotomy, as well as the interplay between glossy and matt surfaces. The team colors are, black and pink, and the uniforms are characterized by contrasting glossy-matt treatments.

As car designers, our mission is to offer a holistic experience. This value guides our Brand’s stylistic research, making each Maserati uniquely recognizable. Our customization program is another example of our brand’s goal to create singular experiences for our customers: Maserati Fuoriserie is a blank canvas, on which Maserati clients can write their own stories and unleash their creativity, making their dreams come true. Designing this special edition MC20 with David, as with all our Fuoriserie projects, is also an ode to the Brand’s past, taking us back to a time when every car was hand-built to the client’s requests, giving life to a one-off, a true ‘fuoriserie’.

Klaus Busse, Head of Maserati Design

Starting from this as an inspiration, the bodywork features a glossy black tone which contrasts with the Trident logos on the grille and on the C-pillar, in black, but with an opaque finish. The Maserati lettering on the rear is also opaque, while the MC20 badge on the door is pastel pink, as are the Brembo brake calipers.

The interior, in leather and Alcantara, is black with contrast-stitching in pink. The backrests, in Alcantara, are worked with a tone-on-tone laser engraving method and the headrest features a three-dimensional pastel pink embroidery.

I have always been a car enthusiast, so to be part of designing and creating my MC20 through the Fuoriserie customisation programme has been an amazing experience. Cars are about individual taste whether it’s the model, colour or small personal details on the inside. It has been incredible to collaborate with the Maserati team and designers to create this one-off car that is inspired by my second home, Miami and my football club there. It is a joy to be behind the wheel.

David Beckham

Finally, in the center tunnel  between the two seats, a personalized nameplate with a glossy-matte effect: at the top, next to the Trident, the Maserati Fuoriserie lettering is pastel pink, at the bottom the italics “For David” appears with an aluminum effect.

Miami is a land of magical nights and delicate sunsets. MC20 Fuoriserie Edition for David Beckham seems designed to cross this subtle line between day and night, between pink, the color that greets and bids a farewell with each sunset, and black, that rocks us into the realm of dreams: a realm in which space and time become relative concepts, and you can express yourself through a completely customized car.

Come in the beautiful world of Maserati.

David Beckham Inspired By Respect

 

07_David-Beckham_Inspired-by-Respect_Visual.jpg

Famous footballer David Beckham launches a new fresh/woody perfume for men, Inspired By Respect. David Beckham Inspired By Respect is the new flanker to last year’s edition Respect that gained huge success among his fans. This time David Beckham launched a more concentrated and more intense aroma created by the famous perfumer Juliette Karagueuzoglou.

Top notes: Grapefruit, Bergamot, Lavender
Heart notes: Cardamom, Pineapple, Cloves
Base notes: Amber, Cedarwood, Orris root

David Beckham Inspired By Respect starts to impress with a nice and fresh and citrusy aroma of bergamot and grapefruit along with oriental/spicy notes of cardamom and cloves. The base calms on a woody layer made of amber xtreme (IFF molecule), orris root and cedarwood.

David-Beckham-Inspired-by-Respect-Flacon

Each Inspired By Respec flacon features a unique smoke pattern. David Beckham Inspired By Respect is available as 40, 60 and 90 ml Eau de Toilette.

 

 

 

House 99 is open soon. David Beckham will unveil debut grooming range in February

 

main-picture

Last year it was reported that ex-footballer David Beckham had inked a deal with L’Oréal to create a men’s grooming line that will be released in February.

We’ve been working on this for a couple of years, so we are very proud to see it all come together.

David Beckham

As one of the world’s most famous style icons, David Beckham continues to challenge the notion of what it means to be ‘masculine’. Notoriously experimenting and reinventing his own image, the London-born footballer, historically made caring about your style and changing your look acceptable amongst men. He inspired a generation and redefined ‘male culture’ not just in the UK but across the world. Driven by this desire to revolutionize society’s take on grooming as part of modern masculinity, House 99 was built with the ambition to offer exceptional innovative formulas to men who are not afraid to explore their own unique style and express their identity.

The range will be called House 99 and its debut marks Beckham’s first official foray into the world of beauty (save for a few fragrance releases over the years). Though he has fronted several high-profile beauty campaigns across his career, most recently for Biotherm Homme, this will be the first set of products to be released under his name.

I’m so excited to finally share House 99 with everyone around the world. For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so.

David Beckham

Merging David Beckham’s legacy of new looks with British barbershop culture and applying the technical expertise of L’Oréal Luxe labs, the House 99 product line has been carefully engineered over the last two years, to create an all-new grooming brand, home to every guy’s next look.

David-Beckham-House-99-LOreal-Line

House 99 will feature 21 products ranging from skincare to haircare, each of which was created with Beckham’s deep involvement.

Upgrading every step of the modern-man’s routine, from simple every-day grooming to more sophisticated style transformations, House 99 offers expert and diverse solutions for all hair and skin types, tried, tested and approved by the man himself.
Just like David, the brand is both masculine and stylish, with a product assortment inspired by his legendry evolving look, developed to work together and provide everyone with David’s real-life routine for game-changing grooming results. For David, it’s all about a holistic approach to his daily style regime, focusing on hair, beard, skin and body.

Quinoa and spirulina form the heart of House 99’s formulas, chosen specifically by David Beckham for their health-boosting properties, as a prominent sportsman. These natural protein-rich actives combine the essential constituents needed by hair and skin that can’t be synthesized by the body. Working to strengthen hair and beard fibres, energize and revitalize the body, and illuminate and smooth the skin. From the 21-sku line his current House 99 must-haves include:

House 99 Greater Look Face Moisturizer

House 99 Greater Look Face Moisturizer

The Greater Look Face Moisturizer is light on skin, unforgiving on shine – Inspired by David Beckham’s hectic lifestyle and action packed days, the lightweight and nourishing formula, strengthens skin whilst keeping it looking healthy and hydrated all day long. Loaded in hydration, the protein-rich spirulina and quinoa extracts smooth and energize the skin reducing shine and enhancing natural radiance.

 

House 99 Bold Statement Tattoo Body Moisturizer SPF30

House 99 Bold Statement Tattoo Body Moisturizer SPF30

Bold Statement Tattoo Body Moisturizer SPF30, ink work with attitude – Tattoos have acted as a significant reflection of David’s life, marking his major milestones. With over 40 different designs and a new one emerging every year, David knows the importance of protecting and maintaining his ink-work. The spray moisturizer is easy and fast to use, leaving skin supple and leaving no residue. The protective SPF 30 blocks UV rays to preserve tattoos original colours and enhance brightness.

 

House 99 Seriously Groomed Beard & Hair Balm

House 99 Seriously Groomed Beard & Hair Balm

When facial hair needs to know its limits – the weightless, creamy balm dishes out serious discipline to shape up unruly hair and short – long beards. Inspired by David Beckham’s current long-haired look and his full beard from 2015, this lightweight styling agent adds structure and nourishes hair and beards for a disciplined and conditioned look all day long.

 

House 99 Smooth Back Shaping Pomade

House 99 Smooth Back Shaping Pomade

Keeping it classic – After years of style experimentation, the pompadour remains one of David’s most iconic looks, a classic base that he’s played with to give it either a red carpet finish or a more casual twist. The Smooth Back Shaping Pomade gives hair the perfect amount of hold with a natural-looking texture. Also directly inspired by David’s own day-to-day routine, the product is designed for men on the move, humidity-proof and sweat resistant.

010918-david-beckham-embed.jpg

The number 99 in the brand’s name is significant — the entrepreneur also has it tattooed on his finger — as it represents the year that he married Victoria Beckham and the year the pair welcomed their first son, Brooklyn and Manchester United won the treble. House 99’s streamlined packaging comes in black and white to be classic.

This new grooming brand will launch in the UK, exclusively at Harvey Nichols, on February 1st 2018, and will roll out to other British retailers, and in 19 countries, from March 1st 2018.

 

 

 

 

David Beckham Respect

David Beckham Respect Eau De Toilette visual.jpg

One of the best-known footballers (male model and influencer) in the world David Beckham still wields his influence with his eponymous fragrance line. The British star introduces a new masculine perfume Respect.

As the name of the perfume inspires, David Beckham Respect, it would characterize a respectful man who knows its priorities, yet with a sporty character. Be respectful and wear Respect perfume on you – probably would be a nice accessory in the hands of any man.

David Beckham Respect Eau De Toilette 90ml Spray

David Beckham Respect is made of spices, fresh and clean notes embodying a man’s charismatic sexuality. It opens with fresh notes of watermelon, grapefruit, spicy pink pepper along with floral accords of lavender, basil, and cardamom. The base is made of vetiver, patchouli and oak moss notes.

David Beckham Respect is available as 40, 60 and 90ml Eau de Toilette.

 

 

 

King of Grooming David Beckham collaborate with Biotherm Homme

david-beckham-11-HR

Biotherm Homme has just announced David Beckham as its first global ambassador and I can’t think of a better candidate for the job; he is the King of Grooming after all. However becoming an ambassador isn’t the only thing Beckham will be doing for the brand. He’ll also be collaborating with Biotherm Homme to develop a grooming line….

I’m excited to be working with Biotherm Homme. I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.

David Beckham

david-beckham-12-HR

The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership. It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.

David Fridlevski, Biotherm General Manager

Sadly the grooming line won’t launch until 2017, however here is a cute video to show your wife while you wait…

David Beckham Classic Blue

david-beckham-classic-blue-001-800x1079

A classic can always be reinvented. One year after the launch of his celebrated Classic fragrance, David Beckham introduces Classic Blue, his charismatic, bold new scent for men. Evoking David’s effortless style, Classic Blue brings a sharp, vivacious twist to the original fragrance.

I like to mix classic and contemporary fashion and this inspired the creation of my new fragrance for men, Classic Blue.  It has a timeless aroma with a relaxed, modern feel. It’s a bright, bold masculine fragrance with fresh citrus and woody notes, for men who want to make a confident style statement.

David Beckham

Style icon David Beckham is renowned for constantly bringing change and vitality into his look.  Mixing classics with the contemporary, David continues to set trends across the world. Inspired by his own approach to tailoring, Classic Blue is an elegant fragrance with an edge of boldness.

 

 

david-beckham-classic-blue-bottle

A citrus woody fougère, Classic Blue is a bright expression of a fresh and stylish masculinity. The fragrance opens with a fruity burst of invigorating grapefruit and juicy pineapple fused with fresh violet leaves. The heart reveals an aromatic blend of crisp clary sage and iconic geranium, tamed by a tart green apple accord. Finally, warm cashmeran, mysterious patchouli and magnetic moss give Classic Blue its elegant signature.

David Beckham Classic

david-beckham-classic

Successful football player and style icon David Beckham presents a new fragrance for men simply named Classic that suggests a strictly classic aroma for elegant men. David Beckham Classic is a woody/citrusy perfume with a classical smell ideal for daily use. Men who wear a more classical style will adore this perfume as it will perfectly represent their mood, temper and feeling. This fragrance was created, as David Beckham himself states, ‘as an expression of his style’.

David Beckham Classic was created by perfumer Aurelien Guichard as a freshly-intense perfume composed of notes of gin tonic accord, lime, galbanum, cypress, nutmeg, mint, Texas cedarwood, vetiver and ambermax.

David Beckham Classic will be available as 40, 60 and 90ml Eau de Toilette.

David Beckham Classic Flacon Video

 

 

 

 

David Beckham Urban Homme

urban-homme-david-beckham-body.jpg

Edgy. Modern. Handsome. Masculine. David Beckham is a man of exceptional style and taste. Now, David’s cool urban look has inspired his new limited edition fragrance for men: Urban Homme by David Beckham. Exuding relaxed elegance, this fougère ambery fruity scent is the perfect expression of contemporary male style. David Beckham Urban Homme is all about a casual scent for most men. Urban Homme is the new flanker to old fragrance David Beckham Homme released in 2011.

David Beckham Urban Homme is created by perfumer Maurice Roucel as a fresh and classic fragrance touched with elegant notes. It opens with zesty mandarin, green apple and thyme notes along with lavender, violet leaves and fruity essences of pineapple. The base dries down with vibrant amber, cedar and suede.

David Beckham Urban Homme will be available in two sizes, 30 and 50ml Eau de Toilette.

david-beckham-urban-homme-50ml-edt-m-sp

 

 

 

 

 

David Beckham The Essence

David Beckham The Essence Banner.jpg

Handsome football star David Beckham launches a fragrance for men named, The Essence. David Beckham The Essence captures the spirit and energy Beckham emanates. It is a fragrance that fully describes the essence of his charismatic and appealing side.  

A man of adventure, drive and determination, David Beckham is constantly striving to be the best man he can be. Now, you can experience the very essence of David’s spirit with his new fragrance for men: The Essence by David Beckham.

The Essence by David Beckham comes in a pale blue color bottle with a silver stopper. This perfume inspires freshness, coolness and cleanness – an ideal manly-man scent during hot summer days.

David Beckham The Essence is available as 30 and 50 ml Eau de Toilette.

David Beckham The Essence Flacon

 

 

 

David Beckham Instinct Sport

David Beckham Instinct Sport ad.jpg

Famous footballer David Beckham is filling up his fragrance collection with a new sporty yet modern fragrance named Instinct Sport. David Beckham Instinct Sport is described to be a limited-edition woody/aromatic scent with a sophisticated, harmonious base. Instinct Sport is the new flanker to the original 2005’s Instinct. Instinct Sport ’embodies a combination of energy, determination and dynamism’.

David Beckham Instinct Sport invokes feelings of exhilaration thanks to its notes of ginger ale, mandarin, violet leaves, ozone, geranium leaves, apple, cashmeran, patchouli and sandalwood. It is a fragrance with a pleasant aroma soaked with woody notes for everyday wear. Neither too strong nor too fresh, Instinct Sport will satisfy the taste of even the most demanding customers.

David Beckham Instinct Sport bottle box.jpg

David Beckham Instinct Sport will be available in 30 and 50 ml Eau de Toilette as well as matching products.