When I see red, it better could be Guerlain Habit Rouge L’Instinct

In 1965 Parisian Maison Guerlainpresented Habit Rouge, a tantalizing fragrance that redefined men’s perfumery and the male beauty industry as a whole. Its warm and spicy-ambery fragrance for men, offering a unique masculine olfactory signature at the time. Its name pays homage to the jackets worn by equestrian riders during this period.

Now, the French Maison has unleashed the power of Habit Rouge L’Instinc, a flanker of the original fragrance of 1965, These two worlds collide, separated by generations of fragrance trends and technological advancements. In this contemporary scent, Guerlain aims to reinvent Habit Rouge with the spirit of freedom.

Maison Guerlain has utilized design cues from the original design. The flacon is shaped like a square with the same badge in the center of the glass. A red cap sits atop an atomizer. Protruding through the transparant sides is a light gold juice, maintaning similar colour prompts compared to the original.

Habit Rouge L’Instinct is announced as portraying the passion of an aromatic and woody fragrance, untamed by nature, featuring animalic and vegetable characteristics. 

Top: bergamot, grapefruit, green notes
Heart: rose, hemp, mate
Base: leather, patchouli, vanilla

Created by Delphine Jelk, Habit Rouge L’Instinct features an assumed note breakdown of zesty Bergamot at the top amidst a refreshing grapefruit and an apo calyp tic absintha accord. Down in the heart is rose, which is a delicate new touch to the olfactive concoction and a tribute to how far modern perfumery has come since 1965. The portion of the breakdown concludes with hemp, a note known for its psychoactive marijuana aromas. The base is where this fragrance becomes an ode to the original Habit Rouge. Leather and vanilla were staple accords in the original release, becoming traiblazing notes for their time. Giving a wet earth scent, patchouli is presented in two qualities, heart and essence, and still finds abundant success in today’s modern perfume style.

Guerlain Habit Rouge L’Instinct is available at Guerlain boutiques and selected stores worldwide as a 50 and 100 ml Eau de Toilette Intense. Come into the beautiful world of Guerlain.

Shalimar Millésime Vanilla Planifolia

Shalimar was born in the middle of the Roaring Twenties, at a time when Paris was fascinated by the mysteries of the East. Inspired by the legendary love that united the Emperor Shah Jahan and Princess Mumtaz Mahal in 17th-century India, Jacques Guerlain composed a legendary fragrance with typical creative daring, using vanilla as the cornerstone of his creation. More than a perfume, Shalimar’s unprecedented and almost erotic sensuality was a revolution.

The scent of Shalimar is extraordinary. It doesn’t just envelop you, it precedes you and remains after you are gone.

Thierry Wasser, Guerlain Master Perfumer

The latest iteration of the cult-classic Shalimar fragrance, the Shalimar Millésime Vanilla Planifolia Eau de Parfum has arrived, a limited edition flanker to 1925’s Shalimar, and follows 2020’s Shalimar Philtre de Parfum.

The new composition, by perfumer duo Thierry Wasser and Delphine Jelk, is dedicated to the beloved perfume ingredient vanilla. The Maison’s loving tribute to one of the most iconic and luxurious essences in its palette. Overdosed in the composition, Guerlain’s signature vanilla tincture reveals all its facets and enhances the sillage of the iconic oriental scent.

Millésime pays homage to the key note in Shalimar’s legendary trail: vanilla.

Part tribute, part innovation, Shalimar Millésime Vanilla Planifolia adopts the graphic codes of the bottle on a pedestal created by Raymond Guerlain in 1925. The famous ‘bat’ label is paired with typography in Art Deco-inspired geometric lines. A leather tie encircles the neck: an evocation of the fragrance notes of the Vanilla Planifolia tincture that distinguishes this unique composition.

Guerlain is one of the rare Perfume Houses to manufacture its own tincture of vanilla. This ancestral process is passed on to perfumers from generation to generation. Entirely produced in the factories of the House, the vanilla tincture is made from pods from organic farming of exceptional quality.

Coming from Madagascar, these are received fresh at the Orphin factory and then manually cut using a cutter – a tool that Jacques Guerlain was already using at the time of Shalimar’s creation… Finally, they are macerated in alcohol from organic wheat farming for several months. This process allows them to develop the absolutely unique richness of their aromas.

Guerlain Shalimar Millésime Vanilla Planifolia is available in 50 ml Eau de Parfum at Guerlain boutiques, selected stores worldwide and online. Come into the beautiful world of Guerlain.

Guerlain Iris Torréfié the surprising marriage of iris and coffee

French Maison Guerlain will launch this autemn Iris Torréfié. Iris Torréfié is part of Guerlain’s Haute Parfumerie Collections, fragrances made for dedicated lovers of rare perfumes who appreciate exceptional raw materials and refinement in each and every detail. The perfume evokes the cozy atmosphere of Parisian cafes with the notes coffee and precious iris.

Top notes: bergamot, cardamom, coffee
Heart: iris, ambrette seed
Base: vanilla, woody tea, opopanine, leather 

Perfumer Delphine Jelk used An incredibly noble material, majestic iris blossoms in this new chapter of L’Art & La Matière, namely Iris Pallida, and surrounded it with gourmand spicy notes, like cardamom, bergamot, coffee, ambrette seeds, vanilla, woody tea…. There is also the certain ingredient opopanine, a balsamic note which is usually referred to as ‘Shalimar amber’.

The coffee-coloured unisex-perfume is housed in a flacon with sleek, modern contours, adorned with a golden metal panel on the edge, just like a precious hardback book. The flacon is nestled within a ‘leather-feel’ amethyst case (that can be turned into a jewellery box as you wish).

Guerlain Iris Torréfié will be available very soon as a 75 ml Eau de Parfum at Guerlain Boutiques and selected stores worldwide. Come into the beautiful world of Guerlain.

Precious Guerlain L’Heure Blanche

 

Guerlain-L'Heure-Blanche-Flacon

 

A collaboration between La Maison Guerlain and artist Claudine Drai, L’Heure Blanche follows in the footsteps of the Maison’s iconic perfume L’Heure Bleue, released in 1912. Pure, restrained, profound, L’Heure Blanche represents the promise of a blank canvas, the possibilities of a new beginning.

Top notes: watery notes
Heart: white flowers, milk
Base: iris, white musk, white amber

Perfumer Delphine Jelk was inspired by the unique, poetic world of the aforementioned French visual artist and created an ethereal, milky-musky fragrance with an iris note. Thierry Wasser also worked on the composition. The universe they conjure with this scent is ‘very white, soft, with figurines of women or angels, between dreams and reality’.

The iconic ‘bee’ flacon of L’Heure Blanche is completely white and matte, reflecting the artistic world of Claudine Drai. Guerlain L’Heure Blanche comes as a 125 ml Eau de Parfum with a 20 ml travel spray wrapped in white leather. It will be available in only 1888 pieces, at Guelain boutiques and selected stores worldwide for €600. Come into the beautiful world of Guerlain.