In 1965 Parisian Maison Guerlainpresented Habit Rouge, a tantalizing fragrance that redefined men’s perfumery and the male beauty industry as a whole. Its warm and spicy-ambery fragrance for men, offering a unique masculine olfactory signature at the time. Its name pays homage to the jackets worn by equestrian riders during this period.
Now, the French Maison has unleashed the power of Habit Rouge L’Instinc, a flanker of the original fragrance of 1965, These two worlds collide, separated by generations of fragrance trends and technological advancements. In this contemporary scent, Guerlain aims to reinvent Habit Rouge with the spirit of freedom.
Maison Guerlain has utilized design cues from the original design. The flacon is shaped like a square with the same badge in the center of the glass. A red cap sits atop an atomizer. Protruding through the transparant sides is a light gold juice, maintaning similar colour prompts compared to the original.
Created by Delphine Jelk, Habit Rouge L’Instinct is announced as portraying the passion of an aromatic and woody fragrance, untamed by nature, featuring animalic and vegetable characteristics.
Top: bergamot, grapefruit, green notes
Heart: rose, hemp, mate
Base: leather, patchouli, vanilla
Habit Rouge L’Instinct features an assumed note breakdown of zesty Bergamot at the top amidst a refreshing grapefruit and an apo calyp tic absintha accord. Down in the heart is rose, which is a delicate new touch to the olfactive concoction and a tribute to how far modern perfumery has come since 1965. The portion of the breakdown concludes with hemp, a note known for its psychoactive marijuana aromas. The base is where this fragrance becomes an ode to the original Habit Rouge. Leather and vanilla were staple accords in the original release, becoming traiblazing notes for their time. Giving a wet earth scent, patchouli is presented in two qualities, heart and essence, and still finds abundant success in today’s modern perfume style.
Guerlain Habit Rouge L’Instinct is available at Guerlain boutiques and selected stores worldwide as a 50 and 100 ml Eau de Toilette Intense. Come into the beautiful world of Guerlain.