Ines de la Fressange: Blanc Chic & Or Choc


After studyng at the Tournelle Institution in Courgent, then at the Notre-dame de Mantes-la-Jolie Institution in the Yvelines where she got her baccalaureate, Ines de la Fressange began her career as a model in 1974 at the age of 17. She quickly became nicknamed by many as ‘the talking mannequin’, due to her tendency to talk with fashion journalists and express her opinions on her profession and on fashion. In 1975, at the age of 18, La Fressange appeared for the first time in photos by Oliviero Toscani for Elle magazine, then modelled for Thierry Mugler and other designers.

In 1983 she became the first model to sign an exclusive modeling contract with the haute couture fashion house, Chanel, by fashion designer Karl Lagerfeld, whose muse she became due to her remarkable resemblance to the brand’s founder, Gabrielle ‘Coco’ Chanel, who died in 1971. Ines was the first model to sign an exclusivity contract with a fashion house and one of the first models who became a big media personality and popular figure in fashion history, a symbol of the 1980s due to her omnipresence.

However, in 1989, Lagerfeld and La Fressange had an argument and parted company. Likely this argument was, at least in part, regarding her decision to lend her likeness to a bust of Marianne, the ubiquitous symbol of the French Republic. Lagerfeld reputedly condemned her decision, saying that Marianne was the embodiment of “everything that is boring, bourgeois, and provincial” and that he would not dress up historic monuments.


In 1991, she created her own brand ‘Inès de la Fressange’ and opened her own Boutique, selling various products such as perfumes originating from the area in which her grandfather lived, at 12 Avenue Montaigne in the 8th arrondissement of Paris. It was an immediate international success.

Ines de la Fressange, icon of French style, returns to the perfume scene with two new editions, done in cooperation with the Marionnaud chain. Blanc Chic and Or Choc have been created in close cooperation with the Maison de Parfum IFF and offer an olfactory interpretation of the various aspects of the iconic Parisian that can be combined.

Personally selected by Ines de la Fressange, perfumers Sophie Labbé and Delphine Lebeau created the new compositions. Blanc Chic was created by Delphine Lebeau as a musky, powdery, slightly woody scent, while Sophie Labbé created Or Choc as a fresh oriental, woody-spicy perfume.

Ines de la Fressange Blanc Chic


We first feel the sensuality powdery Iris supported vanilla and spicy accents of a bewitching incense and a creamy benzoin in heart. While the essence of Cedar Atlas and the sinfonide come in background who leave behind them a creamy and musky trail.

Top: Iris
Heart: Vanilla, Benzoin, Incense
Base: Atlas cedar, Musk, Synphonide™


Ines de la Fressange Or Choc


A bright and tangy, zeste Tangerine, start opens on a very feminine heart where blooms a rose intense and proud. Then invite the Oriental fragrance of incense and sandalwood who swarm their Woody, creamy and spicy notes in the background.

Top: Mandarin
Heart: Rose
Base: Incense, Sandalwood, Tonka


Ines de la Fressange: Blanc Chic & Or Choc are available as 30 and 60 ml Eau de Parfum. Come into the beautiful world of Ines de la Fressange.






Hanami, Fendi Fan di Fendi Blossom

Fendi Fan di Fendi Blossom 2

Sadly I have never been to Japan, not for work or privatly. What I would like to experiance once is spring time in Japan. The land of the rising sun, transformed into a proud masterpiece of nature. Fresh green grass heralded the spring and soon these brilliant green grew and carpeted the earth. Warmed by sunlight, many beautiful flowers started to bloom and splashed the world with their vibrant colors. During this season, many people all over the world flock to Japan not only to eat the famous Japanese ramen, but also to enjoy viewing the blooming of the cherry blossom trees.

Cherry blossoms are known to be those little delicate and beautiful flowers which bloom and fall a little over a week. In Japan, the blooming of cherry blossoms is a symbol of ephemeral beauty of life – a fleeting course of nature which only lasts shortly yet exhibits magnificence like no other. That is why every year, hanami or ‘cherry blossoms viewing’ is being held in several parts of Japan to marvel at the beauty of these precious flowers. Celebrations including fireworks display and picnics under the trees are quite common.

Bloom Sakura Cherry Blossom Gif.

Known being the perfect accessory for any Fendi woman, Fan di Fendi recently welcomed another fragrance into its collection. The Italian fashion house Fendi presents Fan di Fendi Blossom as a new part of their famous Fan di Fendi Collection and will show up early this year in a very sublime, fresh and alluring form. Fan di Fendi Blossom, has a new delicate and floral perfume with a light fragrance with a fresh bouquet of flowers in morning dew, reminiscent of a beautiful spring day.

Fan di Fendi Blossom was created by François Demachy, Artistic Director for olfactory development at LVMH, in collaboration with perfumers Delphine Lebeau and Benoît Lapouza. It is a luminous floral fragrance based on delicate Sakura Cherry Blossom. Japanese pear and raspberry made up the beginning of the composition with the scent of cherry blossom at the heart. Egyptian jasmine and Chinese magnolia wrap the scent with a powdery base that calms with white musk and vanilla notes. Overall, this extremely floral perfume radiates freshness like the blooming petals in spring and celebrates joyfulness of femininity.


This fresh, delicate, and young woman who has a romantic smile exudes gentleness and femininity. However, she wears black tights and stands on a fur cube which also symbolizes her sophistication, sensuality and desire to be seductive. Basically, a Fendi woman who wears pink does so with conviction and style

Fendi Fan di Fendi Blossom will awake deep sensual feelings of freshness and fresh air as it will appear early spring with the first blooming trees. It is always pleasant to pass to a new amazing and fresh scent when it comes to the spring season. Fan di Fendi Blossom will be a worth accessory for women adoring to smell fresh, modern and lively.Fendi Fan di Fendi Blossom Flacon

The iconic Fan di Fendi bottle, featuring the Fendi FF logo, has been beautifully re-invented in a fresh yet delicate pink, inspiring the flourishing season and feelings.

Following the footsteps of popular Fendi bags, Fan di Fendi Blossom comes in a subtle dual color – a unique chromatic contrast of powder pink and tangy pink, a tribute to the colors of cherry blossom. The silver edging underlines Fendi’s emblematic double F. The glass is transparent which reveals the light pink fragrance, covered by a translucent cap on top.

Fendi Fan di Fendi Blossom will be available as 50ml Eau de Toilette.







Fan di Fendi pour Homme Acqua


Italian fashion house of Fendi launches a new masculine fragrance, Fan di Fendi pour Homme Acqua – flanker to last year’s Fan di Fendi pour Homme. The new fragrance inspires sea freshness, a soft and clean aroma of freedom and pureness.

Fan di Fendi pour Homme Acqua will suit almost all men possessing even the most delicate caprices. Thanks to its easiness, freshness and a beautiful aroma, Fan di Fendi pour Homme Acqua is an ideal fragrance for daily use.

Fan di Fendi pour Homme Acqua flacon box2

Despite its refresh aroma, Fan di Fendi pour Homme Acqua is also described to be an elegant and mysterious fragrance composed of fresh/citrusy aromatic notes of bergamot, lemon and lavender along with sea accords, sage, basil, cardamom and pink pepper. The base is woody made of cedar, leather and musk. Fan di Fendi pour Homme Acqua was created by perfumers Francois Demachy, Delphine Lebeau-Krowiak and Benoist Lapouza. And again for this shot, handsome English musician Mark Ronson, has been chosen.

Fan di Fendi pour Homme Acqua will be available as 50 and 100ml Eau de Toilette.






Fendi Fan di Fendi Eau Fraiche

Fendi Fan di Fendi Eau Fraiche ad1.jpg

Fendi introduces a new perfume for women in its famous Fan di Fendi Collection, Fan di Fendi Eau Fraiche. Due for spring time, Fendi Fan di Fendi Eau Fraiche will be all about fresh and revitalizing smell, a rebirth of new feelings, emotions and power. This perfume will make women ‘fly’ of happiness, being delighted of a pleasant, pure and calm aroma.

Fendi Fan di Fendi Eau Fraiche is created by perfumers Delphine Lebeau-Krowiak, Francois Demachy and Benoist Lapouza as a flowery perfume for women with a deeply-romantic heart. It opens with citrusy notes of bergamot, lemon and cardamom along with white flowers and green tea. The base is layered on woody and leather notes.


Fan di Fendi Eau Fraiche has the same bottle shape as the previous editions, yet this bottle inspire a refreshing aroma sealed with a new generated power.

Fendi Fan di Fendi Eau Fraiche will be available as 30, 50 and 75ml Eau de Toilette.






Mauboussin Rose Pour Elle

Mauboussin Rose Pour Elle.jpg

Famous Paris jeweller Mauboussin launches a flowery perfume full of lovely roses, Mauboussin Rose Pour Elle. The new passionate perfume will resemble last year’s Mauboussin Pour Elle updated with a more intense color and longer scent life. Mauboussin Rose Pour Elle will sparkle of fresh roses and alluring flowers. It will show up earlier January 2012 as a fruity/floral women perfume.

Mauboussin Rose Pour Elle was created by perfumers Benoist Lapouza and Delphine Lebeau as a thrilling, sensual perfume for the upcoming holidays. It blends cassis bud, bergamot, mandarin, apple, pear, caramel, magnolia, jasmine, rose, raspberry, cedar and sandalwood.



Mauboussin Rose Pour Elle will be available in stores as 30, 50 and 100 ml Eau de Parfum. More about Mauboussin Rose and Maison Mauboussin soon here on Yakymour…