French fashion house Cacharel launches a new perfume for women, Yes I Am, the new perfume is described as a modern oriental/spicy fragrance advertised by gorgeous singer-songwriter Izzy Bizu. Cacharel Yes I Am is composed by famous perfumers Honorine Blanc and Christophe Raynaud.
Top notes: Raspberry, Mandarin,
Heart: Jasmine, Gardenia, Ginger, Amber
Base: Milk, Sandalwood, Cardamom
Yes I Am by Cacharel opens to impress with creamy floral accords of gardenia, jasmine, ginger flower and spice cardamom along with fresh raspberry and tangerine. The base calms with woody notes of amber, sandalwood and milk accord. Yes I Am – gorgeous, beautiful, aromatic and truly feminine – these are the words that a woman will feel wearing this thrilling and exciting perfume.
British-Ethiopian singer-songwriter Izzy Bizu front Cacharel’s new fragrance. The 23-year-old’s debut album, A Moment of Madness, features her first hit, White Tiger. She’s toured with Coldplay and won numerous music awards.
Synonymous with youth and liberty since 1978, Cacharel scents, like its fashion, have always expressed freedom of spirit. These include Anaïs Anaïs and Amor Amor.
Cacharel, whose fragrance license is held by L’Oréal, called Yes I Am its ‘first fragrance of independence’. Bizu was chosen to ’embody the growing independence and power of the generation of young women who inspired the French house’s forthcoming scent’, said Cacharel. Official campaign images show her sporting her signature golden curls and a bright red lip.
Cacharel Yes I Am is sealed in a red-lipstick design bottle and is, due out on Jan. 22, available as 30, 50 and 75ml Eau de Parfum.
Bizu’s ‘White Tiger’ accompanies the advertisement, which was lensed by another Millennial, Dexter Navy. Powerful. Sexy. Daring. And so much more… Express who you are. Discover The new feminine fragrance by Cacharel.