Serge Lutens is enigmatic, talented, exceptionally creative – and helped pioneer ‘niche’ perfumery…



The story of Serge Lutens is a very special one, emotional and deep. Loss can lead to extraordinary ways to cope with pain. For Serge Lutens it has created the foundation to become this extraordinary designer and true artist. A visionary of beauty in all its forms, he has led many revolutions in the world of beauty and perfume. For him, ‘perfume is illuminating, affirming, the ultimate final touch’.

Building on his success, in 2000 he created his own brand, Serge Lutens. The brand reflects its authentic, bold creator who conceives his fragrances, designs his flacons and considers every detail of his creations without concession.

To date, he has created around 70 perfumes in timeless collections: the ‘Collection Noire’, ‘Exclusive Bottles’, ‘Section d’Or’, ‘Gratte-Ciel’ and more. His perfumes for men and for women reveal something of the wearer’s character and bring out their true identity. He has also launched a makeup line bringing together beauty essentials, with an expert selection of cosmetics for a high-definition makeup finish.


Living at a distance


Serge Lutens was born during the war, on March 14th, 1942 in Lille, in northern France. Separated from his mother when he was just weeks old, his personality was indelibly marked by this original abandonment. Permanently torn between two families, he lived life at a distance and through his imagination. He was a dreamer. At the École Montesquieu, they said he was ‘on the moon’: he paid no attention, although his teachers recognised that he was a gifted storyteller.


A style is born


In 1956, at the age of 14, he was given a job against his will – he would have preferred being an actor – in a beauty salon in his native city. Two years later, he had already established the feminine hallmarks that he would make his own: eye shadow, ethereally beautiful skin, short, plastered down hair. He also became known for the colour black, from which he never deviated. He confirmed his tastes and his choices with the female friends of his whom he photographed.

He was 18 when he was called up to serve in the army during the Algerian War. He was remoulded. This was an important break that led him to make his decision: to leave Lille and head for Paris. This was 1962. Helped by a friend, Madeleine Levy, and bearing large prints of his photographs of his friends, Serge Lutens, experiencing his first years in Paris at a time of insecurity and want, contacted Vogue magazine. For him, this magazine represented the essence of beauty: a sort of convent that he mythologised. Three days later, he collaborated on the Christmas issue.

The creator of a vision through make-up, jewellery and extraordinary objets, Serge Lutens quickly became the person to call, and the fashion magazines made no mistake: Elle, Jardin des Modes, Harper’s Bazaar were constantly after him: he worked with the greatest photographers of the time, such as Richard Avedon, Bob Richardson and Irving Penn, all the while pursuing his own photographic work. During these years, his talent was fully acknowledged.


The Christian Dior years


In 1967, Christian Dior, who was preparing to launch its make-up line, called upon him. For the Maison Dior he would create colours, style and images. Finally, his vision was unified through photography. In the early 1970s, the famous editor-in-chief of US Vogue, Diana Vreeland, was unstinting in her enthusiasm: ‘Serge Lutens, Revolution of Make-up!’ His success was resounding.

In 1973, Serge Lutens’ series of photographs (inspired by the artists Claude Monet, Georges-Pierre Seurat, Pablo Picasso and Amedeo Modigliani) was shown at the Guggenheim Museum in New York. Serge Lutens became the symbol of the freedom created through make-up, for a whole new generation. In 1974, mirroring his taste for films and the legendary actresses in them, he made a short movie, ‘Les Stars’, and in 1976, ‘Suaire’. Both were shown at the Cannes Film Festival.

During this period, he travelled widely, exploring Morocco and later Japan. These two countries, with their rich and yet so different cultures, came together in him and confirmed his way of seeing and feeling.


The Shiseido years


He recalled them some years later, in 1980, when he signed on with Shiseido for a collaboration that was to enable the Japanese cosmetics group, until then unknown on the international scene, to establish such a powerful visual identity that it became one of the world’s leading market players in the 1980s and ‘90s.

Shiseido gave Lutens his start in the fragrance industry in 1982, when they commissioned a fragrance from him Nombre Noir. Lutens and Shiseido partnered on another legendary fragrance, 1992’s Feminite du Bois.

Continuing to make fragrances for Shiseido, assisted by the company’s in-house nose Christopher Sheldrake, in 1992 Lutens established Les Salons du Palais Royal – a former bookshop in Paris’s Jardins du Palais Royal, converted into a house of perfume. Originally intended to launch his second Shiseido scent, Féminité du Bois.

Lutens also designed and conceptualized the luxurious perfume house – with its dreamlike décorfor the exclusive marketing of Shiseido and Lutens scents, which stamped Serge Lutens’ first olfactory revolution on the perfume world.


Marrakech, the awakening of the senses

Serge-Lutens-Marrakech-2 (1)

Deeply moved by his discovery of Morocco, more specifically Marrakech (where he bought an old house in the heart of the Medina in 1974), this was where Serge Lutens established his perfume business. Waxes, cedarwood, orange blossom…, Marrakech provided the inspiration for his first perfumes: Ambre sultan, Cuir mauresque, Chergui…  He channels his very life experiences into these fragrances (which are in many cases a collaboration with great noses, including Maurice Roucel and Christopher Sheldrake), which are worn by women and men alike.

Now well-established, at the time they wrote a whole new chapter in the history of essences. In 2000, Serge Lutens took the logical step of creating the brand which carries his name and embodies his uncompromising style. Perfumes, make-up… distributed through specialist retail channels and, for the select few, his own network of shops.


The Serge Lutens Foundation


In 2007, Serge Lutens received the ‘Commander of the Order of Arts and Letters’ accolade and went on to receive many awards for his multifaceted talent, before he set up the Serge Lutens Foundation in 2014. Based in the house he purchased in 1974, in the historical heart of the Medina in Marrakech, this vast museum-like space of over 3,000 m2 is today a vibrant testimony to an artist who breaks norms and never rests on his laurels.



Serge Lutens’ fragrances are available at the Les Salons du Palais Royal and Saint-Honoré Boutiques, on the Serge Lutens’ website, and at selected stores worldwide.

Discover the Serge Lutens universe and be surprised by its unique olfactory creations. Come into the beautiful world of Serge Lutens.





A Family Affair Carolina Herrera Confidential


Born and raised in Venezuela, Carolina Herrera was exposed from early on to international culture and fashion. As she elegantly puts it: “My eye was accustomed to see beautiful things”.

In 1980, Carolina Herrera makes the best dressed list, and one year later, with the encouragement of legendary Vogue editor Diana Vreeland, Carolina Herrera showed her first collection at the Metropolitan Club in New York. A few years later, in 1986, Carolina Herrera designs Caroline Kennedy’s wedding beautiful gown. And because the dress was ‘the talk of the country’, one year later the fashion designer introduced her first bridal collection.

I have a responsibility to the woman of today – to make her feel confident, modern and above all else beautiful.

Carolina Herrera

A ‘true’ fashion house is only complete when it has its own fragrance. Carolina Herrera launches her first fragrance in 1988, and three years later she launched her first men’s fragrance, Carolina Herrera for Men. A fresh, masculine Eau de Toilette with tremendous character, imbued with charm and elegance. In 1996 Carolina Herrera De Baez joins as creative director at Herrera’s House of Fragrances, and created some very beautiful fragrances.

Carolina Herrera Yakymour

Carolina Herrera and her daughter Carolina Herrera de Baez.

The mother and daughter team of Carolina Herrera together created an exclusive collection of six fragrances for a man or a woman, designed to capture the essance of the House of Herrera. The collection of bottles, the most iconic and natural ingredients of modern and classic perfumery with refined sesibility.

Herrera Confidential effortlessly challanfges both contemporay and traditional values, always staying true to the Herrera ethos: incorporating the most luxurious fragrances pushing scents to the limit and daring to explore the unexpected.


Fashion designer Carolina Herrera and her daughter Carolina Herrera de Baez, teamed up to launch Herrera Confidential, a new collection of six unisex fragrances that captures the essence of the Herrera dynasty.


Carolina Herrera Neroli Boheme (Floral)



Carolina Herrera Neroli Boheme Green Emerald

Carolina Herrera Neroli Boheme, 100ml.

Whimsical Spirit. This passionate fragrance pays homage to whimsical and carefree days spent at carolina herrera’s venezuelan family estate, le vega – a rich and verdant setting where elegance and relaxed style effortlessly harmonized. La vega played host to close friends and family from around the globe to enjoy lavish parties and intimate gatherings. The lush emerald gardens, vivid sunsets and breathtaking landscap created the backdrop to indelible memories of a distinct time and place where every sense was captivated. Here the neroli is bohemian, playful and sensual – a chiaroscuro composition of italian citrus fruits for bright freshness, nightfall indian jasmine for depth.


Carolina Herrera Oud Couture (Oriental Flower)



Carolina Herrera Oud Couture

Carolina Herrera Oud Couture, 100ml.

Extracted from agarwood, thought to be the most precious of all woods, Oud Couture draws inspiration from Middle Eastern culture with a modern twist of New York’s cosmopolitan spirit and style sensibility. This seductive scent is a new interpretation of a legendary oriental ingredient. Ingredients: The hallmark of this emblematic fragrance is the scent of Laos oud. A blend of opulent resins and Taif and Damascena roses, oud is transformed into an inspiring and electrifying scent. Just like in New York, a world of endless possibilities.


Carolina Herrera Burning Rose (Chypre Floral)



Carolina Herrera Burning Rose Red Ruby

Carolina Herrera Burning Rose, 100ml.

Grace Under Fire. Red symbolizes passion and love, but it also has a deeper meaning: it is the colour of celebration, an explosion of energy and vitality. Burning rose evokes nostalgia of a creative and revolutionary moment in new york city’s 70s and 80s history, when conventions were challenged in favour of bold new ideas and pop culture. Burning rose embodies the star qualities of charisma, elegance and glamour. This elegant rose from bulgaria is infused with the highest quality spices: royal cinnamon from laos, and ginger burned with patchouli from Indonesia.


Carolina Herrera Nightfall Patchouli (Woody Spicy)



Carolina Herrera Nightfall Patchouli Mauve Purple

Carolina Herrera Nightfall Patchouli, 100ml.

This fragrance was inspired by the magic and mystery of the night, from enchanted evenings in the Arabian Desert to the vibrant energy of New York after dark. Nightfall is the time when anything can happen, opening up the imaginary, an infinite world of possibilities between reality and fantasy. Ingredients: What sets this scent apart is its unique blend of contrasting resins and spices. The deep softness of benzoin resin meets the vibrancy of forbidden cinnamon, with an enigmatic hint of Indonesian patchouli leaves. It’s a celebration of those who dare to see things differently.


Carolina Herrera Herrera Tuberose (Floral)



Carolina Herrera Herrera Tuberose Gr

Carolina Herrera Herrera Tuberose, 100ml.

Tuberose is the queen of white flowers and the symbol of Herrera’s timeless elegance. The designer’s secret to confidence and timeless appeal is simple, always stay true to yourself. Adorned For Beauty. The designer’s secret to confidence and timeless appeal is simple, always stay true to yourself. Tuberose, a key ingredient in the first herrera fragrance launched in 1988, has been reinterpreted in its most opulent form, a modern tribute from herrera’s daughter to her mother’s original signature scent. The opulent floral Herrera Tuberose is heavy on timeless elegance. Floral, sensual and intense, indian tuberose is warmed by a blend of the finest orange flowers, deliciously infused with vanilla.


Carolina Herrera Amber Desire (Oriental).



Carolina Herrera Amber Desire Brown Amber

Carolina Herrera Amber Desire, 100ml

A Timeless Obsession. The story of amber desire started with ambre 83, an emblematic and elementary perfume base created at the turn of the 20th century that became part of classic oriental fragrance structures. Today, the herrera house has reinvented this iconic base giving it a modern twist with an intoxicating fusion of date, rose absolute, vanilla and labdanum. The result, a purer, brighter and more powerful interpretation of a classic perfume note. Traditional yet innovative. Timeless yet modern.

Join Carolina Herrera de Baez on this most exclusive journey to the heritage of the House of Herrera. This distinctive collection consists of six fragrances and four essential oils, to be used individually or to be mixed with each other, presented in handcrafted bottles in bold jewel tones. The epitome of luxury and style.


Six great and original scents, beautiful bottled. But an other reason that makes these fragrances (vèry) special, is that you can use them in layers. The collection also include four essential precious oils which can be layered with the six fragrances. Inspired by the classic inkwell, noted as a symbol of creativity, each bottle in bold jewel tones, is hands crafted with impeccable detail and elegantly designed.

Caroline Herrera Oil of Sandelwood (Woody)


Carolina Herrera Oil Sandelwood Yakymour


Carolina Herrera Pure Oil Sandalwood, 15ml

Extracted from the noble Australian sandalwood Tree, Pure Oil of Sandalwood is as distinctive as it is divine, adding bold and woody personality to the fragrance collection. The House of Herrera recommends layering Pure Oil of Sandalwood with Neroli Boheme, Herrera Tuberose and Nightfall Patchouli.


Caroline Herrera Oil of Musk (Musk)


Caroline Herrera Oil of Musk Yakymour


Caroline Herrera Oil of Musk, 15ml

Musk is a synthetic molecule known for its soft sensuality and it’s enveloping, reassuring properties. Extremely concentrated, Pure Oil of Musk adds mystery and softness to the floral notes of the collection. The House of Herrera recommends layering Pure Oil of Musk with Neroli Boheme, Burning Rose and Herrera Tuberose.


Caroline Herrera Oil of Rose (Floral)


Caroline Herrera Oil of Rose Yakymour

Caroline Herrera Oil of Rose, 15ml 

Pure Oil of Rose is concocted from the richest Damascene rose of Bulgaria. Pure and concentrated, it adds an elegant and hypnotizing personality to the fragrance collection. The House of Herrera recommends layering Pure Oil of Rose with Nightfall Patchouli, Amber Desire and Oud Couture.


Caroline Herrera Oil of Oud (Woody)


Caroline Herrera Oil of Oud Yakymour

Caroline Herrera Oil of Oud, 15ml

Pure Oil of Oud is a true treasuse, a rare and precious ingrediënt that embodies the noble character and strenght of the collection. Fashion house Herrera recommends layering Pure Oil of Oud with Burning Rose, Amber Desire and Oud Couture.

For more information, come into the wonderful world of Carolina Herrera.





Alexander Vreeland launches Diana Vreeland fragrance collection

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Fragrances fill the senses with the mysterious

Diana Vreeland

When your grandmother is Diana Vreeland – a fashion legend known for her groundbreaking and influential work at Vogue, Harper’s Bazaar and the Costume Institute of the Metropolitan Museum, how do you pay tribute to her? This was the enormous task Alexander Vreeland faced five years ago, when he took over running his grandmother’s estate. After much consideration, Vreeland decided to launch Diana Vreeland Parfums, a luxury five-scent collection, which debuted in Paris in September. I sat down recently with Vreeland at Neiman Marcus, Chicago, to discuss his grandmother’s legacy and the new line of fragrances. The following is an edited transcript.

Diana Vreeland ruled fashion for decades. She was the Editor-in-Chief of Vogue in the 1960s, after a long tenure at Harper’s Bazaar that begin the 1930s, but she partied like a rock star all the way through to the 1980s. People loved her wit, sense of humour, and charm, even more than they liked her ‘fabulous’ personal style. In short, think of a nice version of Anna Wintour, only more influential and actually liked. She advised First Lady Jackie Kennedy on style and fashion; allegedly discovered Lauren Bacall and Twiggy; and was friends with everyone (from Wallis Simpson to Yves. St. Laurent, Valentino, Begum Aga Khan, Andy Warhol, Coco Chanel, Jack Nicholson, and people in-between). She lived life with exuberance, and always with a perfect witticism on her lips.

Now the legendary Divine Mrs V, who was famous for her dictated sometimes comical typewriter-written letters, lives on via a new range of perfumes.


She taught me that there is no compromising on quality, so when we started, we told [International Flavours & Fragrances] that there was no limit to what they could spend. We wanted the finest of ingredients, the best — the way she did things.

Alexander Vreeland

Diana Vreeland enjoyed a lifelong passion for scent and was known to inject pillows with perfume. “She lived in an olfactive house with candles, incense burning, potpourri. It was a world of fragrances, always changing,” said her grandson Alexander Vreeland. The fashion icon was also a consultant to the MET’s Costume Institute and insisted that perfume seep out of the air conditioning ducts during exhibitions.

Diana Vreeland perfume launches

A collaboration with International Flavours & Fragrances, the unisex line of perfumes are all named after Vreeland’s favourite expressions such as ‘Perfectly Marvellous’ and ‘Simply Devine’. They go on sale today at eleven Neiman Marcus locations and New York’s Bergdorf Goodman store.

The collection marks just the start of a cosmetics line for the Vreeland brand – which is under Alexander’s control. “The fragrances will continue to be the heart of it all, but we have an opportunity in all categories of beauty”. Lipstick? “Next year” he commented. 

More about these fragrances, soon here on Yakymour…