Donna Karan DKNY Be Delicious Summer Squeeze


Fashion designer Donna Karan has prepared a new edition of her original 2007 DKNY Be Delicious fragrance, named DKNY Be Delicious Summer Squeeze, for the summer of 2020. A clear, fresh, juicy and playful scent, DKNY Be Delicious Summer Squeeze combines citrusy aromas with white flowers and creamy undertones.

DKNY Be Delicious Summer Squeeze is described as sunny and juicy, made for hot summer days. It opens with a combination of citrus fruits such as grapefruit, mandarin and orange, with the addition of spiciness and fruits. The heart includes white flowers mixed with a green apple accords. A mixture of vanilla and musk gives a creamy and warm base to the perfume.


DKNY Be Delicious Summer Squeeze’s packaging stays true to the design of the classic DKNY Be Delicious flacon. A green flacon with iridescent green glass and cold droplets adorning its lid conveys the freshness of this scent.

DKNY Be Delicious Summer Squeeze is available as a 50 ml Eau de Toilette at selected stores worldwide. Come into the beautiful world of Donna Karan.




Remember Estée

Estee Lauder

Cosmetics capitalist Estée Lauder (Josephine Esther Mentzer) died at 95 on this date, 24 april, in 2004. She was born to Hungarian immigrants who ran a hardware store, and she became interested in cosmetics through the work of her uncle, a chemist who developed beauty products and fragrances. In 1953, she introduced her first fragrance, Youth Dew, a bath oil and perfume that sold 50,000 bottles in its first year and 150 million by 1984. She co-founded her eponymous company in 1946 with her husband Joseph Lauder (whom she divorced and then remarried); today it has 42,000 employees and nearly $12 billion in annual net sales.




DKNY Nectar Love


Nectar Love by DKNY is a new sweet, delicious and irresistible perfume for women with a warm aroma due to honey notes that bring brightness and sweet flavor.

Today, the perfumery niche expands with lots of ‘honey’ made perfumes described as fresh, flowery, warm, bright and graceful. They are made to satisfy women who dare to get a subtle, yet sweet fragrance that lasts for a long time. Some examples of these perfumes are Honey by Marc Jacobs, Aqua Allegoria Flora Nymphea by Guerlain, Kim Kardashian Pure Honey, L’Occitane Terre de Lumiere, First by Van Cleef & Arpels and other perfumes suitable for romantic, dreamlike women who want to stand out for a special fragrance.

Top notes: Grapefruit, mandarin, nectarine
Heart: Freesia, neroli, solar notes
Base: Beeswax, cedar, musk, vanilla

Donna Karan, which is not an exception, created Nectar Love perfume to highlight the delight of the honey note. Also, Nectar Love blends fresh grapefruit and tangerine notes mixed with floral accords of neroli, freesia, and solar notes. The base is made of beeswax, cedar, vanilla and musk notes. Sweet fragrances are considered the most sensual and sexiest, thus making guys go mad about.



DKNY Nectar Love is available in apple shaped bottles adorned with small bees on its stopper and the glass body of the flacon. The bottle is transparent, while the stopper is made of metal in a bright gold nuance. The outer carton is designed in ombre style, and it combines a warm orange color with gold.

The fragrance will be available as an Eau de Parfum, in sizes of 50ml and 100ml.



Juicy Couture Viva La Juicy Glacé

Juicy Couture Viva La Juicy Glacé visual

Since its launch in 2008, the candy-like Juicy Couture perfume Viva La Juicy has become one of the top selling fragrances worldwide. Its new limited edition for 2017 is inspired by iced, glazed sweets and it is intended for the upcoming summer season. Viva La Juicy Glacé follows limited editions of sugary Viva La Juicy Sucre from 2016 and the candied-rose scent of Viva La Juicy Rose from 2015.

As the name of the perfume suggests, Juicy Couture Viva La Juicy Glacé is composed of frozen ingredients thus making this scent emanate an icy, sweet glazed aroma. Viva La Juicy Glacé is a floral-fruity composition that evokes ‘a world of frozen beauty’ with cool and fresh top notes that include citruses with frosted leaves and fruits.

Top notes: frozen mandarin, frosted cassis leaves, pear sorbet
Heart: orange blossom, jasmine
Base: amber, sandalwood, vanilla

The perfume’s body is composed of a bouquet of white flowers that is wrapped up in a warm oriental – vanilla drydown. Juicy Couture Viva La Juicy Glacé opens with beautiful and aromatic frozen notes like frozen mandarin, frosted cassis leaves and fresh pear sorbet along with flowery accords of orange blossom and jasmine flowers. The base is laid down on a woody trail made of sandalwood, amber and sweet vanilla notes.

When you are tired of any ordinary smells, this new Viva La Juicy Glacé perfume will refresh your senses and will awaken deep feelings of winter days during hot summer days.

Juicy Couture Viva La Juicy Glacé flacon box

The face of the advertising campaign is model Candice Swanepoel. Juicy Couture Viva La Juicy Glacé, as other previous editions, comes as a limited edition. The fragrance arrives in a pink bottle of frosted glass, decorated with a removable satin bow. It is available as a 50 and 100 ml Eau de Parfum.




DKNY Be Delicious Crystallized Limited Edition Fragrances


American fashion designer Dona Karan is introducing new DKNY Limited Edition fragrances Be Delicious Crystallized and Fresh Blossom Crystallized. Featuring a luxurious new facetted glass botthle inspired by diamonds, prisma and sculptured crystals they will bring a touch of elegance and style to your dressing table. Of course the scents are faboulous, too!

Be Delicious Crystallized for example brings together the contrast between the buzz of the big city and its shiny skyline with nature through a sparkling fruity and floral scent.
Let’s bring a touch of sparkle to your Holiday season or gift a loved one with these two fab fragrances by DKNY.

DKNY Be Delicious Crystallized


Top Notes: Crisp Greens, Green Apple, Magnolia, Yuzu
Middle Notes: Muguet, Waterlily, Violet
Bottom Notes: Musk, Sandalwood, Amberwood

Exuding energy, Crisp Greens and Green Apple blend with creamy Magnolia and shimmering Yuzu, with the freshness of a city breeze. The heart unfolds with Blooming Muguet, dewy Waterlily and Lush Violet to reveal the fluid sophistication of the modern woman. Skin Musks, Sandalwood and modern Amberwood follow in radiant allure.


DKNY Fresh Blossom Crystallized


Top Notes: Red Fruits, Salicylates, Aqueous Notes
Middle Notes: Rose Water, Freesia, Honeysuckle
Bottom Notes: Musk, Raspberry, Sandalwood

Juicy Red Fruits blend while aqueous notes to add fluidity. Petally florals of Rosewater, Pink Freesia and nectarous Honeysuckle meet in a refreshing bouquet. Raspberry adds addictive sweetness, while White Musk and Sandalwood envelope into a warm, feminine optimism.

DKNY Be Delicious Crystallized and DKNY Be Delicious Fresh Blossom Crystallized are both available as 50ml Eau de Parfum ate selected stores worldwide. Come into the beautiful world of DKNY.





Estee Lauder, the fabulous story!

Estee Lauder

The most beautiful face in the world? It is yours.

Estee Lauder

She shows us her passion for the beauty through this quote. It is the very famous Estee Lauder! This lovely lady has completely revolutionized the world of cosmetics in 1946.

Did you know that Estee Lauder was at the origin of the samples, serum, the first line treatments for men, the muses and many others things that seem so normal to us today, and was simply yet revolutionaries at the time? Touch the heart, the spirit and the face of every woman, such was the philosophy of Estée Lauder, this visionary woman who revolutionized the beauty industry.


Estée Lauder at work (Click photo to enlarge).

With a journey like his, carved on the determination and the frenzy, there are what become a true legend. Zoom on Estée Lauder, quite surprisingly wife, saleswoman and marketeuse outstanding… and his eponymous line of cosmetics… to become an empire!

A true passionate of beauty! Estée Lauder, of his real name Josephine Esther Mentzer, born July 1, 1906 into a family of Czech-Hungarian Jewish immigrants has always been drawn by aesthetics. And to increase his drinking for this magnificent universe, from a young age she decided to join his uncle John Schötz – brother of his mother – who worked in the field of chemistry. His goal? Estée wanted at any price creating beauty products. His many years of work and research alongside his uncle marked the beginning of the beginning.

Even if his dream of becoming dermatologist failed, Estee was motivated to start something again. Between the hours spent in the laboratory and in the kitchen, she managed to concoct care for home-made skin for his family. And in 1946 with the help of her husband, Joseph, she designs a range consisting of a lotion, a cleansing oil and two creams.

Estee Lauder Private Collection Eau De Parfum

Estée Lauder Privat Collection 1970’s ad

And it is in her own hairdressing salon, called The House of Ash Blondes, she was doing his marketing. The women of the neighborhood came not only for hair care, but also to discover the labeled earnings Estée Lauder. While these ladies were ‘imprisoned’ in the heated helmet, Mrs. Lauder was personally and for free to beautify their face. Very quickly, the new toured the region and sales figures rose dramatically

To top it all, Estée gave samples of its new products to its customers. At times, she scratched a small piece of red lipstick, just to give it to the ladies so they can try it at home, and of course they came back immediately! Namely that the concept of the free gift for any purchase is actually inspired by Mrs.

It is with the help of her husband (design, manufacture…) Joseph Lauder, it managed to attract clients and proudly presented these first four products: Super Rich All – Purpose cream, cream Pack, Cleansing Oil and Skin Lotion. After the tour of New York, these products home made specially by the Lauder couple, gave life to a real cosmetic empire. And this empire is now one of the world leaders in the world of beauty!


Estee Lauder Serums Advanced Night Repair Synchronized Recovery Complex II

A true classic: Estee Lauder Advanced Night Repair Synchronized Recovery Complex II

To return to her love life, it is found that Estée was immediately charmed by Joseph Lauder. Real name Lauter, he decided to change it to Lauder before he married her in 1930. From this union was born their first child Leonard, three in later. In 1939, the couple divorced!

During their separation, Estée will be a meeting that will change his life, that of the wealthy Dutch industrialist Arnold Lewis Van Ameringen, who will become her lover (they will break apart because he refused to leave his wife but will remain very good friends) but also and above all ‘financial’ mentor. After their separation, she returned to New York to rebuild ties with Joseph. This is so in 1942 the couple remarried. A love that will last until the last breath of Joseph…

I wanted to see my name in lights, but I was willing to settle for my name on a jar.

Estée Lauder

The company began in 1946 when Estée Lauder and her husband Joseph Lauder began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All purpose Creme, and Creme Pack. Two years later, in 1948 they established their first department store account with Saks Fith Avenue in New York.

In 1953, Lauder introduced her first fragrance, Youth Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles, and by 1984, the figure had jumped to 150 million. Lauder was a subject of a 1985 TV documentary, Estée Lauder: The Sweet Smell of Success. Explaining her success, she said, “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard”.


Estee Lauder Youth Dew Eau de Parfum

Estée Lauder Youth Dew Eau de Parfum (Click photo to enlarge).

They expanded the range and continued to sell their products in the United States. In 1960, the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong.

In 1964, they started Aramis Inc., designed by Arame Yeranyan, with the fragrance named after Yeremes, a city in Armenia, producing fragrances and grooming products for men. In 1967, Estée Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors. This was followed by a Spirit of Achievement Award from the Albert Einstein College of Medicine at Yeshiva University in 1968. In that year, the company expanded again, opening Clinique Laboratories, Inc. Clinique was the first dermatologist guided (Dr. Norman Orentreich), allergy tested, fragrance-free cosmetic brand created by Estée Lauder.

Estée Lauder and her husband Joseph in 1972.

Estée Lauder and her husband Joseph in 1972

Estée Lauder’s Clinique brand became the first women’s cosmetic company to introduce a second line for men when, in 1976, they began a separate line called ‘Skin Supplies for Men’, which continues to be sold at Clinique counters worldwide. In 1981, the company’s products became available in the Soviet Union.

In October 1992, the BCA campaign was launched by Evelyn Lauder (Estée’s daughter in law) who co-created the ‘Pink Ribbon’ with SELF magazine as a symbol of breast health. Since then, millions of people globally have heard the message about the importance of breast health and early detection can save lives. The Estée Lauder Companies’ annual Breast Cancer Awareness campaign involves all of the 18 brands that make up the Estée Lauder Companies. They collectively represent The Breast Cancer Research Foundation’s first and largest corporate supporter. Estée’s daughter-in-law created BCRF’s signature pink ribbon. (Over $10 million were raised for the Breast Cancer Research Foundation between 1993 and summer 2003. Another $1 million were raised from their retail partners between July 2002 and summer 2003).

Since at least February 2001, Estée Lauder and its brands have been the target of a boycot campaign. The boycott has been led by pro-Palestinian activists who have targeted the corporation because of the pro-Israel activities of Ronald Lauder.

While Lauder’s son Ronald has been an outspoken conservative in most of his activities (including leadership of the World Jewish Congress), the Estée Lauder company has given most of its political contributions to liberal Democratic senatorial candidates in New York. Nevertheless, the company’s products, including Aramis, Prescriptives, Clinique, Aveda, DKNY, Tommy Hilfiger and Tony Burch toiletries products, have been targeted for boycott by pro-Palestinian activists, in opposition to Ronald Lauder’s support for the Likud party and his opposition to the establishment of a Palestinian state.

In June 2003, the San Francisco-based Queers Undermining Israëli Terrorism (QUIT) took up the boycott with their ‘Estée Slaughter’ campaign.

Estee Lauder Yasmin Aga Khan 2004_05_06

Estée Lauder and Princess Yasmin Aga Khan

At age 95, Estée Lauder died of cardiopulmonary arrest on April 24, 2004 at her home in Manhattan.

The company has had sometimes iconic spokesmodels, sometimes referred to simply as ‘faces’. Past ‘faces’ for Estée Lauder include Karen Graham (model), Bruce Boxleitner (actor), Shaun Casey (model), Willow Bay (television correspondent, editor, author, model). Pauline Porizkova (model), Elizabeth Hurley (actress and model), Anja Rubik (model), Carolyn Murphy (model) Hilary Rhonda (model), Liu Wen (model) and actress Gwyneth Paltrow.

As of 2010, Estée Lauder sold its products in department stores across the world and has a chain of freestanding retail outlets. On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver City, California by brothers Dean and Davis Factor (as in Max).

Estee Lauder Mad Men Collection 2012 Ad

Estee Lauder ‘Mad Men Collection’ 2012 Ad.


Estee Lauder Mad Men Collection 2012

The Mad Men Collection by Estee Lauder boasts vintage-inspired packaging much like the original Estee Lauder’s items of the ’60s

In 2012, the Company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder.

In 2013, philanthropist and cosmetics tycoon Leonard Lauder donated a cubist art collection, worth $1 billion to the Metropolitan Museum of Art. The enormous gift, estimated to be worth $1 billion, includes 78 works by Picasso, Braque, Gris, and Leger, and ‘will transform the museum’. That may seem extravagant, but Lauder can afford it, Forbes estimates he’s worth $8.5 billion, due mainly to the cosmetics empire founded by his mother, the late Estée Lauder.

In 2014, the Company acquired two insider beauty brands, RODIN olio lusso, a skin care brand renowned for its ‘Luxury Face Oil’, and Le Labo, a fragrance and sensory lifestyle brand with an emphasis on craftsmanship.


Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Transformative-Energy-Eye-Creme Gold

Estée Lauder Re-Nutriv Ultimate Diamond Transformative Energy Eye Crème

In 2015, the Company acquired Editions de Parfums Frédéric Malle, a fragrance brand dedicated to the art of perfumery, and GLAMGLOW, a Hollywood skin care brand that delivers camera-ready resultsl.

Tom Ford Fragrances Eau de Parfum

Tom Ford fragrances

Today, the Estée Lauder empire now owns 29 other big-name brands and reported sales of just over $9.7 billion to investors last year. Not that difficult with these brands: Aerin, Aramis, Aveda, Bobbi Brown, Bumble and Bumble, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédèric Malle, Estée Lauder, Glamglow, Goodskin, Jo Malone London, Kiton, Lab Series, La Mer, Le Labo, M.A.C, Marni, Michael Kors, Ojon, Origins, Osiao, Prescriptives, RODIN olio lusso, Smashbox Cosmetics, Tommy Hilfinger, Tom Ford, Tory Burch, Ermenegildo Zegna.

And how the Lauders spend all that money is almost as interesting as the rags-to-riches story of how the daughter of two Hungarian Jewish immigrants left behind a beauty dynasty.





Fragrance with benefits: DKNY Be Delicious Skin Hydrating Eau de Toilette


American fashion designer Donna Karan enlarges her famous DKNY Be Delicious Collection with one more mouthwatering and delicious perfume, DKNY Be Delicious Skin Hydrating Eau de Toilette. This time, the new fragrance will leave your skin tantalizing, seductive and fresh. Not only your senses and noses will be filled with that delicious aroma, but the body will also absorb that sweet and adorable smell of a fresh and pure perfume. DKNY Be Delicious Skin Hydrating Eau de Toilette will totally hydrate the skin and will leave it soft, sparkling and pleasantly enough to be followed.



DKNY Be Delicious Skin Hydrating Eau de Toilette is infused with apple blend that leaves a pure, fresh smell of a clean and delicious apple along with a blend of ingredients that are clinically proven to help moisturise, smooth and brighten the body.

DKNY Be Delicious Skin Hydrating Eau de Toilette features the beautiful Dutch model Marloes Horst. DKNY Be Delicious Skin Hydrating Eau de Toilette will be available as 50 and 100ml.






City GIF.gif

American fashion designer Donna Karan launches two new limited edition fragrances with the travel theme, DKNY City for Her & DKNY City for Him. These fragrances will perfectly suit energetic, lively and full of life persons. Both of them are modern scents that evoke the effervescent city life of New York – a big city that never sleeps. DKNY City for Her & DKNY City for Him is all about exhilarating emotions and warm feelings.

DKNY City for Women



DKNY City for Women FlaconStart off the night with a fusion of pink grapefruit, white currant and orange blossom to help you keep up with the endless energy of a city night. The fragrance then transforms as the sun sets into a deeper bouquet of acacia and gardenia petals to fuel your senses.

At the end of the evening, musk soothes your senses as warm cedarwood and oakmoss create a signature trail that will make you, and your night, unforgettable.

DKNY City for Men


DKNY City for Men FlaconThe magnetic energy of the city streets is met with an invigorating blast of green pomelo and coriander infused with white pepper, while the charismatic pulse of the night is upheld through the middle notes with a fusion of muguet and violet leaves. Bold hues of silver sage create an adrenaline rush impacting the sensual pairing of vetiver and mahogany.

DKNY City for Men is sure to leave a lasting impact on any who wear it – and especially with those who encounter it.

DKNY City for Women and DKNY City for Men will show up earlier January, in Eau de Parfum and Eau de Toilette concentration.





Pure DKNY A Drop of Rose


Soft and sensually romantic, one flower, one love, one scent-pure DKNY, A Drop Of Rose.

This autumn, American designer Donna Karan is surprising its wearers with a new flowery and fresh perfume for women, Pure DKNY A Drop of Rose. The new fragrance is the new flanker to Pure DKNY launched in 2010.



A Drop of Rose is more than just a rosy perfume; it is a romantic, lovely and delicate fragrance that lasts all day with a nice aroma of rosy accords. Pure DKNY A Drop of Rose blends the main ingredient Turkey rose that inspire a feminine, luminous and nice aroma.


Donna Karan’s Pure DKNY A Drop of Rose begins in Turkey’s Isparta Valley in the Anatolian flower fields, where the delicate pink blossoms of Damascene Rose variety are harvested early each summer. The harvest season takes place each year in June and each flower is hand-picked, one by one in the cool pre-dawn hours. By seasons end, 2500 tons of petals have been bagged, weighted, and transported by btruck to the distillery where they are gently rolled and processed through 26 stills. The end product is essential oil of Rose which is the vital ingrediënt in the newest Drop of Rose from Pure DKNY.

Just like the rest of the Pure DKNY line, the company supports international development organization called CARE helping local farmers in Turkey!


Pure DKNY A Drop of Rose Bottle

Pure DKNY A Drop of Rose comes in the same crystal design bottle made of 100% recyclable glass and an aluminum pale pink stopper, and is available as 30 and 50ml Eau de Parfum.




DKNY Be Delicious Fresh Blossom Eau So Intense


American fashion designer Donna Karan presents a new intense and a modern perfume for women, DKNY Be Delicious Fresh Blossom Eau So Intense. The fragrance is the new flanker to Be Delicious Fresh Blossom from 2009. DKNY Be Delicious Fresh Blossom Eau So Intense is also a flowery fragrance with a sweet and tantalizing aroma, yet more intense and more long-lasting.

DKNY Be Delicious Fresh Blossom Eau So Intense opens with luring apple blossom and muguet notes accompanied by rose de mai and violet accords. The woody base is composed of orris and musky notes. Though so many delightful notes, rose and muguet are the main ingredients that make this aroma smell irresistible and unforgettable.

Wear this women’s scent to work or school all throughout the day. DKNY Be Delicious Fresh Blossom Eau So Intense is available as 30, 50 and 100 ml Eau de Parfum.


DKNY Be Delicious Fresh Blossom Eau So Intense.jpg