Fendace is finally here – and now, we’re getting the chance to experience the lauded mashup collection between Fendi and Versace with a front row seat. To celebrate the collection’s official release, the houses have activated ten worldwide pop-up shops in Dubai, Kuwait, London, Los Angeles, New York City, Osaka, Paris, Shenyang, and Tokyo for Fendace fans to purchase the full collection.
The two Italian powerhouses combine their signature style codes in the Fendace collection. Fendi and Versace come together to create a collection that celebrates the legacy and symbols of both fashion houses. Signature silhouettes, expert craftsmanship, FF patterns and the iconic Medusa motifs are seamlessly combined in a showstopping selection of ready to wear and accessories.
It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.
Kim Jones
After months of increasing anticipation, the Italian labels have finally released Fendace – a collaboration swap that was debuted during Milan Fashion Week back in September. The partnership finds Versace chief creative officer Donatelle Versace teaming up with Fendi artistic director Kim Jones to create two separate collections that combine signature elements and time-honored codes from their fashion houses.
Fendace consists of the ‘Fendi by Versace’ range as well as ‘Versace by Fendi’, the latter of which was a joint effort between Jones and Silvia Venturini Fendi. The collections consist of ready-to-wear pieces, handbags, footwear, and accessories, which are presented in “an exchange of roles and brand codes”.
The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love.
Donatella Versace
Fendi’s double F logo is paired with Versace’s Baroque print, the Fendi baguette is paired with a Versace Medusa emblem, and a selection of tees and hoodies feature co-branded graphic designs.
The labels showed off Fendace with a Steven Meisel-photographed campaign as well as a men’s and women’s visual directed by Alec Maxwell.
The world of Fendace comes to life, arriving in opulent colour and vibrant style to pop-up events across the world. From Paris and London to Los Angeles and Osaka, the Fendace pop-up experience takes the excitement of the moment global.
The Fendace collection is now available to purchase online at Versace and Fendi as well as in person at Fendace pop-up boutique locations:
Paris
44 Avenue Montaigne
May 12 – June 12
London
Harrods, 87-135 Brompton Road
May 12 – 30
Dubai
The Dubai Mall, Fashion Catwalk
May 12 – 21
Kuwait
Fendace Display, The Avenues, Ghazali St. Al Rai
May 12 – 21
Los Angeles
323 N Rodeo Drive, CA
May 12 – June 19
New York
90 Prince Street, SoHo, NY
May 12 – June 19
Tokyo
Isetan Shinjuku, Main Bldg. 3-14-1, Shinjuku-Ku
May 12 – June 31
Osaka
Umeda Hankyu Men’s 8-7 Kakudacho
May 12 – May 17
Osaka
Umeda Hankyu Women’s 8-7 Kakudacho
May 12 – May 17
Shenyang
Atrium, 1/F, Mix City, No. 288 Qingnian Street
May 17 – May 29
Versace Versus was created by perfumer Nathalie Lorson. Versus comes in a crystal bottle with a light to dark colors of violet that evokes freedom, stylish look and modernity. Strong nuances of color accentuate perfume’s audacious look, sublime smell and melodious style.
Yakymour 