Dior Celebrates the 50th Anniversary of Eau Sauvage

The iconic men’s scent Dior Eau Sauvage turns 50 this year, and we’re celebrating with an extra spritz and a bit of history.

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Ask any perfume lover their top fragrances for men and Chtistian Dior’s Eau Sauvage will make the list. (In fact, my own appreciation of the  scent started with a one of the gardener from Yakymour who wears Eau Sauvage).

It’s easy to understand why everyone loves Edmond Roudnitska creaton: Eau Sauvage. The fresh citrus top notes mingle with basil, lavender, cumin and a floral heart atop a woody, green base. It’s light and bright enough to wear every day, but also refined enough to wear with a suit. It’s marketed to men, sure, but the scent is just as at home on women who appreciate citrus and woods. (To me, it’s the ultimate steal-it-from-your-boyfriend fragrance).

After seeing the light in 1966, this year Dior’s Eau Sauvage is celebrating its 50th anniversary. On this occasion, to celebrate, the famed French house highlights the story of this timeless and vivacious fragrance through a fun animated film that is perfectly in line with the spirit of the scent. The short film that moves through the fragrance’s advertising history. From the poolside, to the race car, to the bar (and a quick post-shower stroll too), Eau Sauvage has certainly stood the test of time. It’s a fragrance that manages to be both timeless and undeniably cool and modern, too.

Follow the happenings of a day in the charming life of an elegant Eau Sauvage man by watching this stylish film.

The video pays tribute to the humorous 1960s era through flashes of colors, as Alain Delon, the absolute Eau Sauvage icon, takes over the film with his manly attraction. His features appear on all the faces that constitute the history of the fragrance. As seductive as ever, he surfaces by the pool before he hops into his racing car and escapes.

Dirk Bikkembergs, be Strong, be Wild

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Be strong. Be wild. Be the man who fights for his goals, inside and outside the playground. Dirk by Dirk Bikkembergs is the fragrance for sportsmen, men of style, who are modern and powerful. Dirk aims directly at special consumers who search for a premium sports brand which would offer a modern product of high quality. The new perfume Dirk is ’embodiment of virtue and masculinity of the modern football hero’.

Be strong. Be wild. Be the man who fights for his goals, inside and outside the playground.

This is a fragrance focused on strong will and intensity – two forces which bind football and life into a beautiful game. Light green color of grass in the football field inspired Dirk Bikkembergs to select the color of letters on outer carton and fragrant liquid. The flacon has memorable design, is made of glass and stylized as a football ball. Numerous facets that cut the light and play with strong green shades reflect adrenaline of the game, football glamour and passion.

Model Ignacio Ondategui fronts Dirk Bikkembergs’ debut fragrance campaign for Dirk

Composition of perfume Dirk opens with a ‘super sexy’ fougere combination of green apple, pink pepper and bergamot mixed with geranium, orange blossom and balmy tonka beans. The base is elegant, masculine and cheerful, created of vetiver, animal chords and benzoin.

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Fragrance Dirk is available as a 30, 50 and 100ml Eau de Toilette, accompanied with perfumed body care products: 200ml shower gel and 150ml spray deodorant.

Versace New Fragrance Dylan Blue with Bruce Weber Lensed Campaign

Versace Pour Homme Dylan Blue

Italian fashion house Versace reunites with photographer Bruce Weber for the premier campaign of its new men’s fragrance, Dylan Blue. The advertisement takes on a timeless and rebellious cool with protagonist, Trevor Signorino. Sporting a leather biker jacket, black skinny jeans and a tank, the model is front and center in a black & white image. Gigi Hadid also joins Trevor for the campaign.

Instinct and passion, love and desire, coupled with hope and complicity, are the words which best define this powerful new fragrance for men from Versace. A fougere, woody, aromatic fragrance.

  • Top Notes: bergamot, grapefruit, aquatic notes, fig leaves
  • Middle Notes: violet leaves, black pepper, papyrus wood, patchouli bio
  • Base Notes: mineral musk, tonka bean, saffron

 

Versace Pour Home Eau de Toilette

As a fragrance, Dylan Blue boasts a woody aroma with hints of citrus, bergamot, grapefruit and fig leaf. Easily described as Mediterranean with aquatic notes, the new scent also features violet leaves, black pepper, saffron, and papyrus.

Dylan Blue is the essence of the Versace man today. It’s a fragrance full of character and individuality, an expression of a man’s strength and also his charisma. I love how it takes traditional notes and scents and makes them totally modern, totally fresh for today, and tomorrow.

Donatella Versace

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Talking about the art direction of the advertisement, Weber shares, “I’ve been watching lots of movies lately where the actors are mixed martial arts fighters. It seems like they are always proving themselves, so that the women characters will fall in love with them. I thought it would be interesting to do some photographs and make a film that dealt with this kind of relationship”.

Versace Por Homme Dylan Blue feature lenght

Discussing the emotional aspect, Weber continues, “Many women I know really respect the sensitivity and vulnerability of men. I wanted to show that men can have these qualities while remaining very strong and disciplined, like great athletes, and still fall in love with the girl of their dreams. For me, Versace has always represented this kind of driving passion. That’s why I’ve always loved working with them, they give photographers and filmmakers like me the freedom to imagine a big life”.

Elizabeth Arden Always Red Femme

 

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Own the town. This intriguing, feminine and dynamic interpretation of Always Red is a spirited and sensual floral expression of the woman who sets the New York City pace. As the metropolis calls, she responds… it’s all or nothing.

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Elizabeth Arden has launched Always Red Femme, a new aroma for females extending the latest Always Red collection of fragrances originating from the classic Red perfume of the brand.

Master the metropolis with this exciting, feminine and lively appearance of Always Red, in a vivacious and sensual floral expression of the female who sets the New York City rhythm. As the city calls, she responds without compromise. Always Red Femme is a superb blend of Blackcurrant Bud, Peach Blossom, Moss and Patchouli.

In the fashion of all or nothing, its daring starting of Blackcurrant Bud, Pear and Lemon evolve to a heart of Peach Blossom, Jasmine and Muguet. The base is a marvelous finishing of Vanilla, Moss, Cedar Wood and Patchouli saying that this sensual floral is the style of today’s confident lady.

elizabeth-arden-always-red-femme-perfume-bottleThe new scent is announced as intriguing, dynamic and passionate, the olfactory equivalent of New York City: ‘Always feminine. Always passionate. Always Red’.

Elizabeth Arden Always Red Femme is already available  in 50ml and 100ml editions of Eau de Toilette encased in an elegantly black flower designed bottle for the launch.

Lalique L’Insoumis

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Luxury crystal and fragrance brand Lalique is launching a new masculine fragrance  L’Insoumis in September 2016, dedicated to the founder of the house Rene Lalique and his artistic spirit. The man who wears it is conceived as a charismatic, elegant and authentic individual who does not follow trends but creates them. He is a dreamer and a modern day adventurer.

The first thing you notice about Lalique new men’s fragrance, L’Insoumis, is the bottle. The contemporary Art Deco design of the Lalique L’Insoumis bottle is decorated with a relief of a fern, the motif that was first used on Lalique’s iconic Tourbillons vase from 1926. The fern symbolizes the free spirit that the fragrance is trying to convey. It’s what’s inside however, that is truly remarkable. Combining what some many would see as unconventional ingredients, L’Insoumis presents a very modern man at the heart of its history-steeped bottle.

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The contemporary Art Deco design of the Lalique L’Insoumis bottle is decorated with a relief of a fern, the motif that was first used on Lalique’s iconic Tourbillons vase from 1926. The fern symbolizes the free spirit that the fragrance is trying to convey.

  • Top notes: bergamot, rum, basil
  • Heart: lavender, clary sage, black pepper
  • Base: vetiver, patchouli, moss, clearwood

The composition belongs to the aromatic-woody fougere group, developed by perfumer Fabrice Pellegrin and produced with rich and high-quality ingredients. An intense aromatic combination of bergamot, rum and basil prelude to the classic masculine heart of lavender, black pepper and clary sage. Haitian vetiver, moss, patchouli and the Clearwood molecule end the composition.

 

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Named L’insoumis Lalique, the fragance combines a variety of unconventional yet pioneering scents to create a fresh, intense fragrance reflective of both the brands unique creator and his strong connection with nature.

Lalique L’Insoumis will come as a 50 ml and 100 ml Eau de Toilette. We have to wait a few months, L’Insoumis released later this year in September, be advised – since you’ll want to get your hands on a bottle – L’Insoumis will be a surefire hit. But I can promise you, the waiting will be worth it!

More about this fragrance with this amazing beautiful bottle soon here on Yakymour….

 

Come into the world of: lalique.com

 

Chanel Perfect blue

Bleu de Chanel

Exclusive, luxurious, mysterious…the Chanel man is a modern masterpiece. Now Chanel’s latest fragrance for men, Bleu de Chanel , captures this intensity to bring to you in fragrance form.

Opening with a twist of citrus and vetiver that is sharply cut by lively pink pepper, the Eau de Toilette has an explosive grapefruit, dry cedar and labdanum heart with a woody aromatic base of ginger, sandalwood and frankincense. Pure masculinity and power all rolled into one, this scent is dynamic and alluring from its energetic start to its sultry smooth finish.

Bleu de Chanel Eau de Toilette refillable travel spray

Bleu de Chanel Eau de Toilette 3x 20 ml refillable travel spray

The constant companion for the Blue de Chanel ‘man on the go.’ The slim travel-size spray rotates to dispense a mist of the woody, aromatic, unexpectedly sensual scent. Includes two extra 20 ml (0.7 oz.) refills.

Blue de Chanel Eau de Parfum

A woody, aromatic fragrance for the man who defies convention. The profoundly sensual Eau de Parfum, infused with crisp citrus notes, offers an intense concentration of the fresh, clean and vibrant fragrance. Unexpected and undeniably bold.

Now Chanel’s 2014 fragrance for men, Bleu de Chanel Eau de Parfum, captures this intensity to bring to you in fragrance form. And it’s more passionately Chanel than ever.

Opening with top notes that are fresh, spicy and citrus-based, this Eau de Parfum exhibits a calm and collected heart of dry cedar and labdanum upon a base of woody aromatics, ginger and frankincense. Pure masculinity and power all rolled into one, this scent is dynamic and alluring from its energetic start to its sultry smooth finish, with an enhanced longevity that follows you like a beguiling mist.

With its sharp and elegant bottle, glimmering in a shade of inky blue ‘black’ Blue de Chanel is seductive and enchanting from its exterior to its core. A signature statement… More of determination and desire. Be unexpected. With one spray, you’ll be hooked…

BLEU DE CHANEL SHAVING CREAM

Blue de Chanel Shaving Cream, Creme de Rasage

Blue de Chanel Shaving Cream. The sheer, lightweight and softly scented formula ensures the closest, most comfortable shave, leaving a polished, precise finish.

Bleu de Chanel Aftershave lotion 100ml

Blue de Chanel Aftershave Lotion

Blue de Chanel Aftershave Lotion, innovative splash formula briskly refreshes and helps tighten pores as it lightly scents skin with the fresh, clean, profoundly sensual fragrance of Blue de Chanel, a provocative blend of citrus and woods. Imparts a comfortable, soft-to-the-touch feel to skin

Bleu de Chanel after shave balm 90 ml

Blue de Chanel Aftershave Balm, Baume Apres Rasage

Blue de Chanel Aftershave Balm, the silky, scented emulsion instantly soothes and hydrates skin, as it imparts the woody, aromatic fragrance.

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Blue de Chanel Hydrating After Shave Gel, Gel Hydratant Apres Rasage

Blue de Chanel Gel Hydratant Apres Rasage leaves the face soft, hydrated and comfortable. A cooling gel texture that immediately relieves skin post-shave.

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Blue de Chanel Shower Gel

The ultra-foaming Blue de Chanel Shower Gel, translucent formula expertly cleanses and scents the skin, while protecting its natural balance. Even for the very skin!

 

Chanel Blue de Chanel Soap

Blue de Chanel Soap in a box

The return of the soaps! Not the ‘drying out’ soaps from the past, but beautiful products that treat your skin well. So.. if you can’t get enough of the actual fragrance itself, Chanel created a soap nestled in a box of the same intense blue. This white bar of soap in the shape of a slightly beveled square develops a gentle lather in contact with water. A soap created to prolong the pleasure of the scent in the shower.

 

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Bleu de Chanel Deodorant Stick

The Bleu de Chanel Deodorant Stick is for those who want to cover themselves in their alluring scent from the moment they step from the shower or dress for the day. Soo soft that it is also perfect for those who shave their armpits!

In the spirit of Bleu de Chanel , its deodorant signals a twist of citrus and grapefruit from the moment you pop the cap. Dry cedar and labdanum are layered over an aromatic base of ginger, sandalwood and frankincense. It’s pure masculinity and power all rolled into one, and perfectly complements the Chanel de Blue Eau de Toilette.

Bleu de Chanel

Bleu de Chanel is the language of seduction and enchantment in all its forms, fragrance,  aftershave lotion,  or even something as simple as a deodorant or soap.

  • Eau de Parfum: 100 ml spray and 50 ml spray
  • Eau de Toilette: 150 ml spray, 100 ml spray and 50 ml spay
  • Eau de Toilette refillable Spray:

 

  • Soap: 100 grams
  • Shower Gel
  • Shaving Cream
  • Aftershave Lotion
  • Aftershave Balm 90 ml
  • Aftershave Gel Hydratant
  • Deodorant Stick 75 grams

Givenchy Live Irrésistible

Givenchy Live Irrésistible Eau de Toilette ad

For 2016, Givenchy captures the scent’s uplifting joie de vivre in an Eau de Toilette, for an even more refreshing, rich and audacious version of the original fragrance. It’s due to land in stores for summer 2016.

Like the original Eau de Parfum, Givenchy’s Eau de Toilette was developed by Dominique Ropion (Givenchy Amarige, Lancôme La Vie est Belle, Paco Rabanne Invictus, Dior Pure Poison). The perfumer has created an uplifting and fizzy fragrance, bursting with floral, fruity notes.

Givenchy Live Irrésistible Eau de Toilette opens with soft top notes of pear and juicy raspberry, bringing a fresh and fruity zing to the scent. Rose brings richness to this fruity cocktail, which rounds off with notes of Jamaican allspice, blonde wood and musk.

Givenchy Live Irrésistible Eau de Toilette

The scent’s long, slender and textured bottle is finished in shades of pink, with pastel-hued glass and a brighter, candy pink label.

American actress Amanda Seyfried returns as the face of Live Irrésistible in a campaign filled with elegance and humorous self-mocking. The campaign includes a TV ad, filmed by Matthew Frost, and a magazine ad, which sets the Givenchy ambassador in a summery Parisian scene, shot by Matt Irwin.

Givenchy Live Irrésistible Eau de Toilette is available in two formats, 40ml and 75ml.