In her lifetime, company Founder, Ms. Arden, succeeded in many ‘firsts’, always breaking the metaphorical glass ceiling with each accomplishment. A suffragette herself, in 1912 she marched down Fifth Avenue aiding women’s voting rights, handing out red lipstick to fellow suffragettes along the way as a symbol of solidarity. Today, the brand proudly follows in these footsteps by advocating for ‘I am a voter’.
Established by a woman, for women and part of the only beauty conglomerate in the world (Revlon, Inc.) led by a woman (CEO Debbie Perelman), Elizabeth Arden remains a fervent reinforcer of women’s rights worldwide. The brand has upheld their originator’s legacy over a century later with the recent $1 million March On pledge aiding UN Women, and continues their efforts today by executing this new, highly synergistic campaign promoting ‘I am a voter’.
Our founder was the original #girlboss. She used her voice and business acumen to help further women’s rights in the United States”, says Kiva Silberfeld, Vice President of Global Integrated Marketing Communications at Elizabeth Arden. “Now, by partnering with ‘I am a voter’, we continue to uphold our creator’s legacy by marching together to achieve one goal: change through the power of voting”.
We are so thrilled to have fellow advocate and iconic beauty brand, Elizabeth Arden, support the ‘I am a voter’ movement leading up to the 2020 election. Ms. Arden used her voice and her brand to aid a cultural shift she believed in a century ago – and now they are leveraging their platforms to inform, empower and mobilize citizens to participate in our democracy,
Mandana Dayani, co-founder I am a voter.
Through a 360-degree campaign spanning from March (Women’s History Month) until Election Day in November, Elizabeth Arden will work to create awareness for the ‘I am a voter’ cause and their call-to-action (text VOTER to 26797) via a strategic rollout of consumer programming.
Today, Elizabeth Arden announces March On Pink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in ‘Pink Punch’ shade will be sold globally with 100% of the proceeds donated to UN Women.
It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally. I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.
Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate
As an early supporter of women’s rights, the brand’s legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over one-hundred years later, the company remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.
Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.
Elizabeth Arden March On Limited Edition Lipstick in Pink Punch signed by Reese Witherspoon. 100% of proceeds will be donated to UN Women to support gender equality initiatives.
“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit”, says Ava Huang, General Manager, Elizabeth Arden. “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another. We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality”.
“One of the strongest drivers of change toward gender equality is widespread awareness and participation”, explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women. “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Woman & Girl Count’ gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction”.
The March On Beautiful Color Lipstick in Pink Punch will be available beginning March for $26.50 on ElizabethArden.com and in department stores globally.
Florence Nightingale Graham (December 31, 1878 – October 18, 1966), who went by the business name Elizabeth Arden, was a Canadian American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. In 1910 she opened on 5th Avenue her iconic Red Door Spa, which has remained synonymous with her name ever since.
She was an inovator in the field of skincare, by introducing ‘real’ skincare (cult-classic Eight Hour Cream), and cosmetics by introducing eye makeup to American women and pioneering ‘the makeover’. By 1929 she owned 150 salons in Europe and the United States. Her 1,000 products were being sold in 22 countries. She was the sole owner, and at the peak of her career she was one of the wealthiest women in the world.
The company’s initial focus was on skincare and cosmetics. However, with years Elizabeth Arden started to launch perfumes that have quickly gained compliments and fame. First Elizabeth Arden perfumes, Arden Rose and Lilac were released in 1922. They were hit sensations and still are considered to be elegant and timeless perfumes. Other breathtaking and amazing Elizabeth Arden perfumes include Elizabeth Arden Blue Grass (1936), Red Door (1989), Sunflower (1993), Untold (2013), to name just a few.
Elizabeth Arden 5th Avenue is one of the iconic Elizabeth Arden fragrances, created as a symbol of the wealth, sense of style and great energy of New York City. Named after the street where it all happend. The world famous street 5th Avenue became an iconic ‘pillar’ of the Elizabeth Arden perfume collection, leaving its intense and unique floral mark signed by perfumer Ann Gottlieb in 1996.
The latest release within the 5th Avenue perfume collection is 5th Avenue NYC Live. This time created by Carlos J. Vinals, 5th Avenue NYC Live is a fragrance with a modern floral-chypre composition, dynamic and vibrant.
Top notes: Acai berry, Pink pepper, Mandarin
Heart notes: Marigold, Neroli, Jasmine
Base notes: Musks, Woods, White patchouli
Captivating, brimming with sophistication and excitement, it inspires the woman who experiences it. It opens with vibrant acai berry that blends with sparkling pink pepper and is energized by colorful mandarin for a lively, fragrant burst. The surprise of enchanting marigold, sundrenched neroli and aromatic jasmine come together in its heart for a beautifully balanced bouquet. Ending on a rich note, musks and woods meet wonderful white patchouli for a fabulous finale. 5th Avenue NYC Live from Elizabeth Arden. Experience it live.
The flacon design repeats the form of the predecessors. It is inspired by 5th Avenue; iridescent silver and gold stripes line the sleek glass bottle, complete with a golden stopper, transporting you directly to NYC.
Elizabeth Arden 5th Avenue NYC Live is available as 125ml Eau de Parfum. Come into the wonderful of Elizabeth Arden.
If you dread hitting the snooze button because seeing your morning face makes you want to crawl back to bed, you can now put those days behind you with Elizabeth Arden’s new anti-ageing innovation. Elizabeth Arden are upping their skincare game with the launch of their new Retinol Ceramide Capsules Line Erasing Night Serum. These new capsules are a powerful upgrade on their cult and Holy Grail Advanced Ceramide Capsules Youth Serum thanks to the addition of retinol
A line-erasing night serum that’ll have you waking up looking more youthful, the breakthrough Retinol Ceramide Capsules leverages on the original Advanced Ceramide formula to deliver a more potent serum that not only tackles general skin ageing, but hones in on specific concerns such as lines and wrinkles to deliver renewing and smoothing benefits.
As simple as popping open a capsule to feed your complexion with a dose of the fountain of youth just before you hit the pillow, read on to find out how Elizabeth Arden is re-defining ‘beauty sleep’.
Retinol might be a serious beauty buzzword at the moment, but it’s here to stay. As one of the most potent anti-ageing ingredients on the market, it’s touted as one of the most powerful extracts to rejuvenate the skin and reduce the appearance of fine lines and wrinkles.
Sleeping beauty had the right idea. Nighttime is when your skin produces new cells, so it’s best to arm your complexion with the right products to help it repair itself while you snooze — and it doesn’t get better than using Elizabeth Arden’s Retinol Ceramide Capsules. Its key ingredient, retinol, is most effective at night as exposure to sunlight breaks down the active compounds. From the moment you hit the pillow, it starts working: Reducing the look of your pores, diminishing lines and wrinkles, and improving skin tone and texture.
If you’re wondering ‘why retinol?’ out of a myriad of skincare ingredients, it’s because this is a clinically tried and tested ingredient for turning back the clock as it prompts skin cell turnover. Besides kickstarting new cell growth within the dermis, retinol also helps to prevent the breakdown of collagen fibres, thereby supporting your skin’s overall renewal process. With the new capsules, you get twice the anti-ageing power as Elizabeth Arden combines the pros of retinol with ceramide. The former boosts collagen and elastin levels, while the latter complements the retinol by fortifying the skin’s natural moisture barrier.
But wait, isn’t retinol notorious for thinning the skin and causing your complexion to burn more easily in the sun? Well, the derm will tell you that’s an ill-deserved reputation. Let it be known henceforth that retinol actually thickens the skin, as it increases your cell turnover and collagen production. The stuff is meant to be applied around the eyes too, in case you thought retinol would burn the delicate parts of the face. In fact, MDs recommend starting on retinols once you hit the mid ’20s mark. Another busted myth is the ‘higher-percentage-equals-better-results’ way of thinking, as it is the stability of the retinol that directly affects efficacy. Which leads us to… the most effective form of retinol, captured in capsules.
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum, 60 pieces.
Thanks to Elizabeth Arden’s cutting-edge expertise in anti-ageing science, their manufacturing process ensures every precaution has been undertaken to preserve retinol’s potency. Microsponge technology is used to entrap the active compounds, which enhances the performance of the ingredients. Every capsule is then hermetically sealed to keep the ingredients fresh without the need for added preservatives.
Another factor that contributes to the product’s ace efficacy is its capsule packaging. More than just a stylistic element, the (admittedly cute) rose-pink Elizabeth Arden Retinol Ceramide Serum pods, unlike most serums which come in a bottle, have an essential function: It’s an airtight, stable container. The retinol is much more stable than other sources as it isn’t exposed to light, air or other environmental pollutants. In fact, clinical tests on the product have revealed that it is 76% more potent and powerful than similar retinol products from a dropper. This mono-dose method also makes for hassle-free travel skincare; you can simply take away a handful of capsules for every vacay. Another winning point to the capsule design? Each pod is a precisely measured dose, which takes the guesswork out of skincare and eliminates wastage.
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum, 30 pieces.
All the good things you want for eternally youthful skin can be had with this one serum. The retinol specifically targets fine lines and crow’s feet — sans any irritation and drying with ceramides 2 and 3 to strengthen the skin’s moisture barrier — so you won’t have to fret about the on-set of ‘crepey’ skin. Youth-restoring peptides and a blend of avocado, sunflower, and olive oils are also added to the formula to deliver an extra boost of nourishment and hydration to comfort the skin, so it feels good when you apply this.
These amazing and calming emollient oils also have other incredible skin properties, including boosting hydration, which help to keep the skin beautifully soft and plumped-up.
A new Holy Grail is born? 76 per cent more potent than non-capsulated versions of retinol, clinical studies have shown that regular use of the Retinol Ceramide Capsules over four weeks visibly improves radiance and clarity, with reduced pores and diminished lines and wrinkles. Two months in ups the results, as the deeper wrinkles get smoothed, and tough discolourations and age spots are lightened to reveal more youthful skin. Plumped and rosy skin, check and check.
Easily slotted into your existing skincare regime, all it takes is but a simple twist to break open a capsule and you’re patting the good stuff into your skin. With its easy-to-spread texture and quick penetration, you can get your daily dose of essential retinols just before you go to bed (and while you catch up on the latest episode of your current Netflix obsession). Now behold your #Iwokeuplikethis skin when you greet the rising sun.
The Retinol Ceramide Capsules you can use alone – on cleaned skin – or in combination with a moisture-rich night cream to keep your skin (more) hydrated and smooth. The Elizabeth Arden Eight Hour Skin Protectant Night Time Miracle Moisturiser is our favourite option.
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum is available in a package with 30 capsules and 60 capsules.
For me, Elizabeth Arden releases easy, light and affordable fragrances for daily usage. This summer, Sunflowers Summer Air by Elizabeth Arden shows up as a new dedication to the summer flowers, fresh air, and fascinating blossoming trees. It is as if a tribute to what surrounds us in the summer, and in a way a deep summer feeling to be worn during the day wherever we go.
Elizabeth Arden Sunflowers Summer Air is described as a pleasant fresh/summery perfume thanks to its aromatic floral accords. Sunflowers Summer Air perfumefollows the previous editions as Sunflowers Sunlight Kiss, Sunflowers Summer Bloom, Sunflowers Dream Petals and other successful perfumes.
Elizabeth Arden Sunflowers Summer Air is inspired by the cool, refreshing breeze that gently brushes across the earth inviting flowers to dance and leaves to sway. This fragrant blend of citrus, florals and woody musks captures the moment evoking golden spreads of sunflowers.
Elizabeth Arden Sunflowers Summer Air as if invites you into the summer with a new refreshing aroma and playful feelings. It opens with fresh citrusy notes of lemon, mandarin, and apple along with a dozen of floral accords of cyclamen, roses, violet, jasmine, and Osmanthus. The base calms with cedarwood, musk and amber note. Sunflowers Summer Air perfume is a burst of citrusy/floral accords calmed with subtle sweet notes and a gorgeous feminine floral perfume for daily use.
Wrap yourself in the essence of laughter and pure joy. There’s no place you’d rather be. Elizabeth Arden Sunflowers Summer Air is available in 100ml Eau de Toilette.
This is the season of sharing. Behold the Elizabeth Arden’s holiday catalogue and view some of the best selling cllection from skincare and make-up to fragrance, and shop for the perfect gift for your treasured ones.
Christmas is just around the corner, but it is not too late to start gift-shopping for your nearest and dearest or even a pampering treat for yourself. Whether it is to perfect your skin or share the love this yuletide, pick up one of these gifts from Elizabeth Arden, featuring also their Holy Grail Ceramide capsules, or their famous Eight Hour Cream, a lipstick or its classic Red Door perfume, the legendary beauty brand certainly knows the precious desire of every woman.
So I would would say, come and discover what the iconic brand has in store for you this Holiday Season. Visit the pop-up store from Dec 15 to 17, located at Robinsons Raffles City. The exclusive three-day affair is a definite can’t-miss: expect a host of customised beauty treatments, makeovers, and of course, festive take-home gifts for the ultimate Elizabeth Arden Christmas experience.
Elizabeth Arden Event Highlights
The Gift of Beautiful Skin
For a radiant and youthful complexion, let Elizabeth Arden address your skin concerns. Enjoy a 15-minute private consultation with the beauty professionals and get a customised shot of O2, specially blended to rejuvenate your skin, leaving it fresher and more glowy. Includes three-piece deluxe size skincare travel kit.
The Gift of Makeover
Get ready for all the Christmas parties and transform yourself in just 25 minutes with a makeover session by Elizabeth Arden’s creative make-up artist. Option includes an express hairstyling makeover.
The Gift of Scent and Massage
Discover your perfume personality type with scents crafted for Elizabeth Arden. What’s more, pampering treat doesn’t just stop there. Enjoy a relaxing 20-minute hand massage, followed by a warm paraffin dip. Also includes a festive nail art painting and two-piece fragrance travel vials.
The registration fee for the event is $60. All guests will receive a bevy of Elizabeth Arden products and treatment vouchers (total worth $300), including a holiday lip kit, Ceramide Flawless Future travel set and Oxygen Blast facial voucher. Be the first 50 guests to register and receive a Beautiful Colour Moisturising Lipstick (worth $35).
Elizabeth Arden 5th avenue NYC Lights is inspired by the pulsating excitement of the glistening town. As the sun sets on the resplendent avenue, the dazzling display of glitter stuns and the rush of the moment thrills. For the woman who is invigorated by the NYC lights.
Elizabeth Arden launches a new perfume for women 5th Avenue NYC Lights. Elizabeth Arden 5th Avenue NYC Lights is all about an energetic, luminous, flirty and invigorating aroma for active nights out.
Elizabeth Arden 5th Avenue NYC Lights is a fresh/woody perfume combined with fruity notes of cranberry, tangerine oil, lime along with floral notes of creamy orris, osmanthus absolut, Amberxtreme. The base calms on a woody/chypre layer made of sandalwood, patchouli and Tonka bean.
Elizabeth Arden’s ‘holy grail’ must-have beauty product, aptly titled Advanced Daily Youth Restoring Serum, is crafted into daily capsules that are formulated to fight ageing. Naturally restoring the condition of your skin too, the ceramide formula will deliver five results: revitalising texture, improving appearance, enhancing moisture, smoothing the skin and supporting elasticity, The firts results just after one application.
Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum you may use alone (at night), or under your daily routine. The serum you may use for a lot of ‘problems’. For example: you have very dry hands? Use exfoliater first, and then apply the Ceramide serum (one capsule for both hands), and then a little handcream. And just after one application you have an amazing result.
Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum is even for the most sensitive skins, summer or winter, for men and women. It is availble in several packages, even one especially for the thin and sensitive skin around the eyes.
Elizabeth Arden launches Gelato Crush Colour Collection in summer of 2017 with lips and face products in creamy gel formulas, inspired by Italian ice-cream and the playfulness found in everyday summer activities. The line invites you to treat yourself, offering new lipstick, lip pencil and gel blush, all in reds, pinks, nudes and corals colors of juicy fruit like berries and peaches.
Pick a shade for any mood or occasion with the Plush Up Lip Gelato for lips that feel instantly cooled and moisturised. Contour and define lips while getting a full pout with the Plump Up Lip Liner. Get a natural blush with the Cool Glow Cheek Tint to complete the look. The collection consists of:
Elizabeth Arden Plush Up Lip Gelato
The formula of this lipstick provides a cooling effect with a bright color and a sheer and shiny finish. The cooling ingredients reportedly give lips an instant plumed look, while each shade has an alluring gelato aroma. The lipstick is said to be comfortable to wear and easy to apply, leaving your lips smooth and moisturized.
Elizabeth Arden Plush Up Lip Gelato is available in 20 shades: Pink Berry Burst, Candy Girl, Rose Macaroon, Flirty Fuchsia, Strawberry Sorbet, Pink Lemonade, Nude Fizz, Natural Blush, Bare Kiss, Peach Bliss, Tangerine Dream, Coral Glaze, Just Peachy, Red Door Crush, Poppy Pout, Cherry Up!, Red Velvet, Plum Perfect, Grape Affair, Black Cherry
Elizabeth Arden Plump Up Lip Liner
This is a smooth, creamy gel lip pencil that promises to instantly plump, define and contour your lips. It is lightweight and long lasting, shaping and defining the lips while reducing the appearance of fine lines around the mouth. The dual-ended applicator features a silicone tip for easy use.
Elizabeth Arden Plump Up Lip Liner is availble in ten shades: Nude, Taupe, Kiss Me Coral, Vintage Pink, Pink Affair, Fuchsia Burst, Rustic Red, Crimson, Fire Red, Raisin
Elizabeth Arden Cool Glow Cheek Tint
This is a water-based gel blush formula that is made to sculpt and define cheeks, providing a natural looking blush. The formula cools upon contact and blends seamlessly with skin to create a luminous, healthy-looking glow without messing up the makeup underneath. The netted pot delivery system is said to be designed to deliver the perfect amount of product for each application.
Elizabeth Arden Cool Glow Cheek Tint is availble in four shades: Coral Daze, Pink Perfection, Nectar, Berry Rush.
Elizabeth Arden Gelato Crush Colour Collection is available since beginning of July 2017.