Elizabeth Arden 5th Avenue NYC Uptown

Elizabeth Arden 5th Avenue NYC Uptown bottle and box

 

Elegant and refined, this luxury proves once and for all that glamour is more than a state of mind… It’s all in the details. It is the new 5th avenue Uptown NYC.

Elizabeth Arden 5th Avenue NYC Uptown is a new glamour and luxurious perfume perfectly embodying the lifestyle of New York. Always be glamorous. Intricate. Cultured. Special. Inspired by New York City’s uptown woman, this intricate fragrance embodies her supremely glamorous lifestyle.

Top: Petitgrain, Pink pepper and Proseco
Heart: Cherry blossem, Cyclamen, Ivy, Magnolia
Base: Musk, Sandalwood, Tonka bean and Vanilla

Elizabeth Arden 5th Avenue NYC Uptown is a flowery/woody fragrance composed of sparkling notes of white wine Prosecco, Sicilian petitgrain and spicy pink pepper notes along with Japanese cherry blossom, magnolia, cyclamen and green ivy. The base calms on a woody layer of tonka bean, sweet vanilla, sandalwood, and musk notes.

Elizabeth Arden 5th Avenue NYC Uptown is available in 75ml Eau de Parfum.

 

 

 

Elizabeth Arden Prevage City Smart Double Action Detox Peel Off Mask

elizaberh-arden-city-smart-beauty

No matter where you live, the environment is visibly aging your skin every day. Daily exposure to pollution and UV rays is the number one cause of skin aging. Elizabeth Arden’s Prevage City Smart collection can help you outsmart the city and keep your skin looking younger, longer.

New from Elizabeth Arden is Prevage City Smart Double Action Detox Peel Off Mask, which instantly lifts and removes impurities and promotes skin’s natural detoxification system for a brighter, smoother, virtually poreless-looking complexion.  

Using powerful ingredients such as antioxidants, a smart polymer and a botanical blend, the Peel Off Mask helps to perfect the complexion by removing accumulated surface toxins, peeling away dirt, oil and pollutants from the skin. This smooth, gel formula delivers both immediate and long term detoxifying results. After just one use, 95% of women tested agreed skin looked clearer and 91% agreed pores were visibly reduced after one month of use, skin looks virtually poreless. 

 

Elizabeth Arden Prevage City Smart Double Action Detox Peel Off MaskThe Elizabeth Arden Prevage City Smart Double Action Detox Peel Off Mask can be used twice a week. Just apply a generous layer to cleansed skin, avoiding eyebrows and hairline, then leave on for 20 minutes until completely dry, and gently peel off from edges to reveal a bright, healthy complexion.  

The mask is presented in a recognizable silver-colored tube with yellow detailing, and a silvered outer box. Elizabeth Arden Prevage City Smart Double Action Detox Peel Off Mask is available at Elizabeth Arden counters, and selected stores worldwide. 

 

 

 

 

Anyone for Tea? Elizabeth Arden White Tea

Elizabeth Arden White Tea.jpg

The pleasure provided by the iconic Elizabeth Arden Green Tea fragrance collection and one of the perfume pillars of the House, Green Tea (1999), is irreplaceable in its simplicity, gentlness and softness. It always brought the association of summer. A scent of freshness, warmth, and grace; discreet, subtle and very relaxing.

The Green Tea Collection has, I can freely say, flourished, over the years, and offered many variations of Green Tea with for instance blossoms of Lotus, Lavender, Cherry Blossom, Mimosa, Nectarine and chords of bamboo.

Elizabeth Arden White Tea.

White Tea, is the latest fragrance from the Elizabeth Arden beauty portfolio. White Tea is very different from the Green Tea Collection. The aim was to initiate a new line that will, even though inspired by tea, be quite different from the traditional Green Tea Collection. Peace, serenity relaxation, and refreshment of body and spirit are reinterpreted in a truly excellent composition, which will delight fans of aromatic fragrances and for the woman who wants to immerse herself in the moment.

For this fragrance creation, we wanted to capture that refreshing moment of blissful solace experienced at the first sip of tea.

Created by Rodrigo Flores-Roux, Guillaume Flavigny, and Caroline Sabas, Elizabeth Arden White Tea is described as a pure and uncomplicated scent, White Tea features crisp and sparkling top notes of Italian Mandarin, Japanese white fern, complemented by sensual notes of sea breeze accord. It’s harmonious heart comprises white tea extract, precious white iris and mate absolute Paraguay, which intermingle with warm, lingering base notes of Madras wood, ambrette seed, tonka bean, and a trio of calming musks, which completes the scent’s peaceful composition.

Top notes: Italian Mandarin, Japanese white fern, Clary sage essence, Sea breeze accord
Heart notes: White tea extract, White Iris accord
Base notes: Madras wood, Abrette seed absolute, Tonka bean, Musk

The flacon of the new Elizabeth Arden White Tea fragrance is made of glass, its tall and has pure lines. The body of the flacon is iridescent is shades from milky white to transparent in a moderm ombre style. It’s simplyicity and purity reflects the character of white tea.

 

 

Elizabeth Arden White Tea FlaconElizabeth Arden White Tea is available as 50 and 100ml Eau de Toilette. To complement the fragrance a White Tea Pure Bath and Shower Gel (400ml); Indulgence Body Cream (400ml), Hand Cream (30ml), and a Cream Deodorant for very senitive skin are also available.

Elizabeth Arden beauty portfolio, is available at all Elizabeth Arden counters, selected store as well as online.

 

 

 

 

 

The photographers: Patrick Demarchelier

Born near Paris in 1943 to a modest family, he spent his childhood in Le Havre with his mother and four brothers. For his seventeenth birthday, his stepfather bought him his first Eastman Kodak camera. Patrick Demarchelier learned how to develop film, retouch negatives and began shooting friends and weddings.

In 1975, he left Paris for New York to follow his girlfriend. He discovered fashion photograpy by working as a freelance photographer and learning and working with photographers such as Henri Cartier-Bresson, Terry King, and Jacgue Guilbert.

Patrick DemarchelierPatrick Demarchelier

Patrick Demarchelier has lived in New York City since 1975. He is married to Mia and they have twins. Since the late 1970’s he has shot the covers for nearly every major fashion magazine including American, British and Paris Vogue. He has also shot covers for Rolling Stone, Life, Newsweek, Elle, Glamour and Mademoiselle. He has photographed many advertising campaigns, including Farrah Fawcett shampoo in 1978, the Brooke Shields doll in 1982, Lauren by Ralph Lauren, Cutty Sark, and a Calvin Klein ad with Talisa Soto and did iconic ad campaigns for Giorgio Armani, Celine, Chanel, Christian Dior, Gap, Gian Franco Ferré, Gianni Versace, Elizabeth Arden, Lancôme,  L’Oréal, Yves Saint Laurent, Revlon, TAG Heuer and Louis Vuitton. He was also the primary photographer for the book On Your Own, a beauty/lifestyle guide written for young women by Brooke Shields Since 1992 he has worked with Harper’s Bazaar, becoming its premier photographer.

Patrick Demarchelier was the first non-British photographer to click the British Royal Family.  In 1989 Patrick Demarchelier became, by request, Her Royal Highness Princess Diana’s official photographer. This relationship lasted until her untimely death in 1997. Patrick Demarchelier shot four beautiful covers of Diana for the British Vogue published in 1991, 1994 and 1997.

 

A photograph by Patrick Demarchelier of Princess Diana, published in the July 2007 issue of Vanity Fair.A radiant Princess Diana in a rare portrait taken by photographer Patrick Demarchelier, 1990

Janet Jackson, Miami, 1993, Patrick DemarchelierJanet Jackson by Patrick Demarchelier, 1993

Alaïa, bustier dress, couture Spring Summer 2003 © Patrick DemarchelierAlaïa, bustier dress, couture Spring Summer 2003 by Patrick Demarchelier

In 2005, he was awarded the contract for the Pirelli calendar. Demarchelier is referenced in the 2006 film The Devil Wears Prada, when the ‘dragon lady’, Miranda Priestly (Meryl Streep), asks Andy (Anne Hathaway), on her very first day on the job, “Did Demarchelier confirm?”, leaving her utterly confused. The first assistant Emily calmly jumps into action and calls his office, replying, “I have Patrick!” He also appears in the documentary The September Issue which is about Anne Wintour and American Vogue.

He continues to be a force in fashion photography and has interestingly been referenced in The Devil Wears PradaSex and the City, and America’s Next Top Model.

In 2007, Christine Albanel, French Minister of Culture, honored Patrick Demarchelier as an Officer in L’ordre des Arts et des Lettres (Order of Arts and Literature).

Demarchelier appeared in a cameo in the film version of Sex and the City; he can be seen taking pictures during Carrie Bradshaw’s fashion shoot for Vogue magazine. He was featured prominently in the sixth episode of Cycle 15 of America’s Next Top Model. He was listed as one of the fifty best-dressed over 50s by the Guardian in March 2013.

Gisele Bündchen by Patrick Demarchelier for Vogue Australia January 2015.jpgGisele Bündchen by Patrick Demarchelier for Vogue Australia, January 2015

Gigi Hadid by Patrick Demarchelier for Vogue UK January 2016Gigi Hadid by Patrick Demarchelier for Vogue UK, January 2016

 

 

Elizabeth Arden Always Red Femme

 

elizabeth-arden-always-red-femme-perfume-banner

Own the town. This intriguing, feminine and dynamic interpretation of Always Red is a spirited and sensual floral expression of the woman who sets the New York City pace. As the metropolis calls, she responds… it’s all or nothing.

elizabeth-arden-always-red-femme-perfume-city

Elizabeth Arden has launched Always Red Femme, a new aroma for females extending the latest Always Red collection of fragrances originating from the classic Red perfume of the brand.

Master the metropolis with this exciting, feminine and lively appearance of Always Red, in a vivacious and sensual floral expression of the female who sets the New York City rhythm. As the city calls, she responds without compromise. Always Red Femme is a superb blend of Blackcurrant Bud, Peach Blossom, Moss and Patchouli.

In the fashion of all or nothing, its daring starting of Blackcurrant Bud, Pear and Lemon evolve to a heart of Peach Blossom, Jasmine and Muguet. The base is a marvelous finishing of Vanilla, Moss, Cedar Wood and Patchouli saying that this sensual floral is the style of today’s confident lady.

elizabeth-arden-always-red-femme-perfume-bottleThe new scent is announced as intriguing, dynamic and passionate, the olfactory equivalent of New York City: ‘Always feminine. Always passionate. Always Red’.

Elizabeth Arden Always Red Femme is already available  in 50ml and 100ml editions of Eau de Toilette encased in an elegantly black flower designed bottle for the launch.

Elizabeth Arden All Over Miracle Oil

Elizabeth Arden is back! When a bevy of celeb makeup artists and beauty experts all love a certain product, it’s worth investigating. Released on Thursday, Nov. 5, Elizabeth Arden’s new Eight Our Cream All Over Miracle Oil  already has a cult following, after just a short time on the market! And believe it or not: in many shops it was sold out in no time! Worldwide!!

Elizabeth-Arden-Eight-Hour-Miracle-Oil

Elizabeth Arden Eight Hour Miracle Oil (Click photo to enlarge)

Why? Imagine one product to answer all your beauty desires. Rich in Omegas 6 and 9, with its nine all-natural extracts, vitamins and oils (including Korean Tsubaki oil, Boswellia resin, and Vitamin E), the newest addition to the Eight-Hour family has só many uses, I’m beginning to lose count…..

  • As a primer:

For healthy, radiant skin, you can use Eight-Hour All-Over Miracle Oil on your fingertips and apply it as a light, smooth veil onto the cheekbones, center of nose, and eyelids. It settles in seconds and provides a smooth canvas more makeup.

  • As a serum:

You can use it with a few drops under your day and night cream. Giving extra comfort to skin. In summer you may use it under (or mix it) with your aftersun.

  • All in one moisturizer:

It’s my go-to product for creating a head-to-toe seamless and smooth natural glow on the skin. A few drops mixed with your bodylotion or cream. One or two drops on your hands under your handcreme (or mix with it).

Elizabeth-Arden-Eight-Hour-Miracle-Oil

 

Elizabeth Arden Eight Hour All Over Miracle Oil (Click photo to enlarge).

  • Foundation Booster:

Add a bit of the oil to your palm and mix with your foundation, for an extra nourished, glowy look.

  • Highlighter:

(Spritz it) on décolleté and face to add that extra glow. Use your fingertips to lightly tap the oil on the tops of cheekbones, leaving just enough behind for a subtle velvet sheen.

  • Curl Definer:

Yep, it works on hair too. Use the oil to keep your curly hair in shape.

Dry oils are rediscoverd, and vèry populair at the moment. And yes… maybe there are ‘better ones’, like La Mer and Estée Lauder, but they have a much higher price tag! And believe me… this one is more then perfect. A true, affordable Holy Grail! No wonder is is sold out…

by Jean Amr

 

 

HH Begum Om Habibeh Aga Khan III estate auction

Yvette Labrousse Begum Om Habibeh Aga Khan Sotheby's

Born Yvette Labrousse in 1906 in Sete near Marseilles, France. Begum Om Habibeh was the fourth and last wife of the late Sultan Mohamed Aga Khan III, the 48 hereditary Imam of the Shia Ismaili Muslims in direct descent from the Profhet Muhammad through his cousin and son in law Ali and his daughter Fatima. The couple were married in Switzerland on October 9th, 1944.

The late Begum, following travels to Egypt, had already converted to islam before her marriage. Throughout her life she demonstrated a strong attechment to the faith and to its traditions of philantropy and concern for the less fortunate.The Begum took a particular interestin issues affecting woman and children’s welfare.

Begum Om Habibeh Aga Kahn Yvette Labrousse Signed to Roger Flor, 1er coiffeur Elizabeth Arden, 1959

HH. Begum Om Habibeh Aga Kahn III (Photo made and signed by Sam Levin, Signed to Roger Flor, 1er coiffeur Elizabeth Arden by HH. Begum Om Habibeh Aga Kahn III, 1959, private collection).

Following her husband’s death in 1957, the late Begum moved between Le Cannet, Paris, Geneva and Aswan. In Le Cannet she was held in particular esteem and was known for her generosity towards the eldery, through the establishment of a retirement home.

Before her death, the late Begum arranged that all her estate, other than certain bequests, be donated to the Aga Khan Foundation, Geneva, to the Bellerive Foundation, Geneva, and to her own Om Habibeh Foundation. Today, 15 years ago, on November 15, 2000 Sotheby’s held the auction of Her Highness’s jewels posthumously, with respect to her wishes.

Begum Om Habibeh Aga Khan Yvette Labrousse neckless pearl

HH Begum Om Habibeh Aga Khan III, her famous 5 row pearl-diamond neckless.

Begum Om Habibeh Aga Khan Yvette Labrousse

HH Begum Om Habibeh Aga Khan III, wearing her favorite 5 row pearl-diamond neckless, and  Harry Winston 51.85 carat diamond ring.

Begum Om Habibeh Aga Khan Yvette Labrousse Ring Diamond

Highly important diamond ring by Harry Winston. Claw-set with a  step-cut diamond weighting 51.85 carats, between tapered baguette diamond shoulders, mounted in platinum

Begum Om Habibeh Aga Khan Yvette Labrousse Neckless Diamond

Magnificent diamond necklace. The front is decorated with a profusion of marquise and pear shaped and brilliant and tep-cut diamonds, continuing to the back with graduated step-cut diamonds, spaced by clusters of marquise and pear shaped and brilliant cut diamonds.

Begum Om Habibeh Aga Khan Yvette Labrousse Earrings Diamond

French fine pair of cultered pearl and diamond earrings. The cluster surmounts set with pear and marquise shaped and brilliant cut diamonds, each supporting a cultured pearl dropmeasuring approximately14.8mm in diameter, and are mounted in platinum and 18k gold. The pearl pendants are detachable. Her Highness the Begum was wearing them very often, in both ways, with and without its pearls. 

Begum Om Habibeh Aga Khan Yvette Labrousse

Another favorite pair of earrings for her where these pair of French diamond pendent earclips. The surmounts decorated with a cluster of pear and marquise shaped diamond, supporting tassels of graduated pear shaped diamonds. The clips are mounted in platinum 

Begum Om Habibeh Aga Khan Yvette Labrousse

 HH the Begum Om Habibeh Aga Khan III attends the ‘My Fair Lady’ ball, hosted by Hélène Rochas in the Bois de Boulogne in 1965. HH the Begum Om Habibeh Aga Khan III wore a gown of white lace and her favorite, also in her estate auction, her Bvlgari diamond and turquoise set. The set contains a  necklace, earclips and a bracelet that she is wearing in her hair, as the ‘first’ woman to do so, long before Princess Diana of Wales.

The auctions results totalled to SF41,249,800 – US$23,340,809 – £16,303,619 to benefit the aforementioned philanthropic institutions in overseeing and supporting major international programs in health, education and rural development in some of the poorest regions of Central and West Asia and sub-Saharan Africa, as well as initiatives for the protection of the environment, conservation of natural resources and the safeguarding of human and animal rights.

Come into the beautiful world of Sotheby’s.

The Nose: Pascal Gaurin

Pascal Gaurin Nose

Pascal Gaurin was born circa 1970 in France. This French Perfumer works for IFF (International Flavors & Fragrances) as Senior Perfumer for the Fine Fragrances division (Click photo to enlarge).

Pascal had no objective reasons to become a perfumer, but chose it thanks to his gift. His fascination with scents was so great that as a child, he literally explored the world with his nose, causing his mother to wonder if he was afraid of being poisoned.

Pascal studied and graduated at ISIPCA in Versailles and a year after that he began to work in IFF, first in Hong Kong, where he enriched not only his olfactory palette, but also gained a deep understanding of the art, customs and olfactory preferences of people in Asia. Then, in 1997, Pascal was offered the chance to work in IFF, New York, the city of his dreams. The city where everything happens, and where all smells come together.

Most inspired by very dense essences, Pascal Gaurin is fond of resins, deep woods and anything that can express extreme sensuality. His taste for darkness probably originates from his grandparents’ home in Creuse, France. ‘The forests are very dark there, it always feels like it’s night time, you can feel the vapors of humus, mushrooms, leaves and bark. . . I love frontal materials, those you need to tame like sculptor does stone, by keeping the volume but making it flow’. This is where he gets his affinity for cistus, patchouli, Cashmeran and vanilla, ingredients he qualifies as erotic.”

IFF

Other passions of Pascal, which help him in his work, are music and film. The palette of fragrances created by Pascal Gaurin is wide indeed:

  • 2000 Givenchy ‘Oblique Play’ (with Jean-Claude Delville)
  • 2002 Calvin Klein ‘Crave’ (with Yves Cassar and Jean-Marc Chaillan)
  • 2002 Liz Clairborne ‘Bora Bora’ (with Oliver Polge)
  • 2003 Calvin Klein ‘Eternity Purple Orchid’ (with Sophia Grojsman)
  • 2004 Curve ‘Crush Men’ (with Jean-Marc Chaillan)
  • 2004 Karl Lagerfeld ‘Liquid Karl’ (with Bruno Jovanovic and Sandrine Malin)
  • 2004 Liz Clairborne ‘Realities’ (with Jean-Marc Chaillan, Laurent le Guernec)
  • 2005 Liz Clairborne ‘Liz’ (with Jean-Marc Chaillan, Laurent le Guernec)
  • 2006 Banana Republic ‘Rosewood’
  • 2006 Curve Chill Men (with Jean-Marc Chaillan, Laurent le Guernec, Loc Dong)
  • 2007 Christian Lacroix ‘Noir’

Christian Lacroix Nuit

Christian Lacroix ‘Nuit’ (Click photo to enlarge).

  • 2007 Tom Ford ‘Black Violet’ (with Clement Gavarry)
  • 2007 Calvin Klein ‘Eternity Summer’ (with Clement Gavarry)
  • 2008 Patrick Dempsey ‘Unscripted’ (with Yves Cassar)
  • 2008 Emanuelle Ungaro, ‘U by Ungaro for Him’ (with Yves Cassar)
  • 2008 Calvin Klein ‘Eternity Summer’ (with Yves Cassar)
  • 2008 Jessica Simpson ‘Fancy Love’ (with Celine Barel, Clement Gavarry, Yves Cassar)
  • 2009 Michael Kors ‘Very Hollywood’  (with Laurent le Guernec)
  • 2009 Valentino ‘Valentino’
  • 2011 Christian Lacroix ‘Nuit for Him’
  • 2012 Vera Wang ‘Lovestruck Floral Rush’
  • 2013 Diesel ‘Loverdose Tattoo’ (with Anne Flipo)
  • 2014 Diesel ‘Loverdose Tattoo EDT’ (with Anne Flipo)
  • 2015 Diana Vreeland ‘Daringly Different’
  • 2015 Oscar de La Renta ‘Extraordinary’ (with Bruno Jovanovic)

Oscar de La Renta Eau de Parfum EXTRAORDINARY

Oscar de La Renta ‘Extraordinary’ (Click photo to enlarge).

by Jean Amr

Elizabeth Arden opens first temporary freestanding boutique in Paris

elizabeth-arden-popup-shop-paris

Elizabeth Arden will soon open the doors to a new 890 square foot temporary boutique in Paris, marking the first freestanding boutique of its kind in the French calital for the cosmetics giant. Here you can find all their products, from fragrances, make-up, to skincare. Don’t forget their Holy Grails like the Ceramide Capsules!!

The new space (pictured above) is a ‘strategic for the group’, according to Axel Lecomte, country manager for France at Elizabeth Arden, “It’s very precise targeting”, Lecomte said. “Since it’s one boutique, there must be a neighborhood approach”.

 

Just in time for Paris Fashion Week, the new pop-up boutique is situated in the heart of the 16th arrondissement, at 53 Rue de Passy and is open now until the last day of 2015 December 31. 

 

Elizabeth Arden

Florence Nightingale Graham (December 31, 1878 – October 18, 1966), who went by the business name Elizabeth Arden was born in 1878 in Woodbridge, Ontario, Canada. Her parents had emigrated to Canada from Cornwall, United Kingdom, in the 1870s. Her father, William Graham, was Scottish and her mother, Susan, was Cornish and had arranged for a wealthy aunt in Cornwall to pay for her children’s education. Arden dropped out of nursing school in Toronto.

She then joined her elder brother in Manhattan, New York, working briefly as a  bookkeeper for the E.R. Squibb Pharmaceuticals Company. She then worked, again briefly, for Eleanor Adair, an early beauty culturist, as a ‘treatment girl’. While there, Arden spent hours in their lab, learning about skincare.

Florence Nightingale Graham, who went by the business name Elizabeth Arden, was became a businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. At the peak of her career, she was one of the wealthiest and well know women in the world!

Elizabeth Arden

Elizabeth Arden: “every woman has the right to be beautiful.” With that philosophy, she launched advertising campaigns to help normalize the use of makeup across the country.

In 1909 Arden formed a partnership with Elizabeth Hubbard, another culturist. When the partnership dissolved, she coined the business name ‘Elizabeth Arden’ from her former partner and from ‘Tenneyson’s poem ‘Enoch Arden’. With a $6,000 loan from her brother, she then used the shop space to open her first salon on 5th Avenue.

In 1912 Arden traveled to France to learn beauty and facial massage techniques used in the Paris beauty salons.She returned with a collection of rouges (blushers) and tinted powders she had created. Arden was, in 1914, the first to introduce modern eye makeup to North America after her formal training in Paris.

In 1915 Elizabeth Arden married Thomas j. Lewis, an American Banker. By this marriage, she was automatically a naturalized American citizen. In the same year started to operate and Arden international she opened salons around the world, all with a red door, her trademark. Arden collaborated with A. Fabian Swanson, a chemist, to create a ‘fluffy’ face cream. The success of the cream, Venetian Cream Amoretta, and corresponding lotion, Arden Skin Tonic, led to a long-lasting business relationship. This revolutionized cosmetics, bringing a scientific approach to formulations.

Elizabeth Arden Eight Hour Cream re edition

Elizabeth Arden’s most famous, ’till today: Eight Hour cream. Here in a new re-edition .

And by the 1930s, yes, in the middle of the Great Depression, her company was bringing in roughly $4 million a year! In 1934, she opened the Maine Chance residential spa in Rome, Maine, the first destination beauty spa in the United States.It operated until 1970. Ardens passion in her work led in 1934 to a divorce. A second marriage to a Russian Prince lasted only thirteen months.

Elizabeth Arden 1930's

Elizabeth Arden, 1930’s. By the end of the 1930s it was said; ‘There are only three American names that are known in every corner of the globe: Singer sewing machines, Coca Cola, and Elizabeth Arden’.

1935 saw the launch of Blue Grass fragrance. It quickly became one of the most successful Elizabeth Arden scents.

Elizabeth Arden Blue Grass

Elizabeth Arden Blue Grass

Around 1940 Arden launged ‘White Orchid’ perfume. Other makeup innovations included creating foundations that matched a person’s skin tone; creating the idea of the “Total Look” in which lip, cheek, and fingernail colors matched or coordinated; and the first to make a cosmetics commercial shown in movie houses. During the second World War, Elizabeth Arden saw that market changed.  She saw the changing needs of the American woman entering the work force. She showed women how to apply makeup and dress appropriately for careers outside the home. She developed and brought a lipstick on the market in the ‘Montezuma Red’ color, a color that is applied at the red in the uniforms of the female soldiers.

1950s-Elizabeth-Arden

Elizabeth Arden Pink Violet, 1950’s (Click photo to enlarge).

Marilyn Monroe on the way to shopping at Elizabeth Arden Salon

Marilyn Monroe on the way to shopping at Elizabeth Arden Salon (Click photo to enlarge).

In the years Elizabeth Arden has many famous clients like Marilyn Monroe, the Begum Om Habibeh Aga Khan III, Nina Dyer Aga Khan and Martine Carole. Elizabeth Arden wasn’t only famous for her salons and Spa’s. She offerd a lot more! For (vèry) special clients, she offered treatments at home. She also sended ‘her’ hairdressers when they where needed….

Signed to Roger Flor, 1er coiffeur Elizabeth Arden, 1959 (29 x 39 cm)HH Begum Om Habibeh Aga Khan, signed for Roger Flor 1er Coiffeur Elizabeth Arden, 1959 (photo signed by Sam Levine)(Privat Collection) (Click photo to enlarge).

Nina Dyer Aga Khan Elizabeth Arden

Nina Sheila Dyer Aga Khan signed for Roger Flor 1er Coiffeur Elizabeth Arden (photo signed by Tony Armstrong John, Pimlico Road studio )(Privat Collection) (Click photo to enlarge).

Elizabeth Arden circa 1960

Elizabeth Arden, circa 1960 (Click photo to enlarge).

In recognition of her contribution to the cosmetics industry, she was awarded the ‘Lègion d’Honneur by the French government in 1962. Later in her life, Arden was one of the first women to appear on the cover of Time magazine, and one of her horses won the Kentucky Derby (can you imagine the parties she must have thrown?!), but it’s undeniable that the greatest accomplishment of her lifetime was her legacy of breaking barriers and making the world a more awesome place.

Arden died at Lenox Hill Hospital in Manhattan in 1966; she was interred in the Sleepy Hollow Cemetery in Sleepy Hollow, New York, under the name Elizabeth N. Graham. Her company was at that time worth between $35 and $45 million, and they possessed more than a hundred beauty salons all over the world.

Elizabeth Arden is now still a reputable name, but had some different owners. Acquired by Eli Lilly & Co in 1971; bought by Faberge in 1987, merged into Unilever in 1989. Later the Company split into two smaller companies: Elizabeth Arden and Parfums International. The Elizabeth Arden side, looked after all of the Arden cosmetics and fragrances, while Parfums International created fragrances for Nino Cerruti, Valentino, Karl Lagerfeld and Chloe.

Elizabeth Arden Ceramide Capsules

Elizabeth Arden’s bestseller and Holy Grail: Ceramide Capsules. It moists and restores. Perfect to take with you on holydays! Unisex and easy to use: One capsule for the whole face, neck, and whats left… for the back of your hands! (Click photo to enlarge).

On 31st October 2000, Unilever sold it’s Arden business, to US company, FFI Fragrances for $225 million, as part of Unilever’s program to shed operations that ‘don’t meet the company’s strategic needs’.

FFI is based in Miami Lakes, produce fragrances by Bogart and Halston. On completion of sale, FFI decided to trade under the Arden name., included in the sale was the Elizabeth Taylor brands of Passion and White Diamonds. Unilever kept control of the Parfums International brands (Cerruti, Valentino, Lagerfeld and Chloe). The current company name is still Elizabeth Arden.

In 2002, Catherine Zeta-Jones became Elizabeth Arden’s ‘face’ and corporate spokesperson. Catherine said; “I have read masses about Elizabeth Arden. She was a visionary, and I am proud to be a part of the company she created,” and; “As Miss Arden said, ‘to be beautiful and natural is the birthright of every woman,’ and I wholeheartedly agree with her philosophy, and dare I say, conviction to her dream.”

In 2003, Elizabeth Arden acquired the license for Gant USA fragrances from Romella.

In 2003, Elizabeth Arden Graham was posthumously inducted into the Canadian Horse Racing Hall of Fame.

After Ardens death the company founded itself partly, next to their skincare and makeup, on the development of perfumes. With classics like ‘White Orchid’, ‘On Dit’ and ‘Blue Grass’, a new Elizabeth Arden perfume was marketed under the name ‘Red Door’, named after her famous trademark (all her salons were equipped with a red front door). Furthermore, the company brought perfumes out for celebrities as Elizabeth Yaylor, Hilary Duff, Britney Spears and Mariah Carey.

Elizabeth Arden

Elizabeth Arden actif on African market (Click photo to enlarge).

elizabeth arden flawless future ceramid moisture cream complex serum eye gel 1

Elizabeth Arden Flawless Future Ceramid Moisture Cream Complex, Serum and Eye Gel (Click photo to enlarge).

Today, the company she founded brings in over a billion in sales and gives generously to causes including New York City’s public schools, Save the Children, and the Look Good…Feel Better campaign, which helps boost the morale of cancer patients.

by Jean Amr