Hero: Symrise’s Tribute to Caregivers


For over 220 years, they have fostered a community of creative entrepreneurs who believe collaboration is the key to creativity, and to continually deliver purposeful and pleasurable scent experiences for consumers around the world.

They deliver world class ingredients in a way that doesn’t undermine the world. They believe Sustainability isn’t a choice, it’s an edict, and so they’ve committed themselves to the highest standards of ethical and sustainable sourcing of raw ingredients. They believe that being the No. 1 producer of fragrance raw materials through their Aroma Molecules division as well as the No.1 supplier of premium active ingredients through their Cosmetics Ingredients division requires them to set and adhere to the highest standards for ourselves as well as for the entire industry.

Imagination fills the air with possibility. And every elegant drop has the power to touch the senses, the soul and the world.

At the intersection of science and art, there is understanding and true innovation. Trend-spotting and consumer insights coupled with their unparalleled innovation capabilities through their Beauty+ program allows them to create highly innovative solutions through a meaningful combination of Fragrance and Cosmetic Ingredients to address unmet consumer needs – sometimes even before those needs have been clearly articulated.

They are shaping a new era in fragrance through everything they do. Imagination fills the air with possibility. And every elegant drop has the power to touch the senses, the soul and the world. Hero, created cooperatively by several perfumers from all around the world, was born from the idea to create an olfactive tribute to caregivers, who are still fighting COVID-19 in many countries.


With the aim to say “thank you” to medical staff everywhere, who tirelessly have been taking care of the many patients since the beginning of the COVID 19 epidemic, seventeen Symrise fine fragrance perfumers from around the globe participated in this project to recognize and thank all the first responders who make lives better during this difficult time.

Each perfumer added one renewable raw material to the fragrance to create the Hero, a unisex Eau de Cologne. Maurice Roucel (Tangerine from Madagascar), Annick Menardo (Bergamot), Wei Ling Png (Vanillin), Marine Ipert (Ambroxide), Alexandra Carlin (Ambretolide), Pierre-Constantin Guéros (Ginger from Madagascar), Lowiah Xin Hang (Ginger from Madagascar), Alienor Massenet (Gaïac wood), Patricia Bilodeau (Globalide), Fanny Grau (Sandalwood), Philippe Paparella (Benzoin), Leslie Gauthier (Lemon), Isaac Sinclair (Ambrostar), Émilie Copperman (Ambrette seed), Stéphane Bengana (Vétiver from Madagascar), Nathalie Benareau (Iso E Super), Christelle Laprade, Carlos Vinals, and David Appel (Cypress, Iris & Rose), borrowing their attributes from the traditional Eau de Cologne structure.

We believe in the power of perfume to touch our senses, our soul and the world. This is why we have developed a fragrance for all heroes who, through their tireless and continuous efforts, are helping to fight the coronavirus crisis. Hero is our way of thanking them for the work they do.

Ricardo Omori, Symrice SVP Global Fine Fragrance.

Hero was created for both men and women. It interweaves ingredients from traditional Eau de Cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.

The choice of a Cologne is not trivial, since it was originally used in the 18th century as a miracle remedy and hygiene product, before becoming ‘trendy’ at the Court of Kings. “By complementing the essential products of daily life, perfumes improve our quality of life. In the current situation, we want to please [Caregivers -ed] and show them our greatest gratitude for all their daily efforts”, explained Ricardo Omori.


Hero has been distributed by Symrise since May 19, to these everyday heroes to whom we owe so much, located in France, the United States, China, Singapore, Brazil and Dubai. The Symrise group wanted to express their gratitude by providing “a dose of well-being and comfort”.

Symrise Hero will also be available for purchase online through AuParfum at a price of 69 Euro including tax, and 100% of the revenue will be donated to the SOS Anosmie association.





Elite Models Launches Paris, London, New York and Rio Fragrances


One of the most prestigious modeling agencies in the world, Elite Models, launches four glamour and flirty fragrances Paris, London, New York and Rio. These modern fragrances speak for themselves, as they smell the busy and wild lifestyle of the biggest cities in the world. With Paris Baby, London, New York Muse and Rio Glam Girl any model or wearer will experience the flavor of life. Each of these fragrances will evoke the lifestyle and mood of the different city.

Elite Models Paris, London, New York and Rio will take a wearer to a journey through four exciting and breathtaking metropolitan cities. These perfumes will spicy up your life with fun and new distractions.

Elite Models Paris, London, New York and Rio Fragrances.jpg


Elite Models Paris Baby

Paris Baby is described as a modern floral bouquet fragrance composed of white flowers, bright and brilliant, combined with creamy musk, vanilla, patchouli and sandalwood notes. This romantic, feminine and delicate fragrance is composed by perfumer Vincent Schaller. Paris Baby ideally evokes the renowned Parisian chic, glam and style.

Elite Models London Queen

London Queen is a lively, yet sensual fragrance created around a bouquet of floral and fruity notes. It blends mandarin, bergamot and raspberry along with hearty notes of plum, jasmine and tiare, while the drydown is composed of vanilla, benzoin and musk. London Queen is created by perfumer Marie Salamagne.

Elite Models New York Muse

New York Muse is a strong and intense fragrance touched with an urban feel. It combines fruity top notes of lotus flower, gardenia leaves and orange with floral accords of peony, violet and orchid. The oriental/woody base is made of vanilla, patchouli and musk. New York Muse is developed by perfumer Emilie Copperman.

Elite Models Rio Glam Girl

Rio Glam Girl will make any woman feel the vibrant and celebratory spirit of the Rio. This floral fragrance opens with acai berry and starfruit along with peony, jasmine and violet flower. The base melts with sandalwood and palisander wood notes. Rio Glam Girl is created by perfumer Christophe Raynaud.

Elite Models Paris, London, New York and Rio are available from January in rounded glass bottles with square black caps. The juice is colored differently for each fragrance, in shades from pink to gold.

Elite Models Paris, London, New York and Rio are available as 50 ml Eau de Toilette.




Paco Rabanne Black XS L’Exces

Paco Rabanne Black XS L_Exces For Men For Women and Iggy Pop

The fashion house of Paco Rabanne presents duo new fragrances Black XS L’Exces for Her and Black XS L’Exces for Him early 2012. Paco Rabanne Black XS L’Exces fragrances are the new flankers to the successful and famous Black XS for Her and Black XS for Him.

Black XS L’Exces for Her and Black XS L’Exces for Him will smell more intense and more tantalizing rather than the original ones. These perfumes will delight wearers during evening wear or on special occasions thanks to their powerful and long-lasting notes.

Paco Rabanne Black XS L’Exces for Her is created by perfumer Emilie Copperman, while Paco Rabanne Black XS L’Exces for Him is created by Fabrice Pellegrin. Both of them allure with their notes. The bottles resemble the original perfumes unlike these one have metallic pendants shaped like skulls and silver roses.

Paco Rabanne Black XS L_Exces For Men For Women

Singer Iggy Pop, wearing gold sequined pants, is the face of Paco Rabanne’s new fragrances. The commercial was shot by Jonas Ackerlund. Iggy has a history with the fashion industry. He’s done projects with Versace, John Varvatos, and most recently with Barneys back in 2010.

Paco Rabanne Black XS L’Exces for Men and for Women will show early January 2012. commercial was shot by Jonas Ackerlundcommercial was shot by Jonas Ackerlund.