Discovering Loewe’s new fragrances for him and her



Celebrate a new chapter with Loewe as they release the ultimate must-have scents of the season…  Loewe have officially harnessed their knowledge of high craftsmanship, leathers and must-have accessories into two new fragrances, simultaneously adding to their growing and (highly covented) collections. The LVMH-owned fashion house introduced Loewe 001 Woman and Loewe 001 Man this season in a celebration of new beginnings.




Loewe’s home nose Emilio Valeros, has also created his own story, which occurs when the 001 Woman and 001 Man fragrances are combined to create a third olfactory note, infused with common top notes white musk, bergamot and sandalwood. Also, expect the female fragrance to have a hint of vanilla, jasmine and amber, while the men’s masculine notes are created by an undertone of cardamom, vetiver, carrot seeds, musk, patchouli, cedar and bergamot. 


Loewe 001 Woman and Loewe 001 Man are now available on and at Loewe’s official retailers across the world. Shop the collection, then read Loewe’s self-titled book to discover more about the brand’s 170-year amazing history.

Come into the world of


Loewe La Coleccion


It’s something very special when one of your favourite class act brands announces the launch of a perfume collection in conjunction with Harrods. Masters of Spanish sophistication and supple luxurious leather, Loewe, have done just that – La Coleccion by Loewe is a high density perfume de luxe onslaught of four fragrances especially created to reflect the elegant luxury of the Madrid house.

Created by Loewe’s in-house perfumer Emilio Valeros, in conjunction with the specialists at Harrods, these perfumes create a marking point in ‘how to do classic luxury without selling out a brand’.

Since the brand first opend its doors in 1846, four generations of highly skilled creatives and designers have worked at making Loewe a name to be revered. Thus, the four fragrances pay hommage to Loewe’s fine heritage through their beguiling sensuality and highly intense ingredients.


Loewe La Coleccion Madrid 1 2 3 and 4.jpg

Numbered 1 to 4, each with an underlying story and representative emotion attributed to them, the first thing that appealed, as well as the overwhelming sense of richness, was the ease of recognition. Each perfume is distinctive with it’s own character and personality that comes through, even on first application. Not for Loewe the over complicated naming process and navel gazing of earnestly trying to be ‘different’. Loewe’s breathe and touch comes through easily – why make it complicated when it can be oh, so simple?

Loewe La Coleccion perfumes were developed as four quirk and grandiose perfumes.

Loewe La Coleccion 1

Loewe La Coleccion Madrid 1

Loewe La Coleccion 1 is characterized with passion, power and energy that emanates from its smell made of Bulgarian rose, orange blossom and Mysore sandalwood. It also evokes the Mediterranean feelings of fresh and pure feelings.


Loewe La Coleccion 2

Loewe La Coleccion Madrid 2

Loewe La Coleccion 2 is passionate, sensual and radiates warm and sensual feeling. It blends notes of redcurrant, Egyption jasmine and Mysore sandalwood.


Loewe La Coleccion 3


Loewe La Coleccion 3 exemplifies pureness, pleasures and delights with notes of bergamot, iris and cedarwood. This perfume will make any wearer desire for a luxurious life and exotic dreams.


Loewe La Coleccion 4

Loewe La Coleccion Madrid 4

Loewe La Coleccion 4 issomething that you feel, that you live intensely with your body, your memory, your soul…this perfume captivates with notes of ylang-ylang, jasmine and vanilla.’

The design of the flacons is equally as important to a brand that wants to relax classic elegance and style, the Art Deco rounded yet weighty style is subtle, clean and distinctive – no frills, just sheer statement classicism. A form that sublimates luxury encased in golden hued gift type case that unfolds and releases the fragrance on unwrapping, designed by creative director, Stuart Vevers. The uber wealthy can even order up a  limited edition handmade suede-gold vanity case that contains all four fragrances. Priced at £3,500 from  Harrods this is no light buy but a favoured choice of golden liquids that promise the earth and deliver Heaven.

Loewe La Coleccion Handmade Limited Edition Vanity Case

It is a very luxurious collection made of only natural essences. Loewe La Coleccion will satisfy and attract attention instantly with its elegant yet mysterious notes. Like the women they’re meant for, these perfumes have a  maturity and outlook that lends them a broader viewpoint. Well read, well heeled and well bred, these new releases from Loewe show how to make a impact.

Loewe La Coleccion is a collection of scents made of passion, sensuality, desire and eternity. Loewe La Coleccion fragrances are available exclusively through Harrods in 50 ml Eau de Parfum and costs 190 pounds per bottle.







Loewe Agua de Loewe Mediterraneo

Loewe Agua de Loewe Mediterraneo visual2.jpg

For the upcoming hot summer days, Loewe launches a new fragrance called Agua de Loewe Mediterraneo. A new limited edition unisex perfume. Agua de Loewe Mediterraneo is the new flanker to 2000’s Agua de Loewe. This fresh and pure as breeze perfume is inspired by the Mediterranean Sea – an inspiration that calms and relaxes a wearer. The flavor of the Mediterranean, the breath of fresh invigorating air, the joy of spring by the sea, and a pleasant mix of herbal and marine scents.

Before the most recent edition, Loewe launched a number of Agua (waters) to complete the perfume collection. First among them is the unisex scent Agua de Loewe, presented in 2000, and followed by Aguazul de Loewe, from 2008. The collection also includes a fragrant aqua-duo – Agua de Loewe El and Agua di Loewe Ella, from 2009.

Loewe Agua de Loewe Mediterraneo

The most recent, Loewe Agua de Loewe Mediterraneo is announced as the new version of the original Aqua de Loewe from 2000. The Mediterranean is the key inspiration for this fragrance, which accentuates the scent of the sea. Agua de Loewe Mediterraneo is the first in a series of fragrances that will be presented and inspired by the seas – Colección Tesoros del Mar.

Created by Emilio Valeros, Loewe Agua de Loewe Mediterraneo is a pure indulgence fragrance. Top notes of the composition will refresh us with flowers of neroli, juices of orange and aromatic nuances of tarragon. The heart contains floral nuances of jasmine and lily of the valley, refined by notes of juniper berries. The base is made of cedar, vanilla and musk. Even though it is designed to seduce both sexes, I consider that this nice perfume better suits and characterizes men.


Loewe Agua de Loewe Mediterraneo Flacon Box


Loewe Agua de Loewe Mediterráneo has a light turquoise color and is sealed in an elegant glass bottle. it’s available in 50, 100 and 150 ml Eau de Toilette.