Vespa is an Italian brand of scooter manufactured by Piaggio. The name means ‘wasp’ in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy to a full line of scooters and one of seven companies today owned by Piaggio. Vespa scooters have been known for their painted, pressed steel unibody which combines, in a unified structural unit, a complete cowling for the engine (enclosing the engine mechanism and concealing dirt or grease), a flat floorboard (providing foot protection), and a prominent front fairing (providing wind protection).
The biggest sales promo ever was Hollywood. In 1952, Audrey Hepburn side-saddled Gregory Peck’s Vespa in the feature film ‘Roman Holiday’ for a ride through Rome, resulting in over 100,000 sales.
Vespa scooters have become an iconic symbol of classic and modern Italy. The heritage scooter brand has been refining its creations for over 70 years and in its lifetime it has produced more than 18 million scooters. To amplify its most recent collaboration with streetwear aficionado and Round Two founder Sean Wotherspoon, Vespa will host a special launch event coinciding with the EICMA international fair.
Details of the collaboration are restricted, but it’s rumoured to involve a capsule collection and a limited edition Vespa Primavera scooter. True to Wotherspoons’ style, fans should expect a vividly colorful design, offering a bold reinterpretation of the classic scooter model.
The capsule collection will be officially unveiled by Vespa and Sean Wotherspoon himself at the launch event taking place at the Motoplex Milano City Lounge on November 5. Guests will be able to pick up signed T-shirts from the collection, retailing at €40, and meet the designer himself.