Magnet action brings together Saif Ali Khan and Yuvraj Singh for the first time

Here is the secret to their unbeatable fairness….

Mumbai, 14^th November, 2014: Bollywood star Saif Ali Khan and ace cricketer Yuvraj Singh come together in the latest Fair & Lovely MEN commercial. The handsome hunks are seen talking about their skincare regime and how they beat the harsh outdoors by using Fair & Lovely Men Max Fairness cream and face wash.

The dashing duo emphasize the need for men to protect their skin from the harsh sun and tough outdoors to create the best impression. In the TVC, which was shot in a rugged landscape, Saif and Yuvi are seen driving in an open jeep. During the shoot, the two had a lot of fun and shared a great camaraderie which effortlessly flowed in front of the camera too.

Fair & Lovely MEN helps remove signs of external, harsh elements in the environment from the skin. The face cream protects the face from becoming dull due to the aggressive outdoor lifestyle which men go through..

Talking about Fair & Lovely MEN, Saif said, “As actors, very are often expected to look fresh and bright! In times like these, Fair & Lovely MEN becomes a great ally that allows my skin to look good with minimum efforts. As men, we must take special care to look after our skin which suffers from the everyday dust, pollution and sun damage. This multi expert fairness face wash and cream from Fair & Lovely Men is one stop solution for various skin problems, and gives you confidence that shows on your face.”

Saif Ali Khan

Yuvraj Singh and Saif Ali Khan

Yuvraj Singh

“I am usually not too bothered about long and winding skincare treatments and this is why Fair & Lovely MEN is just the perfect range for me. With these products, creating an impression is very effortless as these products take care of all the skincare issues we face on a daily basis. More than just an ordinary fairness cream and face wash, Fair & Lovely MEN protects and helps cleanse my skin to remove impurities – this is as simple as it can get!” said Yuvraj.

Clinique introduces new Sonic Brush and Face Wash For Men

Launches from Clinique for Men come but once in a blue moon, but when they do, the men’s grooming and skin care industry scrambles into action to copy and replicate their inevitable success.

Nyle DiMarco, Yakymour’s favorite model

Clinique is expanding its Sonic System lineup to include a new Clinique for Men Deep Cleansing Brush and Charcoal Face Wash. As its names suggest, two new products are designed specifically for men.

So as always, Clinique and the almighty Estée Lauder machine are leaps and bounds ahead of the game with the introduction of the first electrical cleansing brush to be targeted specifically towards us guys. The device itself is absolutely the same as the Original Clinique Sonic for Women but it’s the head that comes into its own.

The perfect combination: Clinique Deep Cleansing Face Brush for Men and Charocoal Face Wash

The Clinique For Men Charcoal Face Wash is formulated with activated charcoal, which is a natural ingredient known for its amazing cleansing properties. Charcoal is known to trap toxins, chemicals, dirt and debris, allowing them to be flushed away easily. Activated charcoal is most commonly made from coconut shells or other natural sources, plus: activated charcoal which is an awesome skin care ingredient due to its ability to absorb 100 to 200 times its own weight in impurities as well as breaking down excess surface oil. This porous, coal-like material, traps dirt in its millions of tiny pores. Charcoal has a negative electric charge, which attracts positively charged dirt and oil to bond with it. This detoxifying gel wash, therefore, delivers a deep pore cleansing, as its soothing, non-drying lather gently foams away impurities, dirt and oil, and softens beard.

The Clinique For Men Charcoal Face Wash should be used twice a day, morning and evening. The Clinique For Men Charcoal Face Wash comes in a black ‘manly’ colored 200ml tube.

Complementing the Charcoal Face Wash is the new Sonic System Deep Cleansing Brush, which features an oval shaped brush head with more than 9,000 sonic vibrations per minute. Not only that the brush cleans your skin more comprehensively than hand washing alone, but it also prepares it for more comfortable ‘wet’ shave. It helps dislodge the impurities and oils, and leaves your skin looking and feeling more energized. Light charcoal-grey bristles are softer and designed for cheeks, while darker bristles are tapered to deep-clean pores.

Why do ‘we’ need our own brush: Men’s skin is on average 1.25x thicker on the outer layers (the epidermis) and this, coupled with more testosterone and a few other factors, is why we congest, block and spot up more. Plus the fact we also don’t take care of our skin as much as we should! Therefore the Clinique For Men Sonic brush head has been especially designed to target these differences.

by Jean Amr