Kim Jones made his Haute Couture debut for Fendi

Kim Jones made his Haute Couture debut for Fendi on January 27 at the Palais Brongniart in Paris. Named Artistic Director of Women’s collections of the Roman house last September, the British designer is also head of Dior Men. Inspired by the writings of Virginia Woolf and timeless Italian codes, Kim Jones proposes a romantic vision of the Fendi woman.

The only surviving recording of writer Virginia Woolf is from a 1937 BBC radio broadcast series called ‘Words Fail Me’. Kim Jones chose her mysterious voice to open his first haute couture show for Fendi, setting the tone for the collection: “Words, English words, are full of echoes, of memories, of associations – naturally. They have been out and about, on people’s lips, in their houses, in the streets, in the fields, for so many centuries”.

Words infuse the collection, from love letters written by Virginia Woolf to her lover Vita Sackville-West, to her novel ‘Orlando’, inscribed on mother of pearl minaudières or leather boots. The set for the show also referenced the author in a glass labyrinth decorated with bookcases to create intimate ‘rooms of their own’.

For his first haute couture show, Kim Jones surrounded himself with longtime friends including Demi Moore, Kate Moss and her daughter Lila, Naomi Campbell, Christy Turlington and Cara Delevingne. They took to the runway alongside androgynous models with carmine lips wearing long flowing capes to the sound of Max Richter’s soundtrack.

Fendi represents artisanal quality of the highest order, and it is all about family. It is in its third generation with a Fendi at its helm, and I am guest starring while bringing in the fourth.

Kim Jones

In addition to literature, Kim Jones also found inspiration in the murals painted by Virginia Woolf’s sister Vanessa Bell at Charlheston Farmhouse, the regular meeting place of the Bloomsbury group to which they belonged. Her decorative motifs are embroidered on gowns. Another key theme of the collection is marble, mirrored on an imperial gown worn by Naomi Campbell. The marble palette is a tribute to the Galleria Borghese in Italy, a country adored by the Bloomsbury group, and above all the native land of the Fendi family.

The history of Fendi provided a final and equally central inspiration for Kim Jones’ maiden haute couture collection. He paid tribute to Karl Lagerfeld, who shared his love of literature and was his predecessor at Fendi for over 50 years. The final Fendi monograms designed by Karl are beaded onto boots. The history of Fendi is that of the family that founded the Maison in 1925. Silvia Venturini Fendi is today Artistic Director for menswear and accessories, while jewelry designer Delfina Delettrez Fendi also walked the runway. As Kim Jones noted, “Fendi represents artisanal quality of the highest order, and it is all about family. It is in its third generation with a Fendi at its helm, and I am guest starring while bringing in the fourth”.

Come into the beaautiful world of Fendi.

Fendi Selects Kim Jones to Replace Karl Lagerfeld

The job of artistic designer at Fendi has finally been filled. The storied Roman fashion house and fur specialist announced on Wednesday that the British fashion designer Kim Jones would replace Karl Lagerfeld, who died in February of last year, in the role.

Mr. Jones will be responsible for the haute couture, ready-to-wear and fur collections for women, Fendi said in a statement. He will also maintain his current position as artistic director of Dior Men in Paris. It is the second major designer move by Fendi’s owner, LVMH Louis Vuitton Moët Hennessy, the world’s largest luxury group by sales, since the coronavirus pandemic began, – the French company appointed Matthew Williams as Givenchy’s new designer in June.

As such, it reflects the luxury group’s commitment to forging ahead with its brands and buzzy designers, even as questions swirl around the future of fashion, shopping and the entire traditional show system. In a statement, LVMH’s chief executive, Bernard Arnault, called Mr. Jones ‘a great talent’, adding that he had proved his ability to adapt to the codes of assorted LVMH Maison’s ‘with great modernity and audacity’.

The hire represents a doubling down on a bet by LVMH that fur will continue to be a hallmark of luxury, at a time when it is increasingly being seen as an unethical relic of another era. And as the industry faces a reckoning on race and diversity, the hiring of a white man already in its employ at Dior for one of the most plum design titles in the business also could be seen as going against the trend of confronting fashion’s systemic racism, and LVMH’s stated commitments to tackling that.

The choice of Mr. Jones is the culmination of more than a year of discussions and apparent soul-searching by LVMH, which built Fendi into a billion-dollar brand. Fendi has been a core pillar of its fashion empire since it purchased an initial stake in the company from the Fendi family in a joint venture with Prada in 1999 (in 2001, LVMH became the brand’s sole owner).

Along with Silvia Venturini Fendi, the only family member still in the company, who will continue to design Fendi accessories and men’s wear once Mr. Jones arrives, Mr. Lagerfeld was integral to that growth. Over a 54-year tenure at Fendi, Mr. Lagerfeld created the concept of ‘fun fur’ when fur was seen as the stale province of the bourgeoisie. He held ‘haute fourrure’ shows on the couture calendar even as fur increasingly fell out of fashion. He and Ms. Fendi appeared on the catwalk together at the end of every women’s wear show.

Though it was often suggested that Ms. Fendi, who referred to Mr. Lagerfeld as a mentor, might assume sole creative ownership of the brand after his death, executives at LVMH were open about their belief in the benefit of two creative personalities sparking off each other. Along with Mr. Jones, another name thought to be in the running for the position was Maria Grazia Chiuri, artistic director of women’s wear at Dior.

Designer pairings can be a risk, given the egos that are sometimes involved. But along with Miuccia Prada’s recent decision to name Raf Simons as co-creative director of Prada, pairing Mr. Jones and Ms. Fendi may also signal a new approach to team-building in fashion. A fetishisation of the single visionary has more often been the norm, and several high-profile talents like Mr. Jones and Virgil Abloh have increasingly juggled multiple design responsibilities across top fashion houses. Fendi’s chief executive, Serge Brunschwig, called Mr. Jones “one of the most talented and relevant designers of today”.

I would like to profoundly thank Mr. Arnault, Mr. Brunschwig and Silvia Venturini Fendi for this incredible opportunity. Working across two such prestigious houses is a true honour as a designer and to be able to join the house of Fendi as well as continuing my work at Dior Men’s is a huge privilege.

Kim Jones

After graduating from the London art-and-design school Central Saint Martins and one of the brightest stars on the luxury men’s wear scene, the London designer worked for several brands, from Iceberg to Mulberry. And while he’s best known for designing menswear for Louis Vuitton, Dior and his own brand, he’s scored many a female fan (including close friends Kate Moss, Naomi Campbell, Victoria Beckham and the Karadashians-Jenner). In fact, when he joined Dior Hommes, in 2018, there were rumours that he was going to lead all of the collections for the Parisian fashion house, including womenswear.

Before joining Dior Men he worked at Louis Vuitton as their men’s wear designer for seven years. At Vuitton, he brought his longstanding love and encyclopedic knowledge of luxe streetwear – athletic tech fabrics, big sneakers, oversize graphic T-shirts and elegant tracksuits, but also crocodile backpacks and cashmere baseball tops – to a superbrand that had been overly content to sell its male clientele little more than monogrammed leather cases, belts and wallets.

More recently, at Dior, his shows merging suiting with streetwear and reworking tailoring for a modern audience generated buzz beyond the men’s market. They have shown Mr. Jones to be more plugged in to the outside world than some of his industry peers.

In July, for example, a week after the brand was criticised for casting an all-white ensemble of models for its women’s wear couture presentation as Black Lives Matter protest raged worldwide, Mr. Jones featured only models of color in his spring 2021 collection. It was designed in collaboration with the acclaimed Ghanaian portait painter Amoako Boafo. In December, Mr. Jones was named designer of the year at the Fashion Awards in London.

He will be expected to bring some of that magic to Fendi. The brand has seen robust growth in recent years, fueled by its savvy leather accessories, fur designs and a burgeoning fan base in China and Southeast Asia.

“I look forward to taking the Fendi universe to the next level with Kim”, Ms. Fendi said. Though Fendi is planning to hold a physical show – for fall-winter 2021/22 – on Sept. 23 in front of a reduced audience during Milan Fashion Week, Mr. Jones’s debut collection is planned for February, the company said. We can’t wait. Come into the beautiful world of Fendi.

First Fendi Casa flagship opens in Milan

During the recent Salone del Mobile furniture fair in Milan, Fendi inaugurated its first flagship store dedicated to the Maison’s distinctive universe of home furnishings and design. With an exceptional location on via Montenapoleone in the heart of Milan’s famous ‘Quadrilatero della moda’ and just a few steps from the Fendi boutique, the new store features Fendi’s vast savoir-faire, applied to an exceptional lifestyle collection.   

Fendi Casa adds its signature sense of innovative style to many of the finest hotels, redidences, and yachts in the world.

An intimate atmosphere reigns in the Palazzo Carcassola Grandi in Milan, where Fendi Casa recently opened its first flagship. This 16th century palace with interiors decorated with frescos and inlaid wooden ceilings welcomes the Fendi universe for the home, a distinctive combination of expert craftsmanship and elegance.

Materials including leather, bronze and marble create an interplay between design accessories and spaces that showcase the items in the Fendi Casa Contemporary collection. The color palette is defined by elegant contrasts with a continuous balance between light and dark tones.

With its minimalist aesthetic, the 400-square-meter space welcomes the contemporary mood of the Conrad armchair and the  Ford table. New pieces designed by Toan Nguyen and presented at the Milan Furniture Fair – including the Soho Lite sofa and the Blixen armchair – are joined by lamps designed by Italian architect Marco Costanzi.

This new store and its collection bridging fashion and design perfectly resonates with the codes of the Maison, says Pietro Beccari, President and CEO of Fendi: “The opening of the first Fendi Casa store on Via Montenapoleone marks a major step for Fendi in the world of design. This space is a tribute to our DNA, expressed in the close proximity to the Fendi boutique – both physical and in terms of values”.

The rich Fendi Casa catalogue offers ideal furnishing solutions for both residential and hospitality environments. Seamlessly integrating contemporary advancements with timeless details, the collection adds an elegant and inviting ambiance. Come into the beautiful world of Fendi Casa.

Fendi-Furnished Penthouse At Portals Hills Boutique Hotel

A penthouse dressed up by Fendi is all that a stylish traveler can settle in for a luxurious holiday in one of the most exclusive neighborhoods on the paradise island of Mallorca, Spain. On a hillside above the crystal clear turquoise waters of the Mediterranean, in the the prestigious new Portals Hills Boutique Hotel, is where the Fendi-furnished penthouse has nestled.


Portals Hills Boutique Hotel (Click photo to enlarge).

The highlight of the island’s most glamorous address property are the two prestigious penthouses suite furnished by Fendi Casa which deliver timeless elegance to rival some of the world’s finest homes.


Portals Hills Boutique Hotel (Click photo to enlarge).

Put together by interior designer Luc van Acker, each of the island’s most spectacular penthouse room is over 100m² in size. It opens up to feature two en-suite bedrooms and ample living spaces. The high spec kitchen is fitted with Dornbracht appliances and the essential Nespresso machine. Boasting of  premium entertainment systems too, the penthouse which is furnished by designer Italian furniture from Fendi, guarantees a timeless elegance.


Portals Hills Boutique Hotel (Click photo to enlarge).

And it doesn’t stop there, as a private lift takes the guests to the 100m² roof terrace where they can admire unobstructed sea views from the comfort of the sunlounger. This space screams stylish luxury too with a dreamy Fendi-furnished poolside cabana.


Portals Hills Boutique Hotel (Click photo to enlarge).

Whether entertaining guests or privately enjoying the extraordinary setting, with the latest in technology, the most stylish interiors of the penthouse styled by Fendi guarantees a ‘wow’ factor.




Portals Hills Boutique Hotel (Click photos to enlarge).

The Miami-inspired boutique hotel is one of the most glamorous and fashionable on the island. With only 29 sumptuously appointed residential-style suites plus two incomparable high-end Fendi Casa furnished Penthouses, the Portals Hills Boutique Hotel is the epitome of comfort, elegance and cutting-edge design.

by Jean Amr

Fendi by Karl Lagerfeld Book Launched At Cannes Festival, 2015


Fendi by Karl Lagerfeld Book (Click photo to enlarge)

‘Fendi by Karl Lagerfeld’ book by Karl Lagerfeld looks back at his tenure as creative director of the Roman furrier, which he joined in 1965. The distinctive book celebrates the designer’s 50-year collaboration, billed as the longest relationship in history between a designer and a fashion brand.

It’s a wooden box full of goodies that comprises of scrapbook with more than 200 sketches of directional Fendi looks done by the designer, a Q&A session and a USB stick with MP4 files that shows Lagerfeld sketching his memories live as he speaks.

During the 68th annual Cannes Film Festival, CEO Pietro Beccari and womenswear creative director Karl Lagerfeld hosted a special presentation of the ‘Fendi by Karl Lagerfeld’ book at the Plage Royale. Following the launch in French Riviera, Fendi reopened its newly renovated boutique at the Croisette in Cannes, which has been redesigned in lighter colors. The shop also highlights the brand’s craftsmanship as well as fast growing ready-to-wear collection. The exclusive launch party which took place on the shores of Cote d’Azure was attended by Fendi-clad celebrity guests like Lily Donaldson, Lindsey Wixson and Kendall Jenner.

A real must have! Published by Steidl, Fendi by Karl Lagerfeld book set will be available at Fendi boutiques and high-end bookstores worldwide from July for a little over $100.

by Jean Amr

Furiosa Fendi

Furiosa Fendi.jpg

Set to debut in September in Italy and select international markets, Furiosa Fendi features a bottle created by jewellery designer Delfina Delettrez Fendi, a member of the fashion house’s fourth generation.

I had drawn inspiration from Fendi’s iconic exotic skins, and wanted the bottle to be ambiguous, possibly resembling a tortoise shell, scarab or butterfly. I played a lot with relief and contrasts.

Delettrez Fendi

To promote the new fragrance Fendi recruited Polish-born Italian actress Kasia Smutniak for the perfume’s advertising campaign, which was shot by Ruth Hogben outside Rome at the Renaissance-era Villa Farnese – portraying Smutniak as an independent woman on the prowl.

Fendi Furiosa Video 5

Furiosa will be available in 30 ml., 50 ml. and 100 ml. bottles. Perfumer François Demachy created the scent, with top notes including pink pepper from the French island Réunion and Calabrian bergamot. The heart of the scent contains absolute Egyptian jasmine, matthiola incana and gardenia flowers, and the drydown is composed of Somali incense, guayacan from Paraguay and amber. 




A bath line including 200 ml. shower gelm, 200 ml. body lotion and a 100 ml. deodorant spray, will also be in stores when the collection launches this September.




Hanami, Fendi Fan di Fendi Blossom

Fendi Fan di Fendi Blossom 2

Sadly I have never been to Japan, not for work or privatly. What I would like to experiance once is spring time in Japan. The land of the rising sun, transformed into a proud masterpiece of nature. Fresh green grass heralded the spring and soon these brilliant green grew and carpeted the earth. Warmed by sunlight, many beautiful flowers started to bloom and splashed the world with their vibrant colors. During this season, many people all over the world flock to Japan not only to eat the famous Japanese ramen, but also to enjoy viewing the blooming of the cherry blossom trees.

Cherry blossoms are known to be those little delicate and beautiful flowers which bloom and fall a little over a week. In Japan, the blooming of cherry blossoms is a symbol of ephemeral beauty of life – a fleeting course of nature which only lasts shortly yet exhibits magnificence like no other. That is why every year, hanami or ‘cherry blossoms viewing’ is being held in several parts of Japan to marvel at the beauty of these precious flowers. Celebrations including fireworks display and picnics under the trees are quite common.

Bloom Sakura Cherry Blossom Gif.

Known being the perfect accessory for any Fendi woman, Fan di Fendi recently welcomed another fragrance into its collection. The Italian fashion house Fendi presents Fan di Fendi Blossom as a new part of their famous Fan di Fendi Collection and will show up early this year in a very sublime, fresh and alluring form. Fan di Fendi Blossom, has a new delicate and floral perfume with a light fragrance with a fresh bouquet of flowers in morning dew, reminiscent of a beautiful spring day.

Fan di Fendi Blossom was created by François Demachy, Artistic Director for olfactory development at LVMH, in collaboration with perfumers Delphine Lebeau and Benoît Lapouza. It is a luminous floral fragrance based on delicate Sakura Cherry Blossom. Japanese pear and raspberry made up the beginning of the composition with the scent of cherry blossom at the heart. Egyptian jasmine and Chinese magnolia wrap the scent with a powdery base that calms with white musk and vanilla notes. Overall, this extremely floral perfume radiates freshness like the blooming petals in spring and celebrates joyfulness of femininity.


This fresh, delicate, and young woman who has a romantic smile exudes gentleness and femininity. However, she wears black tights and stands on a fur cube which also symbolizes her sophistication, sensuality and desire to be seductive. Basically, a Fendi woman who wears pink does so with conviction and style

Fendi Fan di Fendi Blossom will awake deep sensual feelings of freshness and fresh air as it will appear early spring with the first blooming trees. It is always pleasant to pass to a new amazing and fresh scent when it comes to the spring season. Fan di Fendi Blossom will be a worth accessory for women adoring to smell fresh, modern and lively.Fendi Fan di Fendi Blossom Flacon

The iconic Fan di Fendi bottle, featuring the Fendi FF logo, has been beautifully re-invented in a fresh yet delicate pink, inspiring the flourishing season and feelings.

Following the footsteps of popular Fendi bags, Fan di Fendi Blossom comes in a subtle dual color – a unique chromatic contrast of powder pink and tangy pink, a tribute to the colors of cherry blossom. The silver edging underlines Fendi’s emblematic double F. The glass is transparent which reveals the light pink fragrance, covered by a translucent cap on top.

Fendi Fan di Fendi Blossom will be available as 50ml Eau de Toilette.







Fendi ‘Bag Bugs’ Collection



As much as we love Italian fashion house Fendi’s timeless totes and their designs transforming every woman into a modernist, this holiday collection is going to turn the fashion world around. First appeared in the autumn and winter 2013 collection, these super cute monsters are introduced in various items; the iconic baguette and 2jours tote have been converted into a bug with two eyes and a nose.

Slightly diabolical yet absurdly adorable at the same time are the critters from Fendi’s festive offering, the ‘Bag Bugs‘ Holiday collection, which I’ve been a fan of ever since I spotted the first generation of critters from the F/W13 collection.

Key chains embellished with a monster eye, wallets and shoes with facial expressions from fun to surprised and anger, adding a playful touch to your style. In case you wonder, they are made from real leather.




Besides furry bag charms that come with their own names (Furyou, Nutty, Snobius and Wild Jess, no, I’m not kidding), there will also be long wallets, fur-trimmed coated-canvas clutches and of course, those adorable ballerina flats. All come emblazoned with the critters’ eyes. Besides the Baguette and the Peekaboo that will come also decorated with the ‘eyes’, my personal favourite has got to be the Mini 2Jours that will come in Cream or Black (shown above).



It will not be suprising if we tell you that the collection will be pre-sold in Japan, where grown-up toys have always been a trend. You will be comfortable carrying the monster baguette or 2jours in Tokyo, but is it practical to carry in Europe and US? What do you think?

Watch the video. Really cute. And now I just want more. Damn.

From 25 Sept to 8 October, this unique collection will be available in Isetan Shinjuku and from 9 to 22 October in Hanky Umedia. After 1 November, Fendi decided to release them in all boutiques in Japan.





Fan di Fendi pour Homme Acqua


Italian fashion house of Fendi launches a new masculine fragrance, Fan di Fendi pour Homme Acqua – flanker to last year’s Fan di Fendi pour Homme. The new fragrance inspires sea freshness, a soft and clean aroma of freedom and pureness.

Fan di Fendi pour Homme Acqua will suit almost all men possessing even the most delicate caprices. Thanks to its easiness, freshness and a beautiful aroma, Fan di Fendi pour Homme Acqua is an ideal fragrance for daily use.

Fan di Fendi pour Homme Acqua flacon box2

Despite its refresh aroma, Fan di Fendi pour Homme Acqua is also described to be an elegant and mysterious fragrance composed of fresh/citrusy aromatic notes of bergamot, lemon and lavender along with sea accords, sage, basil, cardamom and pink pepper. The base is woody made of cedar, leather and musk. Fan di Fendi pour Homme Acqua was created by perfumers Francois Demachy, Delphine Lebeau-Krowiak and Benoist Lapouza. And again for this shot, handsome English musician Mark Ronson, has been chosen.

Fan di Fendi pour Homme Acqua will be available as 50 and 100ml Eau de Toilette.






Fendi Fan di Fendi Eau Fraiche

Fendi Fan di Fendi Eau Fraiche ad1.jpg

Fendi introduces a new perfume for women in its famous Fan di Fendi Collection, Fan di Fendi Eau Fraiche. Due for spring time, Fendi Fan di Fendi Eau Fraiche will be all about fresh and revitalizing smell, a rebirth of new feelings, emotions and power. This perfume will make women ‘fly’ of happiness, being delighted of a pleasant, pure and calm aroma.

Fendi Fan di Fendi Eau Fraiche is created by perfumers Delphine Lebeau-Krowiak, Francois Demachy and Benoist Lapouza as a flowery perfume for women with a deeply-romantic heart. It opens with citrusy notes of bergamot, lemon and cardamom along with white flowers and green tea. The base is layered on woody and leather notes.


Fan di Fendi Eau Fraiche has the same bottle shape as the previous editions, yet this bottle inspire a refreshing aroma sealed with a new generated power.

Fendi Fan di Fendi Eau Fraiche will be available as 30, 50 and 75ml Eau de Toilette.