‘Mon Paris’ The new fragrance of YSL

The fashion house of Yves Saint Laurent presents his latest creation, the new fragrance ‘My Paris’. Yves Saint Laurent used the city of light and fashion as an inexhaustible inspiration for its perfumes. After the famous lines that started with the 1983 Paris and 2009 Parisienne. Mon Paris is announced as a dazzling fragrance that represents a modern olfactory interpretation of love, free from all the obstacles, dedicated and intense.

The fragrance, created with Firmenich perfumers Oliver Cresp, Harry Fremont and Dora Baghriche invites us to lose the sense in the heart of a dizzying Paris, and follow the crazy crazy love. Between passion, love and freedom, courage and femininity, the fragrance blends the sensuality of White Musk hypnotic agreement of the flower of Datura and intensity of an exceptional Patchouli. ‘My Paris’ is the fragrance for lovers who like to live the intensity of “l’Amour Fou.”

The campaign shot by French film direction duo Clément Durou and Pierre Dupaquier features Canadian model Crista Cober and French actor Jérémie Laheurte shown together in various parts of Paris, including a club, the Metro, near the Eiffel Tower and on the Opéra Garnier’s roof, during both day and night. The still ad was photographed by Billy Kidd.

Yves Saint Laurent Mon Paris is availble as 90ml, 60ml and 30ml Eau de Parfum.

The Noses: Elie Roger and Estee Lauder ‘Knowing’

For many years in her life, my sister used Estée Lauder’s White Linen, created by the legendary Sophia Grojsman for Estée Lauder in 1978, and: Knowing

But who was the perfumer behind Estée Lauder’s Knowing, a chypre of roses tangled up with dark moss? For many years, Lauder, like many other companies, didn’t put the perfumers into the limelight, and this is why Elie Roger’s name is not often linked with Knowing if you search for the information online. Roger worked for the fragrance house of Firmenich, and he signed both Knowing (1988) and Clinique Wrappings (1990). While his portfolio wasn’t as extensive as that of some other perfumers, he had a distinctive style, and both Knowing and Wrappings remain beloved classics.

Estee Lauder ‘Knowing’ ad, with model Paulina Porizkova, 1994 (Click photo to enlarge)

Estee Lauder ‘Knowing’ Eau de Parfum in it’s legendary beautiful bottle (Click photo to enlarge)

A real beautiful creation. The top notes begin with the floral freshness of mimoza, pittosporum, sweet rose and tuberose, combined with sparkling fruty notes of plum and melon. There are floral notes mingling with a sweet woodsy note of patchouli and iris and spicy clove and laurel. The chypre base includes precious woods (sandalwood), vetiver, patchouli, oakmoss and civet. Knowing is a warm and elegant woodsy scent for a sophisticated and self-confident woman.

Elie Roger passed away on Nov. 19, 2010, five years ago, after a long career, which started in 1946 in Grasse, France, his hometown. He worked for 20 years at Firmenich, both in New York and Paris, and he received the American Society of Perfumers’ Lifetime Achievement Award in 2001. Since he crafted two American classics as well as some other interesting fragrances, it’s well-deserved recognition.

by Jean Amr

Versace Eros Pour Femme

Versace has launched a new fragrance for women, on the back of the popular men’s edition Eros, from 2012.

The women’s fragrance named Eros Pour Femme, we talked about earlier, is packaged in a glamorous gold coloured flacon, made by perfumers of the Firmenich company Alberto Morillas, with Olivier Cresp and Nathalie Lorson coming together to create the new composition.

The composition of the new perfume for women Eros Pour Femme opens with Sicilian lemon, Calabrian bergamot and pomegranate accords, with a heart of lemon, sambac jasmine absolute, jasmine infusion and peony. The base incorporates sandalwood, ambrox, musk and various woody notes.

The campaign images are shot by photographers Mert Alas and Marcus Piggott, with supermodel Lara Stone, seen in a white Atelier Versace dress and golden gladiator sandals, starring as the face alongside male model Brian Shimansky.

The primal power of a woman explodes in the passionate fragrance Versace Eros Pour Femme. A contemporary legend, bursting with the passion of when Eros meets his true love. An invitation to surrender to desire embodied in a radiant and sensual essence.

The fragrance bottle Eros Pour Femme is rounded and embellished with a prominent relief Medusa symbol on the central part of bottle and the stopper, as well as the label’s iconic Greek motif around the edges. It is made of glass and embellished with metallic golden details and cap.

Instead of a box, the bottle will be packed in a small case which opens on the sides, and will be available as 30ml, 50ml and 100 ml EDP.

 

Salvatore Ferragamo Emozione Eau de Parfum

Salvatore Ferragamo has ceaselessly sought and found inspiration from the most eminent woman of his time. Women that not only shine through their success, but also through their emotional harmony, self-confidence and elegance.

Inspired by the founder’s philosophy and vision, Salvatore Ferragamo bestows an iconic Eau de Parfum for a woman who desires genuine things and true moments of plenitude. A classic yet modern fragrance that encodes the pleasure of emotions and fulfillment of life: Emozione.

 

Created by Alberto Morillas and Amandine Marie from Firmenich, Salvatore Ferragamo Emozione is a multifaceted fragrance that combines feminine floral bouquets to a refined and precious woody texture enriched with a touch of sensual, glamorous chypre notes.

The luminous gleam of the juicy Bergamot’s freshness is softened by powdery Iris and White Peach notes for a velvety sensation. The heart expresses glamorous femininity through a bouquet of delicate Peonies, sensual Bulgarian Roses and addictive Heliotrope.

A harmonious embrace, between the mysterious Patchouli and intense Suede notes, enhances the scent’s richness that is exalted by a veil of White Musk, creating a sumptuous dry down.

Ferragamo’s craftsmanship values are also represented in the creation of the flacon that expresses the refinement and attention to detail values of the brand. Golden finishing on the top and sides of the flacon, along with the leather-like cream sides, embellish the preciousness of the bottle. While a final hint of classy lightheartedness is given by the iconic double Gancino chain.

The elegance of the essence is further expressed through the luminous peach colour juice and the ‘Emozione’ logo that stands out in black capital letters, to strongly emphasize the products name. The vivid richness and elegant glamour of Emozione are perfectly characterized by the combination of the outer packaging’s characteristic colours, peach and warm white, recalling the colour of the juice and the leather inserts, contrasting with the black Emozione logo.

A short film by photographer/film director: Mert Alas & Marcus Piggott, that blends two distinct tonalities of emotion: intimacy and expression, introspection and experience, reflecting the beauty within.