Tom Ford Unveils Spring Summer 2016 Campaign

The Seventies and disco soul are HOT! Donna Summer, Sylvester, Amii Stewart, Chic, Martha Wash, Jeanie Tracy, Jody Watley… And now, after hosting together the Golden Globes, Tom Ford has been the first to feature Lady Gaga on both runway and soundtrack as he debuted his Spring/Summer 2016 Womenswear collection in a video that was inspired by the Seventies music TV show ‘Soul Train’ starring Lady Gaga. The American fashion designer has just unveiled a complementing campaign for the same collection. Captured by Nick Knight in Los Angeles, the campaign channels all the energy of Ford’s debut runway film.

While many designers and labels are going places to unveil their new collections, Tom Ford dares to go against the tide of hosting physical runway shows. The American fashion designer has debuted his Spring/Summer 2016 Womenswear collection in a video starring Lady Gaga. He the first to feature Lady Gaga on both runway and soundtrack.

Music: Lady Gaga – ‘I Want Your Love’ (feat. Nile Rodgers), Produced by Rene Arsenault and Billy Mohler for Riot City (weareriotcity.com), mixed by Matty Green

Released in conjunction with Paris Fashion Week, the disco music video features Lady Gaga alongside models Mica Arga, Lexi Bolling, Kayla Scott, Xaio Wen Ju, Valery Kaufman, Aymeline Valade, Lida Fox, Lucky Blue Smith, Alex Dunstan, David Agbodji and Tarun Nijjer. Dancing to the music of Nile Rodgers, the models were captured in a film by Nick Knight.

I have always loved ‘Soul Train’, which used to be on TV in 70s, as it was much about the clothes as the music. I asked Nile Rodgers to collaborate on a new version of one of his greatest hits from that time, ‘I want your love’, and worked with Gaga to record the vocals.

Tom Ford

Tom Ford is also glad about the recent opening of a flagship in his hometown of Houston, his seventh directly operated unit in the U.S. after New York, Las Vegas, Beverly Hills, Chicago, Dallas and Miami. “Texas is my birthplace, so there is a special significance in opening my second flagship there,” said the designer.

The campaign has launched on Tom Ford website and is also set to break internationally in the March issues of publications including Vogue, Harper’s Bazaar, Elle, and Vanity Fair.

 

Zara opened second store in Amsterdam!

Zara opened last may, fourteen years after the first, a second shop in Amsterdam. The new flagship store, for the first time, introduces a new store concept in Netherlands.

I cann’t get enough of Zara. Last year the Zara-shop on the Kalverstraat had quite a makeover, but today we can also go to the ‘Nieuwendijk 196’ in Amsterdam for (almost) all Zara musthaves. The new Amsterdam flagship store has an area of 3,300 square meters, has three floors, making it the second largest Zara store in Netherlands.

‘The simplicity, enhanced by the presence of large spaces that blur the boundaries between the ceiling and the walls, creates a sense of openness and freedom’, says Zara. ‘By neutral colors in the shop, more attention to the collections and displays’.

The shop also consumes 50% less water and 30% less energy. Parent company Inditex requires all new stores less stressful to the environment. The new store concept was previously launched in Paris, New York, London, Shanghai and Belgium. The concept revolves around four principles: beauty, clarity, functionality and durability.The chain currently has 26 stores in Netherlands.

The shop contains the collections Woman, TRF, Basic, Man and Kids. Unfortunately, for ‘Zara Home must-haves’ we still have to go to the separate affiliate at the Van Baerlestraat!

by Jean Amr