Established in 1927 by Aldo Furlanetto in Bologna, Furla looks to the future with a foot grounded in a solid past of time-honered craftmanship, artisanal expertise, a sense of beauty and innovative designs. Furla stands for quality, colorful creativity, joyfulness and a Contemporary Italian Lifestyle – producing bags, shoes, and accessories for both women and men. Initially distributing via wholesale.
The furst Furla store opened in Bologna on Via Ugo Bassi. This store still operates today. In the 1970’s Aldo’s children Carlo, Paolo and Giovanna joined their father in the company. The first Furla-brand bag and accessory collection was born. The brand’s expansion began with the opening of a sales network in Italy, France and in the US.
Throughout the 70’s, the entry of the Furlanetto’s second generation marked the company’s crucial shift towards the design and production of exclusive leather items, with the launch of the first handbag and accessories collection.
In the 1990’s Furla arrived in Japan, while new foreign subsidiaries opened in Spain, the UH, Germany Hong Kong SAAR and mainland China. In 1999 the Italian company created the ‘Furla per L’Arte’ award with the aim to support young Italian artists. The award became the most renowned award for contemporary art.
In 2007 Furla celebrated its 80th Anniversary, and one year later The Fondazione Furla was created. Furla inaugurated its online boutique in order to strengthen its distribution network. Between 2010 and 2013 the flagship store in Milano Duomo, the Venetian mono-brand and the store in Macao were opened as the first elegant examples of Furla’s new concept stores. Five years ago in 2015 Furla inaugurated Palazzo Furla in the heart of Milan, Italy’s fashion capital. Furla is still a family-owned company that has grown internationally with a well-seasoned team of executives who run the business with pragmatism and insight. Furla now counts more than 1,600 employees, 90% of whom are women representing 100 different nationalities and an average age of 36.
Furla has expanded beyond its core business of high-quality leather bags adding shoes, small leather goods, eyewear, watches and scarves to allow everyone to experience its uniquely Italian outlook on life. Recently the announcement for a license for the first Furla-branded perfume are extending the brand’s top-quality craftsmanship and contemporary design aesthetic with the purpose to create lifestyle accessories that share its Italian attitude with the world.
The Furla Group and Mavive signed a new licensing agreement for the worldwide production and distribution. The Company has chosen a partner that shares its values of excellence in both production and research, rooted in a profound Made-in-Italy culture. The affinity between Furla and Mavive can be seen in the origins and the growth path the two companies have undertaken. Both originated from family-driven entrepreneurship initiatives in the last century, and both affirmed their presence on the global market.
The five Eau De Parfums ideally represent the Furla woman in the different world’s areas, where there are various olfactory tendencies. The names of each fragrance recall some peculiar feminine personalities, in which every woman can identify herself: Magnifica, an intense and elegant fragrance; Romantica, a sophisticated but delicate fragrance; Preziosa, a fragrance of a sumptuous grace; Irresistible, an ethereal and contemporary fragrance; and Favolosa, a modern and sparkling fragrance.
The olfactive directions used for this special project are fresh floral facets, rounded and harmonious notes wrapped by musk or sandalwood, sparkling citrus hints, juicy fruits, and a good balance between the flowery and creamy facets.
Created by Carine Certain Boin, this fragrance naturally speaks about an intense femininity, charming and elegant. A joyful shower of mandarin, blue lavender, and juicy peach sensually enlace with a precious rose, jasmine petals, and smiling lily-of-the-valley. All the sensuality of dry amber and vanilla orchid embrace the long-lasting trail of sandalwood and vibrant musks.
Created by Alex Lee, Romantica is a sophisticated femininity bursts from the delicacy of peony, made modern and witty thanks to the sparkling notes of blackcurrant and davana. The drydown reveals a velvety touch, where vanilla’s mesmerizing notes bind creamy sandalwood and daring patchouli in an unexpected embrace. A joyful creation to be worn as the most elegant accessory.
Created by Alex Lee, Preziosa is an adornment of saffron and pink pepper grabs the attention and sublimates the floral core into an extraordinary trail. A colorful heart of sensual flowers, refined rose, and fragrant geranium is what makes this fragrance unique. At the bottom, the duet of vanilla and suede gift the composition with ethereal elegance. A fragrance that speaks the language of luxurious grace.
Created by Mathieu Nardin, the ethereal beauty of this fragrance revolves around a fragrant bouquet where pure white camellia blends with the seductive facets of tuberose. A fascinating composition introduced by the watery notes of lily-of-the-valley and playful orange flower. Delicate and complex. Intangible and intoxicating. For a contemporary woman.
Created by Veronique Nyberg, Favolosa grabs the attention with its modern fizzy top notes of grapefruit and green mandarin, leading to a tactile heart of voluptuous flowers where the delicacy of magnolia blends with the nobility of peony. The embrace of white musk and Orcanox elevates the fragrance with an unforgettable trail. For a woman who lives with charm and joyfulness.
The design of the flacons in the form of an arch with simple lines is very elegant and beautifully follows the style of the Italian fashion house itself. To celebrate the launch of the Furla Perfume collection, a Furla Pop-Up store is currently open in Milan at the Piazza Duomo.
All fragrances of the newest Furla perfume collectionare available in three sizes: as a 10, 30 and 100ml Eau de Parfum. Come into the beautiful world of Furla.