Francis Kurkdjian is Christian Dior’s New Master Perfumer

Parfums Christian Dior has announced the appointment of Francis Kurkdjian as Perfume Creation Director. Kurkdjian is stepping into the role previously held by industry veteran François Demachy.

The news comes as Grasse-born Demachy retires from his full time position, closing off what has been one of the most impressive tenures in the history of fine fragrance. Demachy is the nose behind a slew of iconic male and female perfumes, including ‘Miss Dior Eau de Parfum’, ‘Dior Homme’, ‘Midnight Poison’, ‘Hypnotic Poison’ and the international best-seller ‘Sauvage’.

Kurkdjian, 52, is 20 years younger but still comes with an impressive transcript. A precocious talent, he was only 25 when he composed his first men’s fragrance, ‘Le Male’ by Jean-Paul Gaultier, which launched his career. A passionate artist and exceptionally skilled perfumer, he has never ceased moving forward after this initial success, redefining the very concept of perfume, including his opening of a bespoke fragrance atelier in 2001.

Since then, Kurkdjian has devoted his creativity to producing timeless scents — some of which have been conceptualized for major fashion brands including Armani, Burberry, Versace and more. The French creator expanded his skill even further by recreating the late Queen Marie Antoinette’s signature perfume for the Palace of Versailles. He is also known for creating striking scents for mythic perfume Maisons, including Dior, for which he composed ‘Eau Noire’ and ‘Cologne Blanche’ for the ‘Collection Privée’. In 2008, he was named Best Perfumer by Cosmétique Magazine, and many of his fragrances have won international prizes.

Kurkdjian took his career to new heights in 2009 by launching his eponymous label Maison Francis Kurkdjian with co-founder Marc Chaya – including the Maison’s incredibly famous Baccarat Rouge 540, a fragrance inspired by the  ruby crystal used by French crystal house Baccarat on its signature chandeliers. In the same year he was made Knight of Arts and Letters. By 2017, Kurkdjian’s brand reached a milestone and became a part of the LVMH Group. Most recently, the creative has been announced as Parfums Christian Dior perfume Creation Director leaving him in charge of the Maison’s fragrances.

A visionary who continually expands the scope of possibilities for fragrances, Francis Kurkdjian brings an artistic dimension to creating scents. He has signed numerous collaborations with renowned artists such as Sophie Calle and choreographer Christian Rizzo. His ongoing aesthetic journey has also led to memorable olfactory installations and performances in such superb settings as the Grand Palais and the Château de Versailles, a unique location that has long resonated with Maison Dior.

Perfumery is a rarified craft, so it’s always interesting to witness new talent ascend the ranks at major fashion houses such as Dior. But with a knack for creating awe-inspiring fragrance, Kurkdjian is definitely the man for the job. And to those who are sweating at the thought of Baccarat Rouge 540 disappearing, don’t worry — Kurkdjian will still work as the Creative Director on his eponymous Maison.

Come into the beautiful worlds of Dior and Francis Kurkdjian

Christian Dior Nammos Village Mykonos Pop Up

Summer isn’t over yet! Christian Dior’s pop-up store dedicated to La Collection Privee Christian Dior in Nammos Village in Mykonos remains open for a little while. ​

There you will find ‘Vanilla Diorama’, the latest creation by Dior Perfumer-Creator, François Demachy. Its warm tones of vanilla will add a sweet touch to your visit. Our experienced staff will take you on a journey around the world, from the ‘vanilla coast’ of Madagascar, to the orange fields of Nice giving you a taste of the Vanilla Diorama’s unique and magical essence. ​

A sweet journey that should not be missed if you’re around!​ Come into the beautiful world of Christian Dior.

Cheval Blanc Paris has the world’s first Dior Spa

Cheval Blanc Paris and Maison Dior: a fusion of passion and inspiration. Passion for the most intimate experience, the most inspiring beauty, the most genuine caring. A place where the expertise of one provides the expertise of the other, where dreams always inspire reality.

Happiness is the essence of Dior Spa Cheval Blanc Paris. It can be felt at every moment: in the gentle generosity of the Beauty Ambassadors, in the infinite pleasure of an immediate and lasting metamorphosis, in the absolute blossoming of the skin and the senses, taking into account the physical, emotional and psychological dimensions of the guests.

Dior Spa Cheval Blanc Paris takes a progressive approach to offer you a unique and unprecedented experience from which everyone emerges visibly sublimated and feeling deeply happy. Happiness in Paris starts here.

An exceptional experience in the heart of Paris

In the heart of the bustling ‘City of Light’, Dior Spa Cheval Blanc Paris is a serene oasis that completely immerses you in the world of the House of Dior. This exceptional place was created by decorator Peter Marino, in the atmosphere of a Parisian apartment where each object is a lively tribute to the Maison’s signature and the life of Christian Dior.

As soon as you enter, the enchantment takes place and the Dior dream becomes reality. The Dior Gallery is the beginning of a soft world where the Dior rose shines like a promise of extraordinary beauty.

Then you enter the lounge, where the huge fireplace warms the atmosphere. The mirror above reflects the elegance of the room, but can also reflect the sophistication of the fashion season when transformed into a screen to discover the latest fashion shows.

Six Dior suites, all unique

The treatments take place in six suites whose sublime decor shows one of the facets of the House Dior. Each suite has its own white onyx bath and offers a unique experience that awakens new emotions.

In the spirit of a Parisian apartment, the boutique unveils a cosy living room in which each object is a vibrant tribute to Christian Dior’s life. The finest Dior treatment, makeup and perfume sets nestle alongside the very latest Dior Maison collections, flagship Couture accessories and treatments developed especially for Cheval Blanc Paris, such as the Dior Face Baths, the Professional Solutions and the Dior Spa Cheval Blanc Paris Exclusives celebrating the union of the two Maisons. Amongst these Exclusives, the Cheval Blanc Paris perfume, a couture lipstick and satin blush paytribute to the Paris art of living that was so dear to Christian Dior.

Cheval Blanc Paris was launched as a part of the Maison Christian Dior collection. The creation is signed by Dior in-house perfumer François Demachy, who combined accords of white flowers, musk, and powdery notes.

Bains Visage Dior, a sensory signature

At the beginning of the 20th century, the spa town of Bains de Samaritaine was located in the Front de Seine building. In the 21st century, Le Bains Visage Dior pays tribute to this forgotten past by creating a rare sensory ritual, exclusive to Dior Spa Cheval Blanc Paris.

Exclusive professional solutions from Dior

In order to complement the products in the Dior skin care ranges and to meet the needs of their Beauty Ambassadors, Dior has created ‘Professional Solutions Professionnelles’: 13 high-quality professional formulas, dermatologically tested and with a targeted action.

A limited selection of 3 Professional Solutions Professionnelles is available exclusively at Dior Spa Cheval Blanc Paris on the recommendation of the Beauty Ambassadors.

Exclusively at Dior Spa Cheval Blanc Paris

Lovers of Dior and Cheval Blanc can discover exclusive products in the boutique that celebrate the union of these two houses.

In the spirit of a Paris apartment, the boutique reveals a cozy living room in which each object is a lively tribute to the life of Christian Dior. The best Dior treatments, make-up and perfume sets nestle alongside the very latest Dior Maison collections, flagship Couture accessories and treatments specially developed for Cheval Blanc Paris, such as the Dior Face Baths, the Professional Solutions and the Dior Spa Cheval Blanc Paris Exclusives in honor of the union of the two Maisons.

Among these Exclusives are the perfume Cheval Blanc Paris, a couture lipstick and satin blush as a tribute to the Parisian art of living so dear to Christian Dior.

Cheval Blanc Paris, an exclusive fragrance from Maison Dior

Cheval Blanc Paris was launched as part of the Maison Christian Dior collection. The creation is signed by the in-house perfumer François Demachy of Dior, who combined accords of white flowers, musk and powdery notes.

I created the Cheval Blanc Paris fragrance with the enveloping atmosphere of the Dior Spa Cheval Blanc in mind, but I also added a touch of Parisian style. This powdery, musky scent is an elegant caress full of softness, serenity and well-being.

François Demachy, Parfumeur-Créateur van DiorRouge Dior and Rouge Blush Cheval Blanc Paris

Rouge Dior and Rouge Blush Cheval Blanc Paris

Rouge Dior and Rouge Blush, Dior’s iconic make-up duo, are decorated in the style of Cheval Blanc Paris, with an exclusive, elegant and graphic motif that reflects the historic building.

Come into the beautiful world of Christian Dior.

Christian Dior The Scent of Poison

French Maison Christian Dior released a new video campaign for its cult fragrance, Hypnotic Poison from 1998, an oriental with notes of almond, jasmine, and vanilla.

Exuding a brazen, conquering spirit, Hypnotic Poison is an intriguing and arresting oriental fragrance.

François Demachy, Dior Perfumer-Creator

Created by François Demachy, Hypnotic Poison isn’t a fragrance you wear, it’s a fragrance that wears you. With Hypnotic Poison Eau de Toilette, the fashion house has created a magnetic and sensual fragrance, the stuff of modern perfumery legend. A captivating and incredibly sensual Oriental.

In the spirit of the season (on the eve of Halloween) and in accordance with the image of this perfume line (Hypnotic Poison carries epithets of unnerving, bewitching, and enchanting), the new campaign exudes a spooky, mysterious, and surreal atmosphere, as well as the elegance of the French court and the French fashion house.

The face of the new campaign is fashion model Sophie Martynova. Various Dior fashion pieces are evident in the campaign, as well as the iconic flacon of Hypnotic Poison Eau de Toilette and the Roller Pearl edition. 

The video ad of the new campaign is accompanied by an Instagram campaign, which shows the flacon of the perfume caught in flames and red roses from which blood drips.

Christian Dior Hypnotic Poison is available as 30, 50 and 100ml Eau the Toilette and a Roller Pearl edition at selected stores worldwide. Come into the beautiful world of Christian Dior.