Miss Dior: December 1947 – December 2017

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Seventy years ago the perfume Miss Dior was officially launched, after having received its debut at the Maison’s first haute couture show, on 12 February 1947. We take a look at the history of  an iconic fragrance, conceived by Christian Dior as ‘a perfume that smells of love’, and reinvented today by François Demachy as an Eau de Parfum that’s more sensual than ever.

For Christian Dior, perfume was ‘the indispensable complement of the female personality’. When creating his couture house, he dreamed to being able to give his flower-women a fragrance that ‘smells of love’. With the perfumer Paul Vacher, he developed a floral chypre, which he sprayed liberally throughout the salons in where his first collection was to be shown. This new scent went against the powdery perfumes of the time. Dedicated to Catherine, his beloved sister, Miss Dior erupted into life as the perfect accompaniment for the happy and liberated young woman of the New Look.

 

 

 

Christian Dior Baccarat Miss Dior 1947

1947, Christian Dior Miss Dior in handmade Baccarat perfume bottle and stopper, cased crystal white cut to clear, gilt details (7 1/2 in).

Officially launched in December 1947, this olfactory revolution took form in a bottle conceived as an object of rare luxury and designed according to the same exigencies as haute couture, because Christian Dior regarded himself as equally couturier and perfumer. He came up with a crystal amphora that alluded to the harmonious silhouette of the En 8 line in his first collection. The couturier was involved in each stage of its creation and turned to the expertise of the best glass masters in France. In 1950, echoing the modernist impulse of the time, and at the same time as his Verticale collection, he designed a more geometric and sober bottle, ‘cut like a suit’. Engraved with the houndstooth motif dear to the couturier, this bottle, which is still the one that holds Miss Dior today, it set off with a satin bow. This ultimate couture touch, whether in metal or embroidered by hand in the workshops of 30 Avenue Montaigne for the more exceptional editions, represents the immutable link between couture and perfume.

Christian Dior Miss Dior Eau de Parfum

70 years on, Miss Dior succeeds in conserving its couture spirit and continues to capture the Maison’s revolutionary vision, especially in the new Eau de Parfum developed by Perfumer-Creator François Demachy and focused around the sensuality of the rose de Grasse and the sexy aura of the damask rose.

This declaration of fragrant love is embodied by Natalie Portman, in a fringed raffia-embroidered haute couture dress whose feminine curves and unexpected use of materials passionately encapsulate the spirit of the iconic Miss Dior.

 

 

Miss Dior for Love

 

Maison Christian Dior will show up this autumn with a new edition of one of their most famous creations Miss Dior, with a more elegantly flower aroma, Miss Dior Eau de Parfum.

The in-house perfumer Francois Demachy again created a thrilling perfume for women advertised with slogans like ‘Miss Dior for love’, ‘Dior for love’ and ‘And what about you? What would you do for love?’….

Top: Lemon, Orange and Pink pepper
Heart: Damask rose, Grasse rose and Jasmine
Base: Patchouli and Rosewood

The new Miss Dior for love is all about a romantic fragrance composed of elegant roses, jasmine, freesia along with fresh lemon and mandarin notes perfectly balanced with spices. The base is made of rosewood and patchouli.

Christian Dior Miss Dior Eau de Parfum Flacon + Box

The face of advertising campaign would be again actress Natalie Portman. Christian Dior Miss Dior Eau de Parfum is available as 50 and 100ml Eau de Parfum.

Very Cool, Christian Dior Sauvage Very Cool Spray

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10 mei 2017 12.04 Maison Christian Dior launched, early this spring, a new edition of its famous Sauvage perfume with a more soft, airy, and fresh aroma named Sauvage Very Cool Spray.

The classic and brand’s iconic Sauvage perfume, known as an aromatic Fougere fragrance, has turned into a more cool/freshness aroma. A refreshing reinterpretation of the original in a convenient packaging.

Christian Dior Sauvage Very Cool Spray7

Christian Dior Sauvage Very Cool Spray is created by the in-house perfumer Francois Demachy as a warm spicy, aromatic, and fresh perfume designed to please men during the whole day. Any man will find the new version easier and lighter, rather the original fragrance, with a cool aroma made of fresh grapefruit, bergamot and lime notes. The heart settles down with spicy aromas of pink pepper, vetiver, elemi, Sichuan pepper, lavender, and patchouli notes along with base accords of cedar and ambroxan.

I saw Sauvage Very Cool Spray as a way of highlighting the Eau de Toilette’s structure. I wanted to reveal its essence, so that it can remain a strong, fresh and direct signature.

Francois Demachy

The spray is practical for continuous spraying even when the bottle is turned upside down, as well as suitable for travel (described as ‘nomadic’) and eco-responsible.

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The new Christian Dior Sauvage Very Cool Spray is available as 100ml Eau de Toilette.

 

 

Givenchy Dahlia Divin Le Nectar de Parfum

Givenchy Dahlia Divin Le Nectar de Parfum

Givenchy launched the third addition to the Dahlia Divin collection, an intensive version named Dahlia Divin Le Nectar de Parfum, Le Nectar follows the Original Eau de Parfum from 2014 and the lighter Dahlia Divin Eau de Toilette from 2015. The collection follows the theme of Dahlia Noir launched in 2011.

Givenchy Dahlia Divin Le Nectar de Parfum

It is in my opinion, a younger, more playful take on the original scent but still possesses the same enchanting and feminine aura. Dahlia Divin Le Nectar de Parfum represents the luxurious, haute couture version of the fragrance, a symbol of gold and femininity, announced as ‘the elixir of divine potency’. The composition is developed by François Demachy who focused on golden flowers of mimosa which brings their unique signature to the scent. Sambac jasmine, present in all the Dahlia Divin creations, is complemented by sensual and elegant rose. The floral heart is supported by the woody base of almost creamy vetiver, sandalwood, tonka bean and lavish vanilla musk.

Top notes: Mimosa
Heart: Jasmine, Rose
Base: Vetiver, Sandalwood, Tonka bean, Vanilla, Musk

This beautiful perfume is stunning both outside and within. Housed within the same rectangular bottle as the original, the bottle is made of lacquered glass in shades of gold, adorned with gold thread around its neck and with an engraved gold plate that bears the name of the perfume. The transparent bottle holds fragments of gold leaves.

Dahlia Divin Le Nectar de Parfum

She’s a goddess of our time – an icon.
An apparition so luminous, so fascinating and charismatic that her presence feels like radiant sunshine – her absence, an eclipse.
She is the woman with the dazzling aura, celebrated by Dahlia Divin since its creation.
More precious, more legendary than ever…

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Model Candice Swanepoel replaces singer Alicia Keys as the embodiment of a Dahlia Divin woman in the new campaign. The promotional video is directed by Gordon von Steiner, with the visual campaign shot by Peter Lindbergh.

It is undeniably feminine and I adore its subtle, delicate sweet undertones. The fragrance is available in three sizes, a 30, 50 and 75 ml Eau de Parfum Intense.

Acqua di Parma fifth men’s fragrance

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Acqua di Parma adds new scent – Colonia Club – to its men’s cologne collection. Making it the fifth in the men’s series of fragrances. The refined cologne is set to make a low key debut this week with a limited preview at Bloomingdale’s 59th Street flagship in Manhattan and in Canada’s Holt Renfrew, before becoming available at other international retail outlets in November.

“These are luxury products, they are not commercial fragrances, they are not mass products, so we remain tied to our [standard] distribution strategy,” said Paola Paganini, group product manager at Acqua di Parma, speaking about the retrained release of Colonia Club.

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Packaged in a rounded glass bottle in a deep emerald-green, the fragrance hits note of lemon, petitgrain, bergamot, mandarin, mint and neroli. The heart of the juice contains lavender, galbanol and geranium, and the drydown is composed of Haitian vetiver, musk and an ambergris accord.

Developed by, François Demachy, LVMH artistic director for olfactory development at LVMH Fragrance Brands, the concept of the scent is inspired by the idea of an active and athletic young man who enjoys equestrian pursuits and frequents a private club.

Dior J’Adore’s new film featuring Charlize Theron

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Dior is synonymous with luxury, and the Dior J’Adore films are always a luxury in themselves. As one of the most iconic perfumes, Dior J’Adore’s short films are always eagerly awaited, with this year’s instalment no different. Directed by Jean-Baptise Mondino, who has directed films of the J’Adore woman since 1999, the film looks at the luxury of nature, and how water is bliss.

This film follows on from the previous one, which saw her climbing towards a salutary ‘elsewhere’ having eliminated the superfluous. It has a new, radically different beginning. She no longer needs to escape, as she is now totally free, immersed in regal nature, almost naked and rid of all artifice. Her vision of the world is essential, designating what is of primordial importance: protecting our planet and in particular, the water that is our new gold. She tells us that luxury can have meaning.

Jean-Baptise Mondino

Charlize Theron is as radiant as she is an embodiment of the new Golden Dior J’Adore fragrance in the new film by the French fashion house, ‘The Absolute Femininity’. In just over 45-seconds the actress saunters over sand, through rain and shine, emerging as a mythical goddess, bathed in a scented aura. That aura is a combination of jasmine sambac, rose damascena and ylang-ylang. According to François Demachy, Dior’s Perfume Creator, the focus of the fragrance is, “entirely on Dior’s great floral femininity. However magical it may be, a perfume is first and foremost an art of the primary material” said Demachy.

Watch Charlize Theron in the new Dior J’Adore short film now…

The film reflects that the J’Adore woman is totally free. Starting with a desert thunderstorm, the scenery soon becomes a blazing gold landscape, where Theron celebrates her freedom and basks in the water and sunlight.

 

Miss Dior Absolutely Blooming

Miss Dior Absolutely Blooming N. Portman.

The delicious new fragrance from Dior is Miss Dior Absolutely Blooming, a floral, sensual and delicious composition. Dior Perfumer-Creator, Francois Demachy revisits the theme of floral delight and reveals facets of an elegant perfume.

Miss Dior Absolutely Blooming N. Portman

Demachy wanted a creation that is above all joyful, contemporary and spirited. Majestically floral with “just the right amount” of fruitiness, it already has the particular blend of Dior elegance that combined fresh nonchalance and sassiness.

Christian Dior Miss Dior Absolutely Blooming.

 

The opening notes of a red fruit, raspberry, pomegranate and blackcurrant accord are heightened by the spicy, teasing tingle of pink peppercorn, springing from the bottle. The magnificent Grasse Rose absolute unfurls its sensual accords, the Rosa Centifolia (so named for its 100 petals) diffuses its honeyed and peppery notes. It works in perfect harmony with the Rosa Damascena. The fragrance is upheld by a base of white musk that envelops the entire compositions and springs up to reach the fruity top notes giving a consistently fresh scent.

Miss Dior Absolutely Blooming Silky Body MistThe range includes a new Silky Soap (150 gr), with an elegant light pink colour and the Miss Dior Blooming Bouquet fragrance and a Body Mist (110 ml) which extends and intensifies the scent of the perfume .

 

Miss Dior Absolutely Blooming fragrance is available as 30 ml, 50 ml and 100 ml.