Fred Joaillier Pretty in Pink

‘Force 10’, ‘Pain de Sucre’, ‘Baie des Anges’… famous jeweller Fred’s most emblematic collections are on show in the new Saint-Tropez store. The timeless, ever-contemporary ‘Force 10’, created in 1966, speaks to us loudly of sailing through its teaming of a cable crafted in the very tradition of 17th-century rope rigging with a buckle in white, yellow or pink gold. The cable itself comes in white, black and a whole array of bright colours including neon yellow.

The latest new addition to the collection is the stunning ‘Force 10’ watch in steel. If you’re into stones you won’t be able to resist the ‘Pain de Sucre’ collection with its sensual lines and electric energy, not to mention the clip system that allows you to switch between topaz, amethyst, pink quartz or diamonds to match your mood and/or outfit most glamorously.

Come into the beautiful and timeless world of Fred.