Fred’s new Dubai Boutique

Discover the new boutique of French Maison Fred at The Dubai Mall, intended as a French-Riviera oasis, with the warm atmosphere of a family home in an Art-Deco style. The French Riviera held a special place in Fred Samuel’s heart, reminding him of his sunny childhood in Argentina. This constant quest for sunlight shaped his work, becoming his muse and allowing him to create truly unique and solar pieces.

I’ve often thought that living so close to the light, in daily touch with the sun, can only sharpen one’s thirst for light.

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Naturally, this light guided the architecture of the new Fred boutique in Dubai, filled with Mediterranean-style touches. A journey through the world of Fred with stopovers inspired by the founder’s life. It also reveals an audacious take on jewelry, as found in the iconic Force 10, Pretty Woman or Chance Infinie collections.

The original works of designer, artist and friend of the Maison, Vincent Darré may be admired in different spaces of the boutique, such as in the Par Amour lounge, devoted to High Jewelry and jewelry celebrating every aspect of love, with original frescoes broadly inspired by Jean Cocteau’s famous Chapel of Love.

Fred jewelry and watches are available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred.

Force 10 Winch

For its 55th anniversary, French Maison Fred’s Force 10 bracelet draws on its creative energy to infuse Force 10 Winch, a jewelry line for men inspired by the iconic cable, showing a new interpretation of the original two-tone signature of steel and gold.

Marked by the creative audacity that distinguishes the Fred style, Force 10 Winch is inspired by its older sibling’s characteristics, in a line of 18 pieces that are imbued with all of Force 10’s versatility. The Force 10 Winch line blends the sporting values and powerful personality of Force 10 with confident, contemporary, masculine cues.

Fred jewelry and watches are available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred.

At Maison Fred, summer is never over!

The French Riviera held a special place in Fred Samuel’s heart, reminding him of his sunny childhood in Argentina. This constant quest for sunlight shaped his work, becoming his muse and allowing him to create truly unique and solar pieces. Infused with an immutable sense of ‘joie de vivre’ and a creative daring that challenged traditional codes, his jewelry became the marker of unprecedented informal glamour and sparkling relaxed elegance.

A Fred jewel is a wink of happiness which illuminates the small and big moments of life.

Fred Samuel

Its founder’s philosophy is still at the beating heart of Maison Fred. It animates each of its collections that can be discovered in all Fred boutiques, warm and welcoming havens that perfectly echo the Maison’s Riviera spirit.

Fred’s teams look forward to welcoming you with all the warmth and joy that immediately transport you to a sunny destination all year long!

Come into the beautiful and timeless world of Fred

Fred is looking for Fred

Famous Parisian jewelry house Fred is often compared to the world’s best jewelry houses. Fred Samuel was a master of colored stones who seduced his clients with the chic lifestyle of the French Riviera at its peak. Opening his first jewelry shop in Paris in 1936, the jeweler became famous by transforming original drawings by Jean Cocteau into glowing jewels, garnering celebrity and royal clients around the world.

Inspired by the freedom of the sea, and the colors and textures of the Côte d’Azur, today the brand’s modern ingenuity remains in the spotlight with colorful and unique jewels featuring exceptional stones.

Today Maison Fred is looking for pieces of its high jewelry for a book project and exhibition retracing the history of the Maison since its founding in 1936. Necklaces, bracelets, rings, erarrings or…? Please feel free to send any relevant details by email to the following address: heritage@fred.fr.

All details will remain strictly confidential and anonymous.

Come into the beautiful and timeless world of Fred

Joie de vivre with Fred

French maison Fred celebrates joy, life, love, friendship and all the moments that bring happiness and sun to our lives! This summer, follow them and embark on an adventure with a group of Freddies that celebrate freedom, passion and living every moment at its fullest.

Glowing with the kind of ‘joie de vivre’ and positivity that Fred Samuel loved, they echo the Maison’s philosophy of seeing each jewelry piece as a joyful celebration to light up life’s significant moments, both great and small.

Fred jewelry is available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred

Let’s go beyond with Force 10!

Created in 1966 by Fred Samuel’s older son Henri, the Force 10 bracelet stood out as the first jewellery piece to embody the unifying values of sport and challenging oneself, always going beyond.

Versatile and customizable, the iconic Force 10 expresses a mindset, a temperament, a strength of character that makes one forever look further ahead. Its story, closely linked to the sea, and name, evoking the scale for measuring wind strength, synonymous with power and resilience, have made this jewellery piece a potent symbol.

Fred jewelry is available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred.

Maison Fred for Le Printemps des Étudiants

After supporting ‘Les Visières de l’Espoir’ in 2020, French Maison Fred and its ‘Freddies’ are committed to the Co’P1 – Solidarités Étudiantes Association in 2021 in order to support the students in precarious situations due to the health crisis. Co’P1 was created in 2020 by students and distributes more than 600 food baskets every week to students in precarious situations in France.

The French jeweller and watchmaker’s support for the CO’P1 Association revolves around 3 actions. The first one is the contribution to the Tajan Auction House auction ‘Le Printemps des Étudiants’ for the benefit of the Co’P1 Association. A Force 10 bracelet, awarded during an exclusive discovery of the Heritage of la Maison Fred in the company of Valérie Samuel, Vice-President and Artistic Director, will be auctioned online from May 4th to May 11th.

The second one is a financial donation from la Maison Fred. And finally, the Maison’s employees in France will donate food and hygiene products to grow the baskets given to students.

Let’s stay strong and united!

Say yes to Fred’s Lovelight collection

 

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Famous Parisian jewelry house Fred is often compared to the world’s best jewelry houses. Fred Samuel was a master of colored stones who seduced his clients with the chic lifestyle of the French Riviera at its peak. Opening his first jewelry shop in Paris in 1936, the jeweler became famous by transforming original drawings by Jean Cocteau into glowing jewels, garnering celebrity and royal clients around the world.

Inspired by the freedom of the sea, and the colors and textures of the Côte d’Azur, today the brand’s modern ingenuity remains in the spotlight with colorful and unique jewels featuring exceptional stones.

Its unique teardrop-cut diamond is the modern symbol of eternal love.

If paging through endless copies of glossy wedding magazines still has you coming up short in the inspiration department for your own big day, you might want to consider our alternative guide when it comes to tying the knot. For that matter, before you even remotely fuss about the dress and the seating arrangements, the ring takes priority. And while a rock from a maison of renown has a spot in our books, we get the women who are casting their nets wider and further for something a little under the radar (read: A ring that’s not flashing on the finger of every other bride).

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Say yes to Fred’s Lovelight collection

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Fred Lovelight platinum paved engagement ring with a pear cut white diamond 0,7 carat. 35 white diamonds brillants cut: 0,35 carat / GVS.

 

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This breathtaking design from Fred of Paris is as gorgeous as it’s name. This ring from the Lovelight collection is made of platinum and boasts a D-color, VVS2 clarity center stone that weighs in total .30ct. Lastly, this gorgeous gem is accented by .55ct of additional diamonds.

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Fred Lovelight earrings in white gold. 2 white diamonds pear cut: 0,40 carat / F VS1. 42 white diamonds brillants cut: 0,42 carat / GVS.

Enter Fred with the Lovelight collection – yes, besides your favourite Force 10 bracelet they do bridal stuff too – which features new additions that sees the brilliant-cut diamonds set on the outside as opposed to taking pride of place as the centre stone. Instead, this spot goes to a 1-carat teardrop-shaped solitaire, uniquely positioned sideways. Even the band itself is of a graphic make, reinvented by the French jeweller in an open bandeau style to create an engagement ring that’s immaculately modern yet timeless. Meant to immortalise that meaningful ‘I do’ moment, the Lovelight collection also includes a pendant necklace and earrings in the same teardrop design for a matching parure to wear down the aisle.

This is an iconic design. The design is versatile enough for this to be worn as an engagement ring, a daily-wearer, or an elegant cocktail ring. It is extremely well made, crafted by the best artisans using some of the best diamonds.

The workmanship is stunning. The universal appeal of the design would make it a perfect and timeless gift for yourself and for your loved ones.

 

 

Let’s go in Riviera, with Fred

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Rainbow brights are here to stay, hot weather or not. Not only is it trending something fierce in the beauty realm, it would seem the neon hues have spread their cheer over to the luxe end of things, if Fred’s new summer collection of its signature Force 10 bracelet is anything to go by.

Can’t get enough of Fred’s Force 10 bracelet? There’s now more to love with with the new Summer Pop editions.

Named Summer Pop – surely because these eye-catching colours call to mind a mouthwatering popsicle – each vibrant band switches up the Fred aesthetic with an extra element of fun and creativity. And if a piece of jewellery could talk, this version of the Force 10 would be saying ‘beach, please!’ on repeat, so strong are it holiday feels.

 

Fred Force !0 Bracelets

Available in five sunny and bold colours such as lemon yellow, grass green, turquoise blue, fuchsia pink and bright orange, the bracelet’s iconic Fred buckle even comes in a similar shade to complement its woven band, gleaming in a lacquered finish to add some glam and gloss. Layer it with your staple black Force 10 or with your very own customised piece but however you style it, just don’t leave your summer chalet without it.

 

 

 

 

 

Simply: Fred

 

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Fred Samuel was a master of colored stones who seduced his clients with the chic lifestyle of the French Riviera at its peak. Opening his first jewelry shop in Paris in 1936, the jeweler became famous by transforming original drawings by Jean Cocteau into glowing jewels, garnering celebrity and royal clients around the world.

Inspired by the freedom of the sea, and the colors and textures of the Côte d’Azur, today the brand’s modern ingenuity remains in the spotlight with colorful and unique jewels featuring exceptional stones. A glamorous volume in a luxury slipcase, Fred chronicles the rich history of a jewelry brand that has cultivated a timeless mystique.

 

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Hardcover in a luxury slipcase
ISBN: 9781614285496
112 pages
100 illustrations
English language