Fred’s new Dubai Boutique

Discover the new boutique of French Maison Fred at The Dubai Mall, intended as a French-Riviera oasis, with the warm atmosphere of a family home in an Art-Deco style. The French Riviera held a special place in Fred Samuel’s heart, reminding him of his sunny childhood in Argentina. This constant quest for sunlight shaped his work, becoming his muse and allowing him to create truly unique and solar pieces.

I’ve often thought that living so close to the light, in daily touch with the sun, can only sharpen one’s thirst for light.

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Naturally, this light guided the architecture of the new Fred boutique in Dubai, filled with Mediterranean-style touches. A journey through the world of Fred with stopovers inspired by the founder’s life. It also reveals an audacious take on jewelry, as found in the iconic Force 10, Pretty Woman or Chance Infinie collections.

The original works of designer, artist and friend of the Maison, Vincent Darré may be admired in different spaces of the boutique, such as in the Par Amour lounge, devoted to High Jewelry and jewelry celebrating every aspect of love, with original frescoes broadly inspired by Jean Cocteau’s famous Chapel of Love.

Fred jewelry and watches are available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred.

At Maison Fred, summer is never over!

The French Riviera held a special place in Fred Samuel’s heart, reminding him of his sunny childhood in Argentina. This constant quest for sunlight shaped his work, becoming his muse and allowing him to create truly unique and solar pieces. Infused with an immutable sense of ‘joie de vivre’ and a creative daring that challenged traditional codes, his jewelry became the marker of unprecedented informal glamour and sparkling relaxed elegance.

A Fred jewel is a wink of happiness which illuminates the small and big moments of life.

Fred Samuel

Its founder’s philosophy is still at the beating heart of Maison Fred. It animates each of its collections that can be discovered in all Fred boutiques, warm and welcoming havens that perfectly echo the Maison’s Riviera spirit.

Fred’s teams look forward to welcoming you with all the warmth and joy that immediately transport you to a sunny destination all year long!

Come into the beautiful and timeless world of Fred

Fred is looking for Fred

Famous Parisian jewelry house Fred is often compared to the world’s best jewelry houses. Fred Samuel was a master of colored stones who seduced his clients with the chic lifestyle of the French Riviera at its peak. Opening his first jewelry shop in Paris in 1936, the jeweler became famous by transforming original drawings by Jean Cocteau into glowing jewels, garnering celebrity and royal clients around the world.

Inspired by the freedom of the sea, and the colors and textures of the Côte d’Azur, today the brand’s modern ingenuity remains in the spotlight with colorful and unique jewels featuring exceptional stones.

Today Maison Fred is looking for pieces of its high jewelry for a book project and exhibition retracing the history of the Maison since its founding in 1936. Necklaces, bracelets, rings, erarrings or…? Please feel free to send any relevant details by email to the following address: heritage@fred.fr.

All details will remain strictly confidential and anonymous.

Come into the beautiful and timeless world of Fred

Joie de vivre with Fred

French maison Fred celebrates joy, life, love, friendship and all the moments that bring happiness and sun to our lives! This summer, follow them and embark on an adventure with a group of Freddies that celebrate freedom, passion and living every moment at its fullest.

Glowing with the kind of ‘joie de vivre’ and positivity that Fred Samuel loved, they echo the Maison’s philosophy of seeing each jewelry piece as a joyful celebration to light up life’s significant moments, both great and small.

Fred jewelry is available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred

Let’s go beyond with Force 10!

Created in 1966 by Fred Samuel’s older son Henri, the Force 10 bracelet stood out as the first jewellery piece to embody the unifying values of sport and challenging oneself, always going beyond.

Versatile and customizable, the iconic Force 10 expresses a mindset, a temperament, a strength of character that makes one forever look further ahead. Its story, closely linked to the sea, and name, evoking the scale for measuring wind strength, synonymous with power and resilience, have made this jewellery piece a potent symbol.

Fred jewelry is available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred.

Simply: Fred

 

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Fred Samuel was a master of colored stones who seduced his clients with the chic lifestyle of the French Riviera at its peak. Opening his first jewelry shop in Paris in 1936, the jeweler became famous by transforming original drawings by Jean Cocteau into glowing jewels, garnering celebrity and royal clients around the world.

Inspired by the freedom of the sea, and the colors and textures of the Côte d’Azur, today the brand’s modern ingenuity remains in the spotlight with colorful and unique jewels featuring exceptional stones. A glamorous volume in a luxury slipcase, Fred chronicles the rich history of a jewelry brand that has cultivated a timeless mystique.

 

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Hardcover in a luxury slipcase
ISBN: 9781614285496
112 pages
100 illustrations
English language

 

 

 

 

The new Fred Force 10 bracelet collection

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The idea is simple enough, but when it’s executed so well it certainly deserves a second look. What am I talking about? Well, have a look at Fred’s iconic Force 10 bracelet collection which was first designed in 1966 by the son of the founder, Henri Samuel, for his wife. The founder? Fred Samuel, the son of an Argentinian jeweller who sent him to France and who then established Fred Joaillier in 1936 in Paris, which is where the story of the storied jewellery house began.

Fred is a prestigious, creative jewelry brand and a symbol of magical luxury, liberated from tedious traditions and featuring unmistakably French flair. Just like its creator, Fred Samuel, a passionate man of exceptional encounters.

Growing up in South America, Fred Samuel had a great love of the sea, which you could say inspired his son to create the Force 10 bracelets. He braided marine cables together, secured both ends to a buckle that’s also nautical-inspired and as they say, the rest is history.

 

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Still manually produced today, the LVMH-owned jeweller’s bracelets are woven with up to 1500 threads in steel or gold, which pretty much means they are virtually indestructible. They also come in huge variety of colours (and by huge, I mean immense) that both girls and guys will find irresistible, from pastel hues to bold manly colours both sexes will appreciate.

After the bracelet comes the buckle, which comes only in precious metals. Yes, precious metals, no silver shit, not weird alloys, just pure gold that you can pick from in Yellow, White and even Rose golds. And if that’s not enough for you, you can also pick from the ‘exotics’: from buckles in pavé diamonds to buckles in ceramic, the choices are truly endless.

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How much do they cost, you ask? The bracelets start from around €250, and the buckles, from €1695. Put them together and a basic ‘entry-level’ set will set you back by almost €1950, which really isn’t a lot when you consider the bracelet that won’t break or fade, and the buckles that are quite literally worth their weight in gold.

Come into the world of Fred