Boucheron Fleurs


Founded in 1858 by Frédéric Boucheron in Paris at the Place Vendôme, the first perfume of the Boucheron jewelry house had its premiere in 1988. Its floral-oriental fragrance with strong character became the symbol of a generation of women. The iconic ‘ring’ flacon was designed by Joel Desgrippes, a shape inspired of the Maison’s cabochon ring.

This Spring the French Maison launches a new contemporary interpretation of their iconic Boucheron Femme, called Boucheron Fleurs. This fragrant bouquet is dedicated to the heirs of the style and aura of those who wore and loved the original.


Boucheron Femme Parfum ad, 1988

A timeless perfume now turns into a new pleasant floral fragrance with a softer aroma highlighted by a nice bouquet of flowers. Created by famous perfumers Quentin Bisch and Nathalie Gracia-Cetto – creators of other fragrances of the Maison – the new version perfume characterizes the modern woman, infused with a pleasant oriental/floral aroma

Top notes: Lemon, Mandarin, Pear
Heart notes: Orange blossom, Frangipani, Petalia
Base notes: Benzoin, Vanilla

Boucheron Fleurs has a delightful scent made of precious notes, crafted and designed just like its precious jewelry. It opens with fresh citrusy accords of bergamot, lemon, pear along with orange blossom, petalia, and frangipani. The base settles down with sweet vanilla and benzoin notes.

Boucheron-Fleurs-Flacon-Box.jpgBoucheron Fleurs Perfume preserves the same flacon shape as the Boucheron Femme flacon, yet Fleurs is sealed in a beautiful massive crystal flacon crushed in waves filled with a nice lovely blue sky color and also adorned with a royal blue ‘sapphire’ stopper.

Boucheron Fleurs Perfume is available as 100ml Eau de Parfum. 





Boucheron Opens Its Second Concept Boutique In Singapore


The jewelry house sets up shop on Orchard Road once again, with a luminous new boutique. French high jeweller, Boucheron has opened its second concept boutique in Singapore at Takashimaya Department Store.



Timeless elegance for men and women: Boucheron Reflet

Located at the heart of Singapore’s busy retail hub, Orchard Road is French Maison Boucheron’s new concept boutique. The store is found at the Takashimaya Department store and it is the second boutique to open in Singapore, with the current one being at Marina Bay Sands. Beyond the stunning jewelry and watches that Boucheron is well known for, the boutique will also have a dedicated showcase for their perfumes and their comprehensive eyewear range.


One of the focal points of this new boutique is its luminous setting. Inspired by light, the store design looks back at the modern Hôtel Particulier of the Maison Boucheron, with its light marble façade a representation of the 26 Place Vendôme boutique – which location Frédéric Boucheron chosen back in 1893 to open a boutique at because of how the sun rays made the diamonds sparkled from day to night. Taking that idea and applying it to a contemporary setting, the new one is swathed all over with white as its predominant color, and uses tastefully modern angular box-lightings for the ceiling, hung over the glass cases.



Boucheron Quatre ring in white gold

To celebrate their opening, the brand will also be holding an exhibition at the end of this month at Ngee Ann City. At the exhibition, visitors will be able to learn more about the Maison’s remarkable 158-year heritage, which showcases its French origins and Parisian style. Boucheron’s iconic Quatre collection will be displayed alongside a selection of high jewellery pieces specially flown in for the exhibition.


Within those glass cases contains all of the iconic jewelry creations made with Boucheron’s design finesse. The sculptural Quatre, for example is one of those pieces taking center stage, as well as Boucheron’s collection of jeweled animals, and the symbolic serpentine jewelry – the Serpent Bohème. Other than jewelry, Boucheron’s exquisite timepieces feature too, like the iconic Reflet watch and the new collection: Epure.



Boucheron Epure Automatic Watch

Overall, the mixture of the luminous atmosphere and the glow of the jewelry work in tandem to create for a calm and graceful purchasing experience. Indeed, Boucheron has been renowned over the years for its hospitality towards its customers, gaining the support of countless illustrious clientele. In keeping with that, a special order service will also be offered to keep with clients needs and desires.


The Maison Boucheron Exhibition will be open from 22 July to 31 July 2016 at Ngee Ann City, Level 1 atrium. Come into the world of Boucheron.




Drape perfectly: Boucheron Cape de Lumière

Boucheron Cape de Lumière 00

With parents who were both drapers, Frédéric Boucheron spent his childhood with all kinds of fabric and materials around him. Thus, here in this chapter Haute Couture and High jewellery come together and fuse into one. Have a look at extraordinary Cape de Lumière, which looks like both a mantle and a jewellery piece.

When a cape is priced at HK$5.53 million, it’s worth a second (and maybe third or fourth) look. Boucheron’s Cape de Lumière – Cape of Light – from the new Boucheron Haute Joaillerie 26 Vendôme collection is a work of art, and worth its hefty price tag due to the fact that the piece is not stitched from fabric, but rather, is made of gold and diamonds.

The cape was one of the most challenging developments of the 26 Vendôme collection, likening the production process to haute couture fashion. The idea was to create a piece that would be a jewel and a garment. It’s a whole new challenge, a way of reinventing the work of the jeweller by creating the jewellery of tomorrow.

Claire Choisne, Boucheron Creative Director

The claim is hardly an exaggeration. The template for the cape involves 70 hours of work, while the time for crafting the many exquisite details ultimately totals 925 hours. The piece is so named for its shimmering effect when worn, produced by the peacock feather motif, which radiates across the design, and by the many different textures of gold used throughout – matte surfaces paired with twisted chains resembling the ribbed Gros Grain pattern – not to mention all the inset diamonds.

Boucheron Cape de Lumière 01.jpg

The cape, that took more than 925 hours to create, consists of 850 round diamonds totalling 5.26cts, with an 81.62ct citrine stone holding the cape together at the centre. Now that would be the kind of weight we would like to have on our shoulders.

The idea behind this piece was to create something that would function as both a jewel and a garment. The maison’s artisan-jewellers work from the initial sketch, drawn based on the idea that the cape should mimic the soft train of a peacock, enveloping the shoulders of the wearer.

Boucheron Cape de Lumière 02.jpg

The whole production process is carried out on a Stockman dummy, ensuring that the metal work will be supple enough to fit and drape perfectly on human shoulders. The craftsmen give the same attention to detail with this piece as they do with an haute couture clothing piece. The template alone requires 70 hours of work.

The elements of the cape are interconnected by a mesh woven of golden thread, in a modern interpretation of the classic peacock feather motif. The pattern is meticulously hand-threaded by the maison’s artisan-jewellers.

Boucheron Cape de Lumière 04

The precise chiselling of the cape gives it a remarkable suppleness and fluidity, so that it moves and sits on the wearer’s skin like fabric. Upon closer inspection, the delicately twisted chains are inset with diamonds, for a subtle but luxurious shimmer as the cape moves in the light.

Boucheron’s Claire Choisne draws a comparison between the creation of this cape and haute couture clothing, and it’s easy to see why with the production process. Each peacock feather feature has to be adjusted according to the curve and shape of the wearer’s body. The interconnectedness of the features means that if one element is adjusted, the elements to its left and right have to be tweaked accordingly.

Boucheron Cape de Lumière 06a.jpg

Frédéric Boucheron’s favourite inspiration the peacock feather., the largest ‘feathers’ go in the front of the cape, and the artisans set diamonds on the two shapes in a pattern that mimics the effect of light reflection, emphasised by the lines engraved under the central citrine stone. This final touch is what gives the jewellery piece its name – the Cape of Light.

Boucheron Cape de Lumière 07

Boucheron Cape de Lumière 12



Boucheron Epure


Launched in 2013, the Epure Collection by Boucheron boasts a timelessly modern designer aesthetic that plays on contrasts that accentuate the sophistication of its clean, strong lines. Each watch case has Frédéric Boucheron’s maxim Je ne sonne que les heures heureses (“I only sound joyful hours”) engraved on its back. Epure revisits other emblematic codes of Boucheron, including a signature blue cabochon in sapphire, double gadroons and Clous de Paris that lend a contrast effect to the gleaming black dial. The 9 and 3 o’clock indexes are given prominence as a tribute to the year 1893, when Boucheron was established on Place Vendôme in Paris.



Special Edition Boucheron Epure Bleu de Jodhpur (blue watch). The case, in stainless steel, measures 42mm x 10.5mm. It has an AR-coated sapphire crystal, a sapphire display back, and it is water resistant to 50 meters. It has double gadroons (inverted flutings) on the side and beveled horns. The crown features a blue sapphire cabochon.

Boucheron Epure Bleu de Jodhpur 2

Movement is the Swiss automatic Sellita caliber SW300 with 25 jewels, 28,800 vph and a power reserve of 42 hours. The bridges have pearl and snailed finishings, the rotor is engraved and features Côtes de Genève decoration; hour, minute, second and date functions.

Boucheron Epure Bleu de Jodhpur

The dial is blue or white, with polished and silvered double gadroons, blue or white Clous de Paris center, with Arabic numerals and silver stick hands. It comes on a black alligator leather strap with large square scales and stitches and a steel triple folding clasp.


(Above left) Epure Cypris in black, limited edition engraved to 8 pieces. White gold and diamonds. Dial in black Tahiti mother-of-pearl, sculpted in swan shape.

(Above right) Epure Cypris in white, limited edition engraved to 8 pieces. White gold, diamonds and white mother-of-pearl: Dial in white mother-of-pearl, sculpted in swan shape. The Cypris’ contours are delicately highlighted with diamonds. Total number of stones: 128

Boucheron Unleashes Its Latest Natural Beauties


In 1888, before embarking on a long trip, Frédéric Boucheron created a serpent necklace for his wife to wear as a talisman, inaugurating his interest in animal-themed pieces. This year, the French ‘Haute Joaillier’ Boucheron is revisiting that theme with seven new animal motifs, including the Cypris swan bracelets shown here; one features diamonds, the other black sapphires, and both are set in 18-karat white gold (prices upon request). A playful rose-gold hedgehog cuff and a radiant sapphire cockatoo ring are among the collection’s other bejeweled beasts, all of which are handcrafted in the 158-year-old jewelry house’s workshop on Paris’s Place Vendôme.



Come into the world of Boucheron





Boucheron’s Épure now in steel



Founded in 1893, the Boucheron style is the finest expression of elegance and creativity. Today, after more than 150 years, the French Maison continues to craft the classics of tomorrow through a precious collection fine jewellery and watches. With the Reflet, Carrée and Épure collections, Maison Boucheron becomes an architect of time. With its strong lines, and classic esthetic, the Parisian jeweller plays on contrasts that come together in a celebration of simplicity, this promising a new and timeless elegance.

More than just a timepiece, Épure is a philosophy of life: It preserves only the essential to brighten life’s most joyful hours.

Following the launch of the first versions in gold two years ago, the Épure collection is now introducing 6 steel models for an even more contemporary look. Beneath the Épure Acier’s cleverly simple round case lies a highly complex design and a creative esthetic that enhances Boucheron’s iconic motifs more than ever before.



More than just a timepiece, the Épure represents a philosophy of life and embodies Frédéric Boucheron’s vision of time by preserving only the essential to light up life’s most joyful hours.

Je ne Sonne que les Heures Heureuses

With a steel or alligator leather strap, the Épure combines the classic elegance of the polished stainless steel 38mm round case. Available with a black or white dial, it has a blue sapphire cabochon at the dial, numeral 3 and 9 markers, and a date window at 6 o’clock. The Épure Acier has a mechanical movement with automatic winding. ‘Je ne Sonne que les Heures Heureuses’ is engraved case-back.



The Cabochon

Electric blue in colour, it has a subtle glow that is unique to the intimate savoir-faire of the Jeweler of Lights. Known as the ‘oracle stone’ in antiquity, this polished sapphire is positioned at the top of the winding crown and of the dial, drawing attention to this iconic Maison Boucheron motif more than ever before.

The Double Gadroon

Placed together, these two rings of polished gold symbolise the eternal love between two beings who are forever bound to one another. The double gadroon is one of the Maison’s oldest motifs.

Paris Cobblestones

A true hallmark of the French capital, the clous de Paris motif reflects the city and its architecture. It is used in many creations (including the legendary Quatre) and creates light effects that are contrasted with the brilliance of the Epure dial.


The oversize 3 and 9 markers are a tribute to the year 1893, when the Boucheron boutique opened at 26 Place Vendôme. Frédéric Boucheron was the first jeweler to set up a boutique in this famous Parisian square and chose the location for its exceptional light.

The Boucheron Épure Chronograph, a technological, masculine watch



With an alligator leather or steel strap, the Epure chronograph, also available with a black or white dial, combines the classic elegance of the polished stainless steel 43mm Épure case with a 25 Jewels, 28’800 bph, highly technical complication, and a power reserve of approximately 48 hours. Its blue hands add a touch of colour that is softened by the brilliance of the polished markers. The two pusher of the chronograph have been adorned with 2 blue sapphires, giving the watch a contemporary and asserted aesthetic.

A strong and sophisticated aesthetic, the Boucheron Épure watch is a delectable choice when updating your jewellery collection. The mechanical movement with automatic winding, the sapphire crystal glass and stainless steel round case work together to ensure you’re fashionably on time.




Boucheron’s birthday present to Lacoste



Happy birthday! French Maison Lacoste turns 80! For its 80th anniversary, Lacoste has invited nine French houses to join the festivities. Inspired by the crocodile, every brand has created an exclusive gift, reflecting their affectionate respect for the brand’s universe. These unique objects are symbols of the craftsmanship, expertise and know-how of some of the greatest names in French luxury, like Baccarat, Bernardaud, Christofle, Goyard, Hermès, S.T. Dupont, and Boucheron….

What began 80 years ago as one product defined by a crocodile – the iconic polo – has evolved into a lifestyle. In celebration of Lacoste’s milestone anniversary, the brand has teamed up with the nobility of French heritage maisons to produce Maisons Françaises, a collection of nine notable objets – all commemorating the crocodile.

In 2018, Maison Boucheron will be celebrating 160 years of design and creation. Founded in 1858 by Frédéric Boucheron, it is the oldest jewelry Maison in Place Vendôme. Famous throughout the world for its bold, free style, Boucheron has conquered women’s hearts by offering ever more creative jewelry set with characterful stones.

For almost 160 years, Boucheron has been channeling its expertise into the materials it uses. Recognized as a great sculptor of gold, the Maison has always given priority to working this metal whose magnificence is revealed beneath the artisans’ hands. In the Serpent Bohème collection, the animal is not represented figuratively, but symbolically, making the work of the Maison’s goldsmiths all the more important.
To bring the material to life, the chasers push the metal into shape using hammers and chasing tools. In so doing, the jewelry itself comes to life.



For Lacoste’s 80th anniversary, Boucheron created two brooches inspired by the legendary crocodile. Our readers have seen them before here – together with the other ‘birthday items’ – but now I have some little more details of my favorite items of the collection I would like to share with you.

One made of emeralds and Ruby’s, and one of diamonds. They are a tribute to 80 years of unconventional chic, an extraordinary homage to Lacoste’s sense of innovation and excellence. These jewels are a modern interpretation of the Boucheron brooch René Lacoste gifted his wife, made by Boucheron.


The Boucheron brooches – plus the other Maisons Françaises notable objets, that includes crystalware, jewellery, sporting items, totes, and even eclairs – will be on display at Colette in Paris until June 15.

The selection from Boucheron, Christofle, Bernardaud, and S.T. Dupont will be available for order should you be interested in making one of the specialty items your own, while the Hermès, Goyard, Baccarat, and Veuve Clicquot, pieces will be kept in the Lacoste archives, hopefully appearing at the 80th-anniversary fete set for September.

Come into the beautiful worlds of Boucheron and Lacoste.