Gucci pays tribute to 50 years of its floral print by unveiling Gucci Flora limited edition fragrance



Floral might be the trending fashion in recent times, but it is a revival of an enriching past. Gucci is celebrating 50 years of its Floral print this year, and as part of the festivities has launched a limited anniversary edition fragrance Gucci Flora. This is a regeneration of the brand’s 2009 Gucci Flora fragrance. The top notes of this special edition will be rose and osmanthus supported by the scents of hesperidium fruits, mandarine, peony, pear, pepper, fruits, leather, musk, pink peppercorn, cedar wood, patchouli, sandalwood.

  • Top: Mandarin orange, pear, pepper
  • Middle: Rose, osmanthus, peony
  • Base: Leather, patchouli, cedar, musk.

The iconic scent was born when former American actress and Princess of Monaco Grace Kelly and her husband, Prince Ranier of Monaco, visited Gucci’s Via Monte Napoleone store. As a gift to this fine lady, Rodolfo Gucci (one of the three sons of Gucci founder Guccio Gucci), hired artist Vittorio Accornero to create a floral motif on an original silver scarf. The final product featured 43 different kinds of flowers, herbs and insects and ended up creating history.



The fragrance is packaged in the 1966 floral print that won the hearts and attention of ladies the world over, the Gucci floral scarf. As well as the exteriors, the glass bottom of the bottle will also feature the floral print.

The print got a revival in 2005 when Frida Giannini, creative director of Gucci unveiled it in the spring-summer fashion collection, and which was later presented also in perfume collections Flora by Gucci and Flora by Gucci Garden Collection.

Gucci Flora Anniversary Edition 2016 fragrance composition was created by Firmenich, and the bottle design was by Giannini.


Gucci Guilty Studs Pour Homme

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Gucci’s connection to rock and the music world dates back to the days when the fashion house first started to dress the international jet set, and is based on a shared spirit of glamour, power and style. Today, the relationship continues to flourish with the support of Gucci’s Creative Director, Frida Giannini, a passionate music lover who has a personal collection of some 8,000 vinyl records.

I have always had a love of the rock aesthetic, and it is a constant source of inspiration to me. I like to think of Gucci Guilty Stud as bottled rock attitude.

Frida Giannini

To celebrate the House’s bond with glamorous rock attitude, it has created a limited edition of Gucci Guilty, its iconic fragrance the Stud Limited Edition.


We know Gucci Guilty’s sensual hero and heroine as audacious, rebellious thrill‐seekers – trailblazers who indulge in passion and dangerous seduction. The scents that express their defiant attitude now appear in a new and striking guise, their limited edition flacons adorned with more than 400 studs per bottle (silver for pour Homme, gold for pour Femme); exclusive collectors’ items for iconoclasts everywhere.

Gucci Guilty Studs pour Femme

Gucci Guilty pour Femme is a warm and striking Oriental floral with hedonism at its heart. Gucci Guilty pour Homme is an aromatic fougère that provokes as it seduces. Both assert their presence with an opening spike of pink pepper, and close with a suggestive pulse of patchouli.

Gucci Guilty Studs Pour Femme is available as 50ml Eau de Toilette.

Gucci Guilty Studs Pour Homme

Gucci Guilty Studs Pour Homme is the new fragrance for men, who like the classical style with a touch of elegance. Gucci Guilty Studs Pour Homme is a woody/aromatic fragrance with a manly-man smell. Composed of long-lasting and delicate notes of lavender and lemon; middle note is orange blossom; base notes are cedar and patchouli.


The heavy silver and gold design inspires an elegant design that hidden inside a soft and fresh enough aroma ideal for daily use.

Gucci Guilty Studs Pour Homme is available as 90ml Eau de Toilette.

Gucci Guilty Studs Pour Homme Pour Femme Bottle Visual

From the early days to the present, Gucci has dressed rock legends like Eric Clapton, Rod Stewart, Kings of Leon, Beyoncé, Bruno Mars and John Legend. The House enjoys an exclusive ongoing partnership with the Grammy Awards®, and supports the preservation of milestone musical recordings. This year, Gucci also sponsored the Victoria and Albert Museum’s globally acclaimed David Bowie exhibition in London.

Evan Rachel Wood, who embodies the Gucci Guilty woman, and her co‐star in the Gucci Guilty campaign, Chris Evans, are both rock fans, and the powerful chemistry between them has the electricity of a rock performance. In director Frank Miller’s films for Gucci Guilty, the plot unfolds to the strains of Depeche Mode’s ‘Strange Love’, given a gutsy rendition by London‐based Mercury Prize nominees Friendly Fires.





Gucci Museo Forever Now

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Gucci has the taste of refinement and luxuriousness. The Italian fashion house of was founded in 1921 by designer Guccio Gucci. Gucci tailors very elegant clothing, innovative perfumes, and nice accessories.

The first Gucci perfumes showed up in 1970. All Gucci perfumes are crafted to become icons thanks to their chic and elegant styles. Every perfume is designed with special attention to details. Gucci fragrances are one of the most famous perfumes of our time, embody sensuality and sophistication for every moment of the life.

Italian fashion house Gucci launches a new fragrance, Museo Forever Now, for men and women. Its dark design inspires a classical smell ideal for occasional wear.

Gucci Museo Forever Now Banner

Forever Now, an exclusive fragrance for men and women, is a tribute to the museum Gucci Museo in Florence and as a reminder of Florentine roots of this luxury fashion house. The scent, rich, intense and sophisticated, evokes the brands history and modernity. Guccio Gucci opened his first shop in Florence in 1921, and in 2011 the Gucci Museo was opened at Piazza della Signoria.

The house creative director Frida Giannini and perfumer Lorenzo Villoresi worked together on the fragrance. Just as the Gucci Museo represents the remarkable narrative behind their iconic products and motifs, this new fragrance subtly conveys the elegance and sophistication of their roots.

Gucci Museo Forever Now is described to be the ‘ode to the Florentine tradition of the Gucci brand’. Its amazing and exquisite composition is made of the most beautiful ingrediënts in the world of scents. The opening of the composition is inspired by the green gardens of Tuscany and is made of begamot, mandarin, orange blossom, lavender and black pepper notes. Gucci’s heritage is captured by smooth leather and floral heart, where the rare and precious Florentine iris finds its place. Just like Maroccan and Bulgarian rose, jasmine from Grasse, exotic ylang ylang and nutmeg. The base accords are vetiver, patchouli, amber, musk and precious woods.

Gucci Museo Forever Now


Gucci Museo Forever Now can be found at Gucci Museo at Piazza della Signoria and their flagship store, about five minutes walk from each other.

Gucci Museo Forever Now will be available as 100ml Eau de Parfum.