Chloé reopens its Shanghai boutique in time to launch Gabriela Hearst’s Spring 2022 collection for the French Maison. The boutique’s refreshed architecture highlights the Maison’s purpose-driven vision and craftsmanship, thus creating an enhanced and immersive retail experience for customers.
The bright environment is decorated with artifacts that are in keeping with the Maison’s style, creating an inspiring universe that is emblematic of Chloé. This renewed setting emphasizes the details of the Spring 2022 collection, such as upcycled denim pieces, fringed dresses and coats, and looks that feature scallop patterns, broderie anglaise and more. The fusion of lower-impact materials, original design and crafmanship embody the vision of Gabriela Hearst.
Chloé Boutique LG1-60, No. 8 Century Avenue; Shanghai IFC 200120 Shanghaj, China
Iconic French maison Chloé unveils its ephemeral boutique design at its New York Home on Greene Street in SoHo.
The Chloé SoHo boutique’s ephemeral design centers on 17 sculptural art pieces that have been designed and crafted locally by New York-based makers Antoine Dumas and Benji Gavron. Materials act as a starting point for the pair, echoing Chloé creative director Gabriela Hearst’s approach to design, which often starts with researching lower impact fabrics such as deadstock wool or recycled cashmere. Dumas and Gavron have similarly used reclaimed wood to inform their ideas for this boutique.
Working with Antoine and Benji on the Chloé SoHo store was both inspiring and energizing. They worked with our values of sustainability and took them to the next level. They not only sourced and gathered reclaimed wood from New York water tanks and designed the pieces, but also made them from scratch themselves. Working with reclaimed wood can be challenging as they have to clean up old metal nails and handle other constraints. But they did it so brilliantly. I am so honored that they committed such long hours to the project and brought their exquisite taste, which is full of youthful New York energy. I couldn’t be prouder of the boys.
Gabriela Hearst, creative director at Chloé.
Chloé Soho New York 93 Greene Street 10012 New York United States of America
French Maison Chloé’s Beijing SKP boutique has become an immersive setting timed to the arrival of Gabriela Hearst’s debut collection.
At its heart, the narrative of the space belongs to both their founder, Gaby Aghion, whose birthplace of Egypt is echoed in a warm desert palette; and to Gabriela Hearst, through earthy textured tones recalling her years in Uruguay, South America.
Personality is expressed through tactile, natural materials that include cane, wood, natural fibres and terracotta. Combined, they represent a vision that is true to the Maison’s past and present.
A variety of vintage furnishings and bespoke pieces by local artisans selected by Gabriela Hearst further enhance this unique environment and establish a curated Maison style.
French Maison Chloé’s Omotesando boutique has become an immersive setting timed to the arrival of Gabriela Hearst’s debut collection. The design language encapsulates the codes of the Maison, honouring their roots while re-imagining our purpose-driven values.
A variety of vintage furnishings and bespoke pieces by local artisans selected by Gabriela Hearst further enhance this unique environment and establish a curated House style. Omotesando features ceramic forms by Keita Matsunaga in addition to wooden stools by Hiroyuki Nishimura.
Omotesando Hills 1F, 4-12-10 Jingumae, Shibuya-ku 150-0001 Tokyo, Japan
A historic shoot featuring Angelina Jolie covered in bees – in an homage to photographer Richard Avedon – to exemplify her commitment to the groundbreaking, female beekeeping entrepreneurship program ‘Women for Bees’.
Guerlain muse Angelina Jolie takes center stage for National Geographic and Guerlain in this ethereal portrait for #WorldBeeDay, shot by world-renowned photographer Dan Winters. Angelina Jolie is working with UNESCO and Guerlain on a Women for Bees initiative that will ultimately build 2,500 bee hives and restock 125 million bees by 2025 – while training and supporting 50 women beekeepers in their own operations.
By 2025, 2,500 hives will have been built within 25 UNESCO Biosphere Reserves and 125 million bees will have been restocked. The 50 women to graduate from the program will have been trained and supported in establishing their own beekeeping operations by the passionate team of OFA our partner in Bee preservation since 2015.
The groundbreaking shoot sees the actress covered in live bees in an homage to photographer Richard Avedon, drawing attention to the plight of bee populations around the world. In honor of World Bee Day, Dan Winters photographed Angelina using the same technique Richard Avedon employed for his iconic portrait, ‘The Beekeeper’ 40 years ago
Photography by Dan Winters Dress by Gabriela Hearst Jewelry by White/Space Hair by Adam Campbell Make-up by Toni G
A dedicated humanitarian for over two decades, Angelina has always put her philanthropic work at the heart of her everyday life, from launching the Maddox Foundation in Cambodia to serving as Special Envoy for Refugees to her role as the godmother of the Guerlain x UNESCO #WomenForBees programme for this year.
Until tomorrow 22 may International Biodiversity Day, Guerlain will be holding an international fund drive to raise up to €1 million in aid of the Guerlain For Bees Conservation Programme. Stay tuned! Come into the beautiful worls of Guerlain.
Yakymour 