Gabriela Hearst’s Chloé debut collection at Beijing SKP Boutique

French Maison Chloé’s Beijing SKP boutique has become an immersive setting timed to the arrival of Gabriela Hearst’s debut collection. 

At its heart, the narrative of the space belongs to both their founder, Gaby Aghion, whose birthplace of Egypt is echoed in a warm desert palette; and to Gabriela Hearst, through earthy textured tones recalling her years in Uruguay, South America.

Personality is expressed through tactile, natural materials that include cane, wood, natural fibres and terracotta. Combined, they represent a vision that is true to the Maison’s past and present.

A variety of vintage furnishings and bespoke pieces by local artisans selected by Gabriela Hearst further enhance this unique environment and establish a curated Maison style.

Level 4, Shop D4028-1, SKP Beijing, 
No. 87 Jianguo Road, 
Chaoyang District, 
Beijing, China

Come into the beautiful world of Chloé.

Chloé L’Eau Eau de Toilette

Chloé-L'Eau-Eau-de-Toilette-Banner-01

French fashion house Chloé was founded by designer Gaby Aghion in 1952. Born in 1921 in Alexandria, Egypt, Aghion moved to Paris in 1945 and launched fashion house Chloé in 1952. During the next year of 1953 Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé.

Aghion is widely credited for coining the fashion phrase and concept of Pret-A-Porter (ready-to-wear). In contract to the stiff, formal made-to-measure clothing offered by couture designers of the 1950’s. Gaby Aghion chose to create wearable, soft, form-fitting clothing of luxurious fabrics, intended to be purchased ‘off-the-rack’. This was a revolutionary and trend-setting concept in fashion at that time, as well as a long lasting motif in the fashion industry.

In 1966 Karl Lagerfeld is the main designer and Chloé becomes one of the symbolic brands of the 1970s. Among its customers: Jackie Kennedy, Brigitte Bardot, Maria Callas, Grace Kelly, and Begum Om Habibeh Aga Khan. Five years later the first Chloé boutique opens at the 3 rue Gribeauval in Paris.

Chloé-L’Eau-Eau-de-Toilette-Flacon-Banner.jpg

Chloé’s first fragrance, the eponymous Chloé fragrance for women launched in 1975, was an an enduring feminine classic. Chloé Narcisse sweetened the mix for the 1990’s. The French Maison has retained contemporay appeal with the launch of a new version of Chloé in 2008.

Once again the French fashion house celebrates feminine elegance by launching a new flanker of the Chloé Eau de Parfum edition from 2008, followed by several Eau de Toilette variations; Chloé Eau de Toilette (2009), L’Eau de Chloé (2012), Chloé Eau de Toilette (2015), this time with a floral bouquet in light coral pink packaging.

Chloé L’Eau Eau de Toilette offers a luxurious bouquet of roses sublimated with beautiful, lively magnolias and offers the story of a dazzling, free-minded woman. The re-discovered fragrant Chloé signature captures the unique freshness and essence of daring femininity in harmony with nature.

Chloé-L'Eau-Eau-de-Toilette-Flacon-Banner-02

The composition at the opening offers gentle and fresh rose aromas combined with fresh, fruity juices of litchi and grapefruit, while the heart introduces the absolute Damascena rose in an embrace with magnolia flowers. The base is characteristic of the accord of oak moss, cedarwood, musk, and amber.

This time L’Eau Eau de Toilette comes in a light coral pink packaging. It fills the famous ‘pleated’ glass flacon decorated with a coral pink ribbon color, also used for the outer packaging. The flacon is crowned with an elegant rounded cap.

Chloé L’Eau Eau de Toilette is available as  30, 50 and 100ml Eau de Toilette. Come into the beautiful world of Chloé.