Must-watch: Tiffany & Co’s new fragrance campaign

 

From coveted jewellery collections to creating a haute home and accessories line, Tiffany & Co. have shifted their focus to the olfactory world with a must-have scent.

We talked about it before here on Yakymour. Coveted jewellery brand Tiffany & Co is set to start another journey and this time it’s into the olfactive industry with the launch of a new Eau de Parfum. Available this fall, the namesake fragrance bottle’s the brand’s signature style symbolised with notes of patchouli, musk, mandarin and iris, complete in a bottle that’s been inspired by the Tiffany diamond – one of the trending stones this season.

Captured through the lens of critically acclaimed fashion photographer Steven Meisel, the new scent – which added a pop of colour to its monochrome campaign, thanks to the signature Tiffany Blue hue – is seen carried (and scented) by models Julia Nobis, Achok Majak, Vittoria Ceretti, and Georgina Grenville.

The four women are then captured lip-syncing to a cover of The Beatle’s All You Need Is Love (see the video below), sung by St. Vincent – who also fronted Tiffany & Co’s There’s Only One Jewellery campaign.

Tiffany & Co.’s new fragrance is available now on Tiffany.com

 

 

 

 

Tiffany & Co’s new fragrance is a little blue box you need in your life

We all know that Tiffany & Co crafts one of the most luxurious, priceless and exquisite jewelries in the world, so no doubt that a new Tiffany & Co perfume will be welcomed with huge success and praise.

Famous American luxury jewelry house Tiffany & Co will launch its new self-named fragrance Tiffany & Co as their first edition after 15 years. While the previous perfumes of this brand belonged to the Chanel group, the new fragrance is made in cooperation with Coty.

They say everything you need is love. And while we are not discounting that term, acquiring a floral, tasteful, and transformative odor dabbed in your wrists does not hurt either.

This autumn, the new Tiffany & Co perfume appears as a sparkling and luminous floral/musky fragrance composed by famous perfumer Daniela Andrier of Givaudan. She blends one of the most precious ingredients of the classic Haute perfumery, Iris, an ingredient which Tiffany has a long association with. Harvested in France during July and August, the iris butter is obtained through a unique hydrodistillation extraction, exclusive to the Tiffany fragrance.

Top notes: Mandarin orange
Heart: Iris
Base: Musk, Patchouli

This perfume opens with vibrant and fresh notes of mandarine mixed with the main ingredient precious iris flower note, is what will catch your senses, calmed with patchouli and musk accords. The final notes offer this perfume a pure, feminine, elegant aura with a refined aroma.

The fragrance bottle is inspired by Tiffany’s most iconic diamond cuts. The faceting work at the base recalls the 128.54-carat Tiffany Diamond, one of the world’s rarest yellow diamonds. The pure geometric lines of the shoulders mirror the house’s Lucida-cut diamond engagement ring. A hint of Tiffany blue accents the collar in the house’s signature T pattern. The flacon is presented in Tiffany’s signature Blue Box.

The Tiffany & Co. fragrance campaign, imagined by Tiffany Chief Artistic Officer Reed Krakoff and shot by Steven Meisel, features four ‘modern’ women played by models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville. The advertising campaign and will highlight various pulse points on the body. The ad campaign aims to strip everything away and focus on the essence of the brand and its essentials: Tiffany Blue, diamonds, skin and scent

It is expected to be a hit among the gifting fragrances. Tiffany & Co by Tiffany & Co will be availble in varying sizes at exclusively from the 1st of August 2017 in Bloomingdale’s on 59th Street, New York, the key Tiffany & Co shops all over the United States. The rest of the world has to wait ’till Octover….