Yesteday we showed you Versace’s new fragrance, Eros Flame. It has a very important message about the dignity of love and the power of diversity. For the first time, the Italian fashion house uses a man as inspiration who is strong, but who is very in contact with his feelings, transporting us to a mythological world where heroes transform their flaws into fortresses. But who is that guy next to Gigi Hadid?
The campaign starred Salomón Díaz, a young man who grew up in a popular neighborhood in Cali, Colombia and who in his youth expressed his art through ballet. He is now the face of many of the world’s most popular brands, but one of his first experiences was with Versace. In an exclusive interview, he tells us about his relationship with the brand and what this fragrance means to him.
How was your first rapprochement with Versace, and with the fragrance Eros Flame?
I remember it very well. I was released for the Versace parade on January 13, 2018. I was very nervous and excited to introduce myself to the call. When I arrived, a man with a beard saw me and got excited about my look. He was the casting director of the world’s largest brands. I posed for a picture he took of me, and he uploaded it to his story. I did my casting, and I met Ms. Donatella Versace who was doing fittings with her team. That’s what it was like an achievement for me: seeing one of the greatest designers in history at work. That night, I was confirmed for the show. I did the rehearsal the next day, and the parade was amazing. It was my first show as a model that season.
The feeling of working for Versace is incredible. It opened up a lot of opportunities for me. A few months later I did my first campaign with Versace Fragrances, for Eros Flame. It was the best gift I could get, the opportunity to work with Steven Meisel and his team. He was one of the most curious figures in the fashion industry. Gigi Hadid was also on set, and I was very proud to be able to work with her. Everyone had a lot of passion and love in their work, it was very special.
How does this fragrance represent you?
The best thing about fragrance is the representation of God and that the most important thing in the world is love. He represents me, because I think I have that passion and love for what I do.
How do you feel about using it?
I love it. He’s very young and cool. It is sweet, but has spicy tones in the end that makes it very rich and unforgettable. I loved the overall experience.
What was it like working with Mr. Meisel and Gigi Hadid?
I don’t know how to describe such an impressive experience. It’s been the best experience of my life, and a privilege.
Versace Eros Flame is available in 30, 50, 100 and 200ml Eau de Parfum and matching body products, like 250ml Shower gel, 100ml After Shave, 100ml After Shave Balm, 75ml Deodorant Stick and a 100ml Deodorant Spray.
Versace Eros Flame is available at selected stores worldwide. Come into the beautiful world of Versace.