Italian fashion house Giorgio Armani launches Acqua Di Giò Eau de Parfum, the new interpretation of the iconic Acqua Di Gi fragrance from 1996. Acqua Di Giò Eau de Parfum is committed to sustainability; it is environmentally friendly and composed of responsible ingredients. The fresh combination of green mandarin and patchouli give the fragrance an extremely masculine character.
Acqua Di Giò Eau de Parfum responds to the values of a new generation and is a perfume whose every facet takes the planet into account. From the eco-concept of the bottle, to the endless refillability of the bottle. Environmental awareness is woven into the creation of Acqua Di Giò Eau de Parfum, from its natural and sustainably sourced ingredients to the perfume’s promise to protect Guatemala’s forests.
The new composition brings a strong oceanic freshness, mixing the molecules of sea notes with natural green mandarin, aromatic essences and woody-mineral base notes. Acqua Di Giò Eau de Parfum is an aquatic-aromatic fragrance that mixes marine notes with aromatic essences. The aromatic heart contains sage from Provence, fresh lavender and geranium from Madagascar. Guatemalan patchouli and vetiver are found in the base of the perfume.
This new Eau de Parfum encapsulates a powerful sea freshness, where innovative sea notes mingle with natural green mandarin, aromatic essences and a woody mineral dry-down. The infinite power of the sea, captured in a new innovative refill flacon.
The ingredients include natural and sustainably sourced raw materials: the green mandarins are hand-picked in southern Italy; the sage comes from Provence in southern France and the vetiver from Haiti. The patchouli comes from Guatemala and is harvested in solidarity programs.
Packaged in a new ecologically designed flacon that greatly reduces the use of plastic. The dark wooden cap – of sustainable European origin – evokes a balance between design and nature. It is reported that refilling Acqua Di Giò Eau de Parfum saves 31% on CO2 emissions, 43% on glass and 67% on metal.
As the face of Giorgio Armani’s menswear and previous Acqua Di Giò fragrances, top model Aleksandar Rusić is once again present for the new Acqua di Gio Eau de Parfum campaign. Matthew Brookes photographed Aleksandar for the special outing.
Infinitely refillable, infinitely refreshing. Giorgio Armani Acqua Di Giò Eau de Parfum is available in three sizes: 40, 75 and 125ml, and a 150ml refil. These are available at the better perfumery. Enter the wonderful world of Giorgio Armani.