Armani Privé Charm

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Giorgio Armani has launched Charm, a new fragrance in the limited edition Les Éditions Couture series in the Armani Privé fragrance range.

Armani Prive Charm is inspired by the Giorgio Armani spring/summer 2017 collection. The iris – a signature ingredient of Armani/Privé haute couture fragrances – takes center stage in this sunny and feminine new scent, echoing the breezy chic of the seasonal ready-to-wear line.

Created by Alberto Morillas, Armani Prive Charm opens with a top layer of Calabrian bergamot, iris concentrate and the Paradisone® molecule. Guaiac wood forms the heart, blended with accords of green tea from Ceylon and Somali incense. Vanilla absolute, patchouli essence and white musk provide their signature to the base of the perfume.

The bottle and its cap mirror the colors of the label’s spring/summer 2017 collection, fading from purple to blue with a shimmering sheen.