It couldn’t lack: a brand that in recent years, has so concentrated on expanding its perfume collection, located in the highest segment of the luxury industry, and its 150 year anniversary celebrates … Bvlgari presents his niche line. Striking: Bvlgari is the first jeweler who remains close to its origin for inspiration – so logical actually.
Bvlgari, the six-piece collection of high-end Eau de Parfums that are called ‘Le Gemme’ or Italian for ‘the gems’.
Was La Collection Extraordinaire by Van Cleef & Arpels (anno 2007) inspired by chic-classical interpretations of beloved flowers, that of Cartier on the hours the day (Les Heures, anno 2010), the Italian jeweler with Greek roots choose favorite semi-precious stones: amethyst, turquoise, tourmaline, peridot, citrine and calaluna.
Each ‘stone color’ is a symbol of a certain kind of smell, but the most important thing: Ashlemah, Noorah Amerena, Lilaia, Maravilla, and Calaluna reflect the purity and transparency of the olfactory especially to perfume jewelry carved stones.
In 2014 Bvlgari launched Le Gemme, a new collection of luxury perfumes inspired by precious gems and their historical trade routes.
Since the Phoenicians began to sail the Mediterranean Sea, it forms a bridgehead between Europe, Africa and Asia that people and their culture connect, and bring together the wonders and essence of luxury.
And they traveled, in the footsteps of Alexander the Great, by caravan, and took precious woods, resins, herbs, plants and flowers of the high plains of Pakistan and Tibet through the Arabian deserts to the Mediterranean. From this fragrant distilled something be distilled from this fragrant load that (initially) gods were worshipped, (later) anointed Kings and (then) the it spoiled the elite: perfumes. Precious stones were also transported via these routes and with the same AWE welcomed. Along with perfumes they functioned as fantastic intermediaries whose existence was unknown until then.
And: ‘ it is this surfeit that Bvlgari inspired this haute parfumerie collection that a loving expression is for raw materials of excellent quality still rarely used. Hailed in delicate, opulent and luxurious bouquets they manifest themselves as a meeting between the freshness and sensuality of a Mediterranean garden and the warm, silky mists of the Orient ‘.
LVMH Moët Hennessy Louis Vuitton, under whose luxury label umbrella Bvlgari falls, roped in perfumer Daniela Andrier of Givaudan for the task of crafting the scents around gems. Master perfumer Daniela Andrier created each of these sensual scents with a beloved Bulgari gem in mind. Even the bottles look like Jewels!
Like a precious jewel: Bvlgari Le Gemme Lilaia
This month birthstone Peridot’s ‘Lilaia’ is fresh and woody, with touches of mastic, peppermint, orange and mate. Turquoise’s ‘Noorah’ is more exotic and features galbanum, cardamom, iris, benzoin resin, tobacco, oak, patchouli oil and vanilla. Tourmaline’s scent of ‘Amarena’ is floral and fruity with sensual tuberose and powdery rose notes. Amethyst’s juice is ‘Ashlemah’ and ‘includes notes of lavender, iris, violet and heliotrope. citrine’s ‘Maravilla’ is a chypre scent rich in citrus, as well as peach, jasmine, patchouli and acethyvenol. Lastly, Moonstone’s scent of ‘Calaluna’ contains sandalwood, cardamom, heliotrope, ambrette and a pear accent. Bvlgari crafts some of the most luxurious fragrances out there, and their collection just raises that bar even higher.
Bvlgari Le Gemme Lilaia
As Treasurer of this sextet chose Bvlgari the amphora: ‘with its archetypal form symbolizes the once long journey of the raw materials and lulls the roundness and by his graceful elegant neck lines the elixirs as a precious amulet, from top to bottom an ornament of transparency and light’. The cap is inspired by a cabochon-cut gemstone: a polished performance ‘put’ in a yellow gold ring of which ‘the tonality of each stone is intensified by the black of the amphora that the seamless border marks between perfume and jewellery ‘
Precious gift sets of Bvlgari Le Gemme in black wooden laquer boxes (Click photos to enlarge).
Bvlgari Le Gemmes, all six of them, can be purchased individually or as a set with bottle sizes ranging from 30 ml to 350 ml at Bvlgari Boutiques worldwide and at Bloomingdale’s.
Soon more on this beautiful scents.
by Jean Amr