Mariacarla Boscono stars in Givenchy’s new beauty campaign


Nicolas Degen, creative director of Givenchy make-up, presents new products including ‘Poudre Première’, a single-coloured powder suitable for all skin types, ranging from light to very dark, which offers a light transparent layer. The new powder promises to look just as good applied over foundation as it does on bare skin without make-up.

Aside from ‘Poudre Première’, Givenchy has updated its popular powder ‘Prisme Libre’, which was first established in 2006, with a more transparent offering and texture.


The stunning face of the campaign is Italian model Mariacarla Boscono, who has previously worked for Givenchy with a role as the face of the fragrance ‘Dahlia Noir’, and continues to use her natural.

Daniel Jackson captures Mariacarla in the ethereal ad, where she poses gracefully against powder suspended in mid-air. Definitely one of the best Givenchy beauty ads yet!