Gucci Guilty Pour Homme Eau de Parfum

Gucci-Guilty-Pour-Homme-Eau-de-Parfum-Visual-01

The new edition of the reinvented Gucci Guilty perfume line is an intense version of the masculine fragrance Gucci Guilty Pour Homme Eau de Parfum. The celebration of freedom that the Italian fashion house pursues through the #ForeverGuilty story continues.

A retro take on the original: The new eau de parfum has been enhanced with chili pepper and fresh rose accords, which were popular men’s fragrance ingredients in the 1970s.

The composition is woody, aromatic and spicy, conceived as a provocative and modern interpretation of the 70’s fragrant ingredients. The top notes of the original that included lemon and pink pepper were replaced with rose and chili. Warm spices stand in contrast with bitter aromatic freshness, with an unexpected sensation of salt and vinegar. White flowers and the richness and intensity of the woody accords complete the composition.

Gucci-Guilty-Pour-Homme-Eau-de-Parfum-Visual-03

The Gucci Guilty Pour Homme Eau de Parfum fragrance flacon comes in a black opaque matte finish. It is packaged in a sleek black box, accented with the house’s interlocking G logo in silver.

The whimsical campaign was shot by fashion photographer Glen Luchford and is set in a stylised laundromat. The face of the campaign is American actor Jared Leto. Jared Leto is the frontman of American rock band ’30 Seconds to Mars’ and is also known for his roles in films like ‘Suicide Squad’, ‘Requiem for a Dream’ and ‘Dallas Buyer’s Club’.

Gucci Guilty Pour Homme Eau de Parfum comes as a 50, 90 and 150ml, and is available at Gucci Boutiques and selected stores worldwide. Come into the beautiful world of Gucci.

 

 

 

Gucci Mémoire d’une Odeur fragrance film starring Harry Styles

Gucci-Mémoire-d'Une-Odeur-01.

After Gucci’s wonderful fragrance Flora Emerald Gardenia, in the opaque green bottle, the Italian fashion house launches another fragrance, again dressed in the color green but this time in a transparent glass flacon and with a green box decorated with golden stars. The composition is announced as mineral-aromatic.

Master perfumer Alberto Morillas composed this new unisex Gucci fragrance, named Mémoire d’une Odeur, and this time enriched it with a chamomile accord reflecting memories of the past and very nostalgic moments.

Gucci-Mémoire-d'Une-Odeur-04

Presenting Gucci Mémoire d’une Odeur, the universal fragrance by Alessandro Michele, lead by singer, songwriter and actor Harry styles, depicting a free-spirited family, who embrace life without inhibitions, making memories together.

For this new scent story, the Creative Director of the Italian fashion house has imagined fragrance as an explorer of the power of memories, bringing them back from the past and making them live in our present.

Gucci-Mémoire-d'Une-Odeur-05

Master perfumer Alberto Morillas was selected to compose an unusual creation in vintage style, emphasizing mineral notes, the smoothness of musk, and delicate chamomile accord reflecting memories of the past and very nostalgic moments. Gucci Mémoire d’une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. The transcendent accord features unexpected and enigmatic ingredients, and is defined by a note of Roman chamomile.

I had to think quite carefully about why Alessandro chose chamomile. When I started to work with the scent of chamomile itself, then I understood; no one had done it before. Chamomile is known all over the world. Everyone has smelled it at some point, but as a dream, a memory of childhood, something timeless, and never in a fragrance. This flower is very underestimated and it’s a plant with an exceptional olfactive signature. The musky mineral accord is the keystone of the fragrance; it links all the other olfactive elements together with pure softness.

Alberto Morillas

In the opening of the composition, Roman chamomile is combined with bitter almonds. The heart develops the floral aromas of Indian coral jasmine and jasmine petals embraced by musk, which gives depth to the creation, followed by an accord of noble woods built from warm sandalwood and airy and transparent cedar facets, enriched with some subtle vanilla softness.

Gucci-Mémoire-d'Une-Odeur-06

Roman Chamomile has grown around Rome in terraced gardens since the 16th and 17th centuries. Giving a green aromatic scent, the sunny and hardy flower has an unparalleled character, radiating with joy, and precedes a sweet aromatic dry down with honey and green apple.

A note exclusive to Gucci, collected in India, the star-shaped flower emits a more powerful scent and colors at night, remaining lighter and fresher during the day. Referred to as Queen of the Night, the official flower of Bengal, this unique quality of jasmine has a honeyed temper and an orangey coral-colored heart.

Gucci-Mémoire-d'Une-Odeur-Flacon-01

The Gucci Mémoire d’une Odeur’s campaign shot by Glen Luchford is a concept by Alessandro Michele that is inclusive, genderless and ageless, reflecting the spirit of the perfume. For the advertising campaign, singer, songwriter, and actor Harry Styles leads the cast of the family, which includes an eclectic and universal mix of talents and models: Zumi Rosow (designer and musician), Ariana Papademetropoulos (artist), Stanislas Klossowski de Rola (actor and musician), Olimpia Dior (artist), Leslie Winer (model and musician), Thomas Riguelle (model), Tex Santos-Shaw (model), Tessa Bruinsma (model), Olga Zapivokhina (model), Oleg Ulrich (model), Matïss Rucko (model), Mae Lapres (model), William Valente (model), Katea Gramma (model), Unia Pakhomova (model), Ellia Sophia (model), Elibeidy Dani Martinez (model), Cheikh Tall (model), and Aaron Sirainen (model).

The cast is shown in diverse settings in the countryside of Rome, dancing, picnicking at sun kissed ruins of Canale Monterano – a village with ruins from the mid 17th century, including a fountain with a lion statue said to be designed by Gian Lorenzo Bernini – and in and around their family home, the medieval Montecalvello Castle.

Gucci-Mémoire-d'Une-Odeur-07

The Gucci vintage flacon served as an inspiration for the flacon of the new Mémoire d’une Odeur, created as a ribbed column in an elegant green color. The flacon in heavy glass is crowned with a golden cap.

Symbolizing a starry night sky and the earthly world that gazes up at it in marvel, the perfume’s green box is decorated with Celestial firmaments inspired by the paintings of Roman and gothic churches of the Middle Ages and Renaissance in Europe.

Gucci-Mémoire-d'Une-Odeur-Flacon-02

Spritz it onto your pulse points and to make every moment memorable. Gucci Mémoire d’une Odeur will be available in stores as a 30ml (Rollerball), 40ml, 60ml and 100ml Eau de Parfum starting August 1st, 2019, at Macy’s, Saks Fifth AvenueSephora, and Harrods.

Come into the beautiful world of Gucci.

 

 

 

 

 

Gucci Bloom Acqua Di Fiori

BEQ-GUCCI-GIF

Italian fashion house Gucci launches one more floral-infused and romantic perfume for women Bloom Acqua Di Fiori following last year’s very succesful Gucci Bloom perfume.

It’s a surreal idea of wearing a garden

The new perfume is all about new spring/awakening feelings from winter when every wearer is eager for spring emotions. This floral/aromatic perfume is nice, calm, and sensual. A wearer will find it attractive enough to have it all year round!

GucciBloom_banner_1024x450

Gucci Bloom Acqua Di Fiori is a more modern and stylish perfume than the original version. Just like the first Gucci Bloom, the new edition is created by perfumer Alberto Morillaswho took the original, delicately spicy-floral composition of tuberose, jasmine and Chinese honeysuckle (Rangoon creeper, a red-flowered vine that premiered in perfumes from this edition) and make is fresher by introducing green accords. The endearing base notes calm with musk and sandalwood making this perfume smell soft and warm.

Top notes: Cassis, Galbanum
Heart notes: Tuberose, Jasmine, Rangoon creeper
Base notes: Musk, Sandalwood

Like Gucci Bllom, the outer packaging is covered with with a classic floral herbarium pattern, but now in a new shade of green for Bloom Acqua Di Fiori. The Toile de Jouy print with leaves, cherry twigs and flowers is surrounded by a black frame and can also be found at on the label of the pale pink flacon. The color symolizes the notes of the fragrance and its energetic, fresh character.

 

Gucci Bloom Acqua Di Fiori Flacon BoxBloom Acqua Di Fiori features a beautiful campaign ad starring gorgeous actresses Dakota Johnson, Hari Nef, and Petra Collins. The campaign, photographed by Gucci favorite Glen Luchford in New York City, was inspired by ‘urbanity and how scent can be a way to travel somewhere that does not exist, that is purely imagined’.

Gucci Bloom Acqua Di Fiori is available as 50 and 100ml Eau de Toilette.

 

 

 

 

 

Gucci Guilty Absolute, created by master perfumer Alberto Morillas

Gucci-Guilty-Absolute.jpg

Italian luxury label Gucci is ready to launch its brand new fragrance named Gucci Guilty Absolute. Reflecting the maison’s freedom of creative expression without limitations or boundaries, the new scent was created through an artistic partnership between Creative Director Alessandro Michele and master perfumer Alberto Morillas who has been the nose behind some of the most celebrated scents in the world, including brands such as Acqua di Parma, Bvlgari, Calvin Klein, Giorgio Armani and Penhaligons – to name a few.

Alberto Morillas.jpg

Alessandro Michele told me he wanted to create a perfume that features leather from Gucci’s heritage and gave the inspiration as a tree surrounded by leather. He also told me that the price is not important, just make the most beautiful perfume.

Alberto Morillas

With that assurance, Morillas set out to create a scent that included two ground-breaking elements that has never before been used in olfactory: Wood leather, extracted from oud oil and Goldenwood, tapped from cedar wood in Alaska. Rounding off the ingredients list in Gucci’s unique leather scent is the essence of patchouli captured three ways.

Gucci-Guilty-Absolute Eau de Parfum.jpg

The ingredients we chose are special to Gucci. It’s a new generation of oud with the use of new technology. It was my interpretation of leather, when you smell the fragrance you can smell the oud and it is a mystery because everyone smells it differently. The molecule of oud we used is unique and no one can duplicate it.

Alberto Morillas

Gucci Guilty Absolute is created using a particular blend with a structure that remains unchanged from the first time it is applied to the skin. Leather accord and goldenwood are custom-mixed with natural extract of the Nootka Cypress, selected especially for Gucci Guilty Absolute. The resulting scent features ultra-dry woody notes. The fragrance’s composition is intensified with three forms of patchouli oils and earthy vetiver.

Gucci Absolute Jared Leto 5.png

The end product is what Gucci calls both ageless and genderless, in line with Michele’s future direction for the maison and in tune with the Jared Leto starred visual campaign.

I created many different directions but when he smelt this one – sample number 25 – he immediately exclaimed that this is his perfume! Also, the Gucci advert is very intriguing because you don’t know whether it is for men or women. This particular one is made for men but I was very surprised that many ladies want it for themselves because they feel different when they wear it. This is important because we only want to create an enjoyment of wearing it.

Alberto Morillas

Jared Leto is the face of the fragrance, in a campaign shot by Glen Luchford.

The bottle is made from clear glass, accentuating the design lines of the original, filled with a transparent brown liquid that seems like cognac.