The new edition of the reinvented Gucci Guilty perfume line is an intense version of the masculine fragrance Gucci Guilty Pour Homme Eau de Parfum. The celebration of freedom that the Italian fashion house pursues through the #ForeverGuilty story continues.
A retro take on the original: The new eau de parfum has been enhanced with chili pepper and fresh rose accords, which were popular men’s fragrance ingredients in the 1970s.
The composition is woody, aromatic and spicy, conceived as a provocative and modern interpretation of the 70’s fragrant ingredients. The top notes of the original that included lemon and pink pepper were replaced with rose and chili. Warm spices stand in contrast with bitter aromatic freshness, with an unexpected sensation of salt and vinegar. White flowers and the richness and intensity of the woody accords complete the composition.
The Gucci Guilty Pour Homme Eau de Parfum fragrance flacon comes in a black opaque matte finish. It is packaged in a sleek black box, accented with the house’s interlocking G logo in silver.
The whimsical campaign was shot by fashion photographer Glen Luchford and is set in a stylised laundromat. The face of the campaign is American actor Jared Leto. Jared Leto is the frontman of American rock band ’30 Seconds to Mars’ and is also known for his roles in films like ‘Suicide Squad’, ‘Requiem for a Dream’ and ‘Dallas Buyer’s Club’.
Gucci Guilty Pour Homme Eau de Parfum comes as a 50, 90 and 150ml, and is available at Gucci Boutiques and selected stores worldwide. Come into the beautiful world of Gucci.