Gucci’s The Alchemist’s Garden Ode on Melancholy

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Gucci’s The Alchemist’s Garden collection seeks to reimagine the transformation of lead into shimmering and shining gold, through its new set of floral fragrances. Presented in a gold-embellished green ceramic flacon inspired by the designs of ancient apothecaries, Ode on Melancholy is a deeply-scented oil that’ll wrap you in a rich, woody aroma. Combining delicate notes of sweet patchouli with the earthy scent of cypriol – an essential oil-inducing plant native to India.

Gucci The Alchemist’s Garden Ode on Melancholy perfumed oil is available in a flacon of 20ml. Kom in de bijzondere wereld van Gucci.

 

 

 

 

 

Gucci Opens Its First Boutique Dedicated To High Jewellery In Place Vendôme

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If you’re Paris bound, then you’ll want to make sure a visit to Place Vendôme is on your list of things to do as Gucci has opened its very first boutique dedicated to fine and high jewellery.

If there’s one thing that Gucci’s Creative Director Alessandro Michele is absolutely obsessed with (well, aside from his muses Florence Welch, Harry Styles, Jared Leto and Lana Del Rey), it’s jewellery, evident in the numerous shots on his personal Instagram page which show him stacking his beloved rings and rows of eclectic-looking bracelets.

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So it doesn’t come as a surprise that he has been tasked with creating the Italian luxury brand’s high jewellery and watch collection, several of which come with unique stones personally sourced by Michele himself. To celebrate this momentous milestone, Gucci is launching the collection (along with an assortment of fine jewellery pieces) at 16 Place Vendôme, the Italian luxury house’s first high jewellery boutique in Paris that’s situated alongside some of the world’s finest jewellers, like Boucheron, Bvlgari, Cartier, Chaumet and Van Cleef & Arpels.

Such an exceptional collection certainly deserves an equally remarkable setting. And the Place Vendôme, built in 1686 by the French King Louis XIV and home to many haute couture brands – Chanel, Bvlgari, Dior, Boucheron, Chopard, Piaget and Cartier among others  — is the perfect venue for Gucci’s newest boutique.

Presenting an elegantly muted design aesthetic, its stands out in stark contrast to Gucci’s other international boutiques that are abundant in distinctly amplified and exaggerated tints. A monochromatic mosaic floor, white marble, furniture carved out of ebonized wood, and antique mirrors – all add to the drama of the jewellery on display and bring out the inner charm of these precious gems.

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Titled Hortus Deliciarum, named after the medieval illustrated encyclopedia – it comprises over 200 one-of-a-kind pieces that come in 3 distinct themes. The first consists of classic pieces that pay homage to eternal love, timeless classics rendered in coloured gemstones and precious diamonds. The second is an ode to the animal kingdom, evident in the diamond-encrusted lions, Ouroboros serpents and tigers found on a generous selection of rings and opulent bracelets, just to name a few. The third is all about singular solitaires with a maximalist allure; just picture your favourite pear-cut coloured gemstones (blush rosé topaz, honey hued imperial topaz, velvety green tourmaline) decked out with sparkling diamonds and finished with an exquisite setting that reinforces Michele’s maximalist aesthetic.

And if there are two words that can be used to describe the brand new boutique, it would be elegance and sophistication. Step within and you’ll find the boutique furnished with a monochromatic mosaic floor, with cabinets crafted from ebony wood lined with verde aqua satin that only serves to illuminate the precious jewellery within.

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In other words, it’s still Gucci, but a whole new universe that’s on another level altogether, created to beautifully showcase the high jewellery pieces. Heading to Paris soon? The Gucci High and Fine Jewellery boutique is open now at 16 Place Vendôme, Paris

Come into the beautiful world of Gucci.

 

 

 

 

Gucci Mémoire d’une Odeur fragrance film starring Harry Styles

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After Gucci’s wonderful fragrance Flora Emerald Gardenia, in the opaque green bottle, the Italian fashion house launches another fragrance, again dressed in the color green but this time in a transparent glass flacon and with a green box decorated with golden stars. The composition is announced as mineral-aromatic.

Master perfumer Alberto Morillas composed this new unisex Gucci fragrance, named Mémoire d’une Odeur, and this time enriched it with a chamomile accord reflecting memories of the past and very nostalgic moments.

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Presenting Gucci Mémoire d’une Odeur, the universal fragrance by Alessandro Michele, lead by singer, songwriter and actor Harry styles, depicting a free-spirited family, who embrace life without inhibitions, making memories together.

For this new scent story, the Creative Director of the Italian fashion house has imagined fragrance as an explorer of the power of memories, bringing them back from the past and making them live in our present.

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Master perfumer Alberto Morillas was selected to compose an unusual creation in vintage style, emphasizing mineral notes, the smoothness of musk, and delicate chamomile accord reflecting memories of the past and very nostalgic moments. Gucci Mémoire d’une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. The transcendent accord features unexpected and enigmatic ingredients, and is defined by a note of Roman chamomile.

I had to think quite carefully about why Alessandro chose chamomile. When I started to work with the scent of chamomile itself, then I understood; no one had done it before. Chamomile is known all over the world. Everyone has smelled it at some point, but as a dream, a memory of childhood, something timeless, and never in a fragrance. This flower is very underestimated and it’s a plant with an exceptional olfactive signature. The musky mineral accord is the keystone of the fragrance; it links all the other olfactive elements together with pure softness.

Alberto Morillas

In the opening of the composition, Roman chamomile is combined with bitter almonds. The heart develops the floral aromas of Indian coral jasmine and jasmine petals embraced by musk, which gives depth to the creation, followed by an accord of noble woods built from warm sandalwood and airy and transparent cedar facets, enriched with some subtle vanilla softness.

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Roman Chamomile has grown around Rome in terraced gardens since the 16th and 17th centuries. Giving a green aromatic scent, the sunny and hardy flower has an unparalleled character, radiating with joy, and precedes a sweet aromatic dry down with honey and green apple.

A note exclusive to Gucci, collected in India, the star-shaped flower emits a more powerful scent and colors at night, remaining lighter and fresher during the day. Referred to as Queen of the Night, the official flower of Bengal, this unique quality of jasmine has a honeyed temper and an orangey coral-colored heart.

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The Gucci Mémoire d’une Odeur’s campaign shot by Glen Luchford is a concept by Alessandro Michele that is inclusive, genderless and ageless, reflecting the spirit of the perfume. For the advertising campaign, singer, songwriter, and actor Harry Styles leads the cast of the family, which includes an eclectic and universal mix of talents and models: Zumi Rosow (designer and musician), Ariana Papademetropoulos (artist), Stanislas Klossowski de Rola (actor and musician), Olimpia Dior (artist), Leslie Winer (model and musician), Thomas Riguelle (model), Tex Santos-Shaw (model), Tessa Bruinsma (model), Olga Zapivokhina (model), Oleg Ulrich (model), Matïss Rucko (model), Mae Lapres (model), William Valente (model), Katea Gramma (model), Unia Pakhomova (model), Ellia Sophia (model), Elibeidy Dani Martinez (model), Cheikh Tall (model), and Aaron Sirainen (model).

The cast is shown in diverse settings in the countryside of Rome, dancing, picnicking at sun kissed ruins of Canale Monterano – a village with ruins from the mid 17th century, including a fountain with a lion statue said to be designed by Gian Lorenzo Bernini – and in and around their family home, the medieval Montecalvello Castle.

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The Gucci vintage flacon served as an inspiration for the flacon of the new Mémoire d’une Odeur, created as a ribbed column in an elegant green color. The flacon in heavy glass is crowned with a golden cap.

Symbolizing a starry night sky and the earthly world that gazes up at it in marvel, the perfume’s green box is decorated with Celestial firmaments inspired by the paintings of Roman and gothic churches of the Middle Ages and Renaissance in Europe.

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Spritz it onto your pulse points and to make every moment memorable. Gucci Mémoire d’une Odeur will be available in stores as a 30ml (Rollerball), 40ml, 60ml and 100ml Eau de Parfum starting August 1st, 2019, at Macy’s, Saks Fifth AvenueSephora, and Harrods.

Come into the beautiful world of Gucci.

 

 

 

 

 

Gucci Is Relaunching Its Makeup Line With 58 Shades of Lipstick

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Italian fashion house Gucci already dominates the fashion space, and is now expanding its sphere of influence into beauty. After first launching in 2014 and then disappearing, Gucci Beauty is making a highly anticipated comeback.

There’s something quite satisfying when a fashion house launches make-up – just look at brands like Armani, Burberry and Louboutin – so when Yakymour heard Gucci Beauty was making a comeback, we sat up.

This isn’t the Italian fashion house’s first foray into the world of luxury beauty though. It originally first launched products back in november 2014 when Frida Giannini was creative director (she was responsible for the green dress J-Lo wore on the cover of W magazine in 2013, and who was known for her glam Seventies vibe). The high end label dropped the collection of 200 lip, face and eye products under a partnership with Procter & Gamble. But when the P&G sold the entirety of its beauty portfolio in 2016, the brand halted its expansion within the space.

The products weren’t around for long though, but now Gucci Beauty is back with a vengeance. The new cosmetics line is part of the brand’s partnership with Coty, and the launch was officially announced today (3 May) in New York. This new drop reflects Michele’s on-going commitment to both the beauty space and a formidable eye for business growth. For the campaign, Gucci creative director Alessandro Michele tapped Dani Miller, lead singer of Surfbort, and close friends and models Mae Lapres, Achok Majak, and Ellia Sophia – all were present and dressed the chic-rocker part (in Gucci, of course).

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So lipstick lovers, brace yourselves. The Italian fashion house is releasing a new lipstick range. Inspired by Old-Hollywood, the 57-piece collection, envisioned by the brand’s creative director Alessandro Michele, arrives in the most romantic tube designs.

Lipstick is the most beautiful object you can find inside a handbag. It is the most fascinating because it has always had a beautiful scent — we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolises the world of cinema, and all the famous lips from Hollywood.

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Michele, who launched Gucci’s new fragrance family to much acclaim, explains he was inspired by the vintage glamour of the Fifties, specifically ‘Hollywood divas and the mythology of cinema, which first put lips in the spotlight’. This is reflected in the names of the lipstick shades, from Jean Harlow to Greta Garbo to Bette Davis.

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gucci-red-lipstickGucci Rouge à Lèvres Satin

The range includes 36 shades of the Rouge à Lèvres Satin with a satin finish, 18 luminous shades Rouge à Lèvres Voile, and lip balms in three colors and one transparent variant – Baume à Lèvres.

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A very special shade for Michelle is the one called 25 Goldie Red, which pays tribute to a Hollywood character named Goldie Red that he used to admire as a child. 25 is said to be Michelle’s lucky number. All of the finishes have a subtle violet scent. The lipsticks retail for $38 each.

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As for the packaging, the new lipstick bullets come in Instagrammable gold tones featuring Art Deco geometric motifs as well as turquoise and ivory colours adorned with pink rosebuds. The one consistency for every Gucci lipstick is a golden base.

Gucci’s new lipstick line drops exclusively on Gucci.com on May 4, then in Gucci’s Fifth Avenue store on May 5, the Gucci beauty store in Saks Fifth Avenue on May 6 and Gucci’s Wooster Street store on May 13, and it’ll be available in Harrods and on Harrods.com from 28 May. The rollout will continue in select doors worldwide.

And this is just the beginning. The fashion house has also revealed that new products for eyes and face are in the making! Come into the beautiful world of Gucci.

 

 

 

 

UNHCR awarded Gucci

 

UNHCR-the-UN-Refugee-Agency-awarded-Marco-Bizzarri-recognizing-GucciUNHCR, the UN Refugee Agency awarded Marco Bizzarri, recognizing Gucci as one of the 75 Italian businesses which promoted the professional inclusion of refugees and supporting their integration in Italy in 2018.

I am proud to receive this award. This accolade bears witness to our commitment to favouring the professional integration of refugees and to supporting their process of integration in Italy, as well as to promoting and sensitising our employees to an inclusive society model that can prevent and combat xenophobic and racist sentiment against asylum seekers and beneficiaries of international protection.

Marco Bizzarri, President and CEO of Gucci

 

 

 

Gucci Bloom Gocce di Fiori

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Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship.

Now the Italian fashion house is presenting Gocce di Fiori, a new scent from the Gucci Bloom family that encapsulates the scenes and senses of Spring. Blended to convey the budding first days of the season, and the heightened rush of promise in everything new, Gocce di Fiori is a delicate Eau de Toilette rendition of the original ‘vintage’ Gucci Bloom fragrance. Ethereal and soft like the raindrops that fall in Spring, Gucci Bloom Gocce di Fiori is a light, fresh version of the original scent.

Gucci Bloom Gocce di Fiori is created by the famous perfumer Alberto Morillas as ‘ethereal and soft like the raindrops that fall in spring.

Delicately perfuming the skin, the fragrance is reflected in its Italian name ‘Gocce di Fiori’, meaning flower drops. Gocce di Fiori is blended by master perfumer Alberto Morillas, who also created the other Gucci Bloom scents from the idea of Gucci’s creative director Alessandro Michele.

Top notes: Jasmin
Hart: Tuberose
Basis: Rangoon creeper

Instead of a classical fragrance pyramid construction of top, heart and base notes, Gucci Bloom Gocce di Fiori opens fully at once with a trio of highly-concentrated luxurious ingredients: Jasmine Bud extract, natural Tuberose absolute and Rangoon Creeper (Chinese honeysuckle flower) – the flower that embodies the Gucci Bloom scent story’s concept and name, as it changes colour from white, gradually darkens to pink then finally to red when it blooms.

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Like the original Bloom fragrance, in line with Michele’s ‘grandma chic’ fashion collection inspired by the ’70s, the bottle of lacquered porcelain, is square and colored in vintage powdery pink, decorated with a simple black and white label. It gives me an impression of clean, creamy, white florals. The box showcases an herbarium pattern of a red-and-white ‘toile de Jouy’ house print of leaves, a signature Gucci motif reinterpreted by Alessandro Michele.

Gucci Bloom Gocce di Fiori is available as 100ml Eau de Toilette.

 

 

 

 

Gucci Opens Its Very First Gucci Wooster Bookstore In New York

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Directly inspired by the small, niche and indie bookstores for which this city is known, the innovative Italian fashion house is determined to create a space for truly literary souls.

Way before the arrival of Supreme and Glossier, the downtown neighborhood of SoHo has long been the creative and innovative hub of New York City – and, perhaps, the world in general. Be it music, film, fashion, art or literature, only the newest, coolest and most daring can establish themselves along those cobblestone streets.

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It is in this spirit that Gucci has decided to open its very first Gucci Wooster Bookstore on 63 Wooster Street. Directly inspired by the small, niche and indie bookstores for which this city is known, the innovative fashion house is determined to create a space for truly literary souls. Expect the bookstore’s titles to revolve around a specific theme: avant-garde art and photography.

David Strettell, founder of Dashwood Books (a Manhattan bookstore specializing in photography), has been hand-picked to compile the collection of over 2,000 titles. So, dear fashion nerds, also expect to see a wide range of covers here from the latest publications and used books, to discontinued rare books and others that rotate continuously according to Gucci’s current inspirations and seasonal projects. The Gucci Wooster Bookstore will also hold an impressive selection of specialized magazines in fashion, culture, art, illustration, design, and photography.

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The bookstore will be decorated with restored pieces, wooden furniture and series of works by friends of Gucci, such as Petra Collins, Ari Marcopoulos, Ryan McGinley, Martin Parr, and Florence Welch. For those of us who are more fashion than nerds, Gucci Wooster sells a variety of great gifts, including canvas bags, pencils, notebooks. These will be sporting Gucci’s new ’63 Wooster’ design as well as a pattern of green and cream tones to represent the cast iron architecture typical of SoHo.

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Get a taste of the Gucci Wooster Bookstore in the images below, or see it for yourself at 63 Wooster Street, New York City. Come into the world of Gucci Wooster Bookstore.