Symbol of French luxury around the world, the Vendôme district also saw the birth of the very first Guerlain boutique, which was established in 1841 rue de Rivoli and then rue de la Paix. The Maison then moved to the Champs Elysees, before returning in 1935 to number 2 of Place Vendôme. True to its roots, the Maison is now happy to return to its favourite neighbourhood.
French Maison Guerlain has choose 356 rue Saint-Honoré for the new Guerlain Parfumeur boutique. Just a few steps off the iconic Place Vendôme, this exceptional showcase dedicated exclusively to fragrances carries on the famous signature, ‘Guerlain Parfumeur depuis 1828’. Tradition meets innovation with unique personalization and digital services that celebrate the métier of perfumer.
The new Guerlain Parfumeur boutique marks a return to the origins of the Maison, which at its founding in 1828 set up shop on rue de Rivoli, rue de la Paix and then place Vendôme, where the perfumer’s reputation flourished. In 2017, Guerlain has selected the prestigious address 356 rue Saint Honoré for its new boutique, dedicated exclusively to fragrances.
Guerlain invites you to discover the World and Wonders of the perfumer. Jicky, L’Heure Bleue, Mitsouko, Shalimar, Vétiver, Samsara, Mon Guerlain, Santal Royal etc. are all iconic creations with the ability to take the imagination on a journey through time and space.
The boutique boasts a fragrance library containing 110 fragrances, testament to Guerlain’s rich profusion of creativity. Personalized services are taken to an unprecedented level, with a unique digital consultation that applies sophisticated algorithms with a perfume organ to determine the personal fragrance profile of visitors.
There are also perfume fountains where customers can refill their iconic Bee flacons, as well as personal consultations to create a bespoke fragrance. And because no one fragrance should resemble another, flacons can be customized as well, with a choice of flacon color, size, ribbon, neck bow and label, inviting customers give free rein to their creativity. Come into the beautiful world of Guerlain.
Guerlain Parfumeur Vendôme, 356 Saint-Honoré Street75001 Paris