Ever since it was founded in 1828, the history of French Maison Guerlain has been closely connected with the artists and artisans it has invited to fashion its most beautiful creations. Hot on the heels of its collaboration with Turkish jewelry designer Begüm Khan, Guerlain has unveiled another limited-edition of its bee flacons, this time decorated by young Swiss couturier Kévin Germanier.
Kevin Germanier, a LVMH Prize finalist two years ago, stands out for creating desirability with sustainable materials. The Swiss designer has always used upcycled fabrics to create his exquisite garments, and has made his mission to give new life to discarded materials and transform them into something dazzling.
Germanier founded his eponymous brand in 2018, coining the term ‘fast couture’ – thanks to a technique he developed for embroidering silicone, Gemanier upcycles Swarovski crystals from discontinued collections and is able to create an embroidered dress in under 24 hours.
His approach convinced French perfume house Guerlain to invite him for a collaboration on a very limited-edition flacon. With a unique embroidery technique on silicone, Germanier managed to assemble a myriad of discarded Swarovski crystals to dress the shape of Guerlain’s iconic bee flacon from Pochet du Courval. .
This collaboration is the perfect mix of heritage, Guerlain’s history, and the future.
It is this technique he used for Guerlain’s bee flacon. Each of the 11 flacons were entirely crafted by hand using a couture-inspired technique never applied to a perfume flacon before. Each piece takes three hours to produce – the flacons are cleaned and prepared to allow the crystals to adhere to the glass: the flacon’s ‘Haute Couture Gown’ is created with a seemingly spontaneous gradient made from raspberry pink, powder pink, lavender and green Swarovski crystals. Once each Bee Bottle has received its one-of-a-kind glittering gown, they are entrusted to Guerlain’s famous Dames de Table, who keep the heritage of Haute Perfumery alive. The Dames de Table wind a silk thread around the collar and fasten it with a golden seal, finished with a ‘barbiche’ collar.
Each flacon holds La Cuvée Secrète, an Eau de Cologne that matches the joyful radiance of a Cologne with the unique, powerful sillage of a perfume. Bergamot, a signature of Guerlain perfumers for the past two hundred years, shimmers with hesperidic, floral, subtly peppery facets. The most refined of citrus fruits is made it even more luminous by bright lemon and sweet orange. Petitgrain wraps this citrusy palette with suave floral, green, and woody facets. Its aromatic tones introduce the third iconic note showcased by the fragrance: a beautiful, clean, fresh lavender whose sunny scent becomes powderier over the hours.
Kévin Germanier’s unique approach to eco-responsible upcycling is exemplified in this stunning Exceptional Piece, that reinforces Guerlain’s commitment both to the arts and to sustainable development.
Just 11 of the numbered, one-liter Bee Flacons are available at Guerlain boutiques at special order. Launched in June, they retail at €10,000. Come into the beautiful world of Guerlain.