The first Guerlain Boutique in the Middle East opens in Riyadh


French Maisoon Guerlain opened its first boutique in the Middle East in Riyadh, Saudi Arabia, The store, Guerlain Parfumeur, which is located in the Saudi capital’s Riyadh Park is completely dedicated to its fragrances.

Guerlain invites you to discover the World and Wonders of the perfumer. Jicky, L’Heure Bleue, Mitsouko, Shalimar, Vétiver, Samsara, Mon Guerlain, Santal Royal etc. are all iconic creations with the ability to take the imagination on a journey through time and space.

The new boutique showcases the rich and unique world of Guerlain. Designed as a fragrance library, the only one of its kind in the world, the store allows you to explore 190 years of creativity and passion. An impressive 110 fragrances out of the 1,100 the longstanding French house has created since 1828 are presented as 110 chapters in the history of French perfumery.







They are classed according to the perfumers’ 14 favourite raw materials. These natural raw materials, known as the ‘Guerlinade’, are beloved by the brand that also specialises in skincare and cosmetics, and they perfectly express its spirit of creativity and audaciousness, plus the art of intense concentrations and compact formulas.

Whether its the founder, Pierre-François-Pascal Guerlain, exploring Imperial Russia in a stage coach on the search for his birchessence, Jacques Guerlain and his Indonesian Benzoin, or Thierry Wasser and his Indian Vetiver, the boutique is all about sensorial discovery.


As well as entering the world and wonders of the perfumer and getting acquainted with iconic creations like ‘Eau Imperiale’, ‘Jicky’, ‘L’Heure Bleue’, ‘Shalimar’, ‘Mitouko’, ‘Parure’, ‘Vétiver’, ‘Samsara’, ‘Santal Royal’ and ‘Mon Guerlain’ (to name just a few), the store extends exclusive fragrance offers.

What’s more, you can discover your fragrance profile thanks to a digital consultation. Fun, fast and incredibly accurate and efficient, the digital consultation allows you to find your signature fragrance with just a few clicks. And not only for women!







Plus, of course, there’s that all-important customisation service. The coloured bee bottles, which are exclusively available at the Guerlain Parfumeur boutique, can be refilled at the fountains, affirming Guerlain’s commitment to the environment and sustainability.

Guerlain Parfumeur Location: Riyadh Park – Ground floor, next to Entrance 2. Come into the beautiful world of Guarlain.

Guerlain Perfumer takes off in Travel Retail!

The Guerlain Parfumeur boutique at Charles de Gaulle Airport in Paris.

French Maison Guerlain has now entered travel retail, with a new pop-up boutique and opened a 30m2 (323ft2) Guerlain Parfumeur personalised pop-up store at Paris Charles de Gaulle Airport.  It opened on 6 December in the passenger walkway until the 1st of March 2018. Fasten your seatbelts and get ready to discover their pop-up store at Terminal 2E, Gate M!

Their Guerlain Perfumer Boutiques express their 190 years of unique savoir-faire in perfumes, and offer their customers an unforgettable experience: digital fragrance consultation, 110 fragrances available from the catalogue, fragrance fountains, a fragrance cellar, flacon and ribbon personalization and bottle engraving.


The pop-up store is based on the same model as the fragrance boutiques the brand began opening in 2016 and of which there are now five (three in Paris, one in Brussels and one in Shanghai). Guerlain’s CEO, Laurent Boillot, explains that the brand plans to open a minimum of ten new Guerlain Parfumeur boutiques per year over the next five years. “For sure airports will be part of the plan,” he says.

Stop by at this unique pop-up store and discover an interactive 3D personalization experience before your fly off to your next destination.




356 Rue Saint Honoré Is the New Address of Guerlain Parfumeur Boutique

Symbol of French luxury around the world, the Vendôme district also saw the birth of the very first Guerlain boutique, which was established in 1841 rue de Rivoli and then rue de la Paix. The Maison then moved to the Champs Elysees, before returning in 1935 to number 2 of Place Vendôme. True to its roots, the Maison is now happy to return to its favourite neighbourhood.

French Maison Guerlain has choose 356 rue Saint-Honoré for the new Guerlain Parfumeur boutique. Just a few steps off the iconic Place Vendôme, this exceptional showcase dedicated exclusively to fragrances carries on the famous signature, ‘Guerlain Parfumeur depuis 1828’. Tradition meets innovation with unique personalization and digital services that celebrate the métier of perfumer. 

The new Guerlain Parfumeur boutique marks a return to the origins of the Maison, which at its founding in 1828 set up shop on rue de Rivoli, rue de la Paix and then place Vendôme, where the perfumer’s reputation flourished. In 2017, Guerlain has selected the prestigious address 356 rue Saint Honoré for its new boutique, dedicated exclusively to fragrances. 

Guerlain invites you to discover the World and Wonders of the perfumer. Jicky, L’Heure Bleue, Mitsouko, Shalimar, Vétiver, Samsara, Mon Guerlain, Santal Royal etc. are all iconic creations with the ability to take the imagination on a journey through time and space.

The boutique boasts a fragrance library containing 110 fragrances, testament to Guerlain’s rich profusion of creativity.  Personalized services are taken to an unprecedented level, with a unique digital consultation that applies sophisticated algorithms with a perfume organ to determine the personal fragrance profile of visitors.

There are also perfume fountains where customers can refill their iconic Bee flacons, as well as personal consultations to create a bespoke fragrance. And because no one fragrance should resemble another, flacons can be customized as well, with a choice of flacon color, size, ribbon, neck bow and label, inviting customers give free rein to their creativity. Come into the beautiful world of Guerlain.

Guerlain Parfumeur Vendôme, 356 Saint-Honoré Street75001 Paris

Guerlain Parfumeur boutique concept goes international

Following the success of its first concept store in 392 rue Saint-Honoré, Paris in 2016, Maison Guerlain is now opening boutiques dedicated exclusively to fragrances in other countries. The new boutique on prestigious avenue Louise in Brussels offers an unprecedented personalization experience. More international openings will follow under the timeless signature ‘Guerlain Parfumeur depuis 1828’.

Building on the success of its first boutique dedicated exclusively to fragrances on rue Saint Honoré in Paris, Maison Guerlain is taking this innovative retail concept celebrating its métier of parfumeur to other countries. The first international boutique in Brussels boasts a prestigious address at 52, avenue Louise. The new boutique embodies the French Maison’s distinctive heritage and savoir-faire in crafting perfumes for nearly 190 years, proposing a unique experience for customers revolving around completely tailor-made products and services. 

With 110 fragrances immediately available, this new jewel case of a boutique creates a total immersion into the heart of Guerlain’s bold creativity. Following a meticulous classification of the fragrance collection into four main olfactory families, customers can take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own ‘signature fragrance’. 

After choosing their fragrance, customers are invited to the personalization atelier, the heart of the boutique. There, they select every detail to make the fragrance their own – bottle shape and color, engraved message in any language, plus a choice of ribbons and bows to embellish the flacons. What’s more, the iconic honeycomb ‘bee bottles’ can be refilled forever at Guerlain’s fragrance fountains, an elegant combination of luxury and sustainability. To guarantee the perfect quality of fragrances, the scents are kept in a temperature-controlled ‘perfume cellar’ behind UV-blocking glass – just like grand crus wines.

This ambitious international deployment is just beginning as the Maison brings the exquisite marvels of Guerlain Parfumeur to fragrance lovers around the world. Come into the beautiful world of Guerlain.

Guerlain Parfumeur Boutique Avenue Louise 52 Brussels +32 28 99 61 39

Maison Guerlain Rue Saint-Honoré nothing then perfumes

French Maison Guerlain has opened a new boutique on Rue Saint-Honoré – a few steps from its historic address – entirely dedicated to its core business: perfume. Imagined as an ode to the wonderful world of the perfumer, with historical objects, notebooks of formulas jealously preserved for five generations, it allows to discover its olfactory profile, thanks to a digital consultation.

You can also browse a library of perfumes, the only one of its kind, with nearly one hundred fragrances. It is in this spirit of exchange that Guerlain Saint-Honoré offers the unique experience of choosing the look of its perfume according to its desires. Flacons, colors, perfumes, collar knots, silk papers, signature… Guerlain offers the material and shares his know-how with the artist who is in each of us. Come into the beautiful world of Guerlain.

Guerlain Parfumeur Boutique, 392 rue Saint-Honoré, 75001, Paris