Guerlain Perfumer takes off in Travel Retail!

The Guerlain Parfumeur boutique at Charles de Gaulle Airport in Paris.

French Maison Guerlain has now entered travel retail, with a new pop-up boutique and opened a 30m2 (323ft2) Guerlain Parfumeur personalised pop-up store at Paris Charles de Gaulle Airport.  It opened on 6 December in the passenger walkway until the 1st of March 2018. Fasten your seatbelts and get ready to discover their pop-up store at Terminal 2E, Gate M!

Their Guerlain Perfumer Boutiques express their 190 years of unique savoir-faire in perfumes, and offer their customers an unforgettable experience: digital fragrance consultation, 110 fragrances available from the catalogue, fragrance fountains, a fragrance cellar, flacon and ribbon personalization and bottle engraving.

Guerlain-The-digital-consultation-area_-768x538

The pop-up store is based on the same model as the fragrance boutiques the brand began opening in 2016 and of which there are now five (three in Paris, one in Brussels and one in Shanghai). Guerlain’s CEO, Laurent Boillot, explains that the brand plans to open a minimum of ten new Guerlain Parfumeur boutiques per year over the next five years. “For sure airports will be part of the plan,” he says.

Stop by at this unique pop-up store and discover an interactive 3D personalization experience before your fly off to your next destination.