Guerlain L’Art & La Matière: crafting raw materials into art

Guerlain unveils L’Art & La Matière, the new Haute Parfumerie Collection. Discover L’Art & La Matière, a collection of olfactory masterpieces featuring the signature touch of French Maison Guerlain. From passionate floral compositions to strong woody fragrances crafted with strength, each creation within the L’Art & La Matière collection is born of an artistic emotion that has forever marked the Perfumers’ memories.​

The L’Art & La Matière is an art-inspired fragrance collection. It’s a collection of ‘art and materials’ that uses rare ingredients to create a scent like a work of art. Up to now, there are 11 scents have been developed in this collection. Four fragrances from the lineup of L’Art & La Matière will have new names in the 2021 collection. In addition, two new scents will be added. A total of 17 fragrances will be released.

Guerlain’s exclusive fragrance collection, L’Art & La Matière, will be reborn in the fall of 2021.Come into the beautiful world of Guerlain.

Relaxation and rejuvenation, reinvented. The Cheval Blanc Spa spans an entire island, offering the Maldives’ only Guerlain rituals

The art of wellness by Guerlain. The Cheval Blanc Spa Randheli by Guerlain is a spa island entirely dedicated to revitalization and relaxation. It invites guests to embark on a sensorial journey through a range of exclusive treatments imagined by Guerlain.

Be still, find sanctuary. Pause, replay, rewind. Find unequalled revival in the veins of Randheli. Let the mind and body sink deeper into the abyss of well-being.

The journey starts sailing from the hotel island to the idyllic spa island onboard a local dhoni. As a prelude to treatments, guests enjoy a meditation or yoga session, in relaxation pavilions. From tailored rituals, to full-week wellness retreats,

Guerlain Beauty Experts unveil well-being experiences inspired by the Maldivian sun for a true restorative care. For instance, the ‘After Diving Experience’ is an exclusive soothing face & body treatment designed for the Maldives that restores muscles after a day underwater.

The 5-day ‘Balance and harmony’ or ‘Immunity booster’ wellness retreats are complete programs to boost the immune system, restore vitality and combat the effects of aging. The ocean at fingertips with ivory white sands across the six islands of the Maison, a truly unique destination for full relaxation of the body and mind.

Come into the beautiful worlds of Cheval Blanc Randheli and Guerlain.

An exceptional creation: the iconic bee flacon by Kevin Germanier

Ever since it was founded in 1828, the history of French Maison Guerlain has been closely connected with the artists and artisans it has invited to fashion its most beautiful creations. Hot on the heels of its collaboration with Turkish jewelry designer Begüm Khan, Guerlain has unveiled another limited-edition of its bee flacons, this time decorated by young Swiss couturier Kévin Germanier.

Kevin Germanier, a LVMH Prize finalist two years ago, stands out for creating desirability with sustainable materials. The Swiss designer has always used upcycled fabrics to create his exquisite garments, and has made his mission to give new life to discarded materials and transform them into something dazzling.

Germanier founded his eponymous brand in 2018, coining the term ‘fast couture’ – thanks to a technique he developed for embroidering silicone, Gemanier upcycles Swarovski crystals from discontinued collections and is able to create an embroidered dress in under 24 hours.

His approach convinced French perfume house Guerlain to invite him for a collaboration on a very limited-edition flacon. With a unique embroidery technique on silicone, Germanier managed to assemble a myriad of discarded Swarovski crystals to dress the shape of Guerlain’s iconic bee flacon from Pochet du Courval. .

This collaboration is the perfect mix of heritage, Guerlain’s history, and the future.

Kevin Germanier

It is this technique he used for Guerlain’s bee flacon. Each of the 11 flacons were entirely crafted by hand using a couture-inspired technique never applied to a perfume flacon before. Each piece takes three hours to produce – the flacons are cleaned and prepared to allow the crystals to adhere to the glass: the flacon’s ‘Haute Couture Gown’ is created with a seemingly spontaneous gradient made from raspberry pink, powder pink, lavender and green Swarovski crystals. Once each Bee Bottle has received its one-of-a-kind glittering gown, they are entrusted to Guerlain’s famous Dames de Table, who keep the heritage of Haute Perfumery alive. The Dames de Table wind a silk thread around the collar and fasten it with a golden seal, finished with a ‘barbiche’ collar.

Each flacon holds La Cuvée Secrète, an Eau de Cologne that matches the joyful radiance of a Cologne with the unique, powerful sillage of a perfume. Bergamot, a signature of Guerlain perfumers for the past two hundred years, shimmers with hesperidic, floral, subtly peppery facets. The most refined of citrus fruits is made it even more luminous by bright lemon and sweet orange. Petitgrain wraps this citrusy palette with suave floral, green, and woody facets. Its aromatic tones introduce the third iconic note showcased by the fragrance: a beautiful, clean, fresh lavender whose sunny scent becomes powderier over the hours.

Kévin Germanier’s unique approach to eco-responsible upcycling is exemplified in this stunning Exceptional Piece, that reinforces Guerlain’s commitment both to the arts and to sustainable development.

Just 11 of the numbered, one-liter Bee Flacons are available at Guerlain boutiques at special order. Launched in June, they retail at €10,000. Come into the beautiful world of Guerlain.

World Bee Day: Guerlain deepens commitment to protecting bees

French Maison Guerlain is marking World Bee Day and the International Day for Biological Diversity from May 20 to May 22, inviting its communities and the public to engage with the Maison’s commitments and initiatives. The Perfumes and Beauty House aims to raise up to one million euros to strengthen the Guerlain For Bees Conservation Program, which spans six partnerships to help protect bees.

Bees have been inspiring Guerlain ever since they first alighted on its iconic Bee bottle in 1853. Now the symbol of the Maison, they continue to inspire Guerlain creations, adorning its most precious bottles and informing artistic collaborations. Forever linked to the beauty of nature, bees have become more than a symbol, guiding Guerlain’s commitment to sustainability. Bees are increasingly under threat today, and protecting these sentinels has been at the heart of Guerlain’s initiatives for over a decade.

A fund-raising drive of this magnitude is unprecedented for Guerlain. Our goal is to go even further in our commitment to bees, these wonders of nature that inspire our creations and guide our commitments. This is an essential priority for Guerlain, and protecting bees figures at the heart of our Purpose.

Cécile Lochard, Guerlain Director of Sustainability

Guerlain is committed to preserving biodiversity, to sustainable innovation, to taking action for the climate, to creating positive social impact, and to protecting one of nature’s most precious wonders, the bee. These commitments are driven by a duty to act and to pass on the legacy of the Maison to future generations, a pledge pursued with conviction and humility by all Guerlain teams.

For three days from May 20-22, Guerlain will take action by donating 20% of its worldwide sales, plus 20 euros for every repost of the World Bee Day Instagram image posted by Guerlain with the #GuerlainForBees and #WorldBeeDay campaign hashtags.

Designated World Bee Day by the United Nations, this symbolic date coincides with the birth of Anton Janša, an 18th century pioneer in modern beekeeping techniques.

The Guerlain For Bees Conservation Program spans six partnerships and initiatives dedicated to bees:

  • Since 2011, Guerlain has provided support for sustainability actions by the Ouessant Island Black Bee Conservatory (ACANB) in Brittany, including both financial aid and assistance for research and communication.
  • Since 2015, a partnership with the French Observatory of Apidology (OFA), created by Thierry Dufresne, has led to the development of hive stocks across Europe, along with promotion of careers in beekeeping.
  • In 2018, Guerlain teamed with the OFA to create Bee School, a youth awareness program that educates children about the importance of protecting bees. Bee School is expanding internationally in 2021.
  • Since 2020 Guerlain has run the Women for Bees  program in partnership with UNESCO and in collaboration with the OFA. This beekeeping entrepreneurship program for women trains new women beekeepers, creates new beekeeping operations around the world within UNESCO biosphere reserves, and measures the benefits of pollination.
  • Also in 2020, Guerlain became a patron of the GoodPlanet Foundation, created by Yann Arthus-Bertrand to raise awareness among young people by creating artistic and educational spaces dedicated to the world of bees.
  • Guerlain has since 2020 supported the ELYX Foundation, co-created by artist Yacine Aït Kaci as part of the FACE Foundation to promote the values and texts of the United Nations, in particular the 2030 Agenda and its 17 Sustainable Development Goals (SDGs).

Guerlain has been creating exceptional fragrance and beauty products since 1828 and strives to preserve, develop and transmit this unique heritage. In the Name of Beauty, Maison Guerlain acts by elevating nature to an art and commits to passing on its wonders to future generations, with the bee as sentinel. Guerlain involves and unites its customers and partners, who share this same vision, in order to imagine and shape a more beautiful and sustainable world together.

Until tomorrow 22 may International Biodiversity Day, Guerlain is also pledging 1 million euros globally towards bees. To learn more about Guerlain’s sustainability commitments, come into the beautiful world of Guerlain.

World Bee Day: Guerlain deepens commitment to protecting bees

A historic shoot featuring Angelina Jolie covered in bees – in an homage to photographer Richard Avedon – to exemplify her commitment to the groundbreaking, female beekeeping entrepreneurship program ‘Women for Bees’. 

Guerlain muse Angelina Jolie takes center stage for National Geographic and Guerlain in this ethereal portrait for #WorldBeeDay, shot by world-renowned photographer Dan Winters. Angelina Jolie is working with UNESCO and Guerlain on a Women for Bees initiative that will ultimately build 2,500 bee hives and restock 125 million bees by 2025 – while training and supporting 50 women beekeepers in their own operations.

By 2025, 2,500 hives will have been built within 25 UNESCO Biosphere Reserves and 125 million bees will have been restocked. The 50 women to graduate from the program will have been trained and supported in establishing their own beekeeping operations by the passionate team of OFA our partner in Bee preservation since 2015.

The groundbreaking shoot sees the actress covered in live bees in an homage to photographer Richard Avedon, drawing attention to the plight of bee populations around the world. In honor of World Bee Day, Dan Winters photographed Angelina using the same technique Richard Avedon employed for his iconic portrait, ‘The Beekeeper’ 40 years ago

Photography by Dan Winters
Dress by Gabriela Hearst
Jewelry by White/Space
Hair by Adam Campbell 
Make-up by Toni G

A dedicated humanitarian for over two decades, Angelina has always put her philanthropic work at the heart of her everyday life, from launching the Maddox Foundation in Cambodia to serving as Special Envoy for Refugees to her role as the godmother of the Guerlain x UNESCO #WomenForBees programme for this year.

Until tomorrow 22 may International Biodiversity Day, Guerlain will be holding an international fund drive to raise up to €1 million in aid of the Guerlain For Bees Conservation Programme. Stay tuned! Come into the beautiful worls of Guerlain.

Cheval Blanc St-Tropez announces new season of serenity and exclusive experiences

Cheval Blanc St-Tropezis a true haven of seaside tranquility, just steps away from the sunny energy of Saint-Tropez. Doors reopen on May 20 for a new season, deliciously devoted to wellness and culinary creativity.

In a setting conducive to sensual pleasures and peace of mind, Cheval Blanc Spa and Guerlain have developed a fabulous range of signature treatments. It include facials that use cutting‑edge technology to create a holistic sensory experience, as well as body treatments like the aptly named ‘Muscle Serenity’ for a toned and strengthened silhouette. And new this season is a special selection of barber treatments for men, blending Guerlain rituals with the styling expertise of award-winning Belgian barber Kevin Boon.

At the dining table, Chef Arnaud Donckele invites guests on a culinary journey between land and sea that pays tribute to local producers. From fishermen to farmers, these passionate people all play a part in creating the divine dishes served at La Vague d’Or. Thanks to the generosity and creativity of Arnaud Donckele and his teams in the kitchen, each season is a new and innovative culinary experience to be shared and savored. Awarded three stars by the Michelin Guide and five toques and a score of 19/20 by Gault & Millau, La Vague d’Or invites guests on a magical Mediterranean journey. Its reopening is scheduled for June 10.

In the meantime, La Terrasse provides the perfect setting for a relaxing lunch or dinner by the sea and offers modern cuisine with a Mediterranean flavor. Every Wednesday starting June 16, La Terrasse will take on a festive feel, with sizzling barbecues and live musicians for the resort’s seaside ‘Riviera Nights’ under a starlit sky.

Cheval Blanc St-Tropez offers direct access to the beach, making it the ideal location for alternating between seaside pleasures and excursions into the village center. In true Tropezian style, the terraces and balconies of the resort’s 30 rooms and suites offer a splendid and soothing view of the sea, the pine forest and one of the most famous towns on the French Riviera.

Around sixty sun loungers await guests on the beach for a lazy afternoon, and the heated infinity pool offers the perfect excuse to take a dip. For those seeking a little more adventure, the pontoon at the end of the beach is the departure point for numerous water sports.

Lulled by the whisper of the breeze through ancient pines and the lapping of waves on the sand, this summer is set to be a heavenly experience at Cheval Blanc St-Tropez.

Cheval Blanc St-Tropez announces a new season of serenity and exclusive experiences. Come into the beautiful world of Cheval Blanc St-Tropez.

Maison Guerlain celebrates World Bee Day

To celebrate World Bee Day 2021, which takes place tomorrow, May 20th, the historically classified façade of French Maison Guerlain’s flagship store at 68 Avenue des Champs-Élysées comes to life with a luminous golden Bee fashioned from elements inspired by Nature. The windows of the iconic boutique are transformed with an exquisite floral sculpture by florist Stéphane Chapelle.

From May 20th to May 22nd, Guerlain will be holding an international fund drive to raise up to €1 million in aid of the Guerlain For Bees Conservation Programme. Stay tuned! Come into the beautiful worls of Guerlain.

Guerlain’s Boutiques bloom into spring in honor of Mon Guerlain Sparkling Bouquet

French Maison Guerlain’s Boutiques bloom into spring in honor of Mon Guerlain Sparkling Bouquet with an enchantingly feminine landscape, created by Brazilian artist Janaïna Milheiro. Each feather is hand-dyed at Janaïna’s Parisian atelier before being arranged in the style of a floral bouquet, in an exquisite tribute to the Guerlain Perfumer’s latest creation. A poetic sculpture as light as a feather, echoing the sparkling fragrance’s delicate floral accords.

Guerlain Mon Guerlain and Mon Guerlain Sparkling Bouquet are available at Guerlain Boutiques and selected stores worldwide. Come into the beautiful world of Guerlain.

Unique in the world of products: Guerlain created a more sustainable and transparent beauty experience for their customers

Offering naturalness without compromising on performance, French Maison Guerlain’s L’Essentiel High Perfection Foundation perfects skin while preserving its true beauty as a result of its unique formula, featuring 96% naturally-derived ingredients. Day after day, bare skin is more beautiful, the complexion appears smoother.

Since it was founded in Paris in 1828 by the perfumer Pierre-François Pascal Guerlain, the French Maison loves nature, in all its aspects.

With this new launch, Guerlain highlights its commitment to sustainability with an innovative new formula featuring high levels of naturally derived ingredients. From now on, they set themselves the objective of a minimum of 90% of ingredients of natural origin – according to ISO standard 16128 – in each new make-up formula, whenever its possible. All without compromising on quality, security, effectiveness and the sensorial appeal that has made Guerlain unique.

With every launch Guerlain is striving to create a more sustainable and transparent beauty experience for their customers.
This mission has been written into the Maison’s global sustainability pledge, a commitment which inspires their vision of Beauty as well as their innovations and their Bee Respect initiative. A public platform and a pioneering initiative from a luxury perfume and cosmetics House who itself has opted to share a closer look at its major achievements and main eco-objectives, Bee Respect is designed to shed light on Guerlain’s use of ingredients and principal suppliers.

Discover more about their creations via Guerlain’s Bee Respect platform, a traceability and transparency platform designed in partnership with Product DNA that’s home to information about ingredients, packaging elements, suppliers, production sites and carbon footprints. Find out more about the new L’Essentiel High Perfection Foundation, from ingredients to packaging and recycling at Bee Respect.

Come into the beautiful world of Guerlain.

Guerlain, give the gift of savoir-faire

Bloom a wish with Guerlain’s unique savoir-faire this Christmas. Give the gift of savoir-faire this winter with a visit to the Guerlain boutique at 68 Avenue des Champs Elysées, Paris.

From luxurious gift sets and iconic Guerlain creations to custom-made Bee Bottles, complete with personalised message.

Guided by the Golden Bee, symbol of the Maison, French Maison Guerlain invites you on a magical journey across Paris this winter. Sumptuously decorated for the holidays, Guerlain’s iconic flagship store is home to exclusive limited-edition gift sets, a personalised engraving service and unique fragrance atelier, helping visitors craft their unique creation with one of French Maison’s iconic fragrances. A luxurious homage to the festive season.

Uncover a selection of festive treasures online and in their Parisian boutiques, come into the beautiful and magical world of Guerlain.