New Orchidée Impériale Exceptional Complete Care, Guerlain The Cream 4th Generation

2017-guerlain-orchidee-imperiale-cream-4th-generation

Eleven years after its launch, Orchidée Impériale has been reinvented for the fourth time, offering the best of research in the field of cell longevity. Capitalising on its previous innovations, Orchidée Impériale The Cream is not only exceptional complete care, but it has also been designed to limit its environmental impact. Orchidée Impériale offers women a new way of perceiving time.

A time of innovation

Because Guerlain, the world expert on research into orchids and their secrets of longevity, has been constantly innovating for over 15 years. A new technology based on the Orchid Gastrodia elata, whose properties were discovered thanks to a one-of-a-kind platform – the Orchidarium* – delivers an age-defying complex that acts on cell respiration.

* The platform consists of three centres, the Tianzi nature reserve (China), the experimental garden in Geneva (Switzerland) and the research laboratory in Strasbourg (France).

A time for yourself

Because women require much more from a skincare product than fighting the visible signs of ageing, Guerlain offers them a real moment to breathe. A special time to reconnect with yourself and restore inner harmony. Orchidée Impériale The Cream offers the same sensory experience as previous generations but with a new application technique.

A time of luxury

Because protecting the environment is an absolute necessity, Guerlain has embraced a sustainable luxury approach, in particular by reducing Orchidée Impériale The Cream’s carbon footprint by 58%. As sumptuous as ever, the jar has been reworked, its glass lightened and its packaging eco-designed.

A time for the earth

Because, more than ever, Guerlain is affirming its commitment to protecting orchids with the Tianzi nature reserve, where ‘rainforestation’ takes place, in other words the reconstruction of an entire ecosystem prioritising biodiversity, to the orchids’ benefit.

2017 Guerlain Orchidée Impériale Cream (4th Generation)2.jpg

Cell respiration: A new longevity mechanism

Within the framework of its research into cells’ functional longevity, which it has been carrying out for 15 years, Guerlain Research discovered a crucial new mechanism: a cell with good control over the natural use of its oxygen will have better longevity. We know that an excess of free radicals (an unstable, highly reactive form of oxygen) promotes skin ageing.

To combat these free radicals, cosmetic science uses antioxidants. However, it has recently been discovered that, on the contrary, oxygen levels that are too low compared to the skin’s needs – known as the phenomenon of hypoxia – will have consequences on ageing. And all the more so because hypoxia increases with age.

The effects on the skin take several forms:

  • Hypoxia leads to a slowdown in epidermal regeneration.
  • Hypoxia impairs the energy production mechanisms, which causes a loss of vital cell energy.
  • Hypoxia generates a surplus of toxic free radicals, which promotes the appearance of oxidation phenomena.
  • Hypoxia stimulates proteases (enzymes that damage the proteins forming the extracellular matrix) and diminishes the fibroblasts’ contractile capacities, which leads to a loss of firmness.
  • Hypoxia contributes to a proinflammatory environment favourable to ageing, known as the inflamm-ageing process.

A major innovation: An exclusieve new technology to cobat hypoxia

Skin that stays youthful for longer is skin that has good cell energy, in other words a good communication network between the mitochondria. Summarised in this way, the results of these scientific discoveries are behind three generations of Orchidée Impériale The Cream. Guerlain Research has now made a major advance in preserving the cell bioenergetic network. To increase vital energy and improve cell longevity, it is essential to regulate cell respiration: not too much, not too little.

To combat chronic hypoxia, the skin naturally possesses a system to control its oxygen levels. This system, known as HIF-1 alpha, is based on a protein produced during hypoxia. It is a smart sensor in the sense that it does not merely measure the level of oxygen but regulates the control of its use, which is essential for energy production and good cell function.

Dr Frédéric Bonté, Director of Guerlain Research

An exclusive technology based on a star orchid to combat hypoxia

As part of the Orchidarium, the Strasbourg laboratory headed by Professor Annelise Lobstein lists and studies the phytochemical properties of orchids to isolate their most active molecules that are of greatest interest for Orchidée Impériale skincare. Within the scope of the Orchidarium’s work, Guerlain Research has developed an exclusive new technology based on a star orchid – Gastrodia elata (a key orchid in traditional Chinese medicine), which acts on factor HIF-1 alpha, a natural ‘cell respiration’ regulator, in addition to its protective action on the cell bioenergetic mitochondrial network.

By combining it with a glucan-rich natural nasturtium extract, which encourages the supply of oxygen to the cells, this new age-defying technology offers the skin exceptional complete care that acts on all of the visible signs of ageing: firmness, density, radiance, wrinkles and fine lines, evenness and elasticity. As well as fighting against hypoxia, this new technology will boost the cells’ vital energy.

Diamond powder for an instant sophisticated glow

A specific new ingredient is making an appearance in this fourth generation: diamond powder, a rare raw ingredient chosen for its photoluminescent properties capable of capturing the invisible luminous energy received and then visibly diffusing it in all directions thanks to the diamond’s ‘facetted’ appearance. The result: an instant effect on the skin’s radiance.

2017-guerlain-orchidee-imperiale-cream-4th-generation-yoga

A time for yourself

In a stressful world dominated by hyperconnection, women need to take a break and make time for themselves in order to restore a kind of inner harmony.

Orchidée Impériale The Cream offers a unique sensory experience. With its subtle scent and silky feel, all of the senses are awakened thanks to the new application technique developed by Sophia Kremser, Design and Training Manager at the Institut Guerlain, 68 Champs-Élysées, which for the first time combines massages and breathing exercises to take best advantage of the benefits of the New Orchidée Impériale The Cream.

A time of luxury new eco-designed pack: A model of environmental excellence

It took Research & Development’s engineers over a year to design and manufacture the new packaging for Orchidée Impériale The Cream. From the shape of the jar to the sleeve, everything has been redesigned, except the capacity, which remains the same (50 ml).
As a result, 4th-generation Orchidée Impériale The Cream has the first eco-designed Guerlain packaging for a premium skincare product.

  • It has a new colour code: navy black and satin-finish champagne gold.
  • A new ‘pebble’ design for the jar in streamlined lines. More organic, it hugs the palm of the hand.
  • Fewer raw materials, prioritising recyclable materials: more lightweight glass, uncoated paper, a white pine cellulose inner pack. • A QR code with a direct link to the Guerlain.com website to discover the instructions and the application method.

 

A time for the earth

Implemented by Guerlain in 2007, the reforestation programme has restored the orchids’ endemic habitat in the Tianzi region in the Yunnan province of China. Minguo Li-Margraf, who now heads the Tianzi nature reserve, grows the orchids over more than 400 hectares, and protects and reintroduces endangered plants by reconstructing their ecosystem.

As orchids require numerous microorganisms to live and reproduce, protecting biodiversity is fundamental. Over 12,000 wild orchids in total and over 25 different species have been reintroduced.

Angelina Jolie is the new face of Guerlain

 

 

angelina-jolie-is-the-new-face-of-guerlain

Maison Guerlain has announced that Oscar-winning actress Angelina Jolie will be the face of its new fragrance ‘Mon Guerlain’. Citing Jolie as its inspiration, the new fragrance created by master perfumer Thierry Wasser is a reflection of all the different facets of the contemporary woman, including her choices and emotions.

While the announcement was only just made, the collaboration between maison and icon began in 2015, specifically during the shooting of her film ‘First They Killed My Father’ in Cambodia.

Guerlain Prima Ballerina Le Bolshoï

guerlain-prima-ballerina-le-bolshoi

After brilliant creations such as Samsara and Shalimar, one of the most loved French perfume brands Guerlain now brings you its newest fragrance, the purple-outfitted, woody-aroma Prima Ballerina, created by the brand’s versatile in-house perfumer, Thierry Wasser. This new launch, exclusive to the Russian market, is a part of the brand’s endeavor to pay tribute to Russia’s famous Bolshoi theater by launching special edition fragrances.

Prima Ballerina Le Bolshoï has distinct fresh and citrusy notes of bergamot, red currant and lemon. Plum, jasmine and absinth are the other pleasant notes included. All of this is combined with the warmth, simplicity and sensuality of vanilla and pine needles. Finally, a powerful blend of a white musk and Tonka complete this unique Guerlain fragrance.
Reports say that Prima Ballerina Le Bolshoï  is a re-release of Guerlain’s discontinued City series’ fragrance called Moscow, which had blended notes of tart fruit and pine needles.

Moscow’s TSUM department store has launched this latest Le Bolshoï edition by the celebrated French perfume house. The 60 ML Prima Ballerina Le Bolshoï Eau de Parfum comes with a price tag of around €360 ($ 400).

Guerlain Orchidée Impériale Black

La Crème Orchidée Impériale Black.jpg

In 2006, following seven years of research of orchids and their power over cellular longevity, Guerlain created the first generation of Orchidée Impériale care creams. Since the launch of the Orchidée Impériale, the range has undergone several formula updates including the most recent addition of Gold Orchid technology.

Now in 2016, Imperial Orchid goes even further with the creation of Orchidée Impériale Black. Through a revolutionary technology than involves ‘cellular immunity’, the new Orchidée Impériale Black aims to optimize the self-defense capabilities of the skin.

La Crème Orchidée Impériale Black 1.jpg

Guerlain presents Blackimmune™ technology, its first technology to address skin aging by acting on the set of cells involved in the self-defense mechanisms of the skin. It relays on the two types of defense system that skin naturally posses and that enable it to fight against the various factors responsible for aging: Keratinocytes and Langerhans cells.

Orchidée Impériale Black Cream is a light, soft and elegant formula that surrounds every cell in a deluxe protective cocoon, consisting of a combination of highly moisturizing elements to help maintain flexibility and comfort of the skin. With rich cupuaçu butter and jojoba wax, it works with other ingredients to melt into the skin without it feeling greasy. With regular application, the skin regains its resilience; its defensive barrier becomes stronger and more resistant.

La Crème Orchidée Impériale Black 2.jpg

Quality, touch, appearance – all the criteria of a beautiful skin are said to improve day by day: wrinkles and blemishes fade, the skin texture is refined, the complexion illuminates, the contour of the face is better defined. Perfectly nourished and hydrated, the skin is firmer, more elastic, and incredibly radiant.

To make each application a unique experience, the experts of the Guerlain Institute have designed and tested a new 4- steps application tool inspired by ergonomic touch-roll. Equipped with two mini rollers (easily removable for cleaning after each use), this tool fits more closely the curves of the face, operating a massage into the heart of the skin.

La Crème Orchidée Impériale Black will be available in a 50 ml jar at the price of 980€ from October 2016

Guerlain Flacon Quadrilobé

Guerlain’s Quadrilobe Bottle Colour Collection was inspired by a phenomenon that remains a mystery: synaesthesia. A spontaneous association of the senses experienced by many artists, musicians and authors. Including Vassily Kandinsky and Duke Ellington, who saw music in colour, and Vladimir Nabokov who, as in Rimbaud’s ‘Vowels’ (A black, E white, I red, etc.), perceived the shade and texture of letters…

Guerlain’s Quadrilobe Bottle Colour Collection

One of Guerlain’s most iconic creations has been reinvented for the occasion. Designed by Baccarat in 1908 for Jacques Guerlain’s Rue de la Paix Boutique, the Quadrilobe bottle has accompanied the perfume House’s history for over a century, holding Jicky, Liu, Shalimar, etc. over the years. Now crafted by the famous Verreries Brosse (Brosse Glassworks), it harbours the private collections and tailor-made fragrances, along with spectacular exceptional pieces made of crystal.

With the Colour Collection, this legendary creation is available for the first time in a range of five subtly gradated colours of precious stones. The neck of the bottle is adorned with a matching silk thread, meticulously hand-tied and combed according to the barbichage technique, traditional know‑how kept alive by Guerlain’s incomparable Dames de Table.

This jewel bottle nestles in an amethyst case decorated with a sun, Guerlain’s historic emblem. In the Colour Collection, sumptuous gem tones express the quintessence of five fragrances, chosen from Guerlain’s Les Exclusifs collection:  amber is the color of Spiritueuse Double Vanille (2007), the ruby bottle features Oriental Brûlant (2008), the sapphire bottle contains L’Heure de Nuit (2012), amethyst is the color for L’Eau de Parfum du 68 (2013). And Santal Royal (2014) comes in a green bottle that represents emerald. All created by Thierry Wasser, they are all for women and men.

 

Guerlain Spiritueuse Double Vanille

Guerlain Spiritueuse Double Vanille, 2007

Spiritueuse Double Vanille comes in a bottle of amber color, which refers to the shimmering sensuality. The fragrance is a sparkling elixir of rum, cedar, vanilla and herbs.

 

Guerlain Oriental Brûlant

Guerlain Oriental Brûlant, 2008

Oriental Brûlant represents the color of passion, fiery temperament and sensuality. The composition is a cocktail of herbs, almond, tonka bean and carnal balms.

 

Guerlain L'Heure de Nuit

Guerlain L’Heure de Nuit, 2012

L’Heure de Nuit represents a modern homage to the legendary L’Heure Bleue fragrance, inspired by the magical atmosphere of Parisian nights. The scent combines delicate and light notes of orange blossom, vanilla, heliotrope, iris, sandalwood and musk.

 

Guerlain L’Eau de Parfum du 68.jpg

Guerlain L’Eau de Parfum du 68, 2013

L’Eau de Parfum du 68 by Guerlain, is a blend of red and blue, reflects the contrast between the warm and cool facets of this distinct fragrance, in which everlasting flower pairs with rose, over an enveloping heliotrope, cedar and benzoin base.

 

Guerlain Santal Royal

Guerlain Santal Royal, 2014

Santal Royal. The emerald green of Santal Royal leads us into a woody universe, at the heart of the mysteries of the Orient. A play of contrasts between the allure of sandalwood, the radiance of jasmine and rose, and the obscure charm of leather and oud accords.

Guerlain Colour Collection Flacon Quadrilobé perfumes are available in bottles of 125 ml at the price of 650 Euros. They will be sold starting in June 2016 in the Guerlain boutique at Place Vendome.

Discover the world of Guerlain
www.guerlain.com

 

 

Guerlain Terracotta Terra Magnifica

Guerlain Terracotta Terra Magnifica banner

Guerlain’s Terracotta Terra Magnifica is a new limited edition luxury bronzing powder which beautifully enhances all skin tones. An exclusive, extra-large Terracotta powder for the face, body, and décolleté for summer, that makes sun contouring simple and instinctive. The bronzing powder sets off any tan with Guerlain’s best-selling Terracotta shade 03. At the heart of the powder, the highlighter adds a natural touch of light to curved areas of the face. Blend the colors together to warm the complexion and enhance the natural radiance of the tan or applied separately to sculpt and highlight the volumes of the face. On the skin the result is a beautiful perfectly sun-kissed complexion and remains so, all day long. This collectible jewel case isreusable when the powder is finished.

 

Guerlain Terracotta Terra Magnifica

Slipped into a bag or pouch, Terra Magnifica’s jewel compact can be carried wherever you go. A huge sun and the Terracotta signature stand out on its gold-embossed lid. In a vintage nod, it unscrews to reveal an ultra-practical mirror.

The fragrance of the Terracotta powder takes you on a getaway. The freesia and orange blossom notes create the sensation of a cocoon. They are blended into tonka bean and vanilla notes with sunny facets that embody the essence of Terracotta.

Terracotta Terra Magnifica is available from 15 June 2016.