This Christmas, French Maison Guerlain reveals the most magical of festive surprises… Discover the secrets of the Hive of Wonders
This Christmas, the Guerlain Bees reveal their most exquisite creation yet: the Hive of Wonders Advent Calendar. Discover the magic of the French Maison’s first-ever advent calendar, featuring some of Guerlain’s most iconic creations alongside an exclusive selection of gifts and candles. Tucked behind each of the hive’s golden doors is a surprise, to count down each of the 25 days until Christmas.
The very best of beauty luxury. Guerlain’s Hive of Wonders is available in a limited edition of 1,500 calendars. Get yours in time for December 1st at Guerlain’s website. Come into the beautiful world of Guerlain.
Each year, Maison Guerlain revisits the treasures of its past, faithfully recreating each fragrance with the techniques of the present day. As part of the Les Pieces d’Exception line, the French Maison presents a re-edition of the 1911 Kadine classic.
Backed by nearly two centuries of service and nearly 1,100 creations, Maison Guerlain has chosen to revive its heritage, rediscovering icons with timeless traces. Every year, the reissue of a creation from the past represents a significant technical challenge for Maison Guerlain.
Guerlain chooses to rediscover its treasures of yesteryear by throwing a new light on them, while remaining absolutely faithful to the original creations, both in the composition and in the design of the flacon. In 2021 Kadine will celebrate her 110th birthday with great pomp and circumstance.
Paris, 1911. The ‘City of Light’ vying for new ideas. The Art Deco movement is emerging with its pioneering forms. Styles from the East fascinate and captivate right up to the theaters of Paris, with their exoticism and shimmering colours; they are an infinite source of inspiration with their wealth of fabulous stories. From this outpouring of influences came Kadine: a composition conceived by Jacques Guerlain, which pays tribute to a modern vision of women – dual and complex.
Choosing the name Kadine – a Turkish word meaning ‘wife of the sultan’ or ‘princess of the palace’ – Maison Guerlain draws perfumery to the shores of exotic fantasy lands where dreams are born. Legend has it that during a trip to the Ottoman lands, Jacques Guerlain saw the portrait of a beautiful Kadine, who possessed impeccable senses of aroma and taste. Kadine takes us to other places, to the gates of the East, where a perfume takes shape for a sophisticated and sophisticated woman with multiple facets.
Thierry Wasser, Master Perfumer of Guerlain, has reconstituted Kadine, strictly maintaining the original composition of Jacques Guerlain. As the torch is passed from one home perfumer to another, a never-ending story emerges; an eternal beginning in which the scents of yesterday (re)live today. Kadine, as the pinnacle of sophistication, is expressed as an Extrait de Parfum.
The character of the new Kadine is expressed in the Extrait de Parfum concentration. Its composition is revealed in a contrast between the tenderness of the floral notes and the intensity of the rich and textured base. The powdery floral heart unites the two queens of perfumery, rose and jasmine, with the addition of iris. It is faceted with bergamot, Guerlain perfumer’s signature, and with aromatic notes. The base ends with leather and vanilla aromas.
The flacon is the same as the original: the iconic quadrilobé named after the cap, which is divided into four parts. This flask, designed by Gabriel Guerlain in 1908, has a shape inspired by an alchemist’s flask. The bottle is decorated with the famous laurel label, the rim of which is adorned with graceful decorative foliage in a deep blue shade so dear to Guerlain.
To complete the Kadine flacon, the neck is finished with a beige silk barbichage, made by the Dames de Table of the Guerlain Ateliers, who have been perfectly doing the same handiwork for 110 years. A precise, painstaking gesture that takes at least five minutes, just for the barbichage. A gold seal accentuates the barbiche and provides the finishing touch.
A perfect jewelery box for the perfume, the box pays tribute to the flacon, which is majestically visible through a small carved window revealing the label. The finest techniques of paper processing – embossing, multi-color printing (in shades of blue, black and gray) on silver satin-like paper – are incorporated in this incredibly meticulous work. This reissue of the historic pack features a beautifully enhanced fountain motif, reinterpreting images from the archive in a vintage, iconic Art Deco theme. Strikingly graphic are the swirling, stylized designs that cover the flacon, which once preceded the burgeoning artistic movement of the decorative arts.
Guerlain Kadine is available as a perfume extract in a 30 ml flacon. This limited edition is available in 691 numbered pieces at Guerlain boutiques (€690). Come into the beautiful world of Guerlain.
Guerlain unveils L’Art & La Matière, the new Haute Parfumerie Collection. Discover L’Art & La Matière, a collection of olfactory masterpieces featuring the signature touch of French Maison Guerlain. From passionate floral compositions to strong woody fragrances crafted with strength, each creation within the L’Art & La Matière collection is born of an artistic emotion that has forever marked the Perfumers’ memories.
The L’Art & La Matière is an art-inspired fragrance collection. It’s a collection of ‘art and materials’ that uses rare ingredients to create a scent like a work of art. Up to now, there are 11 scents have been developed in this collection. Four fragrances from the lineup of L’Art & La Matière will have new names in the 2021 collection. In addition, two new scents will be added. A total of 17 fragrances will be released.
Guerlain’s exclusive fragrance collection, L’Art & La Matière, will be reborn in the fall of 2021.Come into the beautiful world of Guerlain.
The art of wellness by Guerlain. The Cheval Blanc Spa Randheli by Guerlain is a spa island entirely dedicated to revitalization and relaxation. It invites guests to embark on a sensorial journey through a range of exclusive treatments imagined by Guerlain.
Be still, find sanctuary. Pause, replay, rewind. Find unequalled revival in the veins of Randheli. Let the mind and body sink deeper into the abyss of well-being.
The journey starts sailing from the hotel island to the idyllic spa island onboard a local dhoni. As a prelude to treatments, guests enjoy a meditation or yoga session, in relaxation pavilions. From tailored rituals, to full-week wellness retreats,
Guerlain Beauty Experts unveil well-being experiences inspired by the Maldivian sun for a true restorative care. For instance, the ‘After Diving Experience’ is an exclusive soothing face & body treatment designed for the Maldives that restores muscles after a day underwater.
The 5-day ‘Balance and harmony’ or ‘Immunity booster’ wellness retreats are complete programs to boost the immune system, restore vitality and combat the effects of aging. The ocean at fingertips with ivory white sands across the six islands of the Maison, a truly unique destination for full relaxation of the body and mind.
Ever since it was founded in 1828, the history of French Maison Guerlain has been closely connected with the artists and artisans it has invited to fashion its most beautiful creations. Hot on the heels of its collaboration with Turkish jewelry designer Begüm Khan, Guerlain has unveiled another limited-edition of its bee flacons, this time decorated by young Swiss couturier Kévin Germanier.
Kevin Germanier, a LVMH Prize finalist two years ago, stands out for creating desirability with sustainable materials. The Swiss designer has always used upcycled fabrics to create his exquisite garments, and has made his mission to give new life to discarded materials and transform them into something dazzling.
Germanier founded his eponymous brand in 2018, coining the term ‘fast couture’ – thanks to a technique he developed for embroidering silicone, Gemanier upcycles Swarovski crystals from discontinued collections and is able to create an embroidered dress in under 24 hours.
His approach convinced French perfume house Guerlain to invite him for a collaboration on a very limited-edition flacon. With a unique embroidery technique on silicone, Germanier managed to assemble a myriad of discarded Swarovski crystals to dress the shape of Guerlain’s iconic bee flacon from Pochet du Courval. .
This collaboration is the perfect mix of heritage, Guerlain’s history, and the future.
It is this technique he used for Guerlain’s bee flacon. Each of the 11 flacons were entirely crafted by hand using a couture-inspired technique never applied to a perfume flacon before. Each piece takes three hours to produce – the flacons are cleaned and prepared to allow the crystals to adhere to the glass: the flacon’s ‘Haute Couture Gown’ is created with a seemingly spontaneous gradient made from raspberry pink, powder pink, lavender and green Swarovski crystals. Once each Bee Bottle has received its one-of-a-kind glittering gown, they are entrusted to Guerlain’s famous Dames de Table, who keep the heritage of Haute Perfumery alive. The Dames de Table wind a silk thread around the collar and fasten it with a golden seal, finished with a ‘barbiche’ collar.
Each flacon holds La Cuvée Secrète, an Eau de Cologne that matches the joyful radiance of a Cologne with the unique, powerful sillage of a perfume. Bergamot, a signature of Guerlain perfumers for the past two hundred years, shimmers with hesperidic, floral, subtly peppery facets. The most refined of citrus fruits is made it even more luminous by bright lemon and sweet orange. Petitgrain wraps this citrusy palette with suave floral, green, and woody facets. Its aromatic tones introduce the third iconic note showcased by the fragrance: a beautiful, clean, fresh lavender whose sunny scent becomes powderier over the hours.
Kévin Germanier’s unique approach to eco-responsible upcycling is exemplified in this stunning Exceptional Piece, that reinforces Guerlain’s commitment both to the arts and to sustainable development.
Just 11 of the numbered, one-liter Bee Flacons are available at Guerlain boutiques at special order. Launched in June, they retail at €10,000. Come into the beautiful world of Guerlain.
French Maison Guerlainis marking World Bee Day and the International Day for Biological Diversity from May 20 to May 22, inviting its communities and the public to engage with the Maison’s commitments and initiatives. The Perfumes and Beauty House aims to raise up to one million euros to strengthen the Guerlain For Bees Conservation Program, which spans six partnerships to help protect bees.
Bees have been inspiring Guerlain ever since they first alighted on its iconic Bee bottle in 1853. Now the symbol of the Maison, they continue to inspire Guerlain creations, adorning its most precious bottles and informing artistic collaborations. Forever linked to the beauty of nature, bees have become more than a symbol, guiding Guerlain’s commitment to sustainability. Bees are increasingly under threat today, and protecting these sentinels has been at the heart of Guerlain’s initiatives for over a decade.
A fund-raising drive of this magnitude is unprecedented for Guerlain. Our goal is to go even further in our commitment to bees, these wonders of nature that inspire our creations and guide our commitments. This is an essential priority for Guerlain, and protecting bees figures at the heart of our Purpose.
Cécile Lochard, Guerlain Director of Sustainability
Guerlain is committed to preserving biodiversity, to sustainable innovation, to taking action for the climate, to creating positive social impact, and to protecting one of nature’s most precious wonders, the bee. These commitments are driven by a duty to act and to pass on the legacy of the Maison to future generations, a pledge pursued with conviction and humility by all Guerlain teams.
For three days from May 20-22, Guerlain will take action by donating 20% of its worldwide sales, plus 20 euros for every repost of the World Bee Day Instagram image posted by Guerlain with the #GuerlainForBees and #WorldBeeDay campaign hashtags.
Designated World Bee Day by the United Nations, this symbolic date coincides with the birth of Anton Janša, an 18th century pioneer in modern beekeeping techniques.
The Guerlain For Bees Conservation Program spans six partnerships and initiatives dedicated to bees:
Since 2011, Guerlain has provided support for sustainability actions by the Ouessant Island Black Bee Conservatory (ACANB) in Brittany, including both financial aid and assistance for research and communication.
Since 2015, a partnership with the French Observatory of Apidology (OFA), created by Thierry Dufresne, has led to the development of hive stocks across Europe, along with promotion of careers in beekeeping.
In 2018, Guerlain teamed with the OFA to create Bee School, a youth awareness program that educates children about the importance of protecting bees. Bee School is expanding internationally in 2021.
Since 2020 Guerlain has run the Women for Bees program in partnership with UNESCO and in collaboration with the OFA. This beekeeping entrepreneurship program for women trains new women beekeepers, creates new beekeeping operations around the world within UNESCO biosphere reserves, and measures the benefits of pollination.
Also in 2020, Guerlain became a patron of the GoodPlanet Foundation, created by Yann Arthus-Bertrand to raise awareness among young people by creating artistic and educational spaces dedicated to the world of bees.
Guerlain has since 2020 supported the ELYXFoundation, co-created by artist Yacine Aït Kaci as part of the FACE Foundation to promote the values and texts of the United Nations, in particular the 2030 Agenda and its 17 Sustainable Development Goals (SDGs).
Guerlain has been creating exceptional fragrance and beauty products since 1828 and strives to preserve, develop and transmit this unique heritage. In the Name of Beauty, Maison Guerlain acts by elevating nature to an art and commits to passing on its wonders to future generations, with the bee as sentinel. Guerlain involves and unites its customers and partners, who share this same vision, in order to imagine and shape a more beautiful and sustainable world together.
Until tomorrow 22 may International Biodiversity Day, Guerlain is also pledging 1 million euros globally towards bees. To learn more about Guerlain’s sustainability commitments, come into the beautiful world of Guerlain.
A historic shoot featuring Angelina Jolie covered in bees – in an homage to photographer Richard Avedon – to exemplify her commitment to the groundbreaking, female beekeeping entrepreneurship program ‘Women for Bees’.
Guerlain muse Angelina Jolie takes center stage for National Geographic and Guerlain in this ethereal portrait for #WorldBeeDay, shot by world-renowned photographer Dan Winters. Angelina Jolie is working with UNESCO and Guerlain on a Women for Bees initiative that will ultimately build 2,500 bee hives and restock 125 million bees by 2025 – while training and supporting 50 women beekeepers in their own operations.
By 2025, 2,500 hives will have been built within 25 UNESCO Biosphere Reserves and 125 million bees will have been restocked. The 50 women to graduate from the program will have been trained and supported in establishing their own beekeeping operations by the passionate team of OFA our partner in Bee preservation since 2015.
The groundbreaking shoot sees the actress covered in live bees in an homage to photographer Richard Avedon, drawing attention to the plight of bee populations around the world. In honor of World Bee Day, Dan Winters photographed Angelina using the same technique Richard Avedon employed for his iconic portrait, ‘The Beekeeper’ 40 years ago
Photography by Dan Winters Dress by Gabriela Hearst Jewelry by White/Space Hair by Adam Campbell Make-up by Toni G
A dedicated humanitarian for over two decades, Angelina has always put her philanthropic work at the heart of her everyday life, from launching the Maddox Foundation in Cambodia to serving as Special Envoy for Refugees to her role as the godmother of the Guerlain x UNESCO #WomenForBees programme for this year.
Until tomorrow 22 may International Biodiversity Day, Guerlain will be holding an international fund drive to raise up to €1 million in aid of the Guerlain For Bees Conservation Programme. Stay tuned! Come into the beautiful worls of Guerlain.
Cheval Blanc St-Tropezis a true haven of seaside tranquility, just steps away from the sunny energy of Saint-Tropez.Doors reopen on May 20 for a new season, deliciously devoted to wellness and culinary creativity.
In a setting conducive to sensual pleasures and peace of mind, Cheval Blanc Spa and Guerlain have developed a fabulous range of signature treatments. It include facials that use cutting‑edge technology to create a holistic sensory experience, as well as body treatments like the aptly named ‘Muscle Serenity’ for a toned and strengthened silhouette. And new this season is a special selection of barber treatments for men, blending Guerlain rituals with the styling expertise of award-winning Belgian barber Kevin Boon.
At the dining table, Chef Arnaud Donckele invites guests on a culinary journey between land and sea that pays tribute to local producers. From fishermen to farmers, these passionate people all play a part in creating the divine dishes served at La Vague d’Or. Thanks to the generosity and creativity of Arnaud Donckele and his teams in the kitchen, each season is a new and innovative culinary experience to be shared and savored. Awarded three stars by the Michelin Guide and five toques and a score of 19/20 by Gault & Millau, La Vague d’Or invites guests on a magical Mediterranean journey. Its reopening is scheduled for June 10.
In the meantime, La Terrasse provides the perfect setting for a relaxing lunch or dinner by the sea and offers modern cuisine with a Mediterranean flavor. Every Wednesday starting June 16, La Terrasse will take on a festive feel, with sizzling barbecues and live musicians for the resort’s seaside ‘Riviera Nights’ under a starlit sky.
Cheval Blanc St-Tropez offers direct access to the beach, making it the ideal location for alternating between seaside pleasures and excursions into the village center. In true Tropezian style, the terraces and balconies of the resort’s 30 rooms and suites offer a splendid and soothing view of the sea, the pine forest and one of the most famous towns on the French Riviera.
Around sixty sun loungers await guests on the beach for a lazy afternoon, and the heated infinity pool offers the perfect excuse to take a dip. For those seeking a little more adventure, the pontoon at the end of the beach is the departure point for numerous water sports.
Lulled by the whisper of the breeze through ancient pines and the lapping of waves on the sand, this summer is set to be a heavenly experience at Cheval Blanc St-Tropez.
Cheval Blanc St-Tropez announces a new season of serenity and exclusive experiences. Come into the beautiful world of Cheval Blanc St-Tropez.
To celebrate World Bee Day 2021, which takes place tomorrow, May 20th, the historically classified façade of French Maison Guerlain’s flagship store at 68 Avenue des Champs-Élysées comes to life with a luminous golden Bee fashioned from elements inspired by Nature. The windows of the iconic boutique are transformed with an exquisite floral sculpture by florist Stéphane Chapelle.
From May 20th to May 22nd, Guerlain will be holding an international fund drive to raise up to €1 million in aid of the Guerlain For Bees Conservation Programme. Stay tuned! Come into the beautiful worls of Guerlain.
French Maison Guerlain’s Boutiques bloom into spring in honor of Mon Guerlain Sparkling Bouquet with an enchantingly feminine landscape, created by Brazilian artist Janaïna Milheiro. Each feather is hand-dyed at Janaïna’s Parisian atelier before being arranged in the style of a floral bouquet, in an exquisite tribute to the Guerlain Perfumer’s latest creation. A poetic sculpture as light as a feather, echoing the sparkling fragrance’s delicate floral accords.
Guerlain Mon Guerlain and Mon Guerlain Sparkling Bouquet are available at Guerlain Boutiques and selected stores worldwide. Come into the beautiful world of Guerlain.