After an exclusive pre-drop of four dresses, H&M is delighted to announce the launch, in March 2020, of the complete collection born from its collaboration with Colombian designer Johanna Ortiz. With its palette of exotic colors, floral prints and spectacular silhouettes that have become synonymous with the clothing brand Johanna Ortiz, the collection presents 19 attractive and feminine pieces such as dresses, tops, skirts and swimwear.
The imprint of Colombia – the rhythm of salsa, the beauty and elegance of orchids and the majesty of palm trees on the sublime pink of a sunset – is felt in each drawing. I am delighted to give this H&M collection a simple glamour and to bring a little Latin American party into the wardrobe of the H&M client. I hope that the clients will wear these pieces barefoot and with a beautiful flower in their hair.
Key pieces include the bright red floral maxi dress, the magenta midi dress in English embroidery, the black patterned column dress in viscose crepe – one of Johanna’s favorites – and the poplin ruffle wrap skirt in black and white cotton. Extravagant frills are an important feature of the design, appearing even on asymmetrical swimwear. There are also more minimalist styles, such as the cotton poplin tunic and monochrome blouses for a fascinating look of great simplicity.
The H&M x Johanna Ortiz Collection will be launched in selected H&M stores as well as online on March 12. Come into the beautiful world of H&M.