French Maison Hermès has unveiled a newly transformed flagship store in Beijing’s business district, in the China World Trade Centre.
The ‘eye-catching façade that beckons from afar’, covers two floors and more than 900 sq m. The 11m-high storefront is said to be ‘a technical feat of engineering and craftsmanship’ cast in undulating, engraved double-glass panels, that ‘evoke a forest of bamboo’.
The store can be accessed both from inside the mall and the street and features the complete Hermès line-up across women’s and men’s fashion, accessories, beauty and home collections.
The interior was created by Parisian architecture agency RDAI as an ‘open plan and fluid layout, awash with a feeling of lightness and tranquillity’. It features ‘nuanced pastels and mineral hues, like celadon and gold, of traditional etchings and paintings’. The murals on the first floor were painted on Chinese wild silk; and the woven bamboo on the second floor was also locally sourced. There are also bespoke design details ‘realised via a tremendous collaborative process with local craftsmen, such as the nuanced terrazzo floors (made of Chinese stone and pebble aggregate), the renowned Faubourg Saint-Honoré mosaics, hand-fashioned furnishings and cabinetry’.
The first floor houses silks, perfumes and fashion jewellery, plus menswear. There’s also a men’s made-to-measure salon set off to the side for added privacy for higher-spending customers.
A split staircase, which gives visitors a view of the two levels of the store, is backed by a 3D plaster wall that echoes the façade. It leads to up the larger second floor that houses leather goods, watches and jewellery, home collections and womenswear, plus a private VIP room.
The Maison said that throughout the space, a “carefully curated selection of art illuminates the relationship between Hermès and China”. The two notable commissioned artworks, are an equestrian-inspired triptych by French artist Jean-Louis Sauvat that sits almost suspended from the wall above the staircase, and an ink drawing by Chinese artist Li Xin in the perfume area.
With a focus on local anchoring and sustainable natural materials, Hermès is developing its environmentally responsible culture through the renovation of its store in the heart of the China World mall in Beijing, which opened on 30 April.
G/F, China World Shopping Mall , No. 1, Jianguomenwai Avenue ,
The new Hermès store in Beijing China World combines artistic heritage and local know-how with the architectural codes of the Hermès Faubourg Saint-Honoré store, in Paris, in order to introduce visitors to the Maison’s métiers. Come into the beautiful world of Hermès.
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