Hermès opens second fragrance store in Mall of the Emirates

Hermès Mall of the Emirates

Scent is an important part of life in the Middle East so it’s fitting that Hermès would open its second-ever perfume store in Dubai. Here’s what’s (quite literally) in store…

Perfume connoisseurs of the region rejoice as there’s a new store in town dedicated exclusively to scent. French Maison Hermès has just announced the opening of its brand new parfumerie in the Mall of the Emirates, after New York their second store globally to solely stock the house’s fragrance creations.

Hermès Mall of the Emirates (2)

The space was designed to evoke all senses, not just smell, with a colour palette reminiscent of the shades found in the Middle Eastern desert. Elegant and chic, the store invites visitors to explore the world of Hermès perfumes for both men and women in the most intimate of settings.

To celebrate the opening of the store, Hermès Parfums is giving its clients an exclusive preview of the five new scents in the Hermessence collection by Christine Nagel including two perfumes and three eau de toilettes housed in either fine leather or precious lizard cases. 





Hermès Twilly d’Hermès

Hermès Twilly d’Hermès visual.jpg

Maison Hermès is founded in 1837 by Thierry Hermès. Originally focused on equestrian accessories, the company has evolved over time into leather handbags, scarves, accessories, fashion and fragrance. For Hermès, the perfume adventure begins in 1951 with Eau d’Hermès, composed by Edmond Roudnitska, one of the greatest creative spirits of the world of fragrances. Sinds then Hermès crafts exquisite, eponymous and mouth-watering perfumes with delicate and beautiful designs.

Hermès Twilly d’Hermès is a new flamboyant fragrance for women with a fresh floral aroma. The name and inspiration are pulled from the iconic narrow silk scarves available in colorful prints that represent a carefree yet glamorous fashion accessory. Even though it is designed to please more the younger generation, it can also be an extremely popular among the elder generation due to its unpredictable spirit.

Top notes: Ginger
Heart notes: Tuberose
Base notes: Sandelwood

Created by Christine Nagel, Hermès Twilly d’Hermès has a composition around three main ingredients: Ginger – its fresh and spicy character allegedly possesses a soapy quality in this composition, Tuberose – a sweet, creamy and opulent flower that we expect to be more transparent in this interpretation, something along the way of orange blossom, and Sandalwood – warm and sweet, it gives an oriental signature to the base of the perfume. It is supposed to be spicy and sharp as the beginning, yet sweet and warm at the end due to sandalwood accords. Twilly d’Hermès has a pretty design featuring a silky ribbon around the cap with a colorful Twilly d’Hermès pattern.

Hermès Twilly d’Hermès.jpg

A square glass bottle, rounded on the edges, comes in a mild color of peach with the famous black hat-like stopper. The perfume bottle features a silky ribbon around the neck with a colorful Twilly d’Hermès pattern.

Hermès Twilly d’Hermès is available from September 2017 as a 30, 50 and 85 ml Eau de Parfum.




Hermès Flagship stores in Paris and New York to offer luxury launderette services


Until mid-June, iconic French Maison Hermès are offering more proud owners of its timeless 100% silk scarves the chance to give their prized possessions a new lease of life with a complimentary top-notch pop-up after-sales service. The world-famous saddler joins eco-minded brands Stella McCartney, Chopard, H&M and others in jumping on the sustainable fashion bandwagon.

If you are heading to Paris or New York, a pit stop at the Hermès flagship stores could be well worth your while. For a limited time only, customers can give their new luxe launderette service a whirl. Now for the lowdown on Hermès’ upcycling innovation…  HermèsMatic guarantees to make your well-worn scarves look as good as new, all thanks to three expert color-reviving wash cycles (denim blue, bright red or fuchsia). No need to rummage around for change in euros as the ‘no-snag’ service is completely free of charge!

Allow for a turnaround time of 48 hours. After being given the special HermèsMatic dip-dye treatment, the freshly laundered scarves are expertly folded and wrapped in a brown paper package, adding another much-appreciated perk to the slick service. The dip-dye upgrade wouldn’t be complete without a little retail therapy ‘while you wait’: a dedicated space — strategically placed beside the orange washing machines, showcases the label’s vintage dip-dye Brides de Gala, Quadrige, Festival des Amazones, Les Clés printed classics (€350).


Hermès’ decision to extend the laundering service to a host of other boutiques comes after successful recent stints at the Dubaï, Geneva, Brussels and Basel stores, in addition to last year’s whistle-stop visits in Kyoto, Amsterdam and Munich.

The HermèsMatic Paris pop-up service is open from June 7 through June 17 at its flagship store on 17, rue de Sèvres, on Paris’s chic left bank.

The HermèsMatic laundromat service in New York will run from June 14 through June 18.





Hermès Hermessence Muguet Porcelaine

Hermès Muguet Porcelaine1

This years May day celebrations welcome Hermès’s new fragrance, an ode to the Lily of the Valley, ‘Muguet Porcelaine’, as a new member of the Hermessence fragrance family.

Considered a lucky charm, the French greet one another with a simple sprig or small bunch of the Lily of the Valley. A tradition passed down from King Charles IX who presented the ladies of his court with these flowers, every year on May 1. Lily of the Valley has been named the ‘mute flower’ by perfume experts, its fragrance evading all attempts to capture. Jean-Claude Ellena, the nose of Hermès, has challenged scent in this way for the first time.

Hermès Muguet Porcelaine2.

The fragrance is fresh and light, a true representation of the spring months. Muguet Porcelaine is the thirteenth fragrance in the Hermessence collection, as if created by the air of spring, the clear, simplicity of the bottle is brought to life by a vibrant green.

The difficulty of producing a viable lily of the valley note becomes all the more significant in light of the fact that Ellena chose to make it the focus of his final effort. And this, in turn, adds poignancy to the perfume’s inclusion in the Hermessence collection, which has, from its beginning, been Ellena’s exclusive playground for technical and artistic exploration. Hermès Muguet Porcelaine comes to us as the final gift in a career that has marked countless enviable achievements. But it’s also the conclusive Hermès composition from an admirer and student of Edmond Roudniska,  who created not only the very first scent for Hermès (the sweaty-chested Eau D’Hermès from 1951) but also what is widely considered to be the most heart-breaking lily of the valley perfume of all time, Christian Dior’s Diorissimo (1956). You can see how all these layers and connections tie themselves up in increasingly heavy knots.

I wanted to snatch the fragrance of these flowers from the dawn sky, together with that of the foliage that envelopes them. And then in a cerebral way, I worked on the coolness of the aura, the delicacy of its opalescence and the ethereal nature of its existence.

Jean-Claude Ellena

As an attempt to create a 21st century lily of the valley, Muguet Porcelaine is brave, beautiful and not entirely successful. Presumably in an effort to create an unisex fragrance and to work his way around today’s anti-allergen restrictions, Ellena has decided to create his lily with the help of a melon-like lychee note. This serves to make the muguet not, as the perfume’s name would suggest, more fragile, but more aqueous and perhaps even more insistent. It can’t be denied that the fruity aspect is incongruous, but even while it disappoints with its lack of realism, it impresses with its sheer chutzpah. You can almost picture Ellena in his lab, trying to formulate an epilogue to an illustrious career, cursing the regulations, refusing to be defeated. That determination, the bloody, minded pursuit of a hopeless cause, is what lends the scent much of its beauty. Give it a try!

Hermessence Muguet Porcelaine Eau de Toilette for women and men is available now.

Hermès Serviette for Men

Man Beard Handsome Hairy Bear Classic Dressed

The Hermès Serviette bag is the latest collection of which is specific to men. With detail built to unzip is completely open, Epsom skin color of this bag is actually more fancy laptop case, and one that allows you to carry your Macbook Air around in style.

Hermes bag dispatches smooth indigo blue leather and silver and palladium plated metalwork. Measures: 15″ x 11″ x 1″. Delivered in its famous Hermès dustbag.





In a few words:

The Hermès Serviette is the most beautiful way for men to appear office style.

Hermès Apple Spring 2016 Collection


Hermès Apple Watch welcomes spring with new color collection release strap. Presenting five new color choice for hi-tech watches are fashionable. The colours are identical to the populace spring ready to provide statements that are bold and playful. Hermès Apple Watch has a classic design and inspired by the equestrian sports are still a mainstay of Hermès watches strap model for collaborative shared Apple. Here is a collection of Hermès Apple Watch spring 2016.





Hermès Out of Africa


Hermès has been searching through its archives and has discovered a beautiful luggage case that was specially designed for the Out of Africa author Karen Blixen.

Karen Blixen SafariBaroness Karen von Blixen-Finecke aka Isak Dineson.


Otherwise known as Isak Dineson, the case was one of two supposedly designed for the writer during the 30s, the first being in 1930 and the second, more complicated version in 1935.



Reportedly the latter consumed 368 hours of work and is an extraordinarily complicated piece of luggage, truly worthy of an aristocrat facing the demanding African landscape.



Both pieces feature delicate inlays and engraving, with most pieces finished with a baronesses’ crown and the author’s DBF monogram which stood for Dineson Blixen-Finecke, a combination of her maiden and married names. Her full title was in fact Baroness Karen von Blixen-Finecke.

As you can see there are a gargantuan amount of little pockets, nooks, crannies and vials that were made to house everything from spirits to smoking accessories, from playing cards to writing instruments, from perfume to sewing items, and from cosmetics to jewellery. She would have rivaled Mary Poppins.



Sadly and interestingly, the case never seemed to make it to Africa. Blixen left the continent in 1931, (her fledgling coffee plantation at the foot of the N’gong Hills having been hit by drought and financial hardship) and so no one really knows who commissioned the exquisite case for her.





It’s a beautiful thing and if you’re going on an extended safari, you could do a lot worse than ask Hermès to make a third…