Hermès reinvented its classic Terre d’Hermès scent


Former perfumer Jean-Claude Ellena of French Maison Hermès was reponsible for the creation of classic scents from the house, like Voyage d’Hermès and of course Terre d’Hermès. On the latter, which he created in 2006, he said the scent was meant to evoke the idea of, ‘Feeling the earth, lying on the ground, gazing at the sky’.

Fast forward to 12 years later, and the house’s new nose, Christine Nagel, has taken on the daunting task of reimagining Terre. Her creation: Terre d’Hermès Eau Intense Vétiver. Tasked with revisiting a living olfactory heritage she brings a new intensity and vegetal slant to the scent.


How exactly did Nagel approach the task of creating a new version that still reflected the woody and mineral elements of the original? According to Hermès, her role was like that of a ‘watchmaker fascinated by a mysterious movement’. She examined the scent from every angle in order to understand its compexities and intimate mechanics, and then deconstructed it – choosing to reassemble the scent and illuminate certain points of the fragrance.

The key ingredient is vetiver, as the name suggests, but this version is given more roundness and warmth. Nagel also transformed the original note of black pepper to Sichuan pepper – this variety is greener and more citrus, lending an energy to the scent and helping the notes to melt into each other effortlessly. Finally the bergamot orange, picked before it has reached maturity, is part of the new juice, adding a fresh, daring quality to the scent. This transforms the original juice from a woody and mineral fragrance to one that is more woody and vegetal.



Hermès Terre d’Hermès Eau Intense Vétiver is presented in the iconic Hermès glass bottle, and is topped with a warm brown stopper that has the appearance of leather tanned by the sun.

Hermès Terre d’Hermès Eau Intense Vétiver is still utterly refined, unapologetically masculine and unerringly elegant. And from Hermès we would expect nothing less.





Hermès Sur-Mesure, If You Can Dream It, They Can Create It


French Maison Hermès is noted for many things. Bags that are worth investing in more than property, and silk scarves that shape-shift from accessories to halter tops are among those items. What not many would know about, though, is the brand’s low-profile special projects arm, hiding in plain sight at the bottom of the French luxury auteur’s website in the form of a little tab, spelling Le Sur-Mesure. Meaning, Made-To-Measure.

With Le Sur-Mesure, the sky’s not your limit, it’s the depth of your imagination and bank account. But that’s, of course, if your even land a reply from the atelier.

Bespoke is not a novel idea, more so for the higher echelons of fashion where the world’s most well-heeled crop of consumers splurge their wealth. So for the almost-two centuries old French luxury goods house, assuming roles as tailors not merely to the sartorial needs of its affluent consumers, but also to the ‘fruit of [their] imagination’, is readily hoped for.


The interior of an Aston Martin DB4 upholstered in gold calfskin and English green New Zealand wool (Photo: Alexis Goure).

Discreetly, Hermès has offered bespoke products to selected special clients. Founded in 1837 to serve the horse-harness needs of affluent Parisians, Hermès branched out over the subsequent 181 years into saddlery, belts, leather trunks and handbags, scarves, fragrances, wearables, lamps, wallpaper, tableware, furniture, and ready-to-wear collections – all could be customised to fit the client’s specific wishes. Le Sur-Mesure, though, aims to take that concept one step further. Throughout the brand’s expansion, Sur-Mesure has remained a constant, if low-key, offering amid the relative profusion of gleaming ‘H’ belt buckles and Birkin bags.

I like to give an artistic and sometimes twisted answer to an object’s functionality. We are not just a manufacturer; we are a house of ideas. And we like to surpass people and give some funny answers. We have a very open-minded way to approach each project, by being innovative and working with new materials. We want to give fantasy.

Axel de Beaufort, design and engineering director of special projects for Hermès Sur-Mesure

The atelier is based, along with other Hermès workshops, in the Paris suburb of Pantin. One-off projects created under its direction include a skateboard with a custom brown-leather carrying sling; a winged horse saddle in red, yellow, and orange worthy of Wonder Woman; a fastidiously stitched picnic box; and an acid-green protective case for an apple. Roller skates are in development, as are boxing gloves.


For some, this has taken the form of custom arm chairs coated in Hermès’ iconic supple brown leather, or maybe one-off boxing gloves designed to perfectly form around their clenched knuckles. For another, it may be the seats of their exotic car to their private jet or the cabin of a 12-metre dayboat like the Rocabar.

We are not just a manufacturer; we are a house of ideas. And we like to surpass people and give some funny answers.

Axel de Beaufort, design and engineering director of special projects for Hermès Sur-Mesure

The boat, Rocabar, is a Hermès creation – not that the uninformed eye would ever discern that. Lacking the telltale ‘H’ or any other defining marker, Rocabar is the ultimate personal bauble.


Interior view of the ‘Rocabar’, decorated with Hermès’s Savana Danse motif. (Photo: Laurent Benoit)

It could be anything: Bag, suitcase, garment, saddle, phone case or piece of furniture for your vacation home. Even the casket to your hot air balloon, or plush interior of your rare Aston Martin DB4. Whatever it is, the team of Le Sur-Mesure artisans will have it made to life and skilfully crafted just for you, using the house’s finest materials. The only catch will be that no one other than you would ever know it’s an Hermès.

It will never be written big: ‘Here is my Le Sur-Mesure Hermès bag, only the client needs to know it was made for them.

Christophe Beltrando, Hermès atelier managing director

What Beltrando would not disclose was how much any of these products could set one back. After all, giving away such information is “not really in keeping with the spirit of Le Sur-Mesure”. Something else he would not reveal: What percentage of Le Sur-Mesure’s business comes from existing Hermès clients versus new ones.


Want to Birkin-ize your vintage car or boat? No problem. And if you’d like a cabinet that holds your luxury items to be a luxury item itself, Hermès has you covered.

As expected, the dream factory has an ultra-strict door policy. Hermès will reject requests that don’t reflect its brand values. “One guy who owned this super 1980s-style yacht talked to us”, mused Alex de Beaufort, artistic director of Le Sur-Mesure, then shook his head. “Our best ambassador is the product and we must be aware of that always”.

On top of this page, created by very talented artist Philippine Poplu, illustration of the 17 icons of the iPad app for the Hermès custom-made products (present in all stores).







Hermes Eau de Citron Noir


French Maison Hermès launches a new perfume for both men and women, Eau de Citron Noir. The new perfume, Hermès Eau de Citron Noir is described to be fresh aquatic/citrusy with woody elements, as well as a modern design and powerful charms.

A journey into the olfactory world of citrus notes has plunged me into the heart of the vast world, dotted with surprises, lemons. Lemon caviar, lemon hand Buddha, lemon Eureka … So many original lemons have challenged me, but it is the black lemon, so smoky, so racy, which has finally established as the high point.

Christine Nagel

Translated, Eau de Citron Noir means black lemon water, which isn’t exactly appealing to think about, especially when it comes to fragrances. But because this is also a new scent from Hermès created by house perfumer Christine Nagel, one should always expect the unexpected.

As the name of the perfume inspires, Hermès Eau de Citron Noir is really a nicely citrusy-infused perfume that has been used for so many years by men and women on their daily basis. The new fragrance follows other previous editions that were successfully launched and adored by true connoisseurs. Eau de Citron Noir describes the dark lemon note in its composition, not an intense and pungent fragrance with an aromatic aroma.



Hermès Eau de Citron Noir it’s a scent you can keep refreshing yourself with. Which is also why the Eau de Citron Noir comes in 3 sizes that range from the handy 50 ml to the bag-friendly 100 ml and the largest of them all, the 200 ml bottle. All of which are now available at selected Hermès boutiques and selected stores worldwide.

Eau de Citron Noir offers more joie de vivre and energy by introducing Eau de Citron Noir Hair and Body Shower Gel, and Hand and Body Cleansing Gel – both delicately perfumed with the essence of Eau de Citron Noir, providing a pleasant feeling of day-long freshness, designed to respect skin balance. The fresh effect is immediate and long-lasting, with clear and shining notes of Eau de Citron Noir.


Hermès Eau de Citron Noir Hair and Body Shower Gel, a hair and body formula which transforms into a pleasant, generous lather; easy to rinse. Delicately perfumed, the skin is soft and the hair shiny.

The Hermès Eau de Citron Noir Hair and Body Shower Gel is availble in a flacon of 200ml.


Hermès Eau de Citron Noir Hand and Body Cleansing Gel, an smooth gel enriched with moisturising agents which transforms into a pleasant and easily rinsed lather. The skin is soft, supple and scented.

The Hermès Eau de Citron Noir Hand and Body Cleansing Gel is availble in a 300ml flacon with a handy pump.





Hermès opens second fragrance store in Mall of the Emirates

Hermès Mall of the Emirates

Scent is an important part of life in the Middle East so it’s fitting that Hermès would open its second-ever perfume store in Dubai. Here’s what’s (quite literally) in store…

Perfume connoisseurs of the region rejoice as there’s a new store in town dedicated exclusively to scent. French Maison Hermès has just announced the opening of its brand new parfumerie in the Mall of the Emirates, after New York their second store globally to solely stock the house’s fragrance creations.

Hermès Mall of the Emirates (2)

The space was designed to evoke all senses, not just smell, with a colour palette reminiscent of the shades found in the Middle Eastern desert. Elegant and chic, the store invites visitors to explore the world of Hermès perfumes for both men and women in the most intimate of settings.

To celebrate the opening of the store, Hermès Parfums is giving its clients an exclusive preview of the five new scents in the Hermessence collection by Christine Nagel including two perfumes and three eau de toilettes housed in either fine leather or precious lizard cases. 





Hermès Twilly d’Hermès

Hermès Twilly d’Hermès visual.jpg

Maison Hermès is founded in 1837 by Thierry Hermès. Originally focused on equestrian accessories, the company has evolved over time into leather handbags, scarves, accessories, fashion and fragrance. For Hermès, the perfume adventure begins in 1951 with Eau d’Hermès, composed by Edmond Roudnitska, one of the greatest creative spirits of the world of fragrances. Sinds then Hermès crafts exquisite, eponymous and mouth-watering perfumes with delicate and beautiful designs.

Hermès Twilly d’Hermès is a new flamboyant fragrance for women with a fresh floral aroma. The name and inspiration are pulled from the iconic narrow silk scarves available in colorful prints that represent a carefree yet glamorous fashion accessory. Even though it is designed to please more the younger generation, it can also be an extremely popular among the elder generation due to its unpredictable spirit.

Top notes: Ginger
Heart notes: Tuberose
Base notes: Sandelwood

Created by Christine Nagel, Hermès Twilly d’Hermès has a composition around three main ingredients: Ginger – its fresh and spicy character allegedly possesses a soapy quality in this composition, Tuberose – a sweet, creamy and opulent flower that we expect to be more transparent in this interpretation, something along the way of orange blossom, and Sandalwood – warm and sweet, it gives an oriental signature to the base of the perfume. It is supposed to be spicy and sharp as the beginning, yet sweet and warm at the end due to sandalwood accords. Twilly d’Hermès has a pretty design featuring a silky ribbon around the cap with a colorful Twilly d’Hermès pattern.

Hermès Twilly d’Hermès.jpg

A square glass bottle, rounded on the edges, comes in a mild color of peach with the famous black hat-like stopper. The perfume bottle features a silky ribbon around the neck with a colorful Twilly d’Hermès pattern.

Hermès Twilly d’Hermès is available from September 2017 as a 30, 50 and 85 ml Eau de Parfum.




Hermès Flagship stores in Paris and New York to offer luxury launderette services


Until mid-June, iconic French Maison Hermès are offering more proud owners of its timeless 100% silk scarves the chance to give their prized possessions a new lease of life with a complimentary top-notch pop-up after-sales service. The world-famous saddler joins eco-minded brands Stella McCartney, Chopard, H&M and others in jumping on the sustainable fashion bandwagon.

If you are heading to Paris or New York, a pit stop at the Hermès flagship stores could be well worth your while. For a limited time only, customers can give their new luxe launderette service a whirl. Now for the lowdown on Hermès’ upcycling innovation…  HermèsMatic guarantees to make your well-worn scarves look as good as new, all thanks to three expert color-reviving wash cycles (denim blue, bright red or fuchsia). No need to rummage around for change in euros as the ‘no-snag’ service is completely free of charge!

Allow for a turnaround time of 48 hours. After being given the special HermèsMatic dip-dye treatment, the freshly laundered scarves are expertly folded and wrapped in a brown paper package, adding another much-appreciated perk to the slick service. The dip-dye upgrade wouldn’t be complete without a little retail therapy ‘while you wait’: a dedicated space — strategically placed beside the orange washing machines, showcases the label’s vintage dip-dye Brides de Gala, Quadrige, Festival des Amazones, Les Clés printed classics (€350).


Hermès’ decision to extend the laundering service to a host of other boutiques comes after successful recent stints at the Dubaï, Geneva, Brussels and Basel stores, in addition to last year’s whistle-stop visits in Kyoto, Amsterdam and Munich.

The HermèsMatic Paris pop-up service is open from June 7 through June 17 at its flagship store on 17, rue de Sèvres, on Paris’s chic left bank.

The HermèsMatic laundromat service in New York will run from June 14 through June 18.





Avions Voisin C28 Aérosports by Hermès Le-Sur-Mesure


There were probably six to eight Avions Voisin C28 Aérosports made of which only two are known to still exist. The silver car in our pictures is one of those and its chassis is believed to be that of the actual car shown at the 1935 Paris Auto Salon. The car was reportedly damaged during World War II and it was not until 1998 that it was acquired by a collector who realised the significance of it, and who in 2006 set about an eight year complete restoration using genuine C28 Aérosport parts sourced from another Avions Voisin collector.

The car has been effectively re-created using factory drawings to original specification and the interior has been faithfully re-created by Hermès of Paris, in their Le-Sur-Mesure department, in natural vegetable tanned leather of a warm mid-tan caramel hue that sets off the silver grey paintwork beautifully.


The expertise of the French high fashion luxury goods brand stretches way beyond boutiques on fashionable boulevards, and indeed as its ‘Duc carriage and horse’ logo suggests, has been involved in the transportation sector almost since inception. Today, the discerning design style, craftsmanship par excellence and unique Hermès touch can be found in everything from residences, to private aircraft, yachts and of course tenders.

Hermès has been working on mobility and transport projects since the beginning of its history.

Hermès Made To Measure, Managing Director, Hermès Le-Sur-Mesure

Initially, the French Maison equipped the most beautiful carriages of his time. Then came cars, helicopters, airplanes and of course yachts and boats. During the past few years they have been involved in a number of yacht and tender projects, including one created for the Windy Custom Tender Division; in fact, they’d contributed to the interior of the larger yacht, so working on the tender with designer Espen Oeino and Windy created a nice continuity.



Hermes’ customers usually contact the French House directly, either through the international store network or via its bespoke division. In many instances customers ask us to act as their designer, but as in the case with this yacht and tender we can also cooperate on some projects with externally chosen designers.

In any case, our strength is to design what we will build and build what we have designed. Creation and craftsmanship are always combined in our projects, exactly as in any Hermès objects.’ Hermès Sur-Mesure department is unique thanks to its ability to combine creativity, craftsmanship and exceptional material. In terms of creation, upholstery and leather, Hermès uses nearly 180-years of history on a daily basis to offer a unique experience to their customer.

François Doré, Managing Director, Hermès Le-Sur-Mesure

François Doré explains: ‘We push the boundaries of leather in order to propose, for instance, an aeronautical certified leather but with a special feeling under one’s hand, which makes all the difference. Our team of engineers, craftsmen and designers, with a rich variety of backgrounds, (aeronautics, yachts, automotive…) brings a rich approach to each project by understanding the constraints, but always going further and playing with ideas and concepts’.



This very rare Avions Voisin C28 Aérosports is coming up for auction by RM Sotheby’s at their Monterey Auction to be held over 19th-20th August at the Portola Hotel & Spa, Monterey, California. This auction represents a once in a lifetime opportunity to acquire an Avions Voisin C28 Aérosport. This is a car that is about as unique as a car can be, created by a man with a unique story. This is a work of automotive art second to none.

Images: Alexis Goure ©2016 Courtesy of RM Sotheby’s