H&M x Johanna Ortiz


After an exclusive pre-drop of four dresses, H&M is delighted to announce the launch, in March 2020, of the complete collection born from its collaboration with Colombian designer Johanna Ortiz. With its palette of exotic colors, floral prints and spectacular silhouettes that have become synonymous with the clothing brand Johanna Ortiz, the collection presents 19 attractive and feminine pieces such as dresses, tops, skirts and swimwear.

The imprint of Colombia – the rhythm of salsa, the beauty and elegance of orchids and the majesty of palm trees on the sublime pink of a sunset – is felt in each drawing. I am delighted to give this H&M collection a simple glamour and to bring a little Latin American party into the wardrobe of the H&M client. I hope that the clients will wear these pieces barefoot and with a beautiful flower in their hair.

Johanna Ortiz

Key pieces include the bright red floral maxi dress, the magenta midi dress in English embroidery, the black patterned column dress in viscose crepe – one of Johanna’s favorites – and the poplin ruffle wrap skirt in black and white cotton. Extravagant frills are an important feature of the design, appearing even on asymmetrical swimwear. There are also more minimalist styles, such as the cotton poplin tunic and monochrome blouses for a fascinating look of great simplicity.

The H&M x Johanna Ortiz Collection will be launched in selected H&M stores as well as online on March 12. Come into the beautiful world of H&M.






H&M Conscious Exclusive Collection


The H&M Conscious Exclusive collection is back with 10th anniversary collection and the message is clear: get ready to dress differently. Steeped in the glamor of mysterious balls and glitzy evenings of yesteryear, the collection combines strong pieces and versatile basics – all in more durable materials. They include recycled brass, recycled zinc and Tenceltm x Refibratm, an exclusive lyocell fiber made from cotton waste.



Romantic dresses take center stage in this second edition of the Conscious Exclusive 2019 collection: the jacquard evening gown adorned with blue china roses and the pink tulle maxi dress are among the highlights, not to mention the harlequin minidresses sequins – all made with recycled polyester blends. The sumptuous polyester velvet suit and its sporty belt is as versatile as the light knits in Tenceltm x Refibratm lyocell fiber blends and wool.

The Conscious Exclusive A/W19 collection will be available on hm.com from September 26th. Come into the beautiful world of H&M.





Kendall, Gigi and Jourdan for Balmain x H&M

Balmain H&M

Balmain x H&M‘s campaign, featuring Hao Yun Xiang, Dudley O’Shaughnessy, Kendall Jenner, Gigi Hadid and Jourdan Dunn captured by fashion photographer Mario Sorrenti (Click photo’s to enlarge).

They are the perfect choice to star in the Balmain x H&M campaign.

Balmain’s Creative Director Olivier Rousteing.

Photographed by Mario Sorrenti, Kendall Jenner, Jourdan Dunn, Hao Yun Xiang, Dudley O’Shaughnessy and Gigi Hadid, all look like a billion dollars in the Balmain x H&M campaign. These 21st century supermodels are some of the most sought-after names in the industry right now, and Balmain’s Creative Director Olivier Rousteing is obviously thrilled about the casting:

“When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi, Dudley, Jourdan and Hao Yun Xiang are my friends, and they are the perfect choice to star in the Balmain x H&M campaign.”

Balmain H&M

Balmain H&M

Balmain x H&M (Click photo’s to enlarge).

Male models Hao Yun Xiang and Dudley O’Shaughnessy also star in the print campaign, which is set in a futuristic urban subway system where each model leads their own crew, reflecting the different themes of the Balmain x H&M collection, designed by Balmain’s creative director Olivier Rousteing. Together the images represent the diversity, energy and attitude of Balmain x H&M, and the heart of the campaign – #HMBalmaination.

Balmain H&M

Balmain H&M

Balmain x H&M (Click photo’s to enlarge).

The Balmain x H&M collection includes womenswear, menswear and accessories, and will be available at selected H&M stores worldwide from 5 November, as well as on hm.com. I have some favorites already….

by.Jean Amr


It’s official!

Balmain, Paris is H&M’s next guest designer collaboration!

Get ready for #HMBalmaination! H&M’s next designer collaboration will be with the Parisian house of Balmain.


The Swedish fashion company teams up with Balmain, the French couture House under the direction of the very sympathetic Olivier Rousteing. With 29 years is the youngest designer ever at the Frenchman immediately guest H&M.

Starting from november 5, are the designs of Rousteing in the racks of 250 shops and in the webshop. During the Billboard Music Awards Sunday evening were the first items of the collection to see on stage equally.

It all started with a bang. Yesterday night, the creative director of Balmain, Olivier Rousteing, took the red carpet at the Billboard Music Awards together with his friends Kendall Jenner and Jourdan Dunn. They were all dressed in Balmain x H&M – revealing the first pieces of the collection. Through social media, H&M and Balmain invited their fans to join a movement of togetherness with: #HMBalmaination.

LAS VEGAS, NV - MAY 17: Model Jourdan Dunn, designer Olivier Rousteing and model Kendall Jenner, all wearing Balmain x H&M, attend the 2015 Billboard Music Awards at MGM Grand Garden Arena on May 17, 2015 in Las Vegas, Nevada. (Photo by Steve Granitz/WireImage)

Las Vegas, NY (May 17, 2015): Model Jourdan Dunn, designer Olivier Rousteing and model Kendall Jenner, all wearing Balmain x H&M, attend the 2015 Billboard Music Awards at MGM Grand Garden Arena in Las Vegas, Nevada. (Photo by Steve Granitz/WireImage) (click to enlarge photo).

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.

Under the creative directorship of young Olivier Rousteing, Balmain – the epitome of French luxury – has grown into a global pop culture phenomenon, with modern day icons like Kim Kardashian and Kanye West marching in the forefront.


I want to talk to my generation: this is my main aim as a designer.

Olivier Rousteing

Still, Olivier Rousteing has always remained true to the brand’s DNA and its couture legacy. Balmain is all about energy; fun, amusement and freedom, as well as unique craftsmanship. All powered by a showbiz flair – highlighting the brand’s pop charm through the H&M collaboration came as a natural decision.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.

The collection will be available from November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.


H&M Is Launching A Makeup & Beauty Line In September

The Swedish clothing company is launching a full range of makeup, skincare, body care and even beauty tools in September 2015

H&M Beauty Line

H&M new beauty line will be launched fall 2015 (Click photo to enlarge).

“We are very pleased to develop cosmetics at H&M. This is an opportunity to be inventive, creative and have fun with fashion and colors,” said Sara Wallander, concept designer at H&M Beauty.

The launch will include over 700 (!!) products, which will also allow for the addition of seasonal and limited-edition color collections. The best part? The line will include two subsidiary collections: the first, a premium beauty line and the second, a variety of Ecocert-approved sustainable goodies as an extension of H&M’s Conscious Collection.

Naturally, the line will continue in the H&M vein of affordability–everything is priced between $2.99 and $24.99

by Jean Amr