In her lifetime, company Founder, Ms. Arden, succeeded in many ‘firsts’, always breaking the metaphorical glass ceiling with each accomplishment. A suffragette herself, in 1912 she marched down Fifth Avenue aiding women’s voting rights, handing out red lipstick to fellow suffragettes along the way as a symbol of solidarity. Today, the brand proudly follows in these footsteps by advocating for ‘I am a voter’.
Established by a woman, for women and part of the only beauty conglomerate in the world (Revlon, Inc.) led by a woman (CEO Debbie Perelman), Elizabeth Arden remains a fervent reinforcer of women’s rights worldwide. The brand has upheld their originator’s legacy over a century later with the recent $1 million March On pledge aiding UN Women, and continues their efforts today by executing this new, highly synergistic campaign promoting ‘I am a voter’.
Our founder was the original #girlboss. She used her voice and business acumen to help further women’s rights in the United States”, says Kiva Silberfeld, Vice President of Global Integrated Marketing Communications at Elizabeth Arden. “Now, by partnering with ‘I am a voter’, we continue to uphold our creator’s legacy by marching together to achieve one goal: change through the power of voting”.
We are so thrilled to have fellow advocate and iconic beauty brand, Elizabeth Arden, support the ‘I am a voter’ movement leading up to the 2020 election. Ms. Arden used her voice and her brand to aid a cultural shift she believed in a century ago – and now they are leveraging their platforms to inform, empower and mobilize citizens to participate in our democracy,
Mandana Dayani, co-founder I am a voter.
Through a 360-degree campaign spanning from March (Women’s History Month) until Election Day in November, Elizabeth Arden will work to create awareness for the ‘I am a voter’ cause and their call-to-action (text VOTER to 26797) via a strategic rollout of consumer programming.
To learn more surrounding the brand’s retailer support, social media efforts and internal corporate endeavors please visit Elizabeth Arden I am a voter. Come into the beautiful world of Elzabeth Arden.