Mauboussin In Red


French Maison Mauboussin was founded in 1827 by the French jeweler M. Rocher and his cousin Baptiste Noury. They established a retail store in Paris. After the Great War, the sense of equality was stronger than ever. This was a time when the Maison flourished providing ample attention to women’s jewelry.

From the ‘Reflections’ line started in the 1930’s up to the contemporary designs, Mauboussin jewelry remains a highly desired brand by many collectors. Over the years, there have been many exhibitions with different themes organized by Mauboussin. While the 1920s and 1930s were the best era for the promotion of emerald, ruby and diamond themes, the 1940s and 1950s asserted the style of the French Maison which resulted in the creation of beautiful pieces in a completely new style. The 1950s, on the other hand, marked the arrival of the Naturalist themes and the sense of movement and dynamism.

Mauboussin opened a boutique with display windows on the famous Place of Vendôme and started offering high-quality jewelry in a more moderate price range. In the 1980s, the focus was on the contrast between light and shadow. All of the shapes were created to suggest sensations which appealed to their clientele.


A new area began when, in the same decade, the Maison started to design and manufacture exquisite watches for men and women. It was the year 2000 that that saw the launch of the jewelers first fragrance, the self-titled Mauboussin for Women. From its launch, this fragrance is the Maison’s signature and has been loved by many women.

The celebration of 20 years since the launch of the first Mauboussin fragrance has been marked with a new creation that honors the iconic flacon and the most popular fragrance of the French Maison. The first Mauboussin fragrance, composed by perfumer Christine Nagel, is still known today for its fantastic, dense, and intense, dark-oriental, plum-spicy composition, with its famous cabochon diamond-shaped flacon that was created by Thierry de Baschmakoff.

Created by perfumer Ilias Ermenidis, Mauboussin in Red is a brilliant and poetic creation that, with its fruity aromas, creates an additive effect using a blend of red apple, sparkling black currants, and sparkling bergamot. The heart pays tribute to the red and passionate signature of the new creation with a mixture of Bulgarian rose and red peonies, slightly sweetened with a fruity touch of nectarines. The warm, lightly gourmand and milky wooden signature is created of ambrox, sweet pralines and milky wood. As the brand states.


The new creation is joyous, addictive, and absolutely feminine. Mauboussin in Red will be available as a 100ml Eau de Parfum. Come into the beautiful world of Mauboussin.





Folli Follie fragrance collection



Famous Greek jewelry company Folli Follie launches a new gorgeous Fragrance Collection made up of three beautiful and feminine perfumes.

The atmospheric tale of passion and freshness starts with a dive into the perfume’s heart, evoking the senses. Femininity dominates, the water element rejuvenates, and every flowing move bring out the different character of each perfume. Light enters the water, creating unique rays of glow in the shape of a heart. The emblematic Folli Follie motif, Heart4Heart, is starring in the campaign, attracting all glances, not only due to its incomparable glow, but to its hidden promise that inside it’s hidden the essence of Folli Follie.

All perfumes from the collection of Folli Follie Fragrances have been created in Paris in cooperation with the worldwide known perfumers Ilias Ermenidis, Elise Benat and Nathalie Lorson from the famous house of Firmenich, which has in its portfolio many successful perfumes.


Each of the fragrances tells a story. A Folli Follie girl chooses her scent according to her mood. A Folli Follie girl loves accessories, adores jewelry and falls in love with her perfumes. She loves to wake up ‘Fresh’, flourish with ‘Floral’ all day long and end up feeling seductive with ‘Spice’.

Folli Follie Fresh


Female, light, addictive, “Fresh” is the fragrance that will ‘dress’ every woman with a freshness of freshness. You will distinguish it by combining harmoniously woody notes of patchouli and fruity notes of tangerine and blackcurrant. The base calms with soft musk note that creates an unforgettable and memorable feminine trail behind.

Folli Follie Fresh is available as 30 and 50ml Eau de Parfum.


Folli Follie Floral


With the tenderness of vanilla to embrace the body, Floral is the ultimate fragrance for your summer getaways! With the first spray the fruity notes of gooseberry and apricot, will embrace your whole body with their freshness.

Folli Follie Floral is available as 30 and 50ml Eau de Parfum.


Folli Follie Spice


Spice’s aromatic experience unfolds with notes of mandarin and bergamot, while saffron adds a pleasant contrast to the smell of citrus. The result is an oriental elixir with exotic temperament.

Folli Follie Spice is available as 30 and 50ml Eau de Parfum.

Your fragrance is your personal signature… Discover the new Folli Follie perfume collection and indulge in the ultimate aromatic journey…

And the most interesting? With every purchase of 50ml perfume or with the purchase of two 30ml perfumes, Folli Follie gives you a beautiful Heart4Heart bracelet worth €50.00.


Discover now the new Folli Follie Fragrances, Fresh, Floral and Spice and bring out the most feminine side of you!





Gold Jay Z

Jay Z Gold Jay Z Visual 1.jpg

Famous American rapper Jay Z is set to release his first ever signature scent for men, Gold. As part of the rap mogul’s collaboration with Barneys, Gold will launch exclusively at the luxury department store starting November 20th, followed by a mass rollout across 2,000 additional retailers — including Macy’s, Sephora, Nordstrom, Dillard’s, Belk, Bon-Ton and Ulta — on Black Friday, November 29th.

Sealed in a gorgeous white bottle topped by a gold stopper – inspiring a precious accessory in the hands of any confident and powerful man. Jay Z’s perfume is licensed with Parlux and created by perfumer Firmenich.

Created by Ilias Ermenidis, Jay Z Gold  perfume blends citrusy/woody accords to make this smell tantalizing and unforgettable. It will blend a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry along with violet leaf, cypress, lavender, vetiver and pink pepper, while the base will melt of golden amber, patchouli, teak and bourbon vanilla.

Jay Z Gold Jay Z Flacon 1

Packaged in a clean white bottle with gold lettering, the Eau de Toilette will come in three different sizes, ranging from $39 to $79. An accompanying aftershave, aftershave balm, shower gel and deodorant are also in the works.