Kering Group is playing its part in combating the Covid-19 pandemic in France.

Founded in 1963 by François Pinault, Kering S.A. is a French multinational corporation and conglomerate headquartered in Paris, France. Its portfolio includes luxury brands specialized in the design, the making and the sale of fine products, especially in the fashion, leather-goods, shoes, watches and jewelry sectors: Gucci (fashion), Yves Saint Laurent (fashion), Boucheron (jewels and watches), Bottega Veneta (fashion, leathergoods), Balenciaga (fashion), Girard-Perregaux (watches), Alexander McQueen (fashion), Pomellato (jewels), Ulysse Nardin (watches), a.o..

The Kering Foundation is committed to defending women’s dignity and rights by combating violence against women and promoting women’s empowerment. Since 2009, the Foundation initiated 47 partnerships with NGOs and supported many social projects oriented towards women’s rights. Many of ‘their’ brands have their own philanthropic projects with the support of the Kering Foundation.

Now the Kering Group is playing its part in combating the Covid-19 pandemic in France. In the days ahead, Kering will provide the French health service with 3 million surgical masks, which the Group will purchase and import from China.

Meanwhile, the French workshops of Kering’s Houses Balenciaga and Yves Saint Laurent are preparing to manufacture masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities.

With a view to providing a lasting response to the current pandemic, Kering has made a financial donation to the French Institut Pasteur to support its research into Covid-19. On March 11 in Italy, Kering and its Houses made donations to the four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio.

More recently, Gucci responded to a call to fashion companies from the Regione Toscana for surgical masks and medical overalls, and could be able to donate 1.100.000 surgical masks and 55.000 medical overalls in the coming weeks, subject to relevant authorizations.

On January 28 in China, Kering and its Houses announced a donation to the Hubei Red Cross Foundation to help fight the spread of the virus.

 

 

 

Dior will launch Capture Youth age-delaying skincare

French Maison Dior has just announced the launch of its new anti-aging collection called Capture Youth. The new collection, aimed at thirty-somethings offers a personalized approach to delay the first signs of aging.

Deeply rooted in precision medicine, or customized preemptive health care, Dior’s original Capture was created in collaboration with famous Institut Pasteur. Dior’s new Capture Youth collection is created in collaboration with the European Institute of Antioxidants and the Université Pierre et Marie Curie. To help develop the advanced product line, Dior and the Institute have employed a special method for measuring antioxidant and free radical activity in biological tissue and discovered that our skin possesses its own intracellular antioxidant defense system, called glyoxalase, which is said to be responsible for its resilience against visible signs of aging.

Glyoxlase is, unfortunately, weakened by time and environmental effects, so the holy grail of anti-aging would be to find an efficient solution for increasing its activity – an extract of Florentine iris. As described by Dior, a high concentration of this Iris-derived ingredient provides an active antioxidant effect from the inside out.

The ingredient, in its concentrated form, is found in the Capture Youth Age-Delay Advanced Creme, which is central to the collection. The day cream is complemented with five serums, each targeting one specific skin concern, that will help personalize the routine. Dior offers serums for lifting, soothing, mattifying, plumping, and boosting radiance, as well as in-store diagnosis to help clients with their choice of serum. The serums can be mixed and matched, used individually, or layered one on top of the other – depending on your skin’s specific needs.

Christian Dior’s Capture Youth line is formulated with 85% ingredients of natural origin, including antioxidant tea polyphenols, murunga plum, and cotton peptides. The packaging is eco-friendly as well.

Capture Youth focuses on people in their 30s, so if you happen to be a bit older Dior has a collection named capture Totale, which is more for 40- and 50-year-olds looking to repair existing signs of aging.

Curious? See every item of the Christian Dior Capture Youth collection:

Christian Dior Capture Youth Redness Soother 

Dior Capture Youth Redness Soother is an age-delay soothing serum is formulated with soothing cotton peptide ingredients. The serum soothes the skin, relieves redness and tension, and forms a protective layer that guards the skin against environmental aggressors.

Size: 30ml.

 

Christian Dior Capture Youth Plump Filler

Dior Capture Youth Plump Filler is an age-delay plumping serum formulated with plant-derived hyaluronic acid molecules from plants. The serum replenishes skin’s water reserves, attracts and holds vast moisture reserves, and revitalizes skin’s outer layers of the skin so they look soft, smooth, and youthful.

Size: 30ml.

 

Christian Dior Capture Youth Matte Maximizer

Dior Capture Youth Matte Maximizer is an age-delay mattifying serum is formulated with sugar cane extract, natural lactic acid, and pink clay. The serum regulates sebum production, helps control shine, and diffuses the look of minor imperfections and pores. The skin is left comfortably mattified and radiant, emitting a soft, halo-like glow.

Size: 30ml.

 

Christian Dior Capture Youth Glow Booster

Dior Capture Youth Glow Booster is an age-delay illuminating serum is formulated with the highest possible amount of vitamin C. This powerful antioxidant neutralizes free radicals on the skin, rejuvenates the skin by evening out the skintone and shielding it from visible impacts of pollution. The skin is re-energized and instantly refreshed.

Size: 30ml.

 

Christian Dior Capture Youth Lift Sculptor

Dior Capture Youth Lift Sculptor is an age-delay lifting serum formulated with natural polyphenols derived from green tea and white tea. Thanks to innovative ingredients the serum has an immediate and long-lasting lifting effects, it smoothes wrinkles, improves skin’s glow, and helps it to regain its firmness and elasticity.

Size: 30ml.

 

Christian Dior Capture Youth Age-Delay Advanced Creme

 

Dior Capture Youth Age-Delay Advanced Creme is the central item of Dior’s Capture Youth age-delaying skincare collection aimed at thirty-somethings. The cream is formulated with the highest possible concentration of Florentine iris extract, which boosts skin’s resilience against visible signs of aging.

The cream is formulated with 85% ingredients of natural origin, including antioxidant tea polyphenols, murunga plum, and cotton peptides.

It can be used on its own, or combined with any of the five Capture Youth Serums, for a fully personalized skincare routine.

Size: 50ml.

 

The Christian Dior Capture Youth collection debuts between January 1st and January 15th, 2018, across the Americas, in Japan, China, and Russia. In Europe, the 50-ml. Age-Delay Advanced Cream will retail for 95.50 euros, while the serums will come with a price tag of 95.50 euros each. The face of the advertising campaign, shot by Cass Bird, is beautiful 25-year old supermodel Cara Delevingne.

More about Christian Dior’s Capture Youth soon here on Yakymour…